{"id":"https://openalex.org/W3092886708","doi":"https://doi.org/10.36985/manajemen.v2i1.84","title":"Keputusan Pembelian On - Line Melalui Sosial Media Pemasaran Usaha Mikro Dan Kecil Sebuah Pendekatan Literatur","display_name":"Keputusan Pembelian On - Line Melalui Sosial Media Pemasaran Usaha Mikro Dan Kecil Sebuah Pendekatan Literatur","publication_year":2020,"publication_date":"2020-05-18","ids":{"openalex":"https://openalex.org/W3092886708","doi":"https://doi.org/10.36985/manajemen.v2i1.84","mag":"3092886708"},"language":"id","primary_location":{"id":"doi:10.36985/manajemen.v2i1.84","doi":"https://doi.org/10.36985/manajemen.v2i1.84","is_oa":true,"landing_page_url":"https://doi.org/10.36985/manajemen.v2i1.84","pdf_url":"http://jurnal.usi.ac.id/index.php/manajemen/article/download/84/74","source":{"id":"https://openalex.org/S4210195067","display_name":"Manajemen : Jurnal Ekonomi/Manajemen: Jurnal Ekonomi","issn_l":"2252-5564","issn":["2252-5564","2302-5964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210086065","host_organization_name":"Universitas Simalungun","host_organization_lineage":["https://openalex.org/I4210086065"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen : Jurnal Ekonomi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://jurnal.usi.ac.id/index.php/manajemen/article/download/84/74","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044044344","display_name":"Liharman Saragih","orcid":"https://orcid.org/0000-0002-0286-3286","observed_orcids":["https://orcid.org/0000-0002-0286-3286"]},"institutions":[{"id":"https://openalex.org/I4210086065","display_name":"Universitas Simalungun","ror":"https://ror.org/00ey2ce45","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086065"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Liharman Saragih","raw_affiliation_strings":["Univeritas Simalungun"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Univeritas Simalungun","institution_ids":["https://openalex.org/I4210086065"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031196088","display_name":"Wico Jontarudi Tarigan","orcid":"https://orcid.org/0000-0002-4264-5902","observed_orcids":["https://orcid.org/0000-0002-4264-5902"]},"institutions":[{"id":"https://openalex.org/I4210086065","display_name":"Universitas Simalungun","ror":"https://ror.org/00ey2ce45","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210086065"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Wico J Tarigan","raw_affiliation_strings":["Universitas SImalungun"],"raw_orcid":"https://orcid.org/0000-0002-4264-5902","affiliations":[{"raw_affiliation_string":"Universitas SImalungun","institution_ids":["https://openalex.org/I4210086065"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210086065"],"apc_list":null,"apc_paid":null,"fwci":1.9419,"has_fulltext":true,"cited_by_count":22,"citation_normalized_percentile":{"value":0.88836161,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":99},"biblio":{"volume":"2","issue":"1","first_page":"85","last_page":"91"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6991999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6991999745368958,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.25929999351501465,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.03790000081062317,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-purchasing-decisions","display_name":"online purchase decision","score":0.8709999918937683},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/micro-and-small-enterprises","display_name":"micro and small enterprises","score":0.9380000233650208},{"id":"https://openalex.org/keywords/social-media-advertising","display_name":"social media advertising","score":0.7269999980926514},{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9940000176429749},{"id":"https://openalex.org/keywords/social-customer-relationship-management","display_name":"social customer relationship management","score":0.9459999799728394},{"id":"https://openalex.org/keywords/e-service-quality","display_name":"e-service quality","score":0.6430000066757202},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.6660000085830688},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.578000009059906}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.48411285877227783},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39265429973602295},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37040776014328003},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3200550079345703},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2512228488922119}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.36985/manajemen.v2i1.84","doi":"https://doi.org/10.36985/manajemen.v2i1.84","is_oa":true,"landing_page_url":"https://doi.org/10.36985/manajemen.v2i1.84","pdf_url":"http://jurnal.usi.ac.id/index.php/manajemen/article/download/84/74","source":{"id":"https://openalex.org/S4210195067","display_name":"Manajemen : Jurnal Ekonomi/Manajemen: Jurnal Ekonomi","issn_l":"2252-5564","issn":["2252-5564","2302-5964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210086065","host_organization_name":"Universitas Simalungun","host_organization_lineage":["https://openalex.org/I4210086065"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen : Jurnal Ekonomi","raw_type":"journal-article"},{"id":"doi:10.36985/manajemen.v2i1.365","doi":"https://doi.org/10.36985/manajemen.v2i1.365","is_oa":true,"landing_page_url":"http://doi.org/10.36985/manajemen.v2i1.365","pdf_url":null,"source":{"id":"https://openalex.org/S4210195067","display_name":"Manajemen : Jurnal Ekonomi/Manajemen: Jurnal Ekonomi","issn_l":"2252-5564","issn":["2252-5564","2302-5964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210086065","host_organization_name":"Universitas Simalungun","host_organization_lineage":["https://openalex.org/I4210086065"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen : Jurnal Ekonomi","raw_type":"journal-article"},{"id":"mag:3198840387","doi":null,"is_oa":false,"landing_page_url":"http://usi.ac.id/journal/index.php/manajemen/article/download/41/42","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"doi:10.36985/manajemen.v2i1.84","doi":"https://doi.org/10.36985/manajemen.v2i1.84","is_oa":true,"landing_page_url":"https://doi.org/10.36985/manajemen.v2i1.84","pdf_url":"http://jurnal.usi.ac.id/index.php/manajemen/article/download/84/74","source":{"id":"https://openalex.org/S4210195067","display_name":"Manajemen : Jurnal Ekonomi/Manajemen: Jurnal Ekonomi","issn_l":"2252-5564","issn":["2252-5564","2302-5964"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210086065","host_organization_name":"Universitas Simalungun","host_organization_lineage":["https://openalex.org/I4210086065"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Manajemen : Jurnal Ekonomi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3092886708.pdf","grobid_xml":"https://content.openalex.org/works/W3092886708.grobid-xml"},"referenced_works_count":35,"referenced_works":["https://openalex.org/W1170723977","https://openalex.org/W1498524637","https://openalex.org/W1520616033","https://openalex.org/W1591013228","https://openalex.org/W1941185423","https://openalex.org/W1964629294","https://openalex.org/W1965121599","https://openalex.org/W1973661245","https://openalex.org/W1980399432","https://openalex.org/W1980986762","https://openalex.org/W1985994204","https://openalex.org/W1993535478","https://openalex.org/W2005582559","https://openalex.org/W2019661831","https://openalex.org/W2029485242","https://openalex.org/W2035998023","https://openalex.org/W2070360982","https://openalex.org/W2074778301","https://openalex.org/W2088697777","https://openalex.org/W2096914158","https://openalex.org/W2103954575","https://openalex.org/W2137247419","https://openalex.org/W2176247761","https://openalex.org/W2194676579","https://openalex.org/W2195224909","https://openalex.org/W2256502988","https://openalex.org/W2269721265","https://openalex.org/W2408075075","https://openalex.org/W2710327735","https://openalex.org/W2753398687","https://openalex.org/W2910818709","https://openalex.org/W2941489092","https://openalex.org/W2950900986","https://openalex.org/W4236515907","https://openalex.org/W4236984673"],"related_works":["https://openalex.org/W3198840387","https://openalex.org/W4415492208","https://openalex.org/W7216238198","https://openalex.org/W4297837539","https://openalex.org/W4392830558","https://openalex.org/W4386203307","https://openalex.org/W4297474926","https://openalex.org/W2888446047","https://openalex.org/W4286387658","https://openalex.org/W7215048954"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,65],"bertujuan":[2],"untuk":[3],"mengetahui":[4],"bagaimana":[5],"pengaruh":[6],"media":[7],"sosial":[8],"pemasaran":[9,34],"(SMM)":[10],"terhadap":[11],"keputusan":[12,60,74,78],"pembelian":[13,61,79],"konsumen":[14,76],"berbelanja":[15],"Online":[16],"pada":[17],"usaha":[18,69],"mikro":[19,70],"dan":[20,28,71],"kecil":[21,72],"dimana":[22],"minat":[23],"beli":[24],"sebagai":[25,30],"variabel":[26,31],"intervining":[27],"e-serqual":[29],"moderating.Media":[32],"social":[33],"terdiri":[35],"dari":[36],"Sosial":[37],"Media":[38],"Adverstising":[39],"(SMA)":[40],",":[41],"Elektronik":[42],"Word":[43],"of":[44],"Mouth":[45],"(E":[46],"-":[47],"WOM),":[48],"Social":[49],"Costumer":[50],"Relationship":[51],"(SCRM).":[52],"Hasil":[53],"penelitian":[54],"Diharapakan":[55],"dapat":[56],"membangun":[57],"sebuah":[58],"model":[59],"secara":[62,80],"online.":[63],"Model":[64],"akan":[66],"membantu":[67],"pelaku":[68],"memahami":[73],"penting":[75],"dalam":[77],"online":[81]},"counts_by_year":[{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2020-10-22T00:00:00"}
