{"id":"https://openalex.org/W3090293284","doi":"https://doi.org/10.1080/0965254x.2020.1824013","title":"Freemium marketing: use of demand-side research in market segmentation strategy","display_name":"Freemium marketing: use of demand-side research in market segmentation strategy","publication_year":2020,"publication_date":"2020-09-30","ids":{"openalex":"https://openalex.org/W3090293284","doi":"https://doi.org/10.1080/0965254x.2020.1824013","mag":"3090293284"},"language":"en","primary_location":{"id":"doi:10.1080/0965254x.2020.1824013","doi":"https://doi.org/10.1080/0965254x.2020.1824013","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0965254x.2020.1824013","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063209070","display_name":"Donald Sciglimpaglia","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I226560621","display_name":"California State University, San Marcos","ror":"https://ror.org/01j8e0j24","country_code":"US","type":"education","lineage":["https://openalex.org/I226560621"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Donald Sciglimpaglia","raw_affiliation_strings":["College of Business Administration, California State University, San Marcos"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, California State University, San Marcos","institution_ids":["https://openalex.org/I226560621"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078974912","display_name":"Feraidoon Raafat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I26538001","display_name":"San Diego State University","ror":"https://ror.org/0264fdx42","country_code":"US","type":"education","lineage":["https://openalex.org/I26538001"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Feraidoon Raafat","raw_affiliation_strings":["Fowler College of Business, Department of Management Information Systems, San Diego State University, San Diego, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fowler College of Business, Department of Management Information Systems, San Diego State University, San Diego, CA, USA","institution_ids":["https://openalex.org/I26538001"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5063209070"],"corresponding_institution_ids":["https://openalex.org/I226560621"],"apc_list":null,"apc_paid":null,"fwci":0.5153,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.77320131,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"30","issue":"7","first_page":"667","last_page":"690"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7407000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7407000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.13539999723434448,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.0544000007212162,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/freemium-model","display_name":"freemium model","score":0.9049999713897705},{"id":"https://openalex.org/keywords/freemium-pricing","display_name":"freemium pricing","score":0.890999972820282},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.9750000238418579},{"id":"https://openalex.org/keywords/consumer-response","display_name":"consumer response","score":0.6759999990463257},{"id":"https://openalex.org/keywords/sources-of-income","display_name":"income sources","score":0.7730000019073486},{"id":"https://openalex.org/keywords/user-survey","display_name":"user survey","score":0.30799999833106995}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7877537608146667},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7212464809417725},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.6791768074035645},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5612450838088989},{"id":"https://openalex.org/C3020254827","wikidata":"https://www.wikidata.org/wiki/Q5255016","display_name":"Demand side","level":2,"score":0.5500742197036743},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4308179020881653},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3509308099746704},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32933884859085083},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.131392240524292},{"id":"https://openalex.org/C134560507","wikidata":"https://www.wikidata.org/wiki/Q753291","display_name":"Environmental economics","level":1,"score":0.08031389117240906}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/0965254x.2020.1824013","doi":"https://doi.org/10.1080/0965254x.2020.1824013","is_oa":false,"landing_page_url":"https://doi.org/10.1080/0965254x.2020.1824013","pdf_url":null,"source":{"id":"https://openalex.org/S43415676","display_name":"Journal of Strategic Marketing","issn_l":"0965-254X","issn":["0965-254X","1466-4488"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Strategic Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.6200000047683716,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W217466377","https://openalex.org/W279724836","https://openalex.org/W560987765","https://openalex.org/W1510762207","https://openalex.org/W1994742470","https://openalex.org/W2001153856","https://openalex.org/W2004989369","https://openalex.org/W2022231514","https://openalex.org/W2024180819","https://openalex.org/W2101729380","https://openalex.org/W2117852767","https://openalex.org/W2143622967","https://openalex.org/W2171382264","https://openalex.org/W2240752960","https://openalex.org/W2296144412","https://openalex.org/W2340008130","https://openalex.org/W2551448766","https://openalex.org/W2603418839","https://openalex.org/W2603982726","https://openalex.org/W2619618530","https://openalex.org/W2758648235","https://openalex.org/W2794086389","https://openalex.org/W2892857775","https://openalex.org/W2896047526","https://openalex.org/W2897722974","https://openalex.org/W2904582316","https://openalex.org/W2911497168","https://openalex.org/W2917529884","https://openalex.org/W2939371905","https://openalex.org/W2951249067","https://openalex.org/W2961246507","https://openalex.org/W2980445270","https://openalex.org/W2991568214","https://openalex.org/W3121463672","https://openalex.org/W3121890760","https://openalex.org/W3121930252","https://openalex.org/W3122080363","https://openalex.org/W3122597397","https://openalex.org/W3125641610","https://openalex.org/W4237578258","https://openalex.org/W4301377693"],"related_works":["https://openalex.org/W4293243729","https://openalex.org/W3121890760","https://openalex.org/W2341851449","https://openalex.org/W992737940","https://openalex.org/W2941299060","https://openalex.org/W1700858887","https://openalex.org/W4402382758","https://openalex.org/W3124469400","https://openalex.org/W2735609788","https://openalex.org/W2996157160"],"abstract_inverted_index":{"Freemium":[0],"business":[1],"models":[2],"are":[3,21],"widely":[4],"used,":[5],"including":[6],"by":[7,17],"major":[8,53],"companies":[9],"such":[10,27],"as":[11,28],"Spotify,":[12],"Pandora,":[13],"SurveyMonkey,":[14],"Dropbox":[15],"and":[16,34,93,105],"many":[18],"start-ups.":[19],"They":[20],"very":[22],"common":[23],"in":[24],"industry":[25],"segments":[26],"mobile":[29],"gaming,":[30],"music,":[31],"personal":[32],"productivity,":[33],"office":[35],"collaboration.":[36],"This":[37,78],"marketing":[38],"management":[39],"research":[40],"study":[41,45,79],"uses":[42,80],"a":[43,47,52,81,117],"case":[44],"of":[46,62,86],"freemium":[48,63,118],"product":[49,71],"offering":[50,119],"from":[51],"global":[54],"computer":[55],"firm":[56],"to":[57,89,103,108],"examine":[58,90],"the":[59],"demand":[60],"side":[61],"pricing.":[64],"The":[65,113],"consumer":[66,91],"user":[67],"base":[68],"for":[69,124],"this":[70],"is":[72],"approximately":[73],"30":[74],"million":[75],"persons":[76],"worldwide.":[77],"large-scale":[82],"(over":[83],"5,000)":[84],"survey":[85],"these":[87],"users":[88],"response":[92],"segmentation.":[94],"It":[95],"illustrates":[96],"how":[97,116],"market":[98,126],"segmentation":[99],"can":[100],"be":[101,122],"used":[102],"select":[104],"optimize":[106],"offerings":[107],"generate":[109],"additional":[110],"revenue":[111],"streams.":[112],"authors":[114],"show":[115],"may":[120],"best":[121],"implemented":[123],"differential":[125],"segments.":[127]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2020-10-08T00:00:00"}
