{"id":"https://openalex.org/W3087155504","doi":null,"title":"I Accept - A quantitative study exploring possible determinants for consumer trust in AI","display_name":"I Accept - A quantitative study exploring possible determinants for consumer trust in AI","publication_year":2020,"publication_date":"2020-06-16","ids":{"openalex":"https://openalex.org/W3087155504","mag":"3087155504"},"language":"en","primary_location":{"id":"pmh:oai:gupea.ub.gu.se:2077/64792","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2077/64792","pdf_url":"http://hdl.handle.net/2077/64792","source":{"id":"https://openalex.org/S4306401168","display_name":"Gothenburg University Publications Electronic Archive (Gothenburg University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I881427289","host_organization_name":"University of Gothenburg","host_organization_lineage":["https://openalex.org/I881427289"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"H2"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/2077/64792","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031330361","display_name":"Anna Linn\u00e9a K\u00e4hler","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anna Linn\u00e9a K\u00e4hler","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5102379773","display_name":"Elin Olsson","orcid":"https://orcid.org/0009-0005-5746-3190","observed_orcids":["https://orcid.org/0009-0005-5746-3190"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Elin Olsson","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9839000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9839000105857849,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.006099999882280827,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.004000000189989805,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-trust-in-ai","display_name":"consumer trust in AI","score":0.8939999938011169},{"id":"https://openalex.org/keywords/data-transparency","display_name":"data transparency","score":0.7260000109672546},{"id":"https://openalex.org/keywords/anthropomorphism","display_name":"anthropomorphism","score":0.972000002861023},{"id":"https://openalex.org/keywords/privacy-concerns","display_name":"privacy concerns","score":0.996999979019165},{"id":"https://openalex.org/keywords/personal-relevance","display_name":"personal relevance","score":0.9959999918937683},{"id":"https://openalex.org/keywords/online-trust","display_name":"online trust","score":0.8859999775886536},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.6840000152587891},{"id":"https://openalex.org/keywords/artificial-intelligence-in-marketing","display_name":"artificial intelligence in marketing","score":0.3779999911785126}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3951558470726013},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3514745235443115},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.32813721895217896},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32033026218414307},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3151754140853882}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:gupea.ub.gu.se:2077/64792","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2077/64792","pdf_url":"http://hdl.handle.net/2077/64792","source":{"id":"https://openalex.org/S4306401168","display_name":"Gothenburg University Publications Electronic Archive (Gothenburg University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I881427289","host_organization_name":"University of Gothenburg","host_organization_lineage":["https://openalex.org/I881427289"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"H2"},{"id":"mag:3087155504","doi":null,"is_oa":false,"landing_page_url":"https://gupea.ub.gu.se/bitstream/2077/64792/1/gupea_2077_64792_1.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:gupea.ub.gu.se:2077/64792","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2077/64792","pdf_url":"http://hdl.handle.net/2077/64792","source":{"id":"https://openalex.org/S4306401168","display_name":"Gothenburg University Publications Electronic Archive (Gothenburg University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I881427289","host_organization_name":"University of Gothenburg","host_organization_lineage":["https://openalex.org/I881427289"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"H2"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3087155504.pdf","grobid_xml":"https://content.openalex.org/works/W3087155504.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7217451190","https://openalex.org/W4413358979","https://openalex.org/W7214912173","https://openalex.org/W7134237784","https://openalex.org/W7171488313","https://openalex.org/W4417262158","https://openalex.org/W7154177205","https://openalex.org/W4409315886","https://openalex.org/W7115577849","https://openalex.org/W7205007458"],"abstract_inverted_index":{"In":[0],"this":[1],"study,":[2],"we":[3,32,132],"examine":[4],"factors":[5],"which":[6],"determine":[7],"consumer":[8],"trust":[9,27,29,45,94,128,151],"in":[10,17,30,46,71,95,129,152],"AI":[11],"and":[12,15,28,37,48,51,66,99,120,136,175],"explore":[13],"challenges":[14],"opportunities":[16,169],"relation":[18],"to":[19,105],"these.":[20],"Through":[21],"investigating":[22],"previous":[23],"findings":[24],"regarding":[25],"online":[26],"AI,":[31,47,161],"hypothesized":[33],"that":[34,78],"data":[35,67,85,134,176],"transparency":[36,68,86,135,177],"anthropomorphism":[38,65,79],"would":[39,54],"have":[40],"a":[41,82,88,116,123,146,180],"direct":[42,90,124],"effect":[43],"on":[44,93],"that\\nprivacy":[49],"concern":[50,98,114,138,174],"personal":[52,100,143],"relevance":[53,101,144],"moderate":[55,106],"these":[56],"relationships.":[57,111],"A":[58],"2x2-":[59],"between-subject":[60],"experiment":[61],"was":[62,80,162],"conducted,":[63],"where":[64],"were":[69,102],"manipulated":[70],"fictitious":[72],"shopping":[73],"scenarios.":[74],"The":[75],"results":[76],"concluded":[77],"not":[81,103],"predictor,":[83],"while":[84,172],"had":[87,115,122],"significant":[89],"negative":[91,118],"impact":[92],"AI.":[96,130],"Privacy":[97],"shown":[104],"any":[107],"of":[108,150,160,166],"the":[109,158,167],"proposed":[110],"Instead,":[112],"privacy":[113,137,173],"direct,":[117],"impact,":[119],"personal\\nrelevance":[121],"positive":[125,148],"relationship":[126],"with":[127],"Altogether,":[131],"conclude":[133],"negatively":[139],"affects":[140],"trust,":[141],"whereas":[142],"is":[145],"strong":[147],"predictor":[149],"AI.\\nMaking":[153],"content":[154],"personally":[155],"relevant":[156],"through":[157],"use":[159],"identified":[163],"as":[164],"one":[165],"main":[168],"for":[170,182],"marketers,":[171],"may":[178],"pose":[179],"challenge":[181],"companies.":[183]},"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2020-09-25T00:00:00"}