{"id":"https://openalex.org/W3086170508","doi":"https://doi.org/10.1186/s12913-020-05599-3","title":"Advertising in health and medicine: using mass media to communicate with patients","display_name":"Advertising in health and medicine: using mass media to communicate with patients","publication_year":2020,"publication_date":"2020-09-01","ids":{"openalex":"https://openalex.org/W3086170508","doi":"https://doi.org/10.1186/s12913-020-05599-3","mag":"3086170508","pmid":"https://pubmed.ncbi.nlm.nih.gov/32928190","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/7491105"},"language":"en","primary_location":{"id":"doi:10.1186/s12913-020-05599-3","doi":"https://doi.org/10.1186/s12913-020-05599-3","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s12913-020-05599-3","pdf_url":"https://bmchealthservres.biomedcentral.com/track/pdf/10.1186/s12913-020-05599-3","source":{"id":"https://openalex.org/S12898181","display_name":"BMC Health Services Research","issn_l":"1472-6963","issn":["1472-6963"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","dongbi-b","doyens","fnege-4","jufo-2","ki-jl-1","medline","norway-1","oarl","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320256","host_organization_name":"BioMed Central","host_organization_lineage":["https://openalex.org/P4310320256","https://openalex.org/P4310319965"],"host_organization_lineage_names":["BioMed Central","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BMC Health Services Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://bmchealthservres.biomedcentral.com/track/pdf/10.1186/s12913-020-05599-3","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061414423","display_name":"James K. Elrod","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210089730","display_name":"Willis-Knighton Cancer Center","ror":"https://ror.org/00am3vk94","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I4210089730"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"James K. Elrod","raw_affiliation_strings":["Willis-Knighton Health System, 2600 Greenwood Road, Shreveport, LA, 71103, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Willis-Knighton Health System, 2600 Greenwood Road, Shreveport, LA, 71103, USA","institution_ids":["https://openalex.org/I4210089730"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061041073","display_name":"John L. Fortenberry","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I26489229","display_name":"Louisiana State University in Shreveport","ror":"https://ror.org/02c4cbt39","country_code":"US","type":"education","lineage":["https://openalex.org/I26489229"]},{"id":"https://openalex.org/I4210089730","display_name":"Willis-Knighton Cancer Center","ror":"https://ror.org/00am3vk94","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I4210089730"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"John L. Fortenberry","raw_affiliation_strings":["LSU Shreveport, 1 University Place, Shreveport, LA, 71115, USA. john.fortenberry@lsus.edu","Willis-Knighton Health System, 2600 Greenwood Road, Shreveport, LA, 71103, USA. john.fortenberry@lsus.edu","Willis-Knighton Health System, 2600 Greenwood Road, Shreveport, LA, 71103, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"LSU Shreveport, 1 University Place, Shreveport, LA, 71115, USA. john.fortenberry@lsus.edu","institution_ids":["https://openalex.org/I26489229"]},{"raw_affiliation_string":"Willis-Knighton Health System, 2600 Greenwood Road, Shreveport, LA, 71103, USA. john.fortenberry@lsus.edu","institution_ids":["https://openalex.org/I4210089730"]},{"raw_affiliation_string":"Willis-Knighton Health System, 2600 Greenwood Road, Shreveport, LA, 71103, USA","institution_ids":["https://openalex.org/I4210089730"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5061041073"],"corresponding_institution_ids":["https://openalex.org/I26489229","https://openalex.org/I4210089730"],"apc_list":{"value":2490,"currency":"USD","value_usd":2490},"apc_paid":{"value":2490,"currency":"USD","value_usd":2490},"fwci":3.0974,"has_fulltext":true,"cited_by_count":34,"citation_normalized_percentile":{"value":0.92008899,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"20","issue":"S1","first_page":"818","last_page":"818"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.0032999999821186066,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3004","display_name":"Pharmacology"},"field":{"id":"https://openalex.org/fields/30","display_name":"Pharmacology, Toxicology and Pharmaceutics"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/medical-advertising","display_name":"medical advertising","score":0.6179999709129333},{"id":"https://openalex.org/keywords/mass-communication","display_name":"mass communication","score":0.6539999842643738},{"id":"https://openalex.org/keywords/patient-engagement","display_name":"patient engagement","score":0.9620000123977661},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.6119999885559082},{"id":"https://openalex.org/keywords/market-share","display_name":"market share","score":0.531000018119812}],"concepts":[{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.6023194789886475},{"id":"https://openalex.org/C137992405","wikidata":"https://www.wikidata.org/wiki/Q1137608","display_name":"Health administration","level":3,"score":0.5985406637191772},{"id":"https://openalex.org/C160735492","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Health care","level":2,"score":0.5788722634315491},{"id":"https://openalex.org/C2777352838","wikidata":"https://www.wikidata.org/wiki/Q5419420","display_name":"Excellence","level":2,"score":0.5547291040420532},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5096018314361572},{"id":"https://openalex.org/C518773536","wikidata":"https://www.wikidata.org/wiki/Q918533","display_name":"Nursing research","level":2,"score":0.4888159930706024},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.4568200707435608},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.4459437429904938},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3991371989250183},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34344860911369324},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.33526158332824707},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.2353624701499939},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16842344403266907},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D000329","descriptor_name":"Advertising","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":true},{"descriptor_ui":"D006268","descriptor_name":"Health Facilities","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008389","descriptor_name":"Marketing of Health Services","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D008402","descriptor_name":"Mass Media","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true}],"locations_count":4,"locations":[{"id":"doi:10.1186/s12913-020-05599-3","doi":"https://doi.org/10.1186/s12913-020-05599-3","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s12913-020-05599-3","pdf_url":"https://bmchealthservres.biomedcentral.com/track/pdf/10.1186/s12913-020-05599-3","source":{"id":"https://openalex.org/S12898181","display_name":"BMC Health Services Research","issn_l":"1472-6963","issn":["1472-6963"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","dongbi-b","doyens","fnege-4","jufo-2","ki-jl-1","medline","norway-1","oarl","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320256","host_organization_name":"BioMed Central","host_organization_lineage":["https://openalex.org/P4310320256","https://openalex.org/P4310319965"],"host_organization_lineage_names":["BioMed Central","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BMC Health Services Research","raw_type":"journal-article"},{"id":"pmh:oai:pubmedcentral.nih.gov:7491105","doi":null,"is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/7491105","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BMC Health Serv Res","raw_type":"Text"},{"id":"pmid:32928190","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/32928190","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BMC health services research","raw_type":"Journal Article"},{"id":"pmh:oai:doaj.org/article:03559bbd3cf9417bb0b804113d41e270","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/03559bbd3cf9417bb0b804113d41e270","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"BMC Health Services Research, Vol 20, Iss S1, Pp 1-8 (2020)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1186/s12913-020-05599-3","doi":"https://doi.org/10.1186/s12913-020-05599-3","is_oa":true,"landing_page_url":"https://doi.org/10.1186/s12913-020-05599-3","pdf_url":"https://bmchealthservres.biomedcentral.com/track/pdf/10.1186/s12913-020-05599-3","source":{"id":"https://openalex.org/S12898181","display_name":"BMC Health Services Research","issn_l":"1472-6963","issn":["1472-6963"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","doaj","dongbi-b","doyens","fnege-4","jufo-2","ki-jl-1","medline","norway-1","oarl","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320256","host_organization_name":"BioMed Central","host_organization_lineage":["https://openalex.org/P4310320256","https://openalex.org/P4310319965"],"host_organization_lineage_names":["BioMed Central","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"BMC Health Services Research","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.8371999859809875,"display_name":"Good health and well-being"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3086170508.pdf","grobid_xml":"https://content.openalex.org/works/W3086170508.grobid-xml"},"referenced_works_count":33,"referenced_works":["https://openalex.org/W16761954","https://openalex.org/W423460287","https://openalex.org/W580628719","https://openalex.org/W597642891","https://openalex.org/W648867032","https://openalex.org/W1498767868","https://openalex.org/W1525205312","https://openalex.org/W1538985157","https://openalex.org/W1974365006","https://openalex.org/W2125269912","https://openalex.org/W2149777872","https://openalex.org/W2412374938","https://openalex.org/W2502601041","https://openalex.org/W2561764107","https://openalex.org/W2589644946","https://openalex.org/W2726628607","https://openalex.org/W2727846746","https://openalex.org/W2730262248","https://openalex.org/W2731862564","https://openalex.org/W2752198874","https://openalex.org/W2771152290","https://openalex.org/W2771309590","https://openalex.org/W2775057427","https://openalex.org/W2783074857","https://openalex.org/W2903707253","https://openalex.org/W2905173963","https://openalex.org/W2981885170","https://openalex.org/W3147405326","https://openalex.org/W3151837805","https://openalex.org/W4232407479","https://openalex.org/W4253369463","https://openalex.org/W6629783768","https://openalex.org/W7030264554"],"related_works":["https://openalex.org/W2903707253","https://openalex.org/W3086458067","https://openalex.org/W2441355178","https://openalex.org/W3086285342","https://openalex.org/W2796467701","https://openalex.org/W3086160240","https://openalex.org/W2433409545","https://openalex.org/W2903685887","https://openalex.org/W2992075484","https://openalex.org/W2467682116"],"abstract_inverted_index":{"BACKGROUND:":[0],"Advertising-a":[1],"marketing":[2],"communications":[3],"method":[4],"involving":[5],"the":[6,20,37,44,79,89,179,184,241,262,275],"paid":[7],"use":[8,173],"of":[9,19,46,78,91,99,174,227,243,265,277],"mass":[10],"media":[11],"to":[12,15,34,42,75,150,206],"deliver":[13],"messages":[14],"desired":[16],"audiences-represents":[17],"one":[18],"most":[21],"common":[22],"and":[23,29,52,57,61,72,84,113,131,164,171,186,192,200,215,220,231],"effective":[24],"avenues":[25],"for":[26,190,272,274],"engaging":[27,213],"current":[28,100,214],"prospective":[30,216],"patients.":[31],"Although":[32],"late":[33],"proliferate":[35],"in":[36,102,153,183],"health":[38,56,103,191,230,268],"services":[39,104],"industry":[40],"due":[41],"tradition,":[43],"medium":[45],"communication":[47],"is":[48],"now":[49],"firmly":[50],"established":[51],"routinely":[53],"deployed":[54],"by":[55,109,211,238],"medical":[58,193,232],"organizations":[59],"far":[60],"wide.":[62],"Despite":[63],"widespread":[64],"use,":[65],"healthcare":[66,120,146,203,245],"providers":[67,204],"must":[68],"take":[69],"opportunities,":[70],"when":[71],"where":[73],"possible,":[74],"stay":[76],"abreast":[77],"latest":[80],"details":[81],"concerning":[82],"advertising":[83,105,133,175,228,263,278],"its":[85],"associated":[86,236],"applications,":[87],"increasing":[88],"likelihood":[90],"successful":[92],"audience":[93],"engagements.":[94],"DISCUSSION:":[95],"Maintaining":[96],"an":[97],"awareness":[98],"developments":[101],"can":[106,122,129,138,234],"be":[107,139,252],"facilitated":[108],"acquiring":[110],"operational":[111,188],"perspectives":[112],"practices":[114],"from":[115,124,166],"peer":[116],"institutions.":[117],"Most":[118],"any":[119],"provider":[121],"benefit":[123],"experiential":[125,180],"views":[126],"as":[127],"they":[128],"shape":[130],"hone":[132],"approaches.":[134],"Gaining":[135],"such":[136],"insights":[137,163,248],"difficult,":[140],"given":[141],"competitive":[142],"sensitivities,":[143],"but":[144],"occasionally":[145],"institutions":[147],"are":[148,176],"compelled":[149],"share":[151],"knowledge":[152],"published":[154],"accounts,":[155],"with":[156],"this":[157],"particular":[158],"article":[159],"following":[160],"suit.":[161],"Specifically,":[162],"experiences":[165,242],"Willis-Knighton":[167],"Health":[168],"System's":[169],"extensive":[170],"historic":[172],"shared,":[177],"bolstering":[178],"accounts":[181],"available":[182],"literature":[185],"supplying":[187,270],"guidance":[189],"providers.":[194],"CONCLUSIONS:":[195],"Advertising,":[196],"if":[197],"well":[198],"devised":[199],"deployed,":[201],"offers":[202],"opportunities":[205],"dramatically":[207],"improve":[208],"their":[209],"fortunes":[210],"successfully":[212],"patients,":[217],"hastening":[218],"exchange":[219],"building":[221],"vital":[222],"market":[223],"share.":[224],"In":[225],"pursuit":[226],"excellence,":[229],"establishments":[233],"bolster":[235],"endeavors":[237],"tapping":[239],"into":[240,254],"other":[244],"providers,":[246],"permitting":[247],"which":[249],"might":[250],"potentially":[251],"incorporated":[253],"communicative":[255],"pathways.":[256],"This":[257],"account":[258],"sheds":[259],"light":[260],"on":[261],"operations":[264],"a":[266],"major":[267],"system,":[269],"food":[271],"thought":[273],"advancement":[276],"acumen.":[279]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2020-09-21T00:00:00"}
