{"id":"https://openalex.org/W3085377697","doi":"https://doi.org/10.31520/ei.2020.22.2(75).101-111","title":"BASIC DIRECTIONS OF EXPERIENCE ECONOMY MARKETING DEVELOPMENT IN CONDITIONS OF SUSTAINABLE DEVELOPMENT","display_name":"BASIC DIRECTIONS OF EXPERIENCE ECONOMY MARKETING DEVELOPMENT IN CONDITIONS OF SUSTAINABLE DEVELOPMENT","publication_year":2020,"publication_date":"2020-06-20","ids":{"openalex":"https://openalex.org/W3085377697","doi":"https://doi.org/10.31520/ei.2020.22.2(75).101-111","mag":"3085377697"},"language":"en","primary_location":{"id":"doi:10.31520/ei.2020.22.2(75).101-111","doi":"https://doi.org/10.31520/ei.2020.22.2(75).101-111","is_oa":true,"landing_page_url":"https://doi.org/10.31520/ei.2020.22.2(75).101-111","pdf_url":"http://ei-journal.com/index.php/journal/article/download/822/323","source":{"id":"https://openalex.org/S4210221230","display_name":"Economic innovations","issn_l":"2524-003X","issn":["2524-003X","2616-5430"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Economic innovations","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://ei-journal.com/index.php/journal/article/download/822/323","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045862742","display_name":"\u041e. \u0412. \u0421\u0430\u0434\u0447\u0435\u043d\u043a\u043e","orcid":"https://orcid.org/0000-0003-4914-6249","observed_orcids":["https://orcid.org/0000-0003-4914-6249"]},"institutions":[{"id":"https://openalex.org/I181840440","display_name":"Odesa I. I. Mechnikov National University","ror":"https://ror.org/03b6cpn03","country_code":"UA","type":"education","lineage":["https://openalex.org/I181840440"]},{"id":"https://openalex.org/I4405285543","display_name":"Wy\u017csza Szko\u0142a Ekonomiczno-Humanistyczna","ror":"https://ror.org/05n0rxc26","country_code":"PL","type":"education","lineage":["https://openalex.org/I4405285543"]}],"countries":["PL","UA"],"is_corresponding":true,"raw_author_name":"O.V. SADCHENKO","raw_affiliation_strings":["(Economics),","Department of Marketing and Business Administration Odesa I.I.Mechnikov National University (Odessa, Ukraine) French Boulevard, 24/26, Odessa, Ukraine, 65058","Higher School of Economics and Humanities Ul. V.Sikorsky, 4, Bielsko-Biala, Poland, 43-300"],"raw_orcid":"https://orcid.org/0000-0003-4914-6249","affiliations":[{"raw_affiliation_string":"(Economics),","institution_ids":[]},{"raw_affiliation_string":"Department of Marketing and Business Administration Odesa I.I.Mechnikov National University (Odessa, Ukraine) French Boulevard, 24/26, Odessa, Ukraine, 65058","institution_ids":["https://openalex.org/I181840440"]},{"raw_affiliation_string":"Higher School of Economics and Humanities Ul. V.Sikorsky, 4, Bielsko-Biala, Poland, 43-300","institution_ids":["https://openalex.org/I4405285543"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5045862742"],"corresponding_institution_ids":["https://openalex.org/I181840440","https://openalex.org/I4405285543"],"apc_list":{"value":1000,"currency":"UAH","value_usd":null},"apc_paid":null,"fwci":0.6908,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.77640786,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"22","issue":"2(75)","first_page":"101","last_page":"111"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14453","display_name":"Sustainability and Innovation in Business","score":0.8550000190734863,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14453","display_name":"Sustainability and Innovation in Business","score":0.8550000190734863,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.07289999723434448,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.01209999993443489,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experience-economy","display_name":"experience economy","score":0.9319999814033508},{"id":"https://openalex.org/keywords/sustainable-development","display_name":"sustainable development","score":0.953000009059906},{"id":"https://openalex.org/keywords/social-innovation","display_name":"social innovation","score":0.984000027179718},{"id":"https://openalex.org/keywords/environmental-management","display_name":"environmental management","score":0.6850000023841858},{"id":"https://openalex.org/keywords/environmental-policy","display_name":"environmental policy","score":0.5120000243186951},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.32899999618530273},{"id":"https://openalex.org/keywords/event-management","display_name":"event management","score":0.4339999854564667},{"id":"https://openalex.org/keywords/public-opinion-management","display_name":"public opinion management","score":0.621999979019165},{"id":"https://openalex.org/keywords/environmental-law-reform","display_name":"environmental law reform","score":0.40400001406669617},{"id":"https://openalex.org/keywords/socio-economic-development","display_name":"socio-economic development","score":0.6510000228881836},{"id":"https://openalex.org/keywords/ukraine","display_name":"Ukraine","score":0.6169999837875366},{"id":"https://openalex.org/keywords/information-and-communication-society","display_name":"information and communication society","score":0.7580000162124634},{"id":"https://openalex.org/keywords/natural-resource-use","display_name":"natural resource use","score":0.652999997138977},{"id":"https://openalex.org/keywords/firm-profitability","display_name":"firm profitability","score":0.4259999990463257},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.45100000500679016},{"id":"https://openalex.org/keywords/civil-society","display_name":"civil society","score":0.42500001192092896},{"id":"https://openalex.org/keywords/public-communication","display_name":"public communication","score":0.3310000002384186}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5389744639396667},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.5333124995231628},{"id":"https://openalex.org/C187452473","wikidata":"https://www.wikidata.org/wiki/Q2897903","display_name":"Goods and services","level":2,"score":0.4796629250049591},{"id":"https://openalex.org/C2779439359","wikidata":"https://www.wikidata.org/wiki/Q317088","display_name":"Commodity","level":2,"score":0.4795205891132355},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4782097339630127},{"id":"https://openalex.org/C2776014549","wikidata":"https://www.wikidata.org/wiki/Q3050847","display_name":"Consolidation (business)","level":2,"score":0.4641147255897522},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.45436930656433105},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.36632293462753296},{"id":"https://openalex.org/C74363100","wikidata":"https://www.wikidata.org/wiki/Q273005","display_name":"Economic system","level":1,"score":0.34266090393066406},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.3333309292793274},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.26276737451553345},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14478501677513123},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31520/ei.2020.22.2(75).101-111","doi":"https://doi.org/10.31520/ei.2020.22.2(75).101-111","is_oa":true,"landing_page_url":"https://doi.org/10.31520/ei.2020.22.2(75).101-111","pdf_url":"http://ei-journal.com/index.php/journal/article/download/822/323","source":{"id":"https://openalex.org/S4210221230","display_name":"Economic innovations","issn_l":"2524-003X","issn":["2524-003X","2616-5430"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Economic innovations","raw_type":"journal-article"},{"id":"pmh:oai:dspace.onu.edu.ua:123456789/28485","doi":null,"is_oa":false,"landing_page_url":"https://doi.org/10.31520/ei.2020.22.2(75).101-111","pdf_url":null,"source":{"id":"https://openalex.org/S4377196575","display_name":"INSTITUTIONAL REPOSITORY OF ODESSA NATIONAL UNIVERSITY NAMED I.I. Mechnykova (Odesa I.I.Mechnikov National University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181840440","host_organization_name":"Odesa I. I. Mechnikov National University","host_organization_lineage":["https://openalex.org/I181840440"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.31520/ei.2020.22.2(75).101-111","doi":"https://doi.org/10.31520/ei.2020.22.2(75).101-111","is_oa":true,"landing_page_url":"https://doi.org/10.31520/ei.2020.22.2(75).101-111","pdf_url":"http://ei-journal.com/index.php/journal/article/download/822/323","source":{"id":"https://openalex.org/S4210221230","display_name":"Economic innovations","issn_l":"2524-003X","issn":["2524-003X","2616-5430"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Economic innovations","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3085377697.pdf","grobid_xml":"https://content.openalex.org/works/W3085377697.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W582505094","https://openalex.org/W1188606639","https://openalex.org/W1607208425"],"related_works":["https://openalex.org/W610468127","https://openalex.org/W2373496693","https://openalex.org/W3095882747","https://openalex.org/W3132819514","https://openalex.org/W3164529213","https://openalex.org/W3008219511","https://openalex.org/W3192766010","https://openalex.org/W2080789649","https://openalex.org/W7015485459","https://openalex.org/W3007035995"],"abstract_inverted_index":{"Topicality.":[0],"Actual":[1],"is":[2,58,75,104,111,130,252,315,369,407,413,449,536,543,615,661,676,683,714,770,777,815,888],"the":[3,9,16,31,42,67,88,125,138,141,155,172,177,188,191,215,224,243,255,259,265,269,273,282,313,319,324,329,335,341,344,359,363,370,373,382,398,428,433,441,453,456,459,473,476,481,494,522,531,578,587,606,618,622,629,639,679,688,697,717,725,729,753,756,764,767,771,790,800,808,847,874,882,886,891,894,899,911,920,924,930,933,940,943,951,963],"improvement":[4,32],"of":[5,11,13,18,24,33,44,46,63,69,85,87,116,119,127,143,166,171,180,190,217,228,233,248,254,258,261,264,271,275,284,312,321,327,331,340,343,346,351,372,385,392,402,427,436,447,455,461,463,504,509,519,521,548,551,580,591,596,611,617,621,624,631,641,657,699,712,731,742,752,755,758,766,773,810,812,840,850,857,863,876,878,881,884,893,913,919,932,935,942,945,948,959,966],"marketing":[6,272,286,328,484,495,636,720,858],"technologies":[7,396],"in":[8,15,51,65,78,114,140,268,289,298,318,493,546,628,638,696,728,804,950],"field":[10,270],"economics":[12,486,627,711,883],"experience":[14,128,267,287,332,485,626,713],"conditions":[17,115,142,211,547,574,630],"sustainable":[19,61,322,632],"development.":[20,653],"Social":[21],"innovations":[22,195,558],"are":[23,500,687,861,871],"great":[25],"importance":[26],"for":[27,357,361,378,397,469,650,690,910],"economic":[28,71,181,365,386,405,510,642,652,925],"development,":[29,323,511,633,659],"through":[30],"equipment":[34],"and":[35,48,72,99,146,162,169,183,201,212,219,226,238,245,250,295,301,308,337,348,366,375,387,400,404,419,458,475,490,506,564,575,582,589,601,608,613,643,701,733,739,744,748,823,897,904,938,955],"technologies,":[36,841],"new":[37,197,560,795],"business":[38,294],"models":[39],"to":[40,59,94,96,137,159,214,223,279,316,415,480,488,528,530,577,586,664,789,799,806,818,830,889,962],"improve":[41,898],"quality":[43,503,738],"life":[45,505],"people":[47],"social":[49,73,194,206,234,557,569,597,658,666],"infrastructure":[50],"accordance":[52],"with":[53,121,424,553,716],"global":[54,523],"trends.":[55],"The":[56,82,231,310,354,467,594,710,750,838,917],"goal":[57],"achieve":[60],"development":[62,86,170,216,350,438,446,498,520,579],"society":[64,120,552,896],"which":[66],"satisfaction":[68],"environmental,":[70,670],"needs":[74,207,247,570,610],"carried":[76],"out":[77,492],"a":[79,92,105,109,147,390,470,501,507,526,537,541,648,662,779,793],"balanced":[80,293],"way.":[81],"current":[83,517],"stage":[84,518],"world":[89,921],"economy":[90,126,260,274,330,474,524,623,757,912,934],"has":[91,304,478,525],"tendency":[93,527,663],"transition":[95,110,529,542],"an":[97,131,291],"information":[98,103,532,535,869],"communication":[100,423],"society,":[101,249,533,612,700],"where":[102,534],"commodity,":[106,538],"but":[107,539,782],"such":[108,540],"possible":[112,157,544],"only":[113,156,545],"sufficient":[117,549],"provision":[118,550],"material":[122,554],"goods.":[123,555],"Marketing":[124],"(impressions)":[129,288],"additional":[132,164],"human":[133],"activity":[134,182],"that":[135,203,240,281,430,483,566,603,634,681,686,693,860],"relates":[136],"market":[139,879],"fierce":[144],"competition":[145,785],"saturated":[148],"market,":[149],"when":[150,762],"its":[151,185,296],"principles":[152],"serve":[153],"as":[154,512,514,668],"way":[158],"ensure":[160],"profitability":[161,165],"plus":[163],"production,":[167],"growth":[168,931],"enterprise.":[173],"Market":[174],"orientation":[175],"determines":[176],"main":[178,256,619],"areas":[179],"evaluates":[184],"results":[186],"by":[187,333,452,678,868],"value":[189,774,834],"final":[192],"income.Thus,":[193],"include":[196,559],"strategies,":[198,561],"concepts,":[199,562],"ideas":[200,563],"organizations":[202,565],"satisfy":[204,567],"any":[205,568],"-":[208,571,775],"from":[209,572],"working":[210,573],"education":[213,576],"communities":[218,581],"health":[220,583],"care,":[221,584],"contributing":[222,585],"expansion":[225,588],"consolidation":[227,590],"civil":[229,592],"society.":[230,593],"concept":[232,435,595],"innovation":[235,598,667,772,811],"includes":[236,599],"goods":[237,600],"services":[239,602,745],"will":[241,604,722,845],"combine":[242,605,890],"intellectual":[244,607,956],"environmental":[246,367,379,388,515,609,644],"this":[251,614,776,853],"one":[253,616],"directions":[257,326,620],"experience.An":[262],"analysis":[263],"existing":[266,434,442],"impressions":[276,759,914],"gives":[277],"reason":[278],"say":[280],"problem":[283],"managing":[285],"promoting":[290],"environmentally":[292],"implementation":[297],"both":[299],"domestic":[300],"international":[302],"markets":[303],"not":[305,778,816],"been":[306],"developed.Aim":[307],"tasks.":[309],"aim":[311],"article":[314],"determine,":[317],"context":[320],"basic":[325],"substantiating":[334],"theoretical":[336],"practical":[338],"foundations":[339],"formation":[342,877],"mechanism":[345,360],"innovative":[347],"ecological":[349],"society.Research":[352],"results.":[353],"priority":[355],"area":[356],"improving":[358],"implementing":[362,691],"state":[364,454],"policy":[368],"reform":[371],"legislative":[374],"regulatory":[376],"framework":[377],"management.":[380],"For":[381],"effective":[383],"solution":[384],"problems,":[389],"set":[391],"certain":[393],"methods,":[394],"techniques,":[395],"organization":[399],"management":[401],"industrial":[403],"activities":[406],"required.":[408],"To":[409],"manage":[410],"events,":[411],"it":[412,682,814],"necessary":[414,817],"form":[416],"public":[417],"opinion":[418],"mood,":[420],"purposefully":[421],"establish":[422],"various":[425],"groups":[426],"public,":[429],"is,":[431,635],"changing":[432],"socio-economic":[437,445],"can":[439],"change":[440],"order.":[443],"Sustainable":[444,497],"Ukraine":[448],"largely":[450],"determined":[451],"environment":[457,477],"level":[460,508],"use":[462,807],"natural":[464,900,906],"resource":[465],"potential.":[466],"need":[468],"balance":[471],"between":[472,820,927],"led":[479],"fact":[482,680],"began":[487],"appear":[489],"stand":[491],"system.":[496],"targets":[499],"high":[502,824,833],"well":[513],"stability.The":[516],"Thus,":[556],"experience.Marketing":[625],"changes":[637,692,727],"sphere":[640],"relations,":[645],"could":[646],"become":[647],"lever":[649],"enhancing":[651],"In":[654,797,852,873],"modern":[655],"theories":[656],"there":[660],"consider":[665],"economic,":[669,952],"political,":[671],"emotional,":[672],"ethical":[673],"innovation.":[674],"This":[675,826],"argued":[677],"these":[684],"structures":[685,880],"mechanisms":[689],"have":[694],"matured":[695],"depths":[698],"without":[702],"their":[703],"help":[704],"they":[705],"simply":[706,786],"cannot":[707],"be":[708],"implemented.":[709],"associated":[715],"changes,":[718],"so":[719],"approaches":[721],"reflect":[723],"all":[724],"socio-economic-environmental":[726],"interests":[730,892],"consumers":[732],"real":[734],"estimates":[735],"or":[736],"assortment,":[737],"other":[740],"parameters":[741],"products":[743],"being":[746],"produced":[747],"sold.Conclusion.":[749],"basis":[751],"strategy":[754,765,809,827],"(in":[760],"particular,":[761],"developing":[763],"\u201cblue":[768],"ocean\u201d)":[769],"competitive":[780,802],"advantage,":[781],"what":[783],"makes":[784],"unnecessary":[787],"due":[788],"company":[791],"reaching":[792],"whole":[794],"level.":[796],"contrast":[798],"classical":[801],"approach,":[803],"order":[805],"value,":[813],"choose":[819],"low":[821,836],"costs":[822],"value.":[825],"allows":[828],"you":[829],"simultaneously":[831],"create":[832],"at":[835],"cost.":[837],"convergence":[839],"industries,":[842],"markets,":[843],"products,":[844],"expand":[846],"traditional":[848],"boundaries":[849],"industries.":[851],"regard,":[854],"multidimensional":[855],"studies":[856],"systems":[859],"part":[862],"integrated":[864],"socio-ecological-economic":[865],"systems,":[866],"combined":[867],"flows,":[870],"necessary.":[872],"process":[875],"experience,":[885],"task":[887],"economy,":[895,922],"environment.":[901],"Reducing":[902],"pollution":[903],"preserving":[905],"resources":[907],"becomes":[908],"beneficial":[909],"(experience,":[915],"skill).":[916],"globalization":[918],"facilitating":[923],"interaction":[926],"states,":[928],"stimulates":[929],"impressions,":[936],"accelerates":[937],"increases":[939],"scale":[941],"exchange":[944],"advanced":[946],"achievements":[947],"mankind":[949],"scientific,":[953],"technical":[954],"sphere,":[957],"which,":[958],"course,":[960],"contributes":[961],"general":[964],"progress":[965],"mankind.":[967]},"counts_by_year":[{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-09-21T00:00:00"}
