{"id":"https://openalex.org/W30844417","doi":null,"title":"Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care","display_name":"Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care","publication_year":2002,"publication_date":"2002-05-02","ids":{"openalex":"https://openalex.org/W30844417","mag":"30844417"},"language":"en","primary_location":{"id":"mag:30844417","doi":null,"is_oa":false,"landing_page_url":"http://openlibrary.org/books/OL3957759M/Defining_markets_defining_moments","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"book","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048588977","display_name":"Charles D. Schewe","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Charles D. Schewe","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032401358","display_name":"Janice Karlovich","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Janice Karlovich","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Geoffrey E. Meredith","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Geoffrey E. Meredith","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6667,"has_fulltext":false,"cited_by_count":66,"citation_normalized_percentile":{"value":0.875,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14088","display_name":"Generational Differences and Trends","score":0.9585000276565552,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14088","display_name":"Generational Differences and Trends","score":0.9585000276565552,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.015399999916553497,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11265","display_name":"Aging and Gerontology Research","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/3206","display_name":"Neuropsychology and Physiological Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/generational-cohorts","display_name":"generational cohorts","score":0.9890000224113464},{"id":"https://openalex.org/keywords/generational-differences","display_name":"generational differences","score":0.6790000200271606},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6520000100135803},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.5189999938011169},{"id":"https://openalex.org/keywords/generational-values","display_name":"generational values","score":0.4399999976158142},{"id":"https://openalex.org/keywords/collective-experience","display_name":"collective experience","score":0.4959999918937683},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.5299999713897705}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4911486804485321},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34103602170944214},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3349689841270447},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.32671499252319336},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.30528801679611206}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:30844417","doi":null,"is_oa":false,"landing_page_url":"http://openlibrary.org/books/OL3957759M/Defining_markets_defining_moments","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","score":0.4099999964237213,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[{"id":"https://openalex.org/G8826653670","display_name":null,"funder_award_id":"TM3145140761-BCKM/MFS","funder_id":"https://openalex.org/F4320326583","funder_display_name":"Monash University Malaysia"}],"funders":[{"id":"https://openalex.org/F4320326583","display_name":"Monash University Malaysia","ror":"https://ror.org/00yncr324"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3183708198","https://openalex.org/W2185115108","https://openalex.org/W4207076207","https://openalex.org/W2147932474","https://openalex.org/W1522993468","https://openalex.org/W7095635888","https://openalex.org/W1505143323","https://openalex.org/W4206900549","https://openalex.org/W2527931513","https://openalex.org/W2580368670"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":7},{"year":2013,"cited_by_count":7},{"year":2012,"cited_by_count":6}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2016-06-24T00:00:00"}
