{"id":"https://openalex.org/W3082947772","doi":null,"title":"STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT BERKUNJUNG DI MUSEUM NEGERI PROVINSI SUMATERA UTARA","display_name":"STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT BERKUNJUNG DI MUSEUM NEGERI PROVINSI SUMATERA UTARA","publication_year":2020,"publication_date":"2020-08-27","ids":{"openalex":"https://openalex.org/W3082947772","mag":"3082947772"},"language":"id","primary_location":{"id":"mag:3082947772","doi":null,"is_oa":false,"landing_page_url":"http://jurnal.darmaagung.ac.id/index.php/messageilmukomunikasi/article/view/681","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060685110","display_name":"Hulman Sinurat","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210162349","display_name":"Universitas Darma Agung","ror":"https://ror.org/05ax0z866","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210162349"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Hulman Sinurat","raw_affiliation_strings":["Universitas Darma Agung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Darma Agung","institution_ids":["https://openalex.org/I4210162349"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015723837","display_name":"Silvia Irene","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Silvia Irene","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5076428223","display_name":"Sabrin Sabrin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sabrin Sabrin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.4365,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.96448183,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"9","issue":"1","first_page":"62","last_page":"71"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.4860999882221222,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.4860999882221222,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.47780001163482666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.008500000461935997,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-communication-strategy","display_name":"marketing communication strategy","score":0.9800000190734863},{"id":"https://openalex.org/keywords/museum-marketing","display_name":"museum marketing","score":0.7049999833106995},{"id":"https://openalex.org/keywords/museum-facilities","display_name":"museum facilities","score":0.8420000076293945},{"id":"https://openalex.org/keywords/cultural-activities","display_name":"cultural activities","score":0.8669999837875366}],"concepts":[{"id":"https://openalex.org/C48947383","wikidata":"https://www.wikidata.org/wiki/Q830719","display_name":"Visitor pattern","level":2,"score":0.858810305595398},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.5341322422027588},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5314363837242126},{"id":"https://openalex.org/C48103436","wikidata":"https://www.wikidata.org/wiki/Q599031","display_name":"State (computer science)","level":2,"score":0.4635796546936035},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4559074938297272},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42206376791000366},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.4210216999053955},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3762551248073578},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3082947772","doi":null,"is_oa":false,"landing_page_url":"http://jurnal.darmaagung.ac.id/index.php/messageilmukomunikasi/article/view/681","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3082420262","https://openalex.org/W3111274637","https://openalex.org/W7217410897","https://openalex.org/W1849772831","https://openalex.org/W3107349886","https://openalex.org/W937737580","https://openalex.org/W3174767233","https://openalex.org/W7215513129","https://openalex.org/W4249237225","https://openalex.org/W7062116941"],"abstract_inverted_index":{"This":[0],"study":[1,48],"aims":[2],"at":[3,9],"finding":[4],"the":[5,10,20,26,37,58,61,67,73,81,96,99,107,118,125,133,141,144],"marketing":[6,29,106],"communication":[7,30],"strategy":[8],"State":[11,24],"Museum":[12,59],"of":[13,60,63,69,75,115,127,136],"North":[14,21,38,64,76],"Sumatra":[15,22,39,65,77],"Province,\u00a0":[16],"interest":[17,34,126],"in":[18,32,35,57,79,129,139],"visiting":[19,36],"Province":[23,40,62,78],"Museum,":[25],"barriers":[27],"to":[28,123],"strategies":[31],"increasing":[33],"Museum.":[41],"The":[42,53,113],"research":[43],"method":[44],"is":[45,66,84,143],"a":[46,50,150],"descriptive":[47],"with":[49],"qualitative":[51],"approach.":[52],"phenomenon":[54],"that":[55],"occurs":[56],"lack":[68,114],"budget":[70,83],"disbursed":[71],"by":[72],"Government":[74],"which":[80,140],"total":[82],"seniliai":[85],"1.5":[86],"billion":[87],"and":[88,98],"these":[89],"funds":[90,93,100],"are":[91,101,149],"purely":[92],"originating":[94],"from":[95],"APBD":[97],"not":[102],"entirely":[103],"intended":[104],"for":[105,153],"museum":[108,111,119,142],"but":[109],"overall":[110],"needs.":[112],"facilities":[116],"makes":[117],"think":[120],"about":[121],"how":[122],"increase":[124],"visitors":[128],"every":[130,154],"day,":[131],"besides,":[132],"low":[134],"variety":[135],"cultural":[137,147],"activities":[138,148],"sole":[145],"manager,":[146],"staple":[151],"product":[152],"visitor.":[155]},"counts_by_year":[{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2020-09-08T00:00:00"}