{"id":"https://openalex.org/W3082109986","doi":"https://doi.org/10.52859/jbm.v9i1.116","title":"ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL INSTAGRAM, PERSEPSI BIAYA PENDIDIKAN DAN BRAND RECOGNITION TERHADAP KEPUTUSAN PEMBELIAN PADA STIE WIYATAMANDALA","display_name":"ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL INSTAGRAM, PERSEPSI BIAYA PENDIDIKAN DAN BRAND RECOGNITION TERHADAP KEPUTUSAN PEMBELIAN PADA STIE WIYATAMANDALA","publication_year":2020,"publication_date":"2020-08-30","ids":{"openalex":"https://openalex.org/W3082109986","doi":"https://doi.org/10.52859/jbm.v9i1.116","mag":"3082109986"},"language":"en","primary_location":{"id":"doi:10.52859/jbm.v9i1.116","doi":"https://doi.org/10.52859/jbm.v9i1.116","is_oa":true,"landing_page_url":"https://doi.org/10.52859/jbm.v9i1.116","pdf_url":"https://wiyatamandala.e-journal.id/JBM/article/download/116/100","source":{"id":"https://openalex.org/S4210202344","display_name":"Jurnal Bina Manajemen","issn_l":"2303-0283","issn":["2303-0283","2656-8667"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274482","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Wiyatamandala","host_organization_lineage":["https://openalex.org/I4405274482"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Bina Manajemen","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://wiyatamandala.e-journal.id/JBM/article/download/116/100","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100343026","display_name":"Sutrisno Sutrisno","orcid":"https://orcid.org/0000-0003-1130-0044","observed_orcids":["https://orcid.org/0000-0003-1130-0044"]},"institutions":[{"id":"https://openalex.org/I4405274482","display_name":"Sekolah Tinggi Ilmu Ekonomi Wiyatamandala","ror":"https://ror.org/01tc48420","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274482"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Sutrisno Sutrisno","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Wiyatamandala"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Wiyatamandala","institution_ids":["https://openalex.org/I4405274482"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5100343026"],"corresponding_institution_ids":["https://openalex.org/I4405274482"],"apc_list":null,"apc_paid":null,"fwci":1.1946,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.84588017,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"9","issue":"1","first_page":"72","last_page":"91"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instagram-marketing","display_name":"Instagram marketing","score":0.9449999928474426},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.9850000143051147},{"id":"https://openalex.org/keywords/brand-recognition","display_name":"brand recognition","score":0.9139999747276306},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7649999856948853},{"id":"https://openalex.org/keywords/student-enrollment-decisions","display_name":"student enrollment decisions","score":0.5239999890327454},{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.6899999976158142}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8113826513290405},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.7287792563438416},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5570588111877441},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.552240252494812},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.545587420463562},{"id":"https://openalex.org/C27574286","wikidata":"https://www.wikidata.org/wiki/Q320723","display_name":"Variables","level":2,"score":0.5226877927780151},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.504109263420105},{"id":"https://openalex.org/C2779709291","wikidata":"https://www.wikidata.org/wiki/Q15699608","display_name":"Intervening variable","level":3,"score":0.49323028326034546},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.49229609966278076},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.49073851108551025},{"id":"https://openalex.org/C152877465","wikidata":"https://www.wikidata.org/wiki/Q208042","display_name":"Regression analysis","level":2,"score":0.47316035628318787},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40206146240234375},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34056851267814636},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1718735694885254},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.16921809315681458},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.11344894766807556},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1109323799610138},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.52859/jbm.v9i1.116","doi":"https://doi.org/10.52859/jbm.v9i1.116","is_oa":true,"landing_page_url":"https://doi.org/10.52859/jbm.v9i1.116","pdf_url":"https://wiyatamandala.e-journal.id/JBM/article/download/116/100","source":{"id":"https://openalex.org/S4210202344","display_name":"Jurnal Bina Manajemen","issn_l":"2303-0283","issn":["2303-0283","2656-8667"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274482","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Wiyatamandala","host_organization_lineage":["https://openalex.org/I4405274482"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Bina Manajemen","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.52859/jbm.v9i1.116","doi":"https://doi.org/10.52859/jbm.v9i1.116","is_oa":true,"landing_page_url":"https://doi.org/10.52859/jbm.v9i1.116","pdf_url":"https://wiyatamandala.e-journal.id/JBM/article/download/116/100","source":{"id":"https://openalex.org/S4210202344","display_name":"Jurnal Bina Manajemen","issn_l":"2303-0283","issn":["2303-0283","2656-8667"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274482","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Wiyatamandala","host_organization_lineage":["https://openalex.org/I4405274482"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Bina Manajemen","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.8278999924659729}],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3082109986.pdf","grobid_xml":"https://content.openalex.org/works/W3082109986.grobid-xml"},"referenced_works_count":4,"referenced_works":["https://openalex.org/W132612924","https://openalex.org/W593898368","https://openalex.org/W2323355492","https://openalex.org/W3130081263"],"related_works":["https://openalex.org/W4392862885","https://openalex.org/W4388094411","https://openalex.org/W7220295302","https://openalex.org/W3159563042","https://openalex.org/W4408130455","https://openalex.org/W4403269511","https://openalex.org/W3145719962","https://openalex.org/W7216357191","https://openalex.org/W3167788790","https://openalex.org/W4285669934"],"abstract_inverted_index":{"The":[0,130,190],"increasing":[1],"complexity":[2],"of":[3,45,49,54,67,76,124,126,167,173,192],"competition":[4],"has":[5],"made":[6],"business":[7],"actors":[8],"including":[9],"STIE":[10,36],"Wiyatamandala":[11,116],"more":[12],"able":[13],"to":[14,18,24,31,197],"survive":[15],"and":[16,57,83,94,147,177],"continue":[17],"grow.":[19],"Therefore,":[20],"it":[21,70,161],"is":[22,195],"necessary":[23],"analyze":[25],"the":[26,43,47,65,68,74,99,103,158,165,199,202],"variables":[27,75,166],"that":[28,73,101,164],"are":[29],"relevant":[30],"student":[32,61],"decisions":[33,188,208],"in":[34],"choosing":[35],"Wiyatamandala.":[37],"This":[38],"research":[39,159],"was":[40,71,97,132,162],"conducted":[41],"with":[42,122,201],"aim":[44],"analyzing":[46],"effect":[48,90,185],"social":[50,78,168],"media":[51,79,169],"instagram,":[52],"perception":[53,96,172,191],"education":[55,174,193],"cost,":[56],"brand":[58,84,178],"recognition":[59,85,179],"on":[60,91,107,157,186,206],"purchasing":[62,92,108,187,207],"decisions.":[63,109],"From":[64],"results":[66],"analysis,":[69],"found":[72,163],"Instagram":[77],"marketing,":[80],"price":[81,95],"perception,":[82],"had":[86,102,181],"a":[87,182],"significant":[88,183],"positive":[89,105,184,204],"decisions,":[93],"considered":[98,196],"variable":[100,200],"most":[104,203],"influence":[106,205],"These":[110],"population":[111],"data":[112,140],"were":[113,141],"collected":[114,142],"from":[115],"students":[117],"batch":[118],"2016":[119],"-":[120],"2019,":[121],"number":[123],"samples":[125],"61":[127],"people":[128],"respondents.":[129],"sample":[131],"chosen":[133],"by":[134,143,149],"using":[135,144,151],"purposive":[136],"sampling":[137],"technique.":[138],"Primary":[139],"questionnaire":[145],"method":[146],"analyzed":[148],"SPSS":[150],"multiple":[152],"linear":[153],"regression":[154],"analysis":[155],"Based":[156],"results,":[160],"instagram":[170],"(X1),":[171],"cost":[175,194],"(X2),":[176],"(X3)":[180],"(Y).":[189],"be":[198]},"counts_by_year":[{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-09-08T00:00:00"}
