{"id":"https://openalex.org/W3081944975","doi":"https://doi.org/10.31253/pe.v18i3.398","title":"The Role of Product Quality and Price Perception in affecting Purchase Decision (Study on Milkmo Product)","display_name":"The Role of Product Quality and Price Perception in affecting Purchase Decision (Study on Milkmo Product)","publication_year":2020,"publication_date":"2020-09-01","ids":{"openalex":"https://openalex.org/W3081944975","doi":"https://doi.org/10.31253/pe.v18i3.398","mag":"3081944975"},"language":"en","primary_location":{"id":"doi:10.31253/pe.v18i3.398","doi":"https://doi.org/10.31253/pe.v18i3.398","is_oa":true,"landing_page_url":"https://doi.org/10.31253/pe.v18i3.398","pdf_url":null,"source":{"id":"https://openalex.org/S4210205485","display_name":"Primanomics Jurnal Ekonomi & Bisnis","issn_l":"1412-632X","issn":["1412-632X","2614-6789"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405271229","host_organization_name":"Universitas Buddhi Dharma","host_organization_lineage":["https://openalex.org/I4405271229"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Primanomics : Jurnal Ekonomi & Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.31253/pe.v18i3.398","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024653703","display_name":"Timotius FCW Sutrisno","orcid":"https://orcid.org/0000-0002-5201-9673","observed_orcids":["https://orcid.org/0000-0002-5201-9673"]},"institutions":[{"id":"https://openalex.org/I4210113684","display_name":"Universitas Ciputra","ror":"https://ror.org/01zj4g759","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210113684"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Timotius F.C.W. Sutrisno","raw_affiliation_strings":["Universitas Ciputra"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Ciputra","institution_ids":["https://openalex.org/I4210113684"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026704663","display_name":"Gladys Greselda Gosal","orcid":"https://orcid.org/0000-0002-2942-9025","observed_orcids":["https://orcid.org/0000-0002-2942-9025"]},"institutions":[{"id":"https://openalex.org/I4210113684","display_name":"Universitas Ciputra","ror":"https://ror.org/01zj4g759","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210113684"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Gladys Greselda Gosal","raw_affiliation_strings":["Universitas Ciputra"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Ciputra","institution_ids":["https://openalex.org/I4210113684"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051709861","display_name":"Serin Fransisca Hernandes","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210113684","display_name":"Universitas Ciputra","ror":"https://ror.org/01zj4g759","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210113684"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Serin Fransisca Hernandes","raw_affiliation_strings":["Universitas Ciputra"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Ciputra","institution_ids":["https://openalex.org/I4210113684"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210113684"],"apc_list":null,"apc_paid":null,"fwci":1.546,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.87166042,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"18","issue":"3","first_page":"95","last_page":"95"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/price-perception","display_name":"price perception","score":0.9959999918937683},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.996999979019165},{"id":"https://openalex.org/keywords/business-start-up","display_name":"startups","score":0.796999990940094},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7599999904632568},{"id":"https://openalex.org/keywords/young-consumers","display_name":"young consumers","score":0.652999997138977}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.8130897283554077},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.7594716548919678},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.7405710220336914},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6540471315383911},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6299815773963928},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.5905795097351074},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4551437497138977},{"id":"https://openalex.org/C2778631480","wikidata":"https://www.wikidata.org/wiki/Q17143022","display_name":"Research Object","level":2,"score":0.4458855390548706},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4228953719139099},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38007113337516785},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2612236738204956},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1813609004020691},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.17966055870056152},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.0790906548500061},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0618537962436676},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31253/pe.v18i3.398","doi":"https://doi.org/10.31253/pe.v18i3.398","is_oa":true,"landing_page_url":"https://doi.org/10.31253/pe.v18i3.398","pdf_url":null,"source":{"id":"https://openalex.org/S4210205485","display_name":"Primanomics Jurnal Ekonomi & Bisnis","issn_l":"1412-632X","issn":["1412-632X","2614-6789"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405271229","host_organization_name":"Universitas Buddhi Dharma","host_organization_lineage":["https://openalex.org/I4405271229"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Primanomics : Jurnal Ekonomi & Bisnis","raw_type":"journal-article"},{"id":"pmh:oai:jurnal.ubd.ac.id/index.php:article/398","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.buddhidharma.ac.id/index.php/PE/article/view/398","pdf_url":"https://jurnal.buddhidharma.ac.id/index.php/PE/article/download/398/241","source":{"id":"https://openalex.org/S4210205485","display_name":"Primanomics Jurnal Ekonomi & Bisnis","issn_l":"1412-632X","issn":["1412-632X","2614-6789"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405271229","host_organization_name":"Universitas Buddhi Dharma","host_organization_lineage":["https://openalex.org/I4405271229"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.31253/pe.v18i3","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.31253/pe.v18i3.398","doi":"https://doi.org/10.31253/pe.v18i3.398","is_oa":true,"landing_page_url":"https://doi.org/10.31253/pe.v18i3.398","pdf_url":null,"source":{"id":"https://openalex.org/S4210205485","display_name":"Primanomics Jurnal Ekonomi & Bisnis","issn_l":"1412-632X","issn":["1412-632X","2614-6789"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405271229","host_organization_name":"Universitas Buddhi Dharma","host_organization_lineage":["https://openalex.org/I4405271229"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Primanomics : Jurnal Ekonomi & Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W1535472083","https://openalex.org/W2048189362","https://openalex.org/W2738961012","https://openalex.org/W2776150544","https://openalex.org/W2801913677","https://openalex.org/W2956352238","https://openalex.org/W3033839166","https://openalex.org/W4232566379","https://openalex.org/W4252498191"],"related_works":["https://openalex.org/W4402787995","https://openalex.org/W4396714630","https://openalex.org/W7220295301","https://openalex.org/W3198975927","https://openalex.org/W4293729908","https://openalex.org/W4210646679","https://openalex.org/W4400218564","https://openalex.org/W4403307990","https://openalex.org/W4396587560","https://openalex.org/W7223193287"],"abstract_inverted_index":{"This":[0,37,62,107],"research":[1,38,63],"aims":[2],"to":[3,45,54],"analyze":[4],"the":[5,75,78,88,110,115,118,122,125],"role":[6],"of":[7,19,47,77,90,99,117,124],"product":[8,85,119,126],"quality":[9,86,116],"and":[10,49,87,120],"price":[11,92,123],"perception":[12,89],"in":[13],"affecting":[14],"purchase":[15,97],"decision.":[16],"The":[17],"object":[18],"this":[20],"study":[21],"is":[22,25],"Milkmo,":[23],"which":[24],"a":[26],"startup":[27],"business":[28,111],"that":[29,84,109],"offers":[30],"milk-based":[31],"drink":[32],"coated":[33],"with":[34],"chocolate":[35],"syrup.":[36],"distributes":[39],"as":[40,42],"many":[41],"97":[43],"questionnaires":[44],"majority":[46],"male":[48],"female":[50],"respondents":[51],"aged":[52],"15":[53],"25":[55],"years":[56],"old,":[57],"using":[58,68],"purposive":[59],"sampling":[60],"method.":[61],"uses":[64],"quantitative":[65],"method":[66],"by":[67,134],"multiple":[69],"linear":[70],"regression":[71],"analysis.":[72],"Based":[73],"on":[74,96],"result":[76],"research,":[79],"it":[80],"can":[81],"be":[82,132],"concluded":[83],"each":[91],"have":[93],"significant":[94],"effect":[95],"decision":[98],"Milkmo":[100],"product,":[101],"therefore":[102],"all":[103],"hypotheses":[104],"were":[105],"upheld.":[106],"implies":[108],"owner":[112],"should":[113],"improve":[114],"set":[121],"carefully":[127],"so":[128],"they":[129],"would":[130],"not":[131],"rivaled":[133],"their":[135],"competitors.":[136]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2020-09-08T00:00:00"}