{"id":"https://openalex.org/W3080249969","doi":"https://doi.org/10.47405/mjssh.v5i4.386","title":"Using Rhetorical Approach of Ethos, Pathos and Logos by Malaysian Engineering Students in Persuasive Email Writings","display_name":"Using Rhetorical Approach of Ethos, Pathos and Logos by Malaysian Engineering Students in Persuasive Email Writings","publication_year":2020,"publication_date":"2020-04-26","ids":{"openalex":"https://openalex.org/W3080249969","doi":"https://doi.org/10.47405/mjssh.v5i4.386","mag":"3080249969"},"language":"en","primary_location":{"id":"doi:10.47405/mjssh.v5i4.386","doi":"https://doi.org/10.47405/mjssh.v5i4.386","is_oa":true,"landing_page_url":"https://doi.org/10.47405/mjssh.v5i4.386","pdf_url":"https://www.msocialsciences.com/index.php/mjssh/article/download/386/275","source":{"id":"https://openalex.org/S4210179017","display_name":"Malaysian Journal of Social Sciences and Humanities (MJSSH)","issn_l":"2504-8562","issn":["2504-8562"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Malaysian Journal of Social Sciences and Humanities (MJSSH)","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.msocialsciences.com/index.php/mjssh/article/download/386/275","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5134487071","display_name":"Isai Amutan Krishnan","orcid":"https://orcid.org/0000-0002-6418-2881","observed_orcids":["https://orcid.org/0000-0002-6418-2881"]},"institutions":[{"id":"https://openalex.org/I33849332","display_name":"University of Malaya","ror":"https://ror.org/00rzspn62","country_code":"MY","type":"education","lineage":["https://openalex.org/I33849332"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Krishnan Isai Amutan Isai","raw_affiliation_strings":["Faculty of Languages and Linguistics, University of Malaya (UM)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Languages and Linguistics, University of Malaya (UM)","institution_ids":["https://openalex.org/I33849332"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018206036","display_name":"Mei Lin Teoh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I33849332","display_name":"University of Malaya","ror":"https://ror.org/00rzspn62","country_code":"MY","type":"education","lineage":["https://openalex.org/I33849332"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Teoh Mel Lin","raw_affiliation_strings":["Faculty of Languages and Linguistics, University of Malaya (UM)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Languages and Linguistics, University of Malaya (UM)","institution_ids":["https://openalex.org/I33849332"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049902166","display_name":"Hee Sio Ching","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I125861091","display_name":"HELP University","ror":"https://ror.org/02y2cxp25","country_code":"MY","type":"education","lineage":["https://openalex.org/I125861091"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Hee Sio Ching","raw_affiliation_strings":["HELP University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"HELP University","institution_ids":["https://openalex.org/I125861091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052673053","display_name":"Ramalingam Selvajothi Ramalingam","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I33849332","display_name":"University of Malaya","ror":"https://ror.org/00rzspn62","country_code":"MY","type":"education","lineage":["https://openalex.org/I33849332"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Ramalingam Selvajothi","raw_affiliation_strings":["Faculty of Languages and Linguistics, University of Malaya (UM)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Languages and Linguistics, University of Malaya (UM)","institution_ids":["https://openalex.org/I33849332"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041172322","display_name":"Elanttamil Maruthai","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I33849332","display_name":"University of Malaya","ror":"https://ror.org/00rzspn62","country_code":"MY","type":"education","lineage":["https://openalex.org/I33849332"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Elanttamil Maruthai","raw_affiliation_strings":["Faculty of Languages and Linguistics, University of Malaya (UM)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Languages and Linguistics, University of Malaya (UM)","institution_ids":["https://openalex.org/I33849332"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":20.6887,"has_fulltext":true,"cited_by_count":25,"citation_normalized_percentile":{"value":0.99053492,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"5","issue":"4","first_page":"19","last_page":"33"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.45899999141693115,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.45899999141693115,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.27880001068115234,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13538","display_name":"Linguistics and Language Analysis","score":0.11940000206232071,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ethos-pathos-and-logos","display_name":"rhetorical appeals","score":0.8849999904632568},{"id":"https://openalex.org/keywords/aristotelian-rhetoric","display_name":"Aristotelian rhetoric","score":0.8619999885559082},{"id":"https://openalex.org/keywords/argumentative-writing","display_name":"argumentative writing","score":0.9309999942779541},{"id":"https://openalex.org/keywords/email-writing","display_name":"email writing","score":0.9599999785423279},{"id":"https://openalex.org/keywords/engineering-students","display_name":"engineering students","score":0.9259999990463257},{"id":"https://openalex.org/keywords/emotional-appeal","display_name":"emotional appeal","score":0.6959999799728394},{"id":"https://openalex.org/keywords/logical-fallacies","display_name":"logical fallacies","score":0.902999997138977},{"id":"https://openalex.org/keywords/academic-writing","display_name":"academic writing","score":0.5590000152587891}],"concepts":[{"id":"https://openalex.org/C140713313","wikidata":"https://www.wikidata.org/wiki/Q633885","display_name":"Pathos","level":2,"score":0.9864165782928467},{"id":"https://openalex.org/C2776932993","wikidata":"https://www.wikidata.org/wiki/Q484318","display_name":"Ethos","level":2,"score":0.9396426677703857},{"id":"https://openalex.org/C150506046","wikidata":"https://www.wikidata.org/wiki/Q6667822","display_name":"Logos Bible Software","level":2,"score":0.9112098217010498},{"id":"https://openalex.org/C192562157","wikidata":"https://www.wikidata.org/wiki/Q316694","display_name":"Rhetorical question","level":2,"score":0.7872911691665649},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.7317667603492737},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.6439179182052612},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.5659238696098328},{"id":"https://openalex.org/C1370556","wikidata":"https://www.wikidata.org/wiki/Q81009","display_name":"Rhetoric","level":2,"score":0.5217458009719849},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5174146890640259},{"id":"https://openalex.org/C28160582","wikidata":"https://www.wikidata.org/wiki/Q2914471","display_name":"Appeal to emotion","level":3,"score":0.43068814277648926},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3659893870353699},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.3504837155342102},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3417835235595703},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.31063395738601685},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.3000633418560028},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.2186516523361206},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.20284274220466614},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.19610744714736938},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.18772032856941223},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.1221412718296051},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.0837939977645874}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.47405/mjssh.v5i4.386","doi":"https://doi.org/10.47405/mjssh.v5i4.386","is_oa":true,"landing_page_url":"https://doi.org/10.47405/mjssh.v5i4.386","pdf_url":"https://www.msocialsciences.com/index.php/mjssh/article/download/386/275","source":{"id":"https://openalex.org/S4210179017","display_name":"Malaysian Journal of Social Sciences and Humanities (MJSSH)","issn_l":"2504-8562","issn":["2504-8562"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Malaysian Journal of Social Sciences and Humanities (MJSSH)","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.47405/mjssh.v5i4.386","doi":"https://doi.org/10.47405/mjssh.v5i4.386","is_oa":true,"landing_page_url":"https://doi.org/10.47405/mjssh.v5i4.386","pdf_url":"https://www.msocialsciences.com/index.php/mjssh/article/download/386/275","source":{"id":"https://openalex.org/S4210179017","display_name":"Malaysian Journal of Social Sciences and Humanities (MJSSH)","issn_l":"2504-8562","issn":["2504-8562"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Malaysian Journal of Social Sciences and Humanities (MJSSH)","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Quality education","id":"https://metadata.un.org/sdg/4","score":0.8700000047683716}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3080249969.pdf","grobid_xml":"https://content.openalex.org/works/W3080249969.grobid-xml"},"referenced_works_count":54,"referenced_works":["https://openalex.org/W168571079","https://openalex.org/W170445123","https://openalex.org/W1004806451","https://openalex.org/W1511502075","https://openalex.org/W1536610849","https://openalex.org/W1538763670","https://openalex.org/W1549876557","https://openalex.org/W1559040823","https://openalex.org/W1566682921","https://openalex.org/W1981463571","https://openalex.org/W1992526942","https://openalex.org/W2000045419","https://openalex.org/W2002215763","https://openalex.org/W2008909463","https://openalex.org/W2021365718","https://openalex.org/W2050661336","https://openalex.org/W2057053919","https://openalex.org/W2061504941","https://openalex.org/W2073049896","https://openalex.org/W2075422595","https://openalex.org/W2128099617","https://openalex.org/W2131305728","https://openalex.org/W2133831648","https://openalex.org/W2142176925","https://openalex.org/W2164990313","https://openalex.org/W2188092270","https://openalex.org/W2228745399","https://openalex.org/W2329238419","https://openalex.org/W2331556659","https://openalex.org/W2411612583","https://openalex.org/W2417879385","https://openalex.org/W2512496004","https://openalex.org/W2541506583","https://openalex.org/W2774005764","https://openalex.org/W2785878465","https://openalex.org/W2789241605","https://openalex.org/W2792616710","https://openalex.org/W2793708468","https://openalex.org/W2798495830","https://openalex.org/W2803633171","https://openalex.org/W2915854659","https://openalex.org/W2954483682","https://openalex.org/W3047077863","https://openalex.org/W3144376995","https://openalex.org/W3170850117","https://openalex.org/W4235620877","https://openalex.org/W4239109493","https://openalex.org/W4286824741","https://openalex.org/W4302325984","https://openalex.org/W4399199423","https://openalex.org/W6630743043","https://openalex.org/W6632127425","https://openalex.org/W6632934906","https://openalex.org/W6633797727"],"related_works":["https://openalex.org/W2792616710","https://openalex.org/W2786841819","https://openalex.org/W7210282827","https://openalex.org/W7218272283","https://openalex.org/W4220654477","https://openalex.org/W4387368560","https://openalex.org/W1997084126","https://openalex.org/W4404310149","https://openalex.org/W4403258457","https://openalex.org/W7172092463"],"abstract_inverted_index":{"It":[0,106],"seems":[1],"that":[2,92,108,158],"many":[3],"English":[4],"language":[5],"learners":[6],"have":[7],"deficiency":[8],"to":[9,111,130,141,160,174,187],"write":[10],"persuasively.":[11],"This":[12,125],"portent":[13],"has":[14],"been":[15],"observed":[16],"among":[17],"university":[18,76],"students,":[19],"particularly":[20],"those":[21],"from":[22,73],"technical":[23],"fields.":[24],"Therefore,":[25,178],"the":[26,30,69,100,109,120,123,133,143,179,183],"present":[27,180],"study":[28,181],"examines":[29],"use":[31],"of":[32,122,151],"ethos,":[33,131],"pathos":[34,112],"and":[35,41,68,139],"logos":[36,161],"in":[37,52,102,116,165,191,195],"persuasive":[38,65,96,168],"email":[39,66,104,193],"writing":[40,194],"determines":[42],"if":[43],"these":[44],"features":[45],"were":[46,55,94,162],"used":[47,98,135,164],"appropriately.":[48],"The":[49,61,79,89,154],"participants":[50],"involved":[51],"this":[53],"research":[54],"43":[56],"third-year":[57],"Malaysian":[58],"engineering":[59,184],"students.":[60],"task":[62],"evaluated":[63],"was":[64,71,81,113,126],"writing,":[67],"data":[70,80],"obtained":[72],"an":[74,148],"official":[75],"website":[77],"forum.":[78],"analysed":[82],"qualitatively":[83],"by":[84,99,128],"using":[85],"Aristotelian":[86],"rhetorical":[87],"theory.":[88],"results":[90],"show":[91],"there":[93],"some":[95],"techniques":[97],"students":[101,134,185],"their":[103,136,152,192,197],"writing.":[105],"appears":[107],"appeal":[110,159],"preferred":[114],"highly":[115],"directly":[117],"connecting":[118],"with":[119,189],"emotions":[121,190],"instructors.":[124],"followed":[127],"appeals":[129],"where":[132],"own":[137],"ethicality":[138],"credibility":[140],"persuade":[142],"instructor":[144],"into":[145],"giving":[146],"them":[147],"extension":[149],"deadline":[150],"classwork.":[153],"findings":[155],"further":[156],"revealed":[157],"not":[163],"a":[166],"very":[167],"manner,":[169],"which":[170],"could":[171],"also":[172],"due":[173],"avoiding":[175],"logical":[176],"fallacies.":[177],"shows":[182],"prefer":[186],"link":[188],"achieving":[196],"goals.":[198]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":5},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2020-09-01T00:00:00"}
