{"id":"https://openalex.org/W3080136985","doi":"https://doi.org/10.31568/atlas.491","title":"Z KU\u015eA\u011eI T\u00dcKET\u0130C\u0130LER\u0130N\u0130N MARKA ANTROPOMORF\u0130ZM\u0130 ALGISINI \u0130NCELEMEYE Y\u00d6NEL\u0130K B\u0130R ARA\u015eTIRMA","display_name":"Z KU\u015eA\u011eI T\u00dcKET\u0130C\u0130LER\u0130N\u0130N MARKA ANTROPOMORF\u0130ZM\u0130 ALGISINI \u0130NCELEMEYE Y\u00d6NEL\u0130K B\u0130R ARA\u015eTIRMA","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3080136985","doi":"https://doi.org/10.31568/atlas.491","mag":"3080136985"},"language":"tr","primary_location":{"id":"doi:10.31568/atlas.491","doi":"https://doi.org/10.31568/atlas.491","is_oa":true,"landing_page_url":"https://doi.org/10.31568/atlas.491","pdf_url":null,"source":{"id":"https://openalex.org/S4210206537","display_name":"ATLAS JOURNAL","issn_l":"2619-936X","issn":["2619-936X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ATLAS JOURNAL","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.31568/atlas.491","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018369075","display_name":"Hale \u00c7olako\u011flu","orcid":"https://orcid.org/0000-0003-3435-4475","observed_orcids":["https://orcid.org/0000-0003-3435-4475"]},"institutions":[{"id":"https://openalex.org/I115953327","display_name":"\u00c7anakkale Onsekiz Mart \u00dcniversitesi","ror":"https://ror.org/05rsv8p09","country_code":"TR","type":"education","lineage":["https://openalex.org/I115953327"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Hale \u00c7OLAKO\u011eLU","raw_affiliation_strings":["\u00c7anakkale Onsekiz Mart \u00dcniversitesi, Biga \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi, \u0130\u015fletme B\u00f6l\u00fcm\u00fc"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u00c7anakkale Onsekiz Mart \u00dcniversitesi, Biga \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi, \u0130\u015fletme B\u00f6l\u00fcm\u00fc","institution_ids":["https://openalex.org/I115953327"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5018369075"],"corresponding_institution_ids":["https://openalex.org/I115953327"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.13874718,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":"32","first_page":"706","last_page":"727"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-anthropomorphism","display_name":"brand anthropomorphism","score":1.0},{"id":"https://openalex.org/keywords/scale-adaptation","display_name":"scale adaptation","score":0.6019999980926514},{"id":"https://openalex.org/keywords/turkish-consumers","display_name":"Turkish consumers","score":0.8240000009536743},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6100000143051147},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.6079999804496765},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.652999997138977}],"concepts":[{"id":"https://openalex.org/C2781121862","wikidata":"https://www.wikidata.org/wiki/Q256","display_name":"Turkish","level":2,"score":0.7633347511291504},{"id":"https://openalex.org/C2777159308","wikidata":"https://www.wikidata.org/wiki/Q1757948","display_name":"Formality","level":2,"score":0.6678029894828796},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5803892016410828},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5450549125671387},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5431036949157715},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.508885383605957},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.4580302834510803},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4354555606842041},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35740721225738525},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25731250643730164},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.24991196393966675},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.20585501194000244},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.20296812057495117},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.1360858678817749},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31568/atlas.491","doi":"https://doi.org/10.31568/atlas.491","is_oa":true,"landing_page_url":"https://doi.org/10.31568/atlas.491","pdf_url":null,"source":{"id":"https://openalex.org/S4210206537","display_name":"ATLAS JOURNAL","issn_l":"2619-936X","issn":["2619-936X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ATLAS JOURNAL","raw_type":"journal-article"},{"id":"pmh:e00225d9-c417-49ea-b2d8-3f56d5b3057a","doi":null,"is_oa":false,"landing_page_url":"https://avesis.comu.edu.tr/publication/details/e00225d9-c417-49ea-b2d8-3f56d5b3057a/oai","pdf_url":null,"source":{"id":"https://openalex.org/S7407055198","display_name":"\u00c7anakkale Onsekiz Mart University AVESIS","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.31568/atlas.491","doi":"https://doi.org/10.31568/atlas.491","is_oa":true,"landing_page_url":"https://doi.org/10.31568/atlas.491","pdf_url":null,"source":{"id":"https://openalex.org/S4210206537","display_name":"ATLAS JOURNAL","issn_l":"2619-936X","issn":["2619-936X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ATLAS JOURNAL","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1988717221","https://openalex.org/W3208027728","https://openalex.org/W3007893090","https://openalex.org/W2185472427","https://openalex.org/W2808157812","https://openalex.org/W7208770257","https://openalex.org/W7165920285","https://openalex.org/W2476738403","https://openalex.org/W3217077481","https://openalex.org/W4318715450"],"abstract_inverted_index":{"Brand":[0],"anthropomorphism,":[1],"which":[2,40,104],"is":[3],"defined":[4],"as":[5],"the":[6,14,58,64,68,85,111,114,130,132,148,164,171,174,179,183,193,196,203],"transfer":[7],"of":[8,16,60,63,70,73,129,143,173],"human":[9,17],"characteristics":[10],"to":[11,42,56,80,110,169,187,200],"brands":[12],"under":[13],"name":[15],"formality,":[18],"has":[19,24],"become":[20],"an":[21],"issue":[22],"that":[23,48],"been":[25],"given":[26],"importance":[27],"by":[28,107],"some":[29],"sectors":[30],"in":[31,113,163],"recent":[32],"years.":[33],"In":[34,202],"this":[35],"explorative":[36],"and":[37,55,75,82,119,140,181,195,209],"descriptive":[38],"study,":[39],"aims":[41],"introduce":[43],"a":[44,127,189],"brand":[45,61,71,134],"anthropomorphism":[46,62,72,135],"scale":[47,69,136,144],"can":[49],"be":[50],"used":[51,83],"on":[52,88],"Turkish":[53,81,89,133],"consumers":[54,167],"reveal":[57],"perception":[59],"Z":[65,165],"generation":[66,166,184],"consumers,":[67],"Guido":[74],"Peluso":[76],"(2015)":[77],"was":[78,93,152,158,176],"adapted":[79],"for":[84,206],"first":[86],"time":[87],"consumers.":[90],"Face-to-face":[91],"survey":[92],"carried":[94],"out":[95],"with":[96,99,123],"easy":[97],"sampling":[98],"Z-generation":[100],"consumer":[101],"university":[102],"students,":[103],"were":[105,121,145],"noticed":[106],"marketers":[108],"due":[109],"differences":[112],"period":[115],"they":[116,198],"grew":[117],"up,":[118],"analyzes":[120],"conducted":[122],"311":[124],"questionnaires.":[125],"As":[126],"result":[128],"analyzes,":[131],"adapted.":[137],"The":[138],"validity":[139],"reliability":[141],"indicators":[142],"found":[146],"above":[147],"acceptable":[149],"level.":[150],"It":[151],"also":[153],"revealed":[154],"that,":[155],"while":[156],"there":[157],"no":[159],"statistically":[160],"significant":[161],"finding":[162],"according":[168],"gender,":[170],"average":[172],"girls":[175],"higher":[177],"than":[178],"boys,":[180],"finally":[182],"representatives":[185],"wanted":[186],"established":[188],"strong":[190],"bond":[191],"between":[192],"product":[194],"image":[197],"want":[199],"maintain.":[201],"conclusion,":[204],"suggestions":[205],"future":[207],"studies":[208],"practitioners":[210],"are":[211],"presented":[212]},"counts_by_year":[],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2020-09-01T00:00:00"}
