{"id":"https://openalex.org/W3079997643","doi":"https://doi.org/10.1016/j.jclepro.2020.123801","title":"Angular or rounded? The effect of the shape of green brand logos on consumer perception","display_name":"Angular or rounded? The effect of the shape of green brand logos on consumer perception","publication_year":2020,"publication_date":"2020-08-19","ids":{"openalex":"https://openalex.org/W3079997643","doi":"https://doi.org/10.1016/j.jclepro.2020.123801","mag":"3079997643"},"language":"en","primary_location":{"id":"doi:10.1016/j.jclepro.2020.123801","doi":"https://doi.org/10.1016/j.jclepro.2020.123801","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jclepro.2020.123801","pdf_url":null,"source":{"id":"https://openalex.org/S58516903","display_name":"Journal of Cleaner Production","issn_l":"0959-6526","issn":["0959-6526","1879-1786"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Cleaner Production","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103675944","display_name":"Liu Meiting","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130750295","display_name":"Xinyang Normal University","ror":"https://ror.org/0190x2a66","country_code":"CN","type":"education","lineage":["https://openalex.org/I130750295"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liu Meiting","raw_affiliation_strings":["School of Law and Sociology, Xinyang Normal University, Xinyang, 464000, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Law and Sociology, Xinyang Normal University, Xinyang, 464000, China","institution_ids":["https://openalex.org/I130750295"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103921998","display_name":"Wei Hua","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130750295","display_name":"Xinyang Normal University","ror":"https://ror.org/0190x2a66","country_code":"CN","type":"education","lineage":["https://openalex.org/I130750295"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Wei Hua","raw_affiliation_strings":["School of Educational Science, Xinyang Normal University, Xinyang, 464000, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Educational Science, Xinyang Normal University, Xinyang, 464000, China","institution_ids":["https://openalex.org/I130750295"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5103921998"],"corresponding_institution_ids":["https://openalex.org/I130750295"],"apc_list":{"value":3900,"currency":"USD","value_usd":3900},"apc_paid":null,"fwci":3.0921,"has_fulltext":false,"cited_by_count":33,"citation_normalized_percentile":{"value":0.91958636,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"279","issue":null,"first_page":"123801","last_page":"123801"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9692000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9692000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.025299999862909317,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.6890000104904175},{"id":"https://openalex.org/keywords/embodied-cognition","display_name":"embodied cognition","score":0.9100000262260437},{"id":"https://openalex.org/keywords/gender-perception","display_name":"gender perception","score":0.9829999804496765},{"id":"https://openalex.org/keywords/perceived-warmth","display_name":"perceived warmth","score":0.8899999856948853},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.5540000200271606},{"id":"https://openalex.org/keywords/brand-design","display_name":"brand design","score":0.625}],"concepts":[{"id":"https://openalex.org/C150506046","wikidata":"https://www.wikidata.org/wiki/Q6667822","display_name":"Logos Bible Software","level":2,"score":0.8297950029373169},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6246386170387268},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.51404869556427},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.5034379363059998},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4163627624511719},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40606316924095154},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40573638677597046},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3869647979736328},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.36255893111228943},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34443098306655884},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21117034554481506},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.08241382241249084},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.jclepro.2020.123801","doi":"https://doi.org/10.1016/j.jclepro.2020.123801","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.jclepro.2020.123801","pdf_url":null,"source":{"id":"https://openalex.org/S58516903","display_name":"Journal of Cleaner Production","issn_l":"0959-6526","issn":["0959-6526","1879-1786"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Cleaner Production","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Responsible consumption and production","score":0.5171999931335449,"id":"https://metadata.un.org/sdg/12"}],"sustainable_development_goals_aurora":[{"display_name":"Gender equality","score":0.6800000071525574,"id":"https://metadata.un.org/sdg/5"}],"study_designs":[],"awards":[{"id":"https://openalex.org/G1422360702","display_name":null,"funder_award_id":"71702134","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G4869685643","display_name":null,"funder_award_id":"N0.71702134","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":49,"referenced_works":["https://openalex.org/W62568274","https://openalex.org/W1629065555","https://openalex.org/W1849190772","https://openalex.org/W1964265914","https://openalex.org/W1972006359","https://openalex.org/W1972242660","https://openalex.org/W1974616678","https://openalex.org/W1992490637","https://openalex.org/W1997433835","https://openalex.org/W2008144594","https://openalex.org/W2009296073","https://openalex.org/W2025510728","https://openalex.org/W2036382935","https://openalex.org/W2038503333","https://openalex.org/W2042464431","https://openalex.org/W2043886882","https://openalex.org/W2044782232","https://openalex.org/W2062611217","https://openalex.org/W2077231444","https://openalex.org/W2084922063","https://openalex.org/W2088679264","https://openalex.org/W2089455678","https://openalex.org/W2106276407","https://openalex.org/W2109453861","https://openalex.org/W2120209240","https://openalex.org/W2130950828","https://openalex.org/W2134056277","https://openalex.org/W2135263646","https://openalex.org/W2138972901","https://openalex.org/W2141708418","https://openalex.org/W2145745172","https://openalex.org/W2154380314","https://openalex.org/W2157079174","https://openalex.org/W2168048743","https://openalex.org/W2170547806","https://openalex.org/W2196943571","https://openalex.org/W2219916801","https://openalex.org/W2272240345","https://openalex.org/W2272640135","https://openalex.org/W2282472114","https://openalex.org/W2319064941","https://openalex.org/W2467676811","https://openalex.org/W2485672443","https://openalex.org/W2528933751","https://openalex.org/W2797412359","https://openalex.org/W2996928220","https://openalex.org/W3121958491","https://openalex.org/W3126141034","https://openalex.org/W4251443287"],"related_works":["https://openalex.org/W3009493406","https://openalex.org/W3210330334","https://openalex.org/W2219916801","https://openalex.org/W4385776966","https://openalex.org/W2950429081","https://openalex.org/W7123828250","https://openalex.org/W3098152727","https://openalex.org/W2892220162","https://openalex.org/W2033886023","https://openalex.org/W1969884540"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2020-08-24T00:00:00"}