{"id":"https://openalex.org/W307690747","doi":null,"title":"Rethinking Marketing Performance Measurement: Justification and Operationalisation of an Alternative Approach to Affiliate Marketing Performance Measurement in Tourism","display_name":"Rethinking Marketing Performance Measurement: Justification and Operationalisation of an Alternative Approach to Affiliate Marketing Performance Measurement in Tourism","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W307690747","mag":"307690747"},"language":"en","primary_location":{"id":"mag:307690747","doi":null,"is_oa":true,"landing_page_url":"http://3ws1wk1wkqsk36zmd6ocne81.wpengine.netdna-cdn.com/files/2012/11/0_eRTR_ARN_Anastasia-Mariussen.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765020314","display_name":"Ereview of tourism research","issn_l":"1941-5842","issn":["1941-5842"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310316037","host_organization_name":"Texas A&M University Press","host_organization_lineage":["https://openalex.org/P4310316037"],"host_organization_lineage_names":["Texas A&M University Press"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Ereview of tourism research","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://3ws1wk1wkqsk36zmd6ocne81.wpengine.netdna-cdn.com/files/2012/11/0_eRTR_ARN_Anastasia-Mariussen.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045205612","display_name":"Anastasia Mariussen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I124261462","display_name":"Oxford Brookes University","ror":"https://ror.org/04v2twj65","country_code":"GB","type":"education","lineage":["https://openalex.org/I124261462"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Anastasia Mariussen","raw_affiliation_strings":["Oxford-Brookes University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Oxford-Brookes University","institution_ids":["https://openalex.org/I124261462"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5045205612"],"corresponding_institution_ids":["https://openalex.org/I124261462"],"apc_list":null,"apc_paid":null,"fwci":0.696,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.8269236,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":"9","issue":"3","first_page":"65","last_page":"87"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9746000170707703,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9746000170707703,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.018400000408291817,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-performance-measurement","display_name":"marketing performance measurement","score":0.9950000047683716},{"id":"https://openalex.org/keywords/affiliate-marketing","display_name":"affiliate marketing","score":0.9959999918937683},{"id":"https://openalex.org/keywords/tourism-marketing","display_name":"tourism marketing","score":0.8569999933242798},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.6330000162124634},{"id":"https://openalex.org/keywords/complex-systems-approach","display_name":"complex systems approach","score":0.8450000286102295},{"id":"https://openalex.org/keywords/measurement-framework","display_name":"measurement framework","score":0.5289999842643738},{"id":"https://openalex.org/keywords/performance-measurement-systems","display_name":"performance measurement systems","score":0.46000000834465027},{"id":"https://openalex.org/keywords/marketing-effectiveness","display_name":"marketing effectiveness","score":0.40799999237060547}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7595296502113342},{"id":"https://openalex.org/C141571065","wikidata":"https://www.wikidata.org/wiki/Q1771949","display_name":"Performance measurement","level":2,"score":0.5835484862327576},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.5624734163284302},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.5525734424591064},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.5347378253936768},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.5266658663749695},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5137192010879517},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49709632992744446},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.4650830626487732},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4309979975223541},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08654674887657166},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:307690747","doi":null,"is_oa":true,"landing_page_url":"http://3ws1wk1wkqsk36zmd6ocne81.wpengine.netdna-cdn.com/files/2012/11/0_eRTR_ARN_Anastasia-Mariussen.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765020314","display_name":"Ereview of tourism research","issn_l":"1941-5842","issn":["1941-5842"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310316037","host_organization_name":"Texas A&M University Press","host_organization_lineage":["https://openalex.org/P4310316037"],"host_organization_lineage_names":["Texas A&M University Press"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Ereview of tourism research","raw_type":null}],"best_oa_location":{"id":"mag:307690747","doi":null,"is_oa":true,"landing_page_url":"http://3ws1wk1wkqsk36zmd6ocne81.wpengine.netdna-cdn.com/files/2012/11/0_eRTR_ARN_Anastasia-Mariussen.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2765020314","display_name":"Ereview of tourism research","issn_l":"1941-5842","issn":["1941-5842"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310316037","host_organization_name":"Texas A&M University Press","host_organization_lineage":["https://openalex.org/P4310316037"],"host_organization_lineage_names":["Texas A&M University Press"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Ereview of tourism research","raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":51,"referenced_works":["https://openalex.org/W147603076","https://openalex.org/W223571707","https://openalex.org/W603374906","https://openalex.org/W605240846","https://openalex.org/W1492257121","https://openalex.org/W1505999675","https://openalex.org/W1515587369","https://openalex.org/W1546533203","https://openalex.org/W1603882355","https://openalex.org/W1605824561","https://openalex.org/W1874503206","https://openalex.org/W1967619345","https://openalex.org/W1972628004","https://openalex.org/W1986790872","https://openalex.org/W1987176272","https://openalex.org/W1994702557","https://openalex.org/W1996283359","https://openalex.org/W2002952647","https://openalex.org/W2007628447","https://openalex.org/W2008303206","https://openalex.org/W2019293282","https://openalex.org/W2025106338","https://openalex.org/W2025445697","https://openalex.org/W2030420312","https://openalex.org/W2031400436","https://openalex.org/W2037758809","https://openalex.org/W2050763303","https://openalex.org/W2057604233","https://openalex.org/W2059902473","https://openalex.org/W2061465166","https://openalex.org/W2068966741","https://openalex.org/W2072041843","https://openalex.org/W2093457036","https://openalex.org/W2096321101","https://openalex.org/W2096599047","https://openalex.org/W2107971134","https://openalex.org/W2128957032","https://openalex.org/W2131143493","https://openalex.org/W2131192525","https://openalex.org/W2141575258","https://openalex.org/W2147278129","https://openalex.org/W2162791924","https://openalex.org/W2413992668","https://openalex.org/W2564134109","https://openalex.org/W2582377764","https://openalex.org/W2608878208","https://openalex.org/W2905821330","https://openalex.org/W2985346816","https://openalex.org/W2985629792","https://openalex.org/W3021503085","https://openalex.org/W3214833809"],"related_works":["https://openalex.org/W6926564171","https://openalex.org/W7219350266","https://openalex.org/W4235273033","https://openalex.org/W2622426610","https://openalex.org/W1981612756","https://openalex.org/W233118463","https://openalex.org/W2606082857","https://openalex.org/W4213207068","https://openalex.org/W7140954489","https://openalex.org/W2489671742"],"abstract_inverted_index":{"A":[0],"number":[1],"of":[2,14,58,69,79,87,97,110],"measurement":[3,96,114],"frameworks":[4,24],"have":[5],"been":[6],"developed":[7],"to":[8,26,53,65,75,94],"help":[9],"organisations":[10],"assess":[11],"the":[12,19,43,46,67,76,95,108],"effectiveness":[13],"their":[15],"marketing":[16,38,48,59,70,80,99,118],"activities.":[17],"Yet,":[18],"approaches":[20],"provided":[21],"by":[22],"these":[23],"seem":[25],"be":[27],"largely":[28],"linear":[29,77],"and":[30,40],"outdated.":[31],"Whilst":[32],"effectively":[33],"explaining":[34],"cause-and-effect":[35],"relationships":[36],"between":[37],"efforts":[39],"performance":[41,49,71,113],"in":[42,85,119],"offline":[44],"domain,":[45],"existent":[47],"measurements":[50],"frequently":[51],"fail":[52,64],"capture":[54],"a":[55,88,105,111],"full":[56],"spectrum":[57],"influences":[60],"online":[61,98],"and,":[62],"therefore,":[63],"portray":[66],"construct":[68],"holistically.":[72],"In":[73,101],"opposition":[74],"explanations":[78],"performance,":[81],"this":[82],"study":[83],"argues":[84],"favour":[86],"more":[89],"dynamic":[90],"complex":[91],"systems":[92],"approach":[93],"performance.":[100],"particular,":[102],"it":[103],"proposes":[104],"methodology":[106],"for":[107,116],"development":[109],"complexity-based":[112],"system":[115],"affiliate":[117],"tourism.":[120]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}