{"id":"https://openalex.org/W3072850","doi":null,"title":"Symbolika produktu w systemie komunikacji marketingowej. Studium teoretyczno-metodologiczne","display_name":"Symbolika produktu w systemie komunikacji marketingowej. Studium teoretyczno-metodologiczne","publication_year":2003,"publication_date":"2003-01-01","ids":{"openalex":"https://openalex.org/W3072850","mag":"3072850"},"language":"pl","primary_location":{"id":"mag:3072850","doi":null,"is_oa":false,"landing_page_url":"http://bazekon.icm.edu.pl/bazekon/element/bwmeta1.element.ekon-element-000070370978","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023395754","display_name":"Adam Sagan","orcid":"https://orcid.org/0000-0002-5608-179X","observed_orcids":["https://orcid.org/0000-0002-5608-179X"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Adam Sagan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5023395754"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3259,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.88608464,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"160","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8184000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8184000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13250","display_name":"Semiotics and Representation Studies","score":0.06530000269412994,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.04089999943971634,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-symbolism","display_name":"product symbolism","score":0.9950000047683716},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.8460000157356262},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.47600001096725464},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.3050000071525574}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35536038875579834}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3072850","doi":null,"is_oa":false,"landing_page_url":"http://bazekon.icm.edu.pl/bazekon/element/bwmeta1.element.ekon-element-000070370978","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.4399999976158142}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":186,"referenced_works":["https://openalex.org/W63792389","https://openalex.org/W135666884","https://openalex.org/W178051000","https://openalex.org/W306109848","https://openalex.org/W560549833","https://openalex.org/W570433924","https://openalex.org/W574604106","https://openalex.org/W580884648","https://openalex.org/W593861977","https://openalex.org/W608003652","https://openalex.org/W624257248","https://openalex.org/W631294217","https://openalex.org/W635102020","https://openalex.org/W836937910","https://openalex.org/W1044291502","https://openalex.org/W1481554636","https://openalex.org/W1488363850","https://openalex.org/W1492723498","https://openalex.org/W1495403436","https://openalex.org/W1504748141","https://openalex.org/W1511276533","https://openalex.org/W1542860513","https://openalex.org/W1554551091","https://openalex.org/W1557661352","https://openalex.org/W1562891728","https://openalex.org/W1576632330","https://openalex.org/W1578442472","https://openalex.org/W1745539279","https://openalex.org/W1769444947","https://openalex.org/W1836311887","https://openalex.org/W1937155619","https://openalex.org/W1964218847","https://openalex.org/W1966120870","https://openalex.org/W1966576448","https://openalex.org/W1967058415","https://openalex.org/W1971383683","https://openalex.org/W1971695502","https://openalex.org/W1972876536","https://openalex.org/W1973448955","https://openalex.org/W1975237982","https://openalex.org/W1975840618","https://openalex.org/W1977948180","https://openalex.org/W1983735123","https://openalex.org/W1987364024","https://openalex.org/W1988065538","https://openalex.org/W1988235710","https://openalex.org/W1990789191","https://openalex.org/W1990889810","https://openalex.org/W1992568528","https://openalex.org/W1994263489","https://openalex.org/W1995363267","https://openalex.org/W1996061987","https://openalex.org/W1997472652","https://openalex.org/W1997481215","https://openalex.org/W2000031724","https://openalex.org/W2000160124","https://openalex.org/W2000186419","https://openalex.org/W2000619651","https://openalex.org/W2003110226","https://openalex.org/W2006603241","https://openalex.org/W2013210492","https://openalex.org/W2013313241","https://openalex.org/W2016337606","https://openalex.org/W2018509773","https://openalex.org/W2021561481","https://openalex.org/W2023114869","https://openalex.org/W2023714499","https://openalex.org/W2024136902","https://openalex.org/W2024924955","https://openalex.org/W2025598050","https://openalex.org/W2026149024","https://openalex.org/W2026193035","https://openalex.org/W2031550464","https://openalex.org/W2033854988","https://openalex.org/W2036003098","https://openalex.org/W2037148213","https://openalex.org/W2037183509","https://openalex.org/W2037694567","https://openalex.org/W2037738341","https://openalex.org/W2039074101","https://openalex.org/W2039743082","https://openalex.org/W2040780635","https://openalex.org/W2040945568","https://openalex.org/W2041905826","https://openalex.org/W2041931104","https://openalex.org/W2042869551","https://openalex.org/W2043589945","https://openalex.org/W2045612894","https://openalex.org/W2047579316","https://openalex.org/W2048337897","https://openalex.org/W2049159124","https://openalex.org/W2049352543","https://openalex.org/W2052156335","https://openalex.org/W2055078707","https://openalex.org/W2055280086","https://openalex.org/W2057643324","https://openalex.org/W2059334100","https://openalex.org/W2059355990","https://openalex.org/W2060885190","https://openalex.org/W2062307453","https://openalex.org/W2063906861","https://openalex.org/W2069468647","https://openalex.org/W2069736034","https://openalex.org/W2070232523","https://openalex.org/W2071412573","https://openalex.org/W2071740923","https://openalex.org/W2072838636","https://openalex.org/W2074150364","https://openalex.org/W2075652164","https://openalex.org/W2077421553","https://openalex.org/W2082117102","https://openalex.org/W2082490249","https://openalex.org/W2087194317","https://openalex.org/W2091034107","https://openalex.org/W2091425927","https://openalex.org/W2101321918","https://openalex.org/W2102369945","https://openalex.org/W2102598266","https://openalex.org/W2108912568","https://openalex.org/W2110638361","https://openalex.org/W2111964893","https://openalex.org/W2112014123","https://openalex.org/W2112472109","https://openalex.org/W2113627987","https://openalex.org/W2114642823","https://openalex.org/W2120061261","https://openalex.org/W2122912498","https://openalex.org/W2127374659","https://openalex.org/W2127446751","https://openalex.org/W2129865319","https://openalex.org/W2130564866","https://openalex.org/W2130995195","https://openalex.org/W2135830236","https://openalex.org/W2147408766","https://openalex.org/W2153130855","https://openalex.org/W2156452366","https://openalex.org/W2163468862","https://openalex.org/W2166355918","https://openalex.org/W2171157000","https://openalex.org/W2171738987","https://openalex.org/W2267144634","https://openalex.org/W2312269322","https://openalex.org/W2313662134","https://openalex.org/W2315110014","https://openalex.org/W2315698671","https://openalex.org/W2317858760","https://openalex.org/W2321837385","https://openalex.org/W2323514109","https://openalex.org/W2324867076","https://openalex.org/W2328629987","https://openalex.org/W2328832051","https://openalex.org/W2333856841","https://openalex.org/W2334586821","https://openalex.org/W2334868059","https://openalex.org/W2335054979","https://openalex.org/W2409722680","https://openalex.org/W2410220409","https://openalex.org/W2415103820","https://openalex.org/W2415604434","https://openalex.org/W2416427047","https://openalex.org/W2416868893","https://openalex.org/W2416913790","https://openalex.org/W2417460746","https://openalex.org/W2419224225","https://openalex.org/W2419241703","https://openalex.org/W2467264161","https://openalex.org/W2469927033","https://openalex.org/W2487754837","https://openalex.org/W2496574805","https://openalex.org/W2504724227","https://openalex.org/W2569545353","https://openalex.org/W2760957625","https://openalex.org/W2793979277","https://openalex.org/W2794875966","https://openalex.org/W2795300511","https://openalex.org/W2795596299","https://openalex.org/W2795691675","https://openalex.org/W2897155054","https://openalex.org/W2897603753","https://openalex.org/W2904047319","https://openalex.org/W2907065981","https://openalex.org/W2921686403","https://openalex.org/W2990531823","https://openalex.org/W3123795997","https://openalex.org/W3162503594","https://openalex.org/W3177328046"],"related_works":["https://openalex.org/W2588732690","https://openalex.org/W1040089960","https://openalex.org/W7063307477","https://openalex.org/W2587157413","https://openalex.org/W1023995153","https://openalex.org/W4415206972","https://openalex.org/W605807853","https://openalex.org/W892587030","https://openalex.org/W1535909977","https://openalex.org/W2955829013"],"abstract_inverted_index":null,"counts_by_year":[{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":3},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":3}],"updated_date":"2026-09-10T07:47:47.112893","created_date":"2016-06-24T00:00:00"}