{"id":"https://openalex.org/W3047928430","doi":"https://doi.org/10.1111/caim.12393","title":"Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations","display_name":"Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations","publication_year":2020,"publication_date":"2020-08-07","ids":{"openalex":"https://openalex.org/W3047928430","doi":"https://doi.org/10.1111/caim.12393","mag":"3047928430"},"language":"en","primary_location":{"id":"doi:10.1111/caim.12393","doi":"https://doi.org/10.1111/caim.12393","is_oa":true,"landing_page_url":"https://doi.org/10.1111/caim.12393","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/caim.12393","source":{"id":"https://openalex.org/S132285554","display_name":"Creativity and Innovation Management","issn_l":"0963-1690","issn":["0963-1690","1467-8691"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","ki-jl-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Creativity and Innovation Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/caim.12393","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010051568","display_name":"Maaike Mulder\u2010Nijkamp","orcid":"https://orcid.org/0000-0003-3210-873X","observed_orcids":["https://orcid.org/0000-0003-3210-873X"]},"institutions":[{"id":"https://openalex.org/I94624287","display_name":"University of Twente","ror":"https://ror.org/006hf6230","country_code":"NL","type":"education","lineage":["https://openalex.org/I94624287"]}],"countries":["NL"],"is_corresponding":true,"raw_author_name":"Maaike Mulder\u2010Nijkamp","raw_affiliation_strings":["University of Twente, Faculty of Engineering Technology, Department Design Production & Management, Drienerlolaan 5, Enschede, 7522 NB Netherlands"],"raw_orcid":"https://orcid.org/0000-0003-3210-873X","affiliations":[{"raw_affiliation_string":"University of Twente, Faculty of Engineering Technology, Department Design Production & Management, Drienerlolaan 5, Enschede, 7522 NB Netherlands","institution_ids":["https://openalex.org/I94624287"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5010051568"],"corresponding_institution_ids":["https://openalex.org/I94624287"],"apc_list":{"value":2600,"currency":"USD","value_usd":2600},"apc_paid":{"value":2600,"currency":"USD","value_usd":2600},"fwci":1.337,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.84993508,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"29","issue":"S1","first_page":"11","last_page":"26"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8560000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8560000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.03180000185966492,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10672","display_name":"Design Education and Practice","score":0.028599999845027924,"subfield":{"id":"https://openalex.org/subfields/2210","display_name":"Mechanical Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-extension","display_name":"brand extension","score":0.8080000281333923},{"id":"https://openalex.org/keywords/new-product-innovation","display_name":"new product innovation","score":0.8149999976158142},{"id":"https://openalex.org/keywords/brand-fit","display_name":"brand fit","score":0.847000002861023},{"id":"https://openalex.org/keywords/typicality","display_name":"typicality","score":0.7990000247955322},{"id":"https://openalex.org/keywords/novelty","display_name":"novelty","score":0.9879999756813049},{"id":"https://openalex.org/keywords/product-design","display_name":"product design","score":0.6460000276565552},{"id":"https://openalex.org/keywords/design-evaluation","display_name":"design evaluation","score":0.3930000066757202},{"id":"https://openalex.org/keywords/brand-familiarity","display_name":"brand familiarity","score":0.48100000619888306}],"concepts":[{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.9636789560317993},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6302076578140259},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5865142941474915},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5239460468292236},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.42954760789871216},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.37101778388023376},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3642317056655884},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3274378776550293},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.18437319993972778},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.13374421000480652},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1173015832901001},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1111/caim.12393","doi":"https://doi.org/10.1111/caim.12393","is_oa":true,"landing_page_url":"https://doi.org/10.1111/caim.12393","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/caim.12393","source":{"id":"https://openalex.org/S132285554","display_name":"Creativity and Innovation Management","issn_l":"0963-1690","issn":["0963-1690","1467-8691"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","ki-jl-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Creativity and Innovation Management","raw_type":"journal-article"},{"id":"pmh:oai:ris.utwente.nl:openaire/30780c72-0278-4396-aef9-4afb5a944008","doi":null,"is_oa":true,"landing_page_url":"https://research.utwente.nl/en/publications/30780c72-0278-4396-aef9-4afb5a944008","pdf_url":null,"source":{"id":"https://openalex.org/S4406922991","display_name":"University of Twente Research Information","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mulder-Nijkamp, M 2020, 'Bridging the gap between design and behavioral research : (Re)searching the optimum design strategy for brands and new product innovations', Creativity and innovation management, vol. 29, no. S1, pp. 11-26. https://doi.org/10.1111/caim.12393","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:ut:oai:ris.utwente.nl:publications/30780c72-0278-4396-aef9-4afb5a944008","doi":null,"is_oa":true,"landing_page_url":"https://research.utwente.nl/en/publications/30780c72-0278-4396-aef9-4afb5a944008","pdf_url":null,"source":{"id":"https://openalex.org/S4406922991","display_name":"University of Twente Research Information","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Creativity and innovation management, 29(S1), 11 - 26. Wiley","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.1111/caim.12393","doi":"https://doi.org/10.1111/caim.12393","is_oa":true,"landing_page_url":"https://doi.org/10.1111/caim.12393","pdf_url":"https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/caim.12393","source":{"id":"https://openalex.org/S132285554","display_name":"Creativity and Innovation Management","issn_l":"0963-1690","issn":["0963-1690","1467-8691"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","ki-jl-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320595","host_organization_name":"Wiley","host_organization_lineage":["https://openalex.org/P4310320595"],"host_organization_lineage_names":["Wiley"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Creativity and Innovation Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W3047928430.pdf"},"referenced_works_count":57,"referenced_works":["https://openalex.org/W214201074","https://openalex.org/W396788752","https://openalex.org/W609083223","https://openalex.org/W619172229","https://openalex.org/W1494785284","https://openalex.org/W1574682103","https://openalex.org/W1579127718","https://openalex.org/W1592932945","https://openalex.org/W1607137273","https://openalex.org/W1930399876","https://openalex.org/W1951667003","https://openalex.org/W1971398745","https://openalex.org/W1981697750","https://openalex.org/W1981993856","https://openalex.org/W1987604705","https://openalex.org/W1991218014","https://openalex.org/W2000561090","https://openalex.org/W2007716633","https://openalex.org/W2023599320","https://openalex.org/W2023860888","https://openalex.org/W2029276040","https://openalex.org/W2032053597","https://openalex.org/W2036061051","https://openalex.org/W2037255002","https://openalex.org/W2043288801","https://openalex.org/W2044942763","https://openalex.org/W2045454048","https://openalex.org/W2053204041","https://openalex.org/W2059311858","https://openalex.org/W2059993778","https://openalex.org/W2060549586","https://openalex.org/W2063169022","https://openalex.org/W2068572077","https://openalex.org/W2094585671","https://openalex.org/W2101894255","https://openalex.org/W2108860923","https://openalex.org/W2111771113","https://openalex.org/W2130032900","https://openalex.org/W2135251234","https://openalex.org/W2141282311","https://openalex.org/W2154611637","https://openalex.org/W2159306398","https://openalex.org/W2163301616","https://openalex.org/W2163994785","https://openalex.org/W2203038779","https://openalex.org/W2320055713","https://openalex.org/W2323738092","https://openalex.org/W2327973342","https://openalex.org/W2339781048","https://openalex.org/W2408999006","https://openalex.org/W2465895559","https://openalex.org/W2560150188","https://openalex.org/W2737262457","https://openalex.org/W3022020455","https://openalex.org/W4240979570","https://openalex.org/W4253137061","https://openalex.org/W4293258648"],"related_works":["https://openalex.org/W4364380408","https://openalex.org/W4283835896","https://openalex.org/W2095951300","https://openalex.org/W2570501349","https://openalex.org/W1981116739","https://openalex.org/W4396499525","https://openalex.org/W2796266479","https://openalex.org/W2474964186","https://openalex.org/W7095565409","https://openalex.org/W4407676705"],"abstract_inverted_index":{"Innovation,":[0],"branding,":[1],"and":[2,59,79,109,134,144,161,197,205,231,244],"design":[3,83],"are":[4,43],"known":[5],"to":[6,20,38,65,85,118,154,237],"affect":[7],"corporate":[8],"success,":[9],"but":[10],"their":[11],"interplay":[12],"is":[13,152],"not":[14],"yet":[15],"well":[16],"understood.":[17],"Companies":[18],"need":[19],"take":[21],"risks":[22],"in":[23,49,69],"developing":[24],"new":[25],"product":[26],"innovations,":[27],"whereas":[28],"an":[29,166],"established":[30],"brand":[31,88,106,121,157,181,234,248],"can":[32],"serve":[33],"as":[34,239],"a":[35,45,82,142,176,208],"familiar":[36],"base":[37],"create":[39,86,119],"recognition.":[40],"However,":[41],"designers":[42,117],"facing":[44],"serious":[46],"challenge.":[47],"Researchers":[48],"both":[50],"fields":[51],"study":[52,72,124],"the":[53,75,93,104,169,184,192,201,213,223,226,240],"existing":[54],"world":[55],"through":[56],"abstract":[57],"theories":[58,68],"\u201crules\u201d,":[60],"instead":[61],"of":[62,95,99,128,141,180,195,225],"showing":[63],"how":[64],"use":[66],"these":[67],"practice.":[70],"This":[71],"focuses":[73],"on":[74,168,183,212],"relation":[76],"between":[77,203,229],"brands":[78],"innovations":[80],"from":[81],"perspective":[84],"successful":[87,120],"extensions.":[89,122],"Gaining":[90],"knowledge":[91],"about":[92],"level":[94,98],"newness":[96],"(novelty),":[97],"familiarity":[100],"(typicality),":[101],"fit":[102,182,235],"with":[103],"parent":[105],"(brand":[107],"fit),":[108],"expected":[110,170,185,214],"market":[111,171,186,215],"success":[112,187,216],"(EM":[113],"success),":[114],"will":[115],"support":[116],"The":[123,173,220],"discusses":[125],"81":[126],"designs":[127],"snow":[129],"scooters":[130],"designed":[131],"by":[132,136,139],"students":[133],"evaluated":[135],"47":[137],"experts":[138],"means":[140],"quantitative":[143],"qualitative":[145],"analysis.":[146],"A":[147],"multiple":[148],"linear":[149,210],"regression":[150],"analysis":[151],"performed":[153],"show":[155,222],"if":[156],"fit,":[158],"typicality,":[159],"novelty,":[160,232],"(typicality":[162],"\u00d7":[163],"novelty)":[164],"has":[165],"impact":[167],"success.":[172],"analyses":[174],"demonstrate":[175],"significantly":[177],"positive":[178],"effect":[179],"(p":[188,217],"<":[189,218],".01).":[190],"While":[191],"single":[193],"effects":[194],"typicality":[196,204,230],"novelty":[198,206,243],"were":[199],"non\u2010significant,":[200],"interaction":[202],"showed":[207],"significant":[209],"relationship":[211],".05).":[219],"results":[221],"importance":[224],"much\u2010investigated":[227],"balance":[228],"where":[233],"seems":[236],"act":[238],"suppressor":[241],"for":[242],"may":[245],"be":[246],"called":[247],"typicality.":[249]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2020-08-13T00:00:00"}
