{"id":"https://openalex.org/W3046357220","doi":"https://doi.org/10.4324/9781410603319","title":"Tailoring Health Messages","display_name":"Tailoring Health Messages","publication_year":1999,"publication_date":"1999-11-01","ids":{"openalex":"https://openalex.org/W3046357220","doi":"https://doi.org/10.4324/9781410603319","mag":"3046357220"},"language":"en","primary_location":{"id":"doi:10.4324/9781410603319","doi":"https://doi.org/10.4324/9781410603319","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781410603319","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031175048","display_name":"Matthew W. Kreuter","orcid":"https://orcid.org/0000-0001-7272-0785","observed_orcids":["https://orcid.org/0000-0001-7272-0785"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Matthew W. Kreuter","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071537589","display_name":"David W. Farrell","orcid":"https://orcid.org/0000-0003-4251-2189","observed_orcids":["https://orcid.org/0000-0003-4251-2189"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"David W. Farrell","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007318028","display_name":"Laura K. Brennan","orcid":"https://orcid.org/0000-0002-0909-4387","observed_orcids":["https://orcid.org/0000-0002-0909-4387"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Laura K. Brennan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5064560882","display_name":"Laura R. Olevitch","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Laura R. Olevitch","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":36.8104,"has_fulltext":false,"cited_by_count":177,"citation_normalized_percentile":{"value":0.99443077,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.8579000234603882,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.8579000234603882,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.07199999690055847,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12041","display_name":"Public Health Policies and Education","score":0.012299999594688416,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tailored-health-messages","display_name":"tailored health messages","score":0.824999988079071},{"id":"https://openalex.org/keywords/health-communication","display_name":"health communication","score":0.8389999866485596},{"id":"https://openalex.org/keywords/health-behavior-change","display_name":"health behavior change","score":0.7720000147819519},{"id":"https://openalex.org/keywords/tailored-health-information","display_name":"personalized health information","score":0.6990000009536743},{"id":"https://openalex.org/keywords/health-education","display_name":"health education","score":0.4580000042915344},{"id":"https://openalex.org/keywords/public-health-communication","display_name":"public health communication","score":0.5230000019073486},{"id":"https://openalex.org/keywords/health-psychology","display_name":"health psychology","score":0.4169999957084656}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.35572704672813416}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4324/9781410603319","doi":"https://doi.org/10.4324/9781410603319","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9781410603319","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.6240000128746033,"display_name":"Good health and well-being"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":175,"referenced_works":["https://openalex.org/W753692","https://openalex.org/W3331483","https://openalex.org/W54570275","https://openalex.org/W64086275","https://openalex.org/W105108173","https://openalex.org/W115669338","https://openalex.org/W172868676","https://openalex.org/W199519628","https://openalex.org/W218224233","https://openalex.org/W269514258","https://openalex.org/W282411369","https://openalex.org/W296637007","https://openalex.org/W313932101","https://openalex.org/W580242595","https://openalex.org/W586132692","https://openalex.org/W608005810","https://openalex.org/W620451598","https://openalex.org/W639512982","https://openalex.org/W646832048","https://openalex.org/W993138513","https://openalex.org/W1480957135","https://openalex.org/W1487390475","https://openalex.org/W1499147456","https://openalex.org/W1501300557","https://openalex.org/W1502621313","https://openalex.org/W1516941790","https://openalex.org/W1525409316","https://openalex.org/W1528398549","https://openalex.org/W1529369514","https://openalex.org/W1530155851","https://openalex.org/W1531363480","https://openalex.org/W1533106156","https://openalex.org/W1550621568","https://openalex.org/W1556024762","https://openalex.org/W1559580621","https://openalex.org/W1562208008","https://openalex.org/W1564080592","https://openalex.org/W1564578342","https://openalex.org/W1576632330","https://openalex.org/W1615289517","https://openalex.org/W1617454204","https://openalex.org/W1644152687","https://openalex.org/W1681732057","https://openalex.org/W1691824948","https://openalex.org/W1709987918","https://openalex.org/W1836470756","https://openalex.org/W1940655108","https://openalex.org/W1955219911","https://openalex.org/W1965484622","https://openalex.org/W1967597557","https://openalex.org/W1967787765","https://openalex.org/W1969679056","https://openalex.org/W1969721499","https://openalex.org/W1973158991","https://openalex.org/W1976513266","https://openalex.org/W1976694926","https://openalex.org/W1980300612","https://openalex.org/W1980767920","https://openalex.org/W1983521658","https://openalex.org/W1984696843","https://openalex.org/W1984791435","https://openalex.org/W1984920309","https://openalex.org/W1985089936","https://openalex.org/W1986448046","https://openalex.org/W1989261964","https://openalex.org/W1992708416","https://openalex.org/W2002250106","https://openalex.org/W2004626821","https://openalex.org/W2004675174","https://openalex.org/W2005581168","https://openalex.org/W2005935665","https://openalex.org/W2008152132","https://openalex.org/W2009460002","https://openalex.org/W2014276035","https://openalex.org/W2018345355","https://openalex.org/W2019314951","https://openalex.org/W2020400610","https://openalex.org/W2020438070","https://openalex.org/W2020712165","https://openalex.org/W2021765444","https://openalex.org/W2021825024","https://openalex.org/W2023540995","https://openalex.org/W2024223158","https://openalex.org/W2026430284","https://openalex.org/W2027670621","https://openalex.org/W2027862783","https://openalex.org/W2031347635","https://openalex.org/W2034067234","https://openalex.org/W2037566534","https://openalex.org/W2037668503","https://openalex.org/W2038303793","https://openalex.org/W2042282122","https://openalex.org/W2042588354","https://openalex.org/W2043695262","https://openalex.org/W2044166623","https://openalex.org/W2044625529","https://openalex.org/W2047010971","https://openalex.org/W2047261006","https://openalex.org/W2047637609","https://openalex.org/W2051120507","https://openalex.org/W2054216596","https://openalex.org/W2054575356","https://openalex.org/W2057513579","https://openalex.org/W2057990741","https://openalex.org/W2058064193","https://openalex.org/W2065040897","https://openalex.org/W2066352394","https://openalex.org/W2068536781","https://openalex.org/W2070937729","https://openalex.org/W2073354763","https://openalex.org/W2073590773","https://openalex.org/W2074168981","https://openalex.org/W2074447246","https://openalex.org/W2077056738","https://openalex.org/W2078819596","https://openalex.org/W2080269812","https://openalex.org/W2082218098","https://openalex.org/W2083759082","https://openalex.org/W2087545472","https://openalex.org/W2088861238","https://openalex.org/W2090196591","https://openalex.org/W2094340711","https://openalex.org/W2095821709","https://openalex.org/W2096895256","https://openalex.org/W2099069868","https://openalex.org/W2102406127","https://openalex.org/W2110125555","https://openalex.org/W2112054903","https://openalex.org/W2112778345","https://openalex.org/W2116573651","https://openalex.org/W2118556126","https://openalex.org/W2119152028","https://openalex.org/W2119360108","https://openalex.org/W2121388978","https://openalex.org/W2124463811","https://openalex.org/W2126801988","https://openalex.org/W2136322570","https://openalex.org/W2136771469","https://openalex.org/W2140760210","https://openalex.org/W2147738841","https://openalex.org/W2147984489","https://openalex.org/W2148905283","https://openalex.org/W2149375311","https://openalex.org/W2150957645","https://openalex.org/W2151254747","https://openalex.org/W2153769200","https://openalex.org/W2154743887","https://openalex.org/W2157800900","https://openalex.org/W2158656099","https://openalex.org/W2167039707","https://openalex.org/W2168231749","https://openalex.org/W2169444637","https://openalex.org/W2170768275","https://openalex.org/W2288052218","https://openalex.org/W2334902877","https://openalex.org/W2395484212","https://openalex.org/W2410841118","https://openalex.org/W2412633560","https://openalex.org/W2418659687","https://openalex.org/W2439704473","https://openalex.org/W2499302125","https://openalex.org/W2614745248","https://openalex.org/W2725764329","https://openalex.org/W2746339049","https://openalex.org/W2798750846","https://openalex.org/W2799856606","https://openalex.org/W2806317990","https://openalex.org/W2901016559","https://openalex.org/W2910078220","https://openalex.org/W2920897010","https://openalex.org/W2922141652","https://openalex.org/W2999714512","https://openalex.org/W3043817849","https://openalex.org/W3214923421","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2382290278","https://openalex.org/W2350741829","https://openalex.org/W2130043461","https://openalex.org/W2530322880","https://openalex.org/W1596801655"],"abstract_inverted_index":{"Through":[0],"the":[1,29,67,100],"use":[2],"of":[3,35,69],"new":[4],"technologies,":[5],"researchers,":[6,119],"and":[7,12,20,33,51,63,71,83,89,105,120,129,140],"practitioners":[8],"in":[9,46,49,75,103,116,122],"health":[10,13,18,40,54,76,85,108,123,125,147],"education":[11],"communication":[14,77,109,145],"can":[15,42,112],"now":[16],"provide":[17],"information":[19],"behavior":[21],"change":[22],"strategies":[23],"that":[24],"are":[25],"customized":[26],"based":[27],"on":[28],"unique":[30],"needs,":[31],"interests,":[32],"concerns":[34],"different":[36],"individuals.":[37],"These":[38],"tailored":[39,107],"messages":[41],"be":[43,114,137],"highly":[44],"effective":[45],"assisting":[47],"individuals":[48],"understanding":[50],"responding":[52],"to":[53,136],"concerns.":[55],"In":[56],"this":[57,134],"volume,":[58],"Matthew":[59],"Kreuter,":[60],"David":[61],"Farrell,":[62],"their":[64,91],"colleagues":[65],"define":[66],"process":[68],"tailoring":[70,88],"describe":[72],"its":[73],"uses":[74],"programs.":[78],"They":[79,96],"present":[80],"a":[81,138],"theoretical":[82],"public":[84,127],"rationale":[86],"for":[87,143],"support":[90],"position":[92],"with":[93],"empirical":[94],"evidence.":[95],"also":[97],"lay":[98],"out":[99],"steps":[101],"involved":[102],"creating":[104],"delivering":[106],"programs,":[110],"which":[111],"then":[113],"applied":[115],"practice.":[117],"Practitioners,":[118],"students":[121],"communication,":[124],"psychology,":[126],"health,":[128],"related":[130],"areas":[131],"will":[132],"find":[133],"book":[135],"vital":[139],"invaluable":[141],"resource":[142],"improving":[144],"about":[146],"issues.":[148]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":10},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":5},{"year":2013,"cited_by_count":16},{"year":2012,"cited_by_count":9}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2025-10-10T00:00:00"}
