{"id":"https://openalex.org/W3045929286","doi":"https://doi.org/10.5465/ambpp.2020.19552abstract","title":"Examining Social Media: Attention Effects of Non-Conformance Rhetoric Among New Ventures","display_name":"Examining Social Media: Attention Effects of Non-Conformance Rhetoric Among New Ventures","publication_year":2020,"publication_date":"2020-07-29","ids":{"openalex":"https://openalex.org/W3045929286","doi":"https://doi.org/10.5465/ambpp.2020.19552abstract","mag":"3045929286"},"language":"en","primary_location":{"id":"doi:10.5465/ambpp.2020.19552abstract","doi":"https://doi.org/10.5465/ambpp.2020.19552abstract","is_oa":false,"landing_page_url":"https://doi.org/10.5465/ambpp.2020.19552abstract","pdf_url":null,"source":{"id":"https://openalex.org/S4210223487","display_name":"Academy of Management Proceedings","issn_l":"0065-0668","issn":["0065-0668","2151-6561","2376-7197"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310316266","host_organization_name":"Academy of Management","host_organization_lineage":["https://openalex.org/P4310316266"],"host_organization_lineage_names":["Academy of Management"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Academy of Management Proceedings","raw_type":"journal-article"},"volume":null,"type":"conference-abstract","is_traditional":false,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083676198","display_name":"Benedikt David Christian Seigner","orcid":"https://orcid.org/0000-0002-8334-1470","observed_orcids":["https://orcid.org/0000-0002-8334-1470"]},"institutions":[{"id":"https://openalex.org/I62916508","display_name":"Technical University of Munich","ror":"https://ror.org/02kkvpp62","country_code":"DE","type":"education","lineage":["https://openalex.org/I62916508"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Benedikt David Christian Seigner","raw_affiliation_strings":["TUM School of Management, Technical U. of Munich\""],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"TUM School of Management, Technical U. of Munich\"","institution_ids":["https://openalex.org/I62916508"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013515919","display_name":"Hana Milanov","orcid":"https://orcid.org/0000-0001-8392-9461","observed_orcids":["https://orcid.org/0000-0001-8392-9461"]},"institutions":[{"id":"https://openalex.org/I62916508","display_name":"Technical University of Munich","ror":"https://ror.org/02kkvpp62","country_code":"DE","type":"education","lineage":["https://openalex.org/I62916508"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Hana Milanov","raw_affiliation_strings":["TUM School of Management, Technische U. M\u00fcnchen\""],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"TUM School of Management, Technische U. M\u00fcnchen\"","institution_ids":["https://openalex.org/I62916508"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031300531","display_name":"Erik Lundmark","orcid":"https://orcid.org/0000-0002-9417-1454","observed_orcids":["https://orcid.org/0000-0002-9417-1454"]},"institutions":[{"id":"https://openalex.org/I99043593","display_name":"Macquarie University","ror":"https://ror.org/01sf06y89","country_code":"AU","type":"education","lineage":["https://openalex.org/I99043593"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Erik Lundmark","raw_affiliation_strings":["Macquarie Business School"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Macquarie Business School","institution_ids":["https://openalex.org/I99043593"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029008205","display_name":"Friderike Bruchmann","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I62916508","display_name":"Technical University of Munich","ror":"https://ror.org/02kkvpp62","country_code":"DE","type":"education","lineage":["https://openalex.org/I62916508"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Friderike Bruchmann","raw_affiliation_strings":["Technical U. of Munich"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Technical U. of Munich","institution_ids":["https://openalex.org/I62916508"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"2020","issue":"1","first_page":"19552","last_page":"19552"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8163999915122986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8163999915122986,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.07429999858140945,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.05660000070929527,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business-start-up","display_name":"startups","score":0.7630000114440918},{"id":"https://openalex.org/keywords/social-media-attention","display_name":"social media attention","score":0.9649999737739563},{"id":"https://openalex.org/keywords/nonconformity","display_name":"nonconformity","score":0.7390000224113464},{"id":"https://openalex.org/keywords/legitimacy","display_name":"legitimacy","score":0.6460000276565552},{"id":"https://openalex.org/keywords/framing","display_name":"framing","score":0.4729999899864197},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.4429999887943268},{"id":"https://openalex.org/keywords/venture-capital","display_name":"venture capital","score":0.5099999904632568},{"id":"https://openalex.org/keywords/it-startups","display_name":"IT startups","score":0.6679999828338623}],"concepts":[{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.7810806035995483},{"id":"https://openalex.org/C46295352","wikidata":"https://www.wikidata.org/wiki/Q207982","display_name":"Legitimacy","level":3,"score":0.774284839630127},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5750430226325989},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.5424495339393616},{"id":"https://openalex.org/C1370556","wikidata":"https://www.wikidata.org/wiki/Q81009","display_name":"Rhetoric","level":2,"score":0.5122998952865601},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4989314079284668},{"id":"https://openalex.org/C47385372","wikidata":"https://www.wikidata.org/wiki/Q7098943","display_name":"Optimal distinctiveness theory","level":2,"score":0.46691229939460754},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.4645165503025055},{"id":"https://openalex.org/C2776845398","wikidata":"https://www.wikidata.org/wiki/Q366139","display_name":"Legitimation","level":3,"score":0.4405668079853058},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4244399666786194},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4189014434814453},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.38318341970443726},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2818663716316223},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.12913864850997925},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.11901640892028809},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5465/ambpp.2020.19552abstract","doi":"https://doi.org/10.5465/ambpp.2020.19552abstract","is_oa":false,"landing_page_url":"https://doi.org/10.5465/ambpp.2020.19552abstract","pdf_url":null,"source":{"id":"https://openalex.org/S4210223487","display_name":"Academy of Management Proceedings","issn_l":"0065-0668","issn":["0065-0668","2151-6561","2376-7197"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310316266","host_organization_name":"Academy of Management","host_organization_lineage":["https://openalex.org/P4310316266"],"host_organization_lineage_names":["Academy of Management"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Academy of Management Proceedings","raw_type":"journal-article"},{"id":"pmh:oai:mediatum.ub.tum.de:node/1544585","doi":null,"is_oa":false,"landing_page_url":"https://mediatum.ub.tum.de/1544585","pdf_url":null,"source":{"id":"https://openalex.org/S4306400453","display_name":"mediaTUM \u2013 the media and publications repository of the Technical University Munich (Technical University Munich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I62916508","host_organization_name":"Technical University of Munich","host_organization_lineage":["https://openalex.org/I62916508"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"ConferencePaper"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2955984434","https://openalex.org/W2972698492","https://openalex.org/W4407835719","https://openalex.org/W2124382846","https://openalex.org/W2918629139","https://openalex.org/W2766201032","https://openalex.org/W2613939784","https://openalex.org/W1502757498","https://openalex.org/W3002212064","https://openalex.org/W2966770858"],"abstract_inverted_index":{"Attracting":[0],"attention":[1,72,164,174,187],"precedes":[2],"legitimation":[3],"and":[4,75,108,121,151],"is":[5,41,62],"vital":[6],"for":[7,165,175],"new":[8,21,166],"ventures":[9,22,123,178],"to":[10,25,27,30,43,50,138,161,184],"engage":[11],"in":[12,124,136,140,146],"resource":[13],"exchanges":[14],"with":[15,148],"their":[16],"environment.":[17],"In":[18,48],"traditional":[19,51],"media":[20,60,103,143,163,173],"are":[23,135],"advised":[24],"conform":[26],"established":[28],"norms":[29],"obtain":[31],"attention.":[32,104],"Once":[33],"they":[34],"have":[35,54,98],"gained":[36],"subsequent":[37],"legitimacy,":[38],"more":[39],"non-conformance":[40],"recommended":[42],"additionally":[44],"differentiate":[45],"from":[46,115],"competition.":[47],"contrast":[49,137],"media,":[52],"scholars":[53],"suggested":[55],"that":[56,81],"the":[57,84,88,125],"crowded":[58],"social":[59,102,142,162,172],"context":[61],"a":[63,129],"boundary":[64],"of":[65,87,93,118,132,154],"existing":[66,152],"theory,":[67],"as":[68,180],"it":[69],"should":[70],"direct":[71],"towards":[73],"extreme":[74],"thus":[76],"non-conforming":[77,94,110],"content.":[78],"We":[79,105],"hypothesize":[80],"depending":[82],"on":[83,101],"legitimacy":[85,177,192],"levels":[86],"sender":[89],"two":[90],"distinct":[91],"types":[92],"online":[95],"narratives":[96],"will":[97],"opposing":[99],"effects":[100],"separate":[106],"non-confrontational":[107],"confrontational":[109],"narratives.":[111],"Our":[112],"results,":[113],"derived":[114],"Twitter":[116],"accounts":[117],"298":[119],"US-based":[120],"VC-funded":[122],"IT":[126],"sector":[127],"within":[128],"time":[130],"frame":[131],"5":[133],"years,":[134],"reasoning":[139],"recent":[141],"research,":[144],"however":[145,170],"line":[147],"our":[149],"hypothesizing":[150],"logics":[153],"legitimate":[155],"distinctiveness:":[156],"Non-confrontational":[157],"framing":[158,169],"generally":[159],"contributes":[160],"ventures.":[167],"Confrontational":[168],"fosters":[171],"high":[176],"only,":[179],"these":[181],"messages":[182],"tend":[183],"receive":[185],"less":[186],"when":[188],"sent":[189],"by":[190],"low":[191],"firms.":[193]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-08-03T00:00:00"}