{"id":"https://openalex.org/W3045897522","doi":"https://doi.org/10.5465/ambpp.2020.13572abstract","title":"Strategizing for a Base-of-the-Pyramid Market: The Case of Grundfos LIFELINK","display_name":"Strategizing for a Base-of-the-Pyramid Market: The Case of Grundfos LIFELINK","publication_year":2020,"publication_date":"2020-07-29","ids":{"openalex":"https://openalex.org/W3045897522","doi":"https://doi.org/10.5465/ambpp.2020.13572abstract","mag":"3045897522"},"language":"en","primary_location":{"id":"doi:10.5465/ambpp.2020.13572abstract","doi":"https://doi.org/10.5465/ambpp.2020.13572abstract","is_oa":false,"landing_page_url":"https://doi.org/10.5465/ambpp.2020.13572abstract","pdf_url":null,"source":{"id":"https://openalex.org/S4210223487","display_name":"Academy of Management Proceedings","issn_l":"0065-0668","issn":["0065-0668","2151-6561","2376-7197"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310316266","host_organization_name":"Academy of Management","host_organization_lineage":["https://openalex.org/P4310316266"],"host_organization_lineage_names":["Academy of Management"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Academy of Management Proceedings","raw_type":"journal-article"},"volume":null,"type":"conference-abstract","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061708576","display_name":"Poul Houman Andersen","orcid":"https://orcid.org/0000-0001-6513-3080","observed_orcids":["https://orcid.org/0000-0001-6513-3080"]},"institutions":[{"id":"https://openalex.org/I891191580","display_name":"Aalborg University","ror":"https://ror.org/04m5j1k67","country_code":"DK","type":"education","lineage":["https://openalex.org/I891191580"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Poul Houman Andersen","raw_affiliation_strings":["Aalborg U"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aalborg U","institution_ids":["https://openalex.org/I891191580"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5035741767","display_name":"Lars Esbjerg","orcid":"https://orcid.org/0000-0002-9055-8993","observed_orcids":["https://orcid.org/0000-0002-9055-8993"]},"institutions":[{"id":"https://openalex.org/I204337017","display_name":"Aarhus University","ror":"https://ror.org/01aj84f44","country_code":"DK","type":"education","lineage":["https://openalex.org/I204337017"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Lars Esbjerg","raw_affiliation_strings":["Aarhus U"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aarhus U","institution_ids":["https://openalex.org/I204337017"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"2020","issue":"1","first_page":"13572","last_page":"13572"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/base-of-the-pyramid-markets","display_name":"base of the pyramid markets","score":0.9850000143051147},{"id":"https://openalex.org/keywords/multinational-corporations","display_name":"multinational corporations","score":0.8840000033378601},{"id":"https://openalex.org/keywords/sustainable-development-goals","display_name":"Sustainable Development Goals","score":0.7720000147819519},{"id":"https://openalex.org/keywords/strategy-implementation","display_name":"strategy implementation","score":0.44699999690055847},{"id":"https://openalex.org/keywords/rural-water-supply","display_name":"rural water supply","score":0.5680000185966492},{"id":"https://openalex.org/keywords/access-to-drinking-water","display_name":"drinking water access","score":0.8159999847412109},{"id":"https://openalex.org/keywords/organizational-knowledge","display_name":"organizational knowledge","score":0.5139999985694885},{"id":"https://openalex.org/keywords/standard-operating-procedures","display_name":"standard operating procedures","score":0.9629999995231628},{"id":"https://openalex.org/keywords/kenya","display_name":"Kenya","score":0.3869999945163727}],"concepts":[{"id":"https://openalex.org/C142575187","wikidata":"https://www.wikidata.org/wiki/Q3358290","display_name":"Pyramid (geometry)","level":2,"score":0.7453607320785522},{"id":"https://openalex.org/C42058472","wikidata":"https://www.wikidata.org/wiki/Q810214","display_name":"Base (topology)","level":2,"score":0.6780965328216553},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4788658320903778},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.16008040308952332},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.10616046190261841},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5465/ambpp.2020.13572abstract","doi":"https://doi.org/10.5465/ambpp.2020.13572abstract","is_oa":false,"landing_page_url":"https://doi.org/10.5465/ambpp.2020.13572abstract","pdf_url":null,"source":{"id":"https://openalex.org/S4210223487","display_name":"Academy of Management Proceedings","issn_l":"0065-0668","issn":["0065-0668","2151-6561","2376-7197"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310316266","host_organization_name":"Academy of Management","host_organization_lineage":["https://openalex.org/P4310316266"],"host_organization_lineage_names":["Academy of Management"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Academy of Management Proceedings","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:publications/33cab9c3-66e5-42e4-b921-03a0513a6c45","doi":null,"is_oa":false,"landing_page_url":"https://vbn.aau.dk/da/publications/33cab9c3-66e5-42e4-b921-03a0513a6c45","pdf_url":null,"source":{"id":"https://openalex.org/S4306401731","display_name":"VBN Forskningsportal (Aalborg Universitet)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I891191580","host_organization_name":"Aalborg University","host_organization_lineage":["https://openalex.org/I891191580"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Andersen, P H & Esbjerg, L 2020, 'Strategizing for a Base-of-the-Pyramid Market : The Case of Grundfos LIFELINK', Academy of Management Proceedings, vol. 2020, no. 1. https://doi.org/10.5465/AMBPP.2020.13572abstract","raw_type":"info:eu-repo/semantics/publishedVersion"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.7207000255584717,"id":"https://metadata.un.org/sdg/9"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3045065839","https://openalex.org/W2533335259","https://openalex.org/W2228954347","https://openalex.org/W2227408805","https://openalex.org/W35324271","https://openalex.org/W7020882144","https://openalex.org/W1263887726","https://openalex.org/W2287276852","https://openalex.org/W2184771392","https://openalex.org/W750347479"],"abstract_inverted_index":{"Multi-national":[0],"corporations":[1],"(MNCs)":[2],"are":[3],"important":[4,154],"for":[5,49,67,86,174],"achieving":[6],"the":[7,61,65,71,92,97,105,112,128,149,157,182,194],"UN":[8],"Sustainable":[9],"Development":[10],"Goals":[11],"(SDGs),":[12],"but":[13],"they":[14],"often":[15],"struggle":[16],"to":[17,54,60,76,136,156,196],"align":[18],"SDGs":[19],"with":[20,46],"their":[21],"current":[22],"strategies":[23,85,138],"and":[24,35,83,139,163],"business":[25,140,164],"operations.":[26],"This":[27],"article":[28],"explores":[29],"how":[30,78,96,161,177],"Grundfos,":[31],"a":[32,42,47],"Danish":[33],"MNC":[34],"leading":[36],"supplier":[37],"of":[38,73,104,120,130,151,160,184],"circulation":[39],"pumps,":[40],"entered":[41],"Base-of-the-Pyramid":[43],"(BoP)":[44],"market":[45,144],"solution":[48],"providing":[50],"fresh":[51],"potable":[52],"water":[53],"rural":[55],"villages":[56],"in":[57,64,111,142,166,181],"Kenya.":[58],"Linking":[59],"issue":[62],"raised":[63],"call":[66],"papers,":[68],"we":[69,126],"use":[70],"case":[72],"Grundfos":[74],"LIFELINK":[75,99],"explore":[77],"MNCs":[79],"can":[80],"successfully":[81],"develop":[82],"implement":[84],"BoP":[87,113,143,167],"markets":[88,168],"that":[89,148,191,199],"help":[90],"meet":[91],"SDG.":[93],"We":[94,146],"show":[95],"original":[98],"strategy":[100,121],"was":[101],"modified":[102],"because":[103],"practical":[106],"experience":[107],"gained":[108],"from":[109],"operating":[110],"task":[114],"environment.":[115],"Drawing":[116],"on":[117,132,176],"contrasting":[118],"ideas":[119],"as":[122,170],"navigation":[123],"or":[124],"wayfaring,":[125],"highlight":[127],"dangers":[129],"drawing":[131],"existing":[133,158,185,201],"strategic":[134,202],"beliefs":[135],"replicate":[137],"practices":[141,165],"contexts.":[145],"believe":[147],"concept":[150],"wayfaring":[152],"offers":[153],"insights":[155,198],"discussion":[159],"strategizing":[162],"interact,":[169],"it":[171],"is":[172],"useful":[173],"reflecting":[175],"prior":[178],"organisational":[179],"knowledge":[180],"form":[183],"standard":[186],"operation":[187],"procedures":[188],"create":[189],"trajectories":[190],"also":[192],"influence":[193],"ability":[195],"generate":[197],"challenge":[200],"thought.":[203]},"counts_by_year":[],"updated_date":"2026-08-14T07:06:38.338062","created_date":"2020-08-03T00:00:00"}
