{"id":"https://openalex.org/W3045476405","doi":"https://doi.org/10.21608/jaauth.2020.34704.1039","title":"The Impact of Purchasing Behavior on the Relationship between Pink Marketing Practices and Women's Loyalty to Hotels","display_name":"The Impact of Purchasing Behavior on the Relationship between Pink Marketing Practices and Women's Loyalty to Hotels","publication_year":2020,"publication_date":"2020-06-01","ids":{"openalex":"https://openalex.org/W3045476405","doi":"https://doi.org/10.21608/jaauth.2020.34704.1039","mag":"3045476405"},"language":"en","primary_location":{"id":"doi:10.21608/jaauth.2020.34704.1039","doi":"https://doi.org/10.21608/jaauth.2020.34704.1039","is_oa":true,"landing_page_url":"https://doi.org/10.21608/jaauth.2020.34704.1039","pdf_url":"https://jaauth.journals.ekb.eg/article_103945_80ca1cc5f0d88c9ba9aa2a674dc7cdf3.pdf","source":{"id":"https://openalex.org/S4210206178","display_name":"Journal of Association of Arab Universities for Tourism and Hospitality","issn_l":"1687-1863","issn":["1687-1863","2682-4612"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323237894","host_organization_name":"Egypts Presidential Specialized Council for Education and Scientific Research","host_organization_lineage":["https://openalex.org/P4323237894"],"host_organization_lineage_names":["Egypts Presidential Specialized Council for Education and Scientific Research"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Association of Arab Universities for Tourism and Hospitality","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jaauth.journals.ekb.eg/article_103945_80ca1cc5f0d88c9ba9aa2a674dc7cdf3.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052210320","display_name":"Sameh Fayyad","orcid":"https://orcid.org/0000-0001-6947-3146","observed_orcids":["https://orcid.org/0000-0001-6947-3146"]},"institutions":[{"id":"https://openalex.org/I114794399","display_name":"Suez Canal University","ror":"https://ror.org/02m82p074","country_code":"EG","type":"education","lineage":["https://openalex.org/I114794399"]}],"countries":["EG"],"is_corresponding":true,"raw_author_name":"Sameh Fayyad","raw_affiliation_strings":["Hotels Studies Department, Faculty of Tourism and Hotels, Suez Canal University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hotels Studies Department, Faculty of Tourism and Hotels, Suez Canal University","institution_ids":["https://openalex.org/I114794399"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014458828","display_name":"Ali Elsayed Shehata","orcid":"https://orcid.org/0000-0002-8280-3418","observed_orcids":["https://orcid.org/0000-0002-8280-3418"]},"institutions":[{"id":"https://openalex.org/I114794399","display_name":"Suez Canal University","ror":"https://ror.org/02m82p074","country_code":"EG","type":"education","lineage":["https://openalex.org/I114794399"]},{"id":"https://openalex.org/I206935292","display_name":"Shaqra University","ror":"https://ror.org/05hawb687","country_code":"SA","type":"education","lineage":["https://openalex.org/I206935292"]}],"countries":["EG","SA"],"is_corresponding":false,"raw_author_name":"Ali Shehata","raw_affiliation_strings":["College of Business Administration, Shaqra University, KSA","Hotels Studies Department, Faculty of Tourism and Hotels, Suez Canal University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Shaqra University, KSA","institution_ids":["https://openalex.org/I206935292"]},{"raw_affiliation_string":"Hotels Studies Department, Faculty of Tourism and Hotels, Suez Canal University","institution_ids":["https://openalex.org/I114794399"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5052210320"],"corresponding_institution_ids":["https://openalex.org/I114794399"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"18","issue":"1","first_page":"221","last_page":"239"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8086000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8086000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.08070000261068344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.04349999874830246,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.7829999923706055},{"id":"https://openalex.org/keywords/hotel-guests","display_name":"hotel guests","score":0.7099999785423279},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.7149999737739563},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.8059999942779541},{"id":"https://openalex.org/keywords/customer-feedback","display_name":"customer feedback","score":0.8870000243186951},{"id":"https://openalex.org/keywords/gender-marketing","display_name":"gender marketing","score":0.5630000233650208},{"id":"https://openalex.org/keywords/five-star-hotels","display_name":"five-star hotels","score":0.7689999938011169}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8166756629943848},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7890095710754395},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6771668195724487},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6308352947235107},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5172096490859985},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.46846550703048706},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3861459195613861},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.21608/jaauth.2020.34704.1039","doi":"https://doi.org/10.21608/jaauth.2020.34704.1039","is_oa":true,"landing_page_url":"https://doi.org/10.21608/jaauth.2020.34704.1039","pdf_url":"https://jaauth.journals.ekb.eg/article_103945_80ca1cc5f0d88c9ba9aa2a674dc7cdf3.pdf","source":{"id":"https://openalex.org/S4210206178","display_name":"Journal of Association of Arab Universities for Tourism and Hospitality","issn_l":"1687-1863","issn":["1687-1863","2682-4612"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323237894","host_organization_name":"Egypts Presidential Specialized Council for Education and Scientific Research","host_organization_lineage":["https://openalex.org/P4323237894"],"host_organization_lineage_names":["Egypts Presidential Specialized Council for Education and Scientific Research"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Association of Arab Universities for Tourism and Hospitality","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.21608/jaauth.2020.34704.1039","doi":"https://doi.org/10.21608/jaauth.2020.34704.1039","is_oa":true,"landing_page_url":"https://doi.org/10.21608/jaauth.2020.34704.1039","pdf_url":"https://jaauth.journals.ekb.eg/article_103945_80ca1cc5f0d88c9ba9aa2a674dc7cdf3.pdf","source":{"id":"https://openalex.org/S4210206178","display_name":"Journal of Association of Arab Universities for Tourism and Hospitality","issn_l":"1687-1863","issn":["1687-1863","2682-4612"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4323237894","host_organization_name":"Egypts Presidential Specialized Council for Education and Scientific Research","host_organization_lineage":["https://openalex.org/P4323237894"],"host_organization_lineage_names":["Egypts Presidential Specialized Council for Education and Scientific Research"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Association of Arab Universities for Tourism and Hospitality","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3045476405.pdf","grobid_xml":"https://content.openalex.org/works/W3045476405.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391725209","https://openalex.org/W3044557726","https://openalex.org/W3112940948","https://openalex.org/W6903846393","https://openalex.org/W4322503636","https://openalex.org/W6931193541","https://openalex.org/W4401966323","https://openalex.org/W4412817528","https://openalex.org/W4398197977","https://openalex.org/W7008163522"],"abstract_inverted_index":{"This":[0],"study":[1,72,108],"aims":[2],"to":[3,55,104],"determine":[4],"the":[5,57,64,78,84,105,124,141,144],"effect":[6,91],"of":[7,38,76,81,86,115,126,143],"applying":[8],"pink":[9,14,93,116],"marketing":[10,15,94,117,131,145],"practices":[11,118],"(market":[12],"research,":[13],"mix,":[16],"feedback),":[17],"on":[18,30,101],"women\u2019s":[19],"purchasing":[20,99],"behavior":[21,100],"as":[22],"a":[23,36,74,87,130],"target":[24],"market":[25],"segment,":[26],"and":[27,47,98,128,137,139],"its":[28],"impact":[29],"their":[31,135],"loyalty.":[32],"The":[33,71,107],"research":[34,58],"used":[35,54],"sample":[37],"women":[39,127],"guests":[40],"(416)":[41],"in":[42,45,119],"five-star":[43],"hotels":[44],"Cairo":[46],"Sharm":[48],"El-Sheikh.":[49],"A":[50],"questionnaire":[51],"form":[52],"was":[53],"collect":[56],"data.":[59],"Data":[60],"were":[61],"analyzed":[62],"using":[63],"statistical":[65,88],"program":[66,132],"Smart":[67],"(PLS3)":[68],"version":[69],"(V.3.2.7).":[70],"reached":[73],"number":[75],"results,":[77],"most":[79],"important":[80],"which":[82],"is":[83],"presence":[85],"significant":[89],"positive":[90],"between":[92],"with":[95],"combined":[96],"dimensions":[97,121],"women's":[102],"loyalty":[103],"hotel,":[106],"recommends":[109],"that":[110,133],"marketers":[111],"should":[112],"take":[113],"care":[114],"all":[120],"by":[122],"studying":[123],"characteristics":[125],"providing":[129],"satisfies":[134],"needs":[136],"wants,":[138],"assessing":[140],"quality":[142],"mix":[146],"program.":[147]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":4}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2020-07-29T00:00:00"}
