{"id":"https://openalex.org/W3045293898","doi":"https://doi.org/10.30537/sijmb.v7i1.527","title":"Antecedents of Green Consumer Behavior the Mediating Role of Brand Image in the Cosmetic Industry","display_name":"Antecedents of Green Consumer Behavior the Mediating Role of Brand Image in the Cosmetic Industry","publication_year":2020,"publication_date":"2020-07-20","ids":{"openalex":"https://openalex.org/W3045293898","doi":"https://doi.org/10.30537/sijmb.v7i1.527","mag":"3045293898"},"language":"en","primary_location":{"id":"doi:10.30537/sijmb.v7i1.527","doi":"https://doi.org/10.30537/sijmb.v7i1.527","is_oa":true,"landing_page_url":"https://doi.org/10.30537/sijmb.v7i1.527","pdf_url":"http://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/download/527/183","source":{"id":"https://openalex.org/S4210212107","display_name":"Sukkur IBA Journal of Management and Business","issn_l":"2313-1217","issn":["2313-1217","2410-1885"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I68288478","host_organization_name":"Sukkur IBA University","host_organization_lineage":["https://openalex.org/I68288478"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sukkur IBA Journal of Management and Business","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/download/527/183","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053073055","display_name":"Sikandar Ali Qalati","orcid":"https://orcid.org/0000-0001-7235-6098","observed_orcids":["https://orcid.org/0000-0001-7235-6098"]},"institutions":[{"id":"https://openalex.org/I115592961","display_name":"Jiangsu University","ror":"https://ror.org/03jc41j30","country_code":"CN","type":"education","lineage":["https://openalex.org/I115592961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Sikandar Ali Qalati","raw_affiliation_strings":["School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China","institution_ids":["https://openalex.org/I115592961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100360792","display_name":"Wenyuan Li","orcid":"https://orcid.org/0000-0002-3489-2647","observed_orcids":["https://orcid.org/0000-0002-3489-2647"]},"institutions":[{"id":"https://openalex.org/I115592961","display_name":"Jiangsu University","ror":"https://ror.org/03jc41j30","country_code":"CN","type":"education","lineage":["https://openalex.org/I115592961"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Wenyuan Li","raw_affiliation_strings":["School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China","institution_ids":["https://openalex.org/I115592961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005576590","display_name":"Sajid Hussain Mirani","orcid":"https://orcid.org/0000-0003-1664-2983","observed_orcids":["https://orcid.org/0000-0003-1664-2983"]},"institutions":[{"id":"https://openalex.org/I45164037","display_name":"Shah Abdul Latif University","ror":"https://ror.org/02s232b27","country_code":"PK","type":"education","lineage":["https://openalex.org/I45164037"]}],"countries":["PK"],"is_corresponding":true,"raw_author_name":"Sajid Hussain Mirani","raw_affiliation_strings":["Department of Public Administration, Shah Abdul Latif University, Khairpur, Sindh, Pakistan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Public Administration, Shah Abdul Latif University, Khairpur, Sindh, Pakistan","institution_ids":["https://openalex.org/I45164037"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083272262","display_name":"Jan Muhammad Sohu","orcid":"https://orcid.org/0000-0001-6594-0157","observed_orcids":["https://orcid.org/0000-0001-6594-0157"]},"institutions":[{"id":"https://openalex.org/I115592961","display_name":"Jiangsu University","ror":"https://ror.org/03jc41j30","country_code":"CN","type":"education","lineage":["https://openalex.org/I115592961"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jan Muhammad Sohu","raw_affiliation_strings":["School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China","institution_ids":["https://openalex.org/I115592961"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079508930","display_name":"Rana Yassir Hussain","orcid":"https://orcid.org/0000-0002-6951-1322","observed_orcids":["https://orcid.org/0000-0002-6951-1322"]},"institutions":[{"id":"https://openalex.org/I115592961","display_name":"Jiangsu University","ror":"https://ror.org/03jc41j30","country_code":"CN","type":"education","lineage":["https://openalex.org/I115592961"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Rana Yassir Hussain","raw_affiliation_strings":["School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China and  Department of Economics and Business Administration, University of Education, Lahore"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China and  Department of Economics and Business Administration, University of Education, Lahore","institution_ids":["https://openalex.org/I115592961"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026485975","display_name":"Naveed Ahmed","orcid":"https://orcid.org/0000-0001-9145-5585","observed_orcids":["https://orcid.org/0000-0001-9145-5585"]},"institutions":[{"id":"https://openalex.org/I115592961","display_name":"Jiangsu University","ror":"https://ror.org/03jc41j30","country_code":"CN","type":"education","lineage":["https://openalex.org/I115592961"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Naveed Ahmed","raw_affiliation_strings":["School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Jiangsu University, 301 Xuefu Road, Jinkou District, Zhenjiang, Jiangsu, P.R. China","institution_ids":["https://openalex.org/I115592961"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5005576590","https://openalex.org/A5026485975","https://openalex.org/A5079508930","https://openalex.org/A5100360792"],"corresponding_institution_ids":["https://openalex.org/I115592961","https://openalex.org/I45164037"],"apc_list":null,"apc_paid":null,"fwci":1.8037,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.88244082,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"7","issue":"1","first_page":"19","last_page":"39"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.007499999832361937,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-consumer-behavior","display_name":"green consumer behavior","score":0.9340000152587891},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9810000061988831},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.9829999804496765},{"id":"https://openalex.org/keywords/promotional-activities","display_name":"promotional activities","score":0.9869999885559082},{"id":"https://openalex.org/keywords/product-packaging","display_name":"product packaging","score":0.8309999704360962},{"id":"https://openalex.org/keywords/cosmetics-industry","display_name":"cosmetics industry","score":0.7860000133514404},{"id":"https://openalex.org/keywords/green-consumption","display_name":"green consumption","score":0.7699999809265137},{"id":"https://openalex.org/keywords/pakistani-consumers","display_name":"Pakistani consumers","score":0.5199999809265137}],"concepts":[{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.7739633321762085},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.6668089628219604},{"id":"https://openalex.org/C105776082","wikidata":"https://www.wikidata.org/wiki/Q617473","display_name":"Likert scale","level":2,"score":0.6646612882614136},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.656451404094696},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.6157345175743103},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5735309720039368},{"id":"https://openalex.org/C2776144398","wikidata":"https://www.wikidata.org/wiki/Q12752882","display_name":"Cosmetic industry","level":3,"score":0.5714151263237},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5635939836502075},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.46478793025016785},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4491838216781616},{"id":"https://openalex.org/C2779717098","wikidata":"https://www.wikidata.org/wiki/Q131207","display_name":"Cosmetics","level":2,"score":0.37488657236099243},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.27224236726760864},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.15294021368026733},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12495094537734985},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.30537/sijmb.v7i1.527","doi":"https://doi.org/10.30537/sijmb.v7i1.527","is_oa":true,"landing_page_url":"https://doi.org/10.30537/sijmb.v7i1.527","pdf_url":"http://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/download/527/183","source":{"id":"https://openalex.org/S4210212107","display_name":"Sukkur IBA Journal of Management and Business","issn_l":"2313-1217","issn":["2313-1217","2410-1885"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I68288478","host_organization_name":"Sukkur IBA University","host_organization_lineage":["https://openalex.org/I68288478"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sukkur IBA Journal of Management and Business","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ris:ibajmb:0066","doi":null,"is_oa":false,"landing_page_url":"http://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/view/527/183","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.30537/sijmb.v7i1.527","doi":"https://doi.org/10.30537/sijmb.v7i1.527","is_oa":true,"landing_page_url":"https://doi.org/10.30537/sijmb.v7i1.527","pdf_url":"http://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/download/527/183","source":{"id":"https://openalex.org/S4210212107","display_name":"Sukkur IBA Journal of Management and Business","issn_l":"2313-1217","issn":["2313-1217","2410-1885"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I68288478","host_organization_name":"Sukkur IBA University","host_organization_lineage":["https://openalex.org/I68288478"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sukkur IBA Journal of Management and Business","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.807699978351593,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3045293898.pdf","grobid_xml":"https://content.openalex.org/works/W3045293898.grobid-xml"},"referenced_works_count":75,"referenced_works":["https://openalex.org/W1500593188","https://openalex.org/W1502478889","https://openalex.org/W1545460766","https://openalex.org/W1569133199","https://openalex.org/W1608051321","https://openalex.org/W1788845434","https://openalex.org/W1975287255","https://openalex.org/W1976839163","https://openalex.org/W2000380427","https://openalex.org/W2024774607","https://openalex.org/W2029022057","https://openalex.org/W2036736987","https://openalex.org/W2068719957","https://openalex.org/W2071666535","https://openalex.org/W2082085523","https://openalex.org/W2087147088","https://openalex.org/W2098419406","https://openalex.org/W2117740169","https://openalex.org/W2127751560","https://openalex.org/W2130711665","https://openalex.org/W2132743748","https://openalex.org/W2135794904","https://openalex.org/W2143902936","https://openalex.org/W2153945637","https://openalex.org/W2173765169","https://openalex.org/W2182609292","https://openalex.org/W2340955268","https://openalex.org/W2403902103","https://openalex.org/W2409589671","https://openalex.org/W2512252347","https://openalex.org/W2520712949","https://openalex.org/W2528608539","https://openalex.org/W2539232483","https://openalex.org/W2542768330","https://openalex.org/W2557922481","https://openalex.org/W2567864280","https://openalex.org/W2581246012","https://openalex.org/W2605277741","https://openalex.org/W2618755463","https://openalex.org/W2738190985","https://openalex.org/W2738316428","https://openalex.org/W2766314772","https://openalex.org/W2776421585","https://openalex.org/W2788462127","https://openalex.org/W2789380276","https://openalex.org/W2792351975","https://openalex.org/W2793002699","https://openalex.org/W2798455746","https://openalex.org/W2805906688","https://openalex.org/W2806681038","https://openalex.org/W2808819155","https://openalex.org/W2818718604","https://openalex.org/W2892774305","https://openalex.org/W2898227476","https://openalex.org/W2898305899","https://openalex.org/W2900979876","https://openalex.org/W2901004019","https://openalex.org/W2901514462","https://openalex.org/W2913508375","https://openalex.org/W2965826357","https://openalex.org/W2970539781","https://openalex.org/W2973406398","https://openalex.org/W2974740811","https://openalex.org/W2981276362","https://openalex.org/W2990247699","https://openalex.org/W2993136742","https://openalex.org/W3025789763","https://openalex.org/W3122877168","https://openalex.org/W3197318528","https://openalex.org/W4230378181","https://openalex.org/W4235678817","https://openalex.org/W4243667233","https://openalex.org/W4244234867","https://openalex.org/W4400995500","https://openalex.org/W6745591689"],"related_works":["https://openalex.org/W4406587428","https://openalex.org/W7128353926","https://openalex.org/W7104575577","https://openalex.org/W3193935975","https://openalex.org/W3124385620","https://openalex.org/W4412880230","https://openalex.org/W7084074439","https://openalex.org/W4416539972","https://openalex.org/W4220843779","https://openalex.org/W4415989207"],"abstract_inverted_index":{"In":[0],"today\u2019s":[1],"world,":[2],"the":[3,27,39,55,63,67,90,93,115,141],"demand":[4],"for":[5,111,164],"cosmetic":[6,22,56],"products":[7,23],"is":[8],"increasing":[9],"at":[10],"a":[11,84,124,135],"faster":[12],"rate":[13],"than":[14],"before,":[15],"and":[16,31,49,73,114,137,155,166],"companies":[17],"have":[18],"begun":[19],"to":[20,24,26,37],"manufacture":[21],"cater":[25],"needs":[28],"of":[29,58,66,92,97,134],"local":[30],"international":[32],"users.":[33],"This":[34,160],"paper":[35],"aims":[36],"explore":[38],"relationship":[40,127],"between":[41,70,128,152],"celebrity":[42,71,129,153],"endorsement,":[43,130],"promotional":[44,131],"activities,":[45,132],"packaging,":[46],"brand":[47,68,138],"image,":[48],"green":[50,74,142,156,172],"consumer":[51,75,143,157],"buying":[52,76,144,158],"behavior":[53,145],"in":[54,169,171,174],"industry":[57],"Pakistan.":[59,98,175],"It":[60],"also":[61],"examines":[62],"mediating":[64],"role":[65],"image":[69,139],"endorsement":[72,154],"behavior.":[77,159],"The":[78,99,121],"data":[79,112],"was":[80,150],"collected":[81],"primarily":[82],"through":[83],"5":[85],"Likert":[86],"scale":[87],"questionnaire":[88],"from":[89],"females":[91],"four":[94],"renowned":[95],"Universities":[96],"Partial":[100,148],"least":[101],"square":[102],"structural":[103],"equation":[104],"modeling":[105],"(PLS-SEM)":[106],"using":[107],"ADANCO":[108],"2.0.1,":[109],"used":[110],"analysis,":[113],"sample":[116],"size":[117],"contained":[118],"190":[119],"respondents.":[120],"findings":[122],"revealed":[123],"significant":[125],"direct":[126],"packaging":[133],"product,":[136],"with":[140],"(Green":[146],"CBB).":[147],"mediation":[149],"found":[151],"study":[161],"has":[162],"implications":[163],"practitioners":[165],"researchers":[167],"interested":[168],"investing":[170],"consumption":[173]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2020-07-29T00:00:00"}
