{"id":"https://openalex.org/W3045156011","doi":null,"title":"Selling Sickness: A Macro Research Agenda for the Marketing of Pharmaceuticals","display_name":"Selling Sickness: A Macro Research Agenda for the Marketing of Pharmaceuticals","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W3045156011","mag":"3045156011"},"language":"en","primary_location":{"id":"mag:3045156011","doi":null,"is_oa":false,"landing_page_url":"https://researchoutput.csu.edu.au/en/publications/selling-sickness-a-macro-research-agenda-for-the-marketing-of-pha","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114254530","display_name":"Steven Ward","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Steven Ward","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5083813694","display_name":"Anthony Peocitch","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Anthony Peocitch","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.4937833,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.8241999745368958,"subfield":{"id":"https://openalex.org/subfields/2910","display_name":"Issues, ethics and legal aspects"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T11649","display_name":"Pharmaceutical industry and healthcare","score":0.8241999745368958,"subfield":{"id":"https://openalex.org/subfields/2910","display_name":"Issues, ethics and legal aspects"},"field":{"id":"https://openalex.org/fields/29","display_name":"Nursing"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.05689999833703041,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11792","display_name":"Pharmaceutical Economics and Policy","score":0.0560000017285347,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pharmaceutical-marketing","display_name":"pharmaceutical marketing","score":0.9810000061988831},{"id":"https://openalex.org/keywords/pharmaceutical-industry","display_name":"pharmaceutical industry","score":0.6460000276565552}],"concepts":[{"id":"https://openalex.org/C166955791","wikidata":"https://www.wikidata.org/wiki/Q629579","display_name":"Macro","level":2,"score":0.6814311742782593},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5636594295501709},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5021588802337646},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3978714942932129},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2329326868057251},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13428708910942078},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3045156011","doi":null,"is_oa":false,"landing_page_url":"https://researchoutput.csu.edu.au/en/publications/selling-sickness-a-macro-research-agenda-for-the-marketing-of-pha","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.5683000087738037}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W1027404221","https://openalex.org/W1485623843","https://openalex.org/W1503121454","https://openalex.org/W1529283081","https://openalex.org/W1592080430","https://openalex.org/W1606135920","https://openalex.org/W1969631219","https://openalex.org/W1973577947","https://openalex.org/W1981691216","https://openalex.org/W1999087735","https://openalex.org/W2001101462","https://openalex.org/W2005031498","https://openalex.org/W2007996008","https://openalex.org/W2012238114","https://openalex.org/W2013429918","https://openalex.org/W2031016363","https://openalex.org/W2031843260","https://openalex.org/W2033034468","https://openalex.org/W2047151316","https://openalex.org/W2051766180","https://openalex.org/W2059501504","https://openalex.org/W2061695977","https://openalex.org/W2064010783","https://openalex.org/W2073956929","https://openalex.org/W2076803565","https://openalex.org/W2087401479","https://openalex.org/W2091119580","https://openalex.org/W2098554632","https://openalex.org/W2119967212","https://openalex.org/W2121176525","https://openalex.org/W2128175737","https://openalex.org/W2136914005","https://openalex.org/W2144181266","https://openalex.org/W2159470116","https://openalex.org/W2163761143","https://openalex.org/W2266639535","https://openalex.org/W2277246363","https://openalex.org/W2316728156","https://openalex.org/W2318899314"],"related_works":["https://openalex.org/W4254280205","https://openalex.org/W3134647820","https://openalex.org/W6959962020","https://openalex.org/W6885015539","https://openalex.org/W1558829006","https://openalex.org/W6941134674","https://openalex.org/W345452529","https://openalex.org/W4321140737","https://openalex.org/W2971662396","https://openalex.org/W6981086358"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2020-07-29T00:00:00"}