{"id":"https://openalex.org/W3045019708","doi":"https://doi.org/10.3390/su12166414","title":"The Impact of Social Media on the Brand Capital of Famous People","display_name":"The Impact of Social Media on the Brand Capital of Famous People","publication_year":2020,"publication_date":"2020-08-10","ids":{"openalex":"https://openalex.org/W3045019708","doi":"https://doi.org/10.3390/su12166414","mag":"3045019708"},"language":"en","primary_location":{"id":"doi:10.3390/su12166414","doi":"https://doi.org/10.3390/su12166414","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su12166414","pdf_url":"https://www.mdpi.com/2071-1050/12/16/6414/pdf","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.mdpi.com/2071-1050/12/16/6414/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048255225","display_name":"\u0141ukasz Krzysztof Wr\u00f3blewski","orcid":"https://orcid.org/0000-0002-4465-0107","observed_orcids":["https://orcid.org/0000-0002-4465-0107"]},"institutions":[{"id":"https://openalex.org/I4210145463","display_name":"WSB University","ror":"https://ror.org/046tym167","country_code":"PL","type":"education","lineage":["https://openalex.org/I4210145463"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"\u0141ukasz Wr\u00f3blewski","raw_affiliation_strings":["The Research Institute on Territorial and Inter-Organizational Cooperation, Faculty of Applied Sciences, WSB University, 41-300 D\u0105browa G\u00f3rnicza, Poland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Research Institute on Territorial and Inter-Organizational Cooperation, Faculty of Applied Sciences, WSB University, 41-300 D\u0105browa G\u00f3rnicza, Poland","institution_ids":["https://openalex.org/I4210145463"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103148893","display_name":"Mateusz Grzesiak","orcid":"https://orcid.org/0000-0003-4017-0912","observed_orcids":["https://orcid.org/0000-0003-4017-0912"]},"institutions":[{"id":"https://openalex.org/I4210145463","display_name":"WSB University","ror":"https://ror.org/046tym167","country_code":"PL","type":"education","lineage":["https://openalex.org/I4210145463"]}],"countries":["PL"],"is_corresponding":false,"raw_author_name":"Mateusz Grzesiak","raw_affiliation_strings":["Department of Management, WSB University, 41-300 D\u0105browa G\u00f3rnicza, Poland"],"raw_orcid":"https://orcid.org/0000-0002-4465-0107","affiliations":[{"raw_affiliation_string":"Department of Management, WSB University, 41-300 D\u0105browa G\u00f3rnicza, Poland","institution_ids":["https://openalex.org/I4210145463"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5048255225"],"corresponding_institution_ids":["https://openalex.org/I4210145463"],"apc_list":{"value":1800,"currency":"CHF","value_usd":1901},"apc_paid":{"value":1800,"currency":"CHF","value_usd":1901},"fwci":1.9419,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.88662158,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"12","issue":"16","first_page":"6414","last_page":"6414"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9531000256538391,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9531000256538391,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.037700001150369644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9810000061988831},{"id":"https://openalex.org/keywords/personal-branding","display_name":"personal branding","score":0.9459999799728394},{"id":"https://openalex.org/keywords/brand-capital","display_name":"brand capital","score":0.9070000052452087},{"id":"https://openalex.org/keywords/celebrity","display_name":"celebrity","score":0.9520000219345093},{"id":"https://openalex.org/keywords/online-activities","display_name":"online activities","score":0.43700000643730164},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.8230000138282776},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.9750000238418579},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.8040000200271606}],"concepts":[{"id":"https://openalex.org/C68062652","wikidata":"https://www.wikidata.org/wiki/Q214693","display_name":"Social capital","level":2,"score":0.6665766835212708},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6076411008834839},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5703509449958801},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.5437257885932922},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5251278877258301},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5103759169578552},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5082499384880066},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.47371381521224976},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.45673441886901855},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.4552728831768036},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.42297613620758057},{"id":"https://openalex.org/C2778930550","wikidata":"https://www.wikidata.org/wiki/Q918002","display_name":"Cultural capital","level":2,"score":0.42235249280929565},{"id":"https://openalex.org/C83646750","wikidata":"https://www.wikidata.org/wiki/Q193893","display_name":"Capital (architecture)","level":2,"score":0.41722697019577026},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3700402081012726},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3515014946460724},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3461546301841736},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24554741382598877},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.16944950819015503},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.14903020858764648},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09381118416786194},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0799252986907959},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.3390/su12166414","doi":"https://doi.org/10.3390/su12166414","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su12166414","pdf_url":"https://www.mdpi.com/2071-1050/12/16/6414/pdf","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},{"id":"doi:10.20944/preprints202007.0542.v1","doi":"https://doi.org/10.20944/preprints202007.0542.v1","is_oa":true,"landing_page_url":"https://doi.org/10.20944/preprints202007.0542.v1","pdf_url":"https://www.preprints.org/manuscript/202007.0542/v1/download","source":{"id":"https://openalex.org/S6309402219","display_name":"Preprints.org","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"posted-content"},{"id":"pmh:oai:RePEc:gam:jsusta:v:12:y:2020:i:16:p:6414-:d:396779","doi":null,"is_oa":false,"landing_page_url":"https://www.mdpi.com/2071-1050/12/16/6414/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:3917c1ca4ceb416bbc7c47e80e8eac39","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/3917c1ca4ceb416bbc7c47e80e8eac39","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Sustainability, Vol 12, Iss 6414, p 6414 (2020)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.3390/su12166414","doi":"https://doi.org/10.3390/su12166414","is_oa":true,"landing_page_url":"https://doi.org/10.3390/su12166414","pdf_url":"https://www.mdpi.com/2071-1050/12/16/6414/pdf","source":{"id":"https://openalex.org/S10134376","display_name":"Sustainability","issn_l":"2071-1050","issn":["2071-1050"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310310987","host_organization_name":"Multidisciplinary Digital Publishing Institute","host_organization_lineage":["https://openalex.org/P4310310987"],"host_organization_lineage_names":["Multidisciplinary Digital Publishing Institute"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sustainability","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3045019708.pdf","grobid_xml":"https://content.openalex.org/works/W3045019708.grobid-xml"},"referenced_works_count":36,"referenced_works":["https://openalex.org/W283444095","https://openalex.org/W622662163","https://openalex.org/W1558262503","https://openalex.org/W1580755050","https://openalex.org/W1961431544","https://openalex.org/W1965430488","https://openalex.org/W1975755876","https://openalex.org/W1988447536","https://openalex.org/W1990596918","https://openalex.org/W2011552034","https://openalex.org/W2012855146","https://openalex.org/W2031121378","https://openalex.org/W2051388078","https://openalex.org/W2057023890","https://openalex.org/W2075030152","https://openalex.org/W2094641988","https://openalex.org/W2121001699","https://openalex.org/W2130124597","https://openalex.org/W2161246478","https://openalex.org/W2163000154","https://openalex.org/W2168717567","https://openalex.org/W2266639535","https://openalex.org/W2312317126","https://openalex.org/W2561355146","https://openalex.org/W2586499329","https://openalex.org/W2786064649","https://openalex.org/W2789712923","https://openalex.org/W2808019316","https://openalex.org/W2808138884","https://openalex.org/W2975530004","https://openalex.org/W2980105845","https://openalex.org/W3039360143","https://openalex.org/W3039761838","https://openalex.org/W3119133539","https://openalex.org/W3122695161","https://openalex.org/W3125987970"],"related_works":["https://openalex.org/W7217027475","https://openalex.org/W2980105845","https://openalex.org/W2962156258","https://openalex.org/W2058766354","https://openalex.org/W4285487117","https://openalex.org/W1889865931","https://openalex.org/W4405294260","https://openalex.org/W2177400675","https://openalex.org/W2636163179","https://openalex.org/W3037783956"],"abstract_inverted_index":{"The":[0,7,117,131],"article":[1,11,118,137],"is":[2,12],"of":[3,9,17,33,37,42,56,63,69,77,90,93,104,122,135,177,190,197,208,227,230],"a":[4,81,175,235],"research":[5,82,124,139],"nature.":[6],"aim":[8],"the":[10,15,27,31,53,60,67,75,78,88,94,101,120,128,136,149,194,209,217,222,225,228],"to":[13,52,87],"identify":[14],"role":[16,62],"social":[18,57,179],"media":[19,58,180],"in":[20,40,66,127,163,167],"shaping":[21,70],"personal":[22,34,71,210,218],"brand.":[23,72],"To":[24],"this":[25],"end,":[26],"first":[28],"part":[29,134],"discusses":[30],"concept":[32],"brand,":[35],"components":[36,207],"brand":[38,102,195,211,219],"capital":[39,103,196],"case":[41],"famous":[43,105,162,198,236],"people,":[44,106],"including":[45],"consumer-based":[46],"capital.":[47],"Attention":[48],"was":[49,84,183],"also":[50,107],"paid":[51],"great":[54],"importance":[55],"and":[59,100,114,146,169,172,220],"growing":[61],"their":[64],"users":[65,192],"process":[68],"Based":[73,151],"on":[74,152,174],"analysis":[76],"source":[79],"literature,":[80],"gap":[83],"identified,":[85],"related":[86],"lack":[89],"empirical":[91],"verification":[92],"relationship":[95,223],"between":[96],"users\u2019":[97],"online":[98,188],"activity":[99,189],"known":[108],"as":[109,142,144,212],"celebrities,":[110],"associated":[111],"with":[112,160,216],"artistic":[113,168],"cultural":[115,170],"activities.":[116],"uses":[119],"results":[121,145],"direct":[123],"carried":[125,232],"out":[126,233],"years":[129],"2019-2020.":[130],"second":[132],"(empirical)":[133],"presents":[138],"hypotheses,":[140],"methodology,":[141],"well":[143],"conclusions":[147],"from":[148],"research.":[150],"26":[153],"in-depth":[154],"individual":[155],"interviews":[156],"that":[157,187],"were":[158,203],"conducted":[159],"people":[161],"Poland":[164],"(mainly":[165],"engaged":[166],"activities)":[171],"surveys":[173],"group":[176],"324":[178],"users,":[181],"it":[182],"shown,":[184],"among":[185],"others,":[186],"Internet":[191],"stimulates":[193],"people.":[199],"Statistically":[200],"significant":[201],"relationships":[202],"observed":[204],"for":[205,221],"such":[206],"awareness":[213],"/":[214],"associations":[215],"regarding":[224],"perception":[226],"quality":[229],"activities":[231],"by":[234],"person.":[237]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":3}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2020-07-29T00:00:00"}
