{"id":"https://openalex.org/W3043889214","doi":"https://doi.org/10.4018/978-1-7998-3201-0.ch011","title":"Postmodern Discourse in Digital Advertising: A Study on \u201cDeneysel Bankacilik\u201d Advertising Series","display_name":"Postmodern Discourse in Digital Advertising: A Study on \u201cDeneysel Bankacilik\u201d Advertising Series","publication_year":2020,"publication_date":"2020-07-22","ids":{"openalex":"https://openalex.org/W3043889214","doi":"https://doi.org/10.4018/978-1-7998-3201-0.ch011","mag":"3043889214"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-7998-3201-0.ch011","doi":"https://doi.org/10.4018/978-1-7998-3201-0.ch011","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-7998-3201-0.ch011","pdf_url":null,"source":{"id":"https://openalex.org/S4210200133","display_name":"Advances in multimedia and interactive technologies book series","issn_l":"2327-929X","issn":["2327-929X","2327-9303"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Multimedia and Interactive Technologies","raw_type":"book-chapter"},"parent_works":[{"id":"https://openalex.org/W4212849260","display_name":"Handbook of Research on New Media Applications in Public Relations and Advertising","relationship":"volume"}],"lineage":["https://openalex.org/W3043889214","https://openalex.org/W4212849260"],"child_works_count":0,"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013744403","display_name":"Mehmet Yak\u0131n","orcid":"https://orcid.org/0000-0002-2603-5741","observed_orcids":["https://orcid.org/0000-0002-2603-5741"]},"institutions":[{"id":"https://openalex.org/I50627504","display_name":"Istanbul Arel University","ror":"https://ror.org/03natay60","country_code":"TR","type":"education","lineage":["https://openalex.org/I50627504"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Mehmet Yakin","raw_affiliation_strings":["Istanbul Arel University, Turkey"],"raw_orcid":"https://orcid.org/0000-0002-2603-5741","affiliations":[{"raw_affiliation_string":"Istanbul Arel University, Turkey","institution_ids":["https://openalex.org/I50627504"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5013744403"],"corresponding_institution_ids":["https://openalex.org/I50627504"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"180","last_page":"194"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5375999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5375999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3718000054359436,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.07980000227689743,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/postmodern-marketing","display_name":"postmodern marketing","score":0.9800000190734863},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.9620000123977661},{"id":"https://openalex.org/keywords/viral-advertising","display_name":"viral advertising","score":0.8289999961853027},{"id":"https://openalex.org/keywords/storytelling-in-advertising","display_name":"storytelling in advertising","score":0.6850000023841858},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7360000014305115}],"concepts":[{"id":"https://openalex.org/C509535802","wikidata":"https://www.wikidata.org/wiki/Q47783","display_name":"Postmodernism","level":2,"score":0.9150217771530151},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7299664616584778},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.5752813816070557},{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.5498223900794983},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.41345611214637756},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4054645895957947},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.40473100543022156},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.39901506900787354},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3267720341682434},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.325048565864563},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3209202289581299},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2358681559562683},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2259412407875061},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14252185821533203},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.12705636024475098},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.06839731335639954},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.06819432973861694},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/978-1-7998-3201-0.ch011","doi":"https://doi.org/10.4018/978-1-7998-3201-0.ch011","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-7998-3201-0.ch011","pdf_url":null,"source":{"id":"https://openalex.org/S4210200133","display_name":"Advances in multimedia and interactive technologies book series","issn_l":"2327-929X","issn":["2327-929X","2327-9303"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Multimedia and Interactive Technologies","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1496698723","https://openalex.org/W1598660021","https://openalex.org/W1992026348","https://openalex.org/W2002453077","https://openalex.org/W2005249702","https://openalex.org/W2068516786","https://openalex.org/W2409284147","https://openalex.org/W2889563586","https://openalex.org/W3142828581","https://openalex.org/W4234948491","https://openalex.org/W4236096435","https://openalex.org/W4239013314"],"related_works":["https://openalex.org/W2910201859","https://openalex.org/W2000042706","https://openalex.org/W2036571048","https://openalex.org/W2095081403","https://openalex.org/W580179820","https://openalex.org/W7220251391","https://openalex.org/W2945075920","https://openalex.org/W2920974369","https://openalex.org/W7217335550","https://openalex.org/W2730041774"],"abstract_inverted_index":{"In":[0,66,91],"the":[1,12,15,26,51,59,69,76,80,92,97],"postmodern":[2,86,100],"world,":[3],"ads":[4],"try":[5],"to":[6,47,50,85],"establish":[7],"an":[8,45,63],"emotional":[9],"bond":[10],"between":[11],"consumer":[13],"and":[14,79],"storytelling":[16,31],"instead":[17],"of":[18,25,30,34,71,94,99],"a":[19],"classic":[20],"\u201cBuy":[21],"it!\u201d":[22],"expression.":[23,65],"One":[24],"most":[27],"used":[28],"methods":[29],"in":[32,36,53,75,102],"terms":[33],"advertising":[35,43,72,104],"social":[37,54],"media":[38],"is":[39],"viral":[40],"advertising.":[41],"Viral":[42],"makes":[44],"effort":[46],"attract":[48],"attention":[49],"brand":[52],"media,":[55],"sometimes":[56,61],"by":[57],"showing":[58],"brand,":[60],"with":[62],"implicit":[64],"this":[67],"study,":[68],"process":[70],"taking":[73],"place":[74],"digitalized":[77],"world":[78],"transition":[81],"from":[82],"modern":[83],"marketing":[84,87,101],"will":[88,105],"be":[89,106],"examined.":[90],"case":[93],"\u201cDeneysel":[95],"bankac\u0131l\u0131k,\u201d":[96],"use":[98],"digital":[103],"evaluated.":[107]},"counts_by_year":[],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2020-07-29T00:00:00"}