{"id":"https://openalex.org/W3043821811","doi":"https://doi.org/10.1108/jfmm-07-2019-0137","title":"Millennials\u2019 purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity","display_name":"Millennials\u2019 purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity","publication_year":2020,"publication_date":"2020-07-14","ids":{"openalex":"https://openalex.org/W3043821811","doi":"https://doi.org/10.1108/jfmm-07-2019-0137","mag":"3043821811"},"language":"en","primary_location":{"id":"doi:10.1108/jfmm-07-2019-0137","doi":"https://doi.org/10.1108/jfmm-07-2019-0137","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jfmm-07-2019-0137","pdf_url":null,"source":{"id":"https://openalex.org/S191114782","display_name":"Journal of Fashion Marketing and Management","issn_l":"1361-2026","issn":["1361-2026","1758-7433"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Fashion Marketing and Management: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042908621","display_name":"Muhammad Sabbir Rahman","orcid":"https://orcid.org/0000-0003-1613-7944","observed_orcids":["https://orcid.org/0000-0003-1613-7944"]},"institutions":[{"id":"https://openalex.org/I157386601","display_name":"North South University","ror":"https://ror.org/05wdbfp45","country_code":"BD","type":"education","lineage":["https://openalex.org/I157386601"]},{"id":"https://openalex.org/I4399598471","display_name":"BGMEA University of Fashion & Technology","ror":"https://ror.org/00x54vt20","country_code":"BD","type":"education","lineage":["https://openalex.org/I4399598471"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Muhammad Sabbir Rahman","raw_affiliation_strings":["Department of Fashion Design and Technology, BGMEA University of Fashion and Technology, Dhaka, Bangladesh","Department of Marketing and International Business, North South University, Dhaka, Bangladesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Fashion Design and Technology, BGMEA University of Fashion and Technology, Dhaka, Bangladesh","institution_ids":["https://openalex.org/I4399598471"]},{"raw_affiliation_string":"Department of Marketing and International Business, North South University, Dhaka, Bangladesh","institution_ids":["https://openalex.org/I157386601"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047001761","display_name":"Md Afnan Hossain","orcid":"https://orcid.org/0000-0003-2954-1823","observed_orcids":["https://orcid.org/0000-0003-2954-1823"]},"institutions":[{"id":"https://openalex.org/I204824540","display_name":"University of Wollongong","ror":"https://ror.org/00jtmb277","country_code":"AU","type":"education","lineage":["https://openalex.org/I204824540"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Md Afnan Hossain","raw_affiliation_strings":["School of Management, Operations and Marketing, University of Wollongong, Wollongong, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Operations and Marketing, University of Wollongong, Wollongong, Australia","institution_ids":["https://openalex.org/I204824540"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012288082","display_name":"Mohammad Tayeenul Hoque","orcid":"https://orcid.org/0000-0003-0989-5296","observed_orcids":["https://orcid.org/0000-0003-0989-5296"]},"institutions":[{"id":"https://openalex.org/I157386601","display_name":"North South University","ror":"https://ror.org/05wdbfp45","country_code":"BD","type":"education","lineage":["https://openalex.org/I157386601"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Mohammad Tayeenul Hoque","raw_affiliation_strings":["Department of Marketing and International Business, North South University, Dhaka, Bangladesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing and International Business, North South University, Dhaka, Bangladesh","institution_ids":["https://openalex.org/I157386601"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012659926","display_name":"Md Rifayat Islam Rushan","orcid":"https://orcid.org/0000-0001-5294-7253","observed_orcids":["https://orcid.org/0000-0001-5294-7253"]},"institutions":[{"id":"https://openalex.org/I157386601","display_name":"North South University","ror":"https://ror.org/05wdbfp45","country_code":"BD","type":"education","lineage":["https://openalex.org/I157386601"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Md Rifayat Islam Rushan","raw_affiliation_strings":["North South University, Dhaka, Bangladesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"North South University, Dhaka, Bangladesh","institution_ids":["https://openalex.org/I157386601"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050814988","display_name":"Mohammad Iftekhar","orcid":"https://orcid.org/0000-0003-2940-2903","observed_orcids":["https://orcid.org/0000-0003-2940-2903"]},"institutions":[{"id":"https://openalex.org/I157386601","display_name":"North South University","ror":"https://ror.org/05wdbfp45","country_code":"BD","type":"education","lineage":["https://openalex.org/I157386601"]},{"id":"https://openalex.org/I4399598471","display_name":"BGMEA University of Fashion & Technology","ror":"https://ror.org/00x54vt20","country_code":"BD","type":"education","lineage":["https://openalex.org/I4399598471"]}],"countries":["BD"],"is_corresponding":false,"raw_author_name":"Mohammad Iftekhar Rahman","raw_affiliation_strings":["Department of Fashion Design and Technology, BGMEA University of Fashion and Technology, Dhaka, Bangladesh","Department of Marketing and International Business, North South University, Dhaka, Bangladesh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Fashion Design and Technology, BGMEA University of Fashion and Technology, Dhaka, Bangladesh","institution_ids":["https://openalex.org/I4399598471"]},{"raw_affiliation_string":"Department of Marketing and International Business, North South University, Dhaka, Bangladesh","institution_ids":["https://openalex.org/I157386601"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.4082,"has_fulltext":false,"cited_by_count":86,"citation_normalized_percentile":{"value":0.96274766,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"25","issue":"1","first_page":"153","last_page":"183"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8988999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8988999724388123,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.08749999850988388,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.8209999799728394},{"id":"https://openalex.org/keywords/purchasing-behavior","display_name":"purchasing behavior","score":0.9629999995231628},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":1.0},{"id":"https://openalex.org/keywords/brand-consciousness","display_name":"brand consciousness","score":0.9459999799728394},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.5429999828338623},{"id":"https://openalex.org/keywords/fashion-retail","display_name":"fashion retail","score":0.7879999876022339}],"concepts":[{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.8790357112884521},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8156981468200684},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6557862758636475},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6447949409484863},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5685241222381592},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5630717873573303},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4990696907043457},{"id":"https://openalex.org/C2776892586","wikidata":"https://www.wikidata.org/wiki/Q4956571","display_name":"Brand engagement","level":3,"score":0.48545604944229126},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.45728251338005066},{"id":"https://openalex.org/C93225998","wikidata":"https://www.wikidata.org/wiki/Q1941972","display_name":"Moderation","level":2,"score":0.4557476043701172},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.45572108030319214},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.23523327708244324},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.10077217221260071},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0740714967250824},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0703122615814209},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1108/jfmm-07-2019-0137","doi":"https://doi.org/10.1108/jfmm-07-2019-0137","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jfmm-07-2019-0137","pdf_url":null,"source":{"id":"https://openalex.org/S191114782","display_name":"Journal of Fashion Marketing and Management","issn_l":"1361-2026","issn":["1361-2026","1758-7433"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Fashion Marketing and Management: An International Journal","raw_type":"journal-article"},{"id":"pmh:oai:ro.uow.edu.au:balpapers-1031","doi":null,"is_oa":false,"landing_page_url":"https://ro.uow.edu.au/balpapers/32","pdf_url":null,"source":{"id":"https://openalex.org/S4306400510","display_name":"Research Online (University of Wollongong)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204824540","host_organization_name":"University of Wollongong","host_organization_lineage":["https://openalex.org/I204824540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Faculty of Business and Law - Papers","raw_type":"text"},{"id":"pmh:oai:ro.uow.edu.au:test2021-2862","doi":null,"is_oa":false,"landing_page_url":"https://ro.uow.edu.au/test2021/1853","pdf_url":null,"source":{"id":"https://openalex.org/S4306400510","display_name":"Research Online (University of Wollongong)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I204824540","host_organization_name":"University of Wollongong","host_organization_lineage":["https://openalex.org/I204824540"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Test Series for Scopus Harvesting 2021","raw_type":"text"},{"id":"pmh:oai:pure.atira.dk:openaire_cris_publications/29fd677f-2c8b-496a-bf0c-7469a9b37d00","doi":null,"is_oa":false,"landing_page_url":"https://research.manchester.ac.uk/en/publications/29fd677f-2c8b-496a-bf0c-7469a9b37d00","pdf_url":null,"source":{"id":"https://openalex.org/S4306400662","display_name":"Research Explorer (The University of Manchester)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I28407311","host_organization_name":"University of Manchester","host_organization_lineage":["https://openalex.org/I28407311"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Rahman, M S, Hossain, M A, Hoque, M T, Islam, M R & Rahman, M I 2021, 'Millennials\u2019 purchasing behavior toward fashion clothing brands : influence of brand awareness and brand schematicity', Journal of Fashion Marketing and Management: An International Journal, vol. 25, no. 1, pp. 153-183. https://doi.org/10.1108/JFMM-07-2019-0137","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:ueaeprints.uea.ac.uk:93732","doi":null,"is_oa":false,"landing_page_url":"https://ueaeprints.uea.ac.uk/id/eprint/93732/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400384","display_name":"UEA Digital Repository (University of East Anglia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1118541","host_organization_name":"University of East Anglia","host_organization_lineage":["https://openalex.org/I1118541"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":152,"referenced_works":["https://openalex.org/W126860188","https://openalex.org/W1414910690","https://openalex.org/W1489601632","https://openalex.org/W1490656669","https://openalex.org/W1527287032","https://openalex.org/W1556757044","https://openalex.org/W1578400296","https://openalex.org/W1578684508","https://openalex.org/W1585758193","https://openalex.org/W1727390479","https://openalex.org/W1789163495","https://openalex.org/W1816720378","https://openalex.org/W1946103681","https://openalex.org/W1963879225","https://openalex.org/W1970753482","https://openalex.org/W1971440513","https://openalex.org/W1971710341","https://openalex.org/W1977626550","https://openalex.org/W1979112892","https://openalex.org/W1979831262","https://openalex.org/W1984248271","https://openalex.org/W1986405898","https://openalex.org/W1987624537","https://openalex.org/W1988447536","https://openalex.org/W1991218014","https://openalex.org/W1993445589","https://openalex.org/W1995511043","https://openalex.org/W1998126582","https://openalex.org/W1998768164","https://openalex.org/W1999999768","https://openalex.org/W2008536597","https://openalex.org/W2013918670","https://openalex.org/W2014239045","https://openalex.org/W2015443460","https://openalex.org/W2016220759","https://openalex.org/W2020129565","https://openalex.org/W2022539427","https://openalex.org/W2024127352","https://openalex.org/W2027163923","https://openalex.org/W2029485242","https://openalex.org/W2032530740","https://openalex.org/W2033105847","https://openalex.org/W2041501490","https://openalex.org/W2046915286","https://openalex.org/W2048714321","https://openalex.org/W2050701509","https://openalex.org/W2052826711","https://openalex.org/W2053204041","https://openalex.org/W2057780049","https://openalex.org/W2058599614","https://openalex.org/W2060898034","https://openalex.org/W2061527257","https://openalex.org/W2061695977","https://openalex.org/W2075318833","https://openalex.org/W2082928621","https://openalex.org/W2089544520","https://openalex.org/W2100241979","https://openalex.org/W2107331040","https://openalex.org/W2109816548","https://openalex.org/W2119020769","https://openalex.org/W2123091346","https://openalex.org/W2123743559","https://openalex.org/W2129217285","https://openalex.org/W2131305585","https://openalex.org/W2161246478","https://openalex.org/W2166165895","https://openalex.org/W2179027713","https://openalex.org/W2254408714","https://openalex.org/W2266639535","https://openalex.org/W2292890463","https://openalex.org/W2337388328","https://openalex.org/W2364456817","https://openalex.org/W2406313779","https://openalex.org/W2414036324","https://openalex.org/W2416835720","https://openalex.org/W2507509723","https://openalex.org/W2508655508","https://openalex.org/W2522871060","https://openalex.org/W2555395902","https://openalex.org/W2555926688","https://openalex.org/W2557373963","https://openalex.org/W2576843111","https://openalex.org/W2581423799","https://openalex.org/W2587118421","https://openalex.org/W2600823058","https://openalex.org/W2619791207","https://openalex.org/W2624023995","https://openalex.org/W2748547209","https://openalex.org/W2757449098","https://openalex.org/W2765168852","https://openalex.org/W2765607952","https://openalex.org/W2767803329","https://openalex.org/W2781220303","https://openalex.org/W2784320522","https://openalex.org/W2788495162","https://openalex.org/W2790545462","https://openalex.org/W2793279691","https://openalex.org/W2793716557","https://openalex.org/W2794292582","https://openalex.org/W2795034731","https://openalex.org/W2801917698","https://openalex.org/W2802287961","https://openalex.org/W2804335170","https://openalex.org/W2805664624","https://openalex.org/W2885149581","https://openalex.org/W2885654688","https://openalex.org/W2895040596","https://openalex.org/W2898612599","https://openalex.org/W2899268664","https://openalex.org/W2900019070","https://openalex.org/W2902199623","https://openalex.org/W2909442037","https://openalex.org/W2909982234","https://openalex.org/W2910206627","https://openalex.org/W2910438756","https://openalex.org/W2912568751","https://openalex.org/W2915528812","https://openalex.org/W2916207816","https://openalex.org/W2917414069","https://openalex.org/W2921357004","https://openalex.org/W2927862716","https://openalex.org/W2932501415","https://openalex.org/W2933590662","https://openalex.org/W2938017599","https://openalex.org/W2944460521","https://openalex.org/W2944599135","https://openalex.org/W2944685014","https://openalex.org/W2950552491","https://openalex.org/W2954918913","https://openalex.org/W2957323822","https://openalex.org/W2958266734","https://openalex.org/W2959515378","https://openalex.org/W2961099325","https://openalex.org/W2970126560","https://openalex.org/W2971949177","https://openalex.org/W2972679113","https://openalex.org/W2979073226","https://openalex.org/W2979718087","https://openalex.org/W2980487492","https://openalex.org/W2985174057","https://openalex.org/W3004935832","https://openalex.org/W3007432771","https://openalex.org/W3009015058","https://openalex.org/W3015400234","https://openalex.org/W3020276515","https://openalex.org/W3030507874","https://openalex.org/W3121590070","https://openalex.org/W3123175505","https://openalex.org/W4232633518","https://openalex.org/W4235678817","https://openalex.org/W4248858118","https://openalex.org/W4253813278"],"related_works":["https://openalex.org/W3215118298","https://openalex.org/W3204277422","https://openalex.org/W7134825203","https://openalex.org/W2885654688","https://openalex.org/W4327509333","https://openalex.org/W2912257398","https://openalex.org/W4405436458","https://openalex.org/W7219969207","https://openalex.org/W3206161412","https://openalex.org/W4399320090"],"abstract_inverted_index":{"Purpose":[0],"The":[1,55,86,105,148,188],"purpose":[2],"of":[3,14,21,113,157,195],"this":[4,208],"research":[5,206],"is":[6,217],"to":[7,64,136,160,191,211],"investigate":[8],"the":[9,19,36,42,81,97,109,117,130,141,155,165,170,182,192,196,201,220],"millennial":[10,37,66,142],"consumers\u2019":[11],"purchasing":[12,99,118,198],"behavior":[13,100,119,199],"fashion":[15,52,102,121,131,166,183,202],"clothing":[16,103,122,132,167,184,203],"brands":[17],"in":[18,154,181],"spectrum":[20],"brand":[22,24,27,30,90,114,146,212,215],"awareness,":[23],"schematicity":[25,115,216],"with":[26],"consciousness":[28],"and":[29,45,62,71,176,214,219],"nationality.":[31],"This":[32],"study":[33,56,106,189,222],"mainly":[34],"considered":[35],"consumers":[38,150],"as":[39],"they":[40],"are":[41,151],"most":[43],"dynamic":[44],"discerning":[46],"segment":[47,209],"when":[48],"choosing":[49],"a":[50,58,93],"distinct":[51],"brand.":[53],"Design/methodology/approach":[54],"uses":[57],"well-structured":[59],"questionnaire":[60],"developed":[61],"distributed":[63],"266":[65],"respondents":[67],"using":[68],"shoping":[69],"malls":[70],"university":[72],"campus":[73],"intercept":[74],"methods.":[75],"Data":[76],"were":[77],"analyzed":[78],"by":[79,144],"applying":[80],"structural":[82],"equation":[83],"modeling.":[84],"Findings":[85],"results":[87],"show":[88],"that":[89,177],"awareness":[91,213],"has":[92],"mediating":[94],"effect":[95],"on":[96,116,127,164,207],"millennials\u2019":[98,197],"toward":[101,120,200],"brands.":[104,123,168,204],"also":[107],"confirms":[108],"active":[110],"moderation":[111],"role":[112],"Practical":[124],"implications":[125],"Based":[126],"these":[128],"findings,":[129],"retailers":[133],"should":[134,178],"aim":[135],"maximize":[137],"their":[138,162],"sales":[139],"from":[140],"segments":[143],"enhancing":[145],"awareness.":[147],"schematic":[149],"more":[152],"engaged":[153],"numbers":[156],"quality":[158],"hints":[159],"make":[161],"choice":[163],"Therefore,":[169],"practitioners":[171],"must":[172],"consider":[173],"such":[174],"information,":[175],"be":[179],"available":[180],"retail":[185],"outlets.":[186],"Originality/value":[187],"contributes":[190],"existing":[193],"literature":[194],"Moreover,":[205],"related":[210],"insufficient,":[218],"current":[221],"may":[223],"add":[224],"significant":[225],"value.":[226]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":25},{"year":2024,"cited_by_count":24},{"year":2023,"cited_by_count":20},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":6}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2020-07-23T00:00:00"}