{"id":"https://openalex.org/W3043635945","doi":null,"title":"PENGARUH BRAND IMAGE, GREEN MARKETING STRATEGY, DAN EMOTIONAL DESIRE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MCDONALD\u2019S","display_name":"PENGARUH BRAND IMAGE, GREEN MARKETING STRATEGY, DAN EMOTIONAL DESIRE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MCDONALD\u2019S","publication_year":2020,"publication_date":"2020-07-14","ids":{"openalex":"https://openalex.org/W3043635945","mag":"3043635945"},"language":"id","primary_location":{"id":"pmh:oai:journal.undiknas.ac.id:article/2410","doi":null,"is_oa":true,"landing_page_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/view/2410","pdf_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/download/2410/701","source":{"id":"https://openalex.org/S4210226070","display_name":"Jurnal Ilmiah Manajemen dan Bisnis","issn_l":"2528-1208","issn":["2528-1208","2528-2077"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404669091","host_organization_name":"University of National Education","host_organization_lineage":["https://openalex.org/P4404669091"],"host_organization_lineage_names":["University of National Education"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2528-2077","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/download/2410/701","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035284915","display_name":"Ni Made Dhian Rani Yulianti","orcid":"https://orcid.org/0000-0002-9993-0149","observed_orcids":["https://orcid.org/0000-0002-9993-0149"]},"institutions":[{"id":"https://openalex.org/I3131189940","display_name":"University of National Education","ror":"https://ror.org/00m160r09","country_code":"ID","type":"education","lineage":["https://openalex.org/I3131189940"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Ni Made Dhian Rani Yulianti","raw_affiliation_strings":["Undiknas University"],"raw_orcid":"https://orcid.org/0000-0002-9993-0149","affiliations":[{"raw_affiliation_string":"Undiknas University","institution_ids":["https://openalex.org/I3131189940"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5035284915"],"corresponding_institution_ids":["https://openalex.org/I3131189940"],"apc_list":null,"apc_paid":null,"fwci":4.1228,"has_fulltext":true,"cited_by_count":22,"citation_normalized_percentile":{"value":0.93646004,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"5","issue":"1","first_page":"70","last_page":"80"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/green-marketing-strategy","display_name":"green marketing strategy","score":0.9980000257492065},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9760000109672546},{"id":"https://openalex.org/keywords/mcdonald-s","display_name":"McDonald's","score":0.9919999837875366},{"id":"https://openalex.org/keywords/fast-food-restaurants","display_name":"fast food restaurants","score":0.7689999938011169},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7540000081062317},{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":0.3919999897480011}],"concepts":[{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6282886862754822},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5163154006004333},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.484881728887558},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.42057403922080994},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.4139918386936188},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.39884859323501587},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3911844789981842},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.32200586795806885},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26163554191589355},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.18482854962348938}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:journal.undiknas.ac.id:article/2410","doi":null,"is_oa":true,"landing_page_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/view/2410","pdf_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/download/2410/701","source":{"id":"https://openalex.org/S4210226070","display_name":"Jurnal Ilmiah Manajemen dan Bisnis","issn_l":"2528-1208","issn":["2528-1208","2528-2077"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404669091","host_organization_name":"University of National Education","host_organization_lineage":["https://openalex.org/P4404669091"],"host_organization_lineage_names":["University of National Education"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2528-2077","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:3043635945","doi":null,"is_oa":false,"landing_page_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/download/2410/701","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmiah Manajemen dan Bisnis","raw_type":null}],"best_oa_location":{"id":"pmh:oai:journal.undiknas.ac.id:article/2410","doi":null,"is_oa":true,"landing_page_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/view/2410","pdf_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/download/2410/701","source":{"id":"https://openalex.org/S4210226070","display_name":"Jurnal Ilmiah Manajemen dan Bisnis","issn_l":"2528-1208","issn":["2528-1208","2528-2077"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404669091","host_organization_name":"University of National Education","host_organization_lineage":["https://openalex.org/P4404669091"],"host_organization_lineage_names":["University of National Education"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2528-2077","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3043635945.pdf","grobid_xml":"https://content.openalex.org/works/W3043635945.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W1530572250","https://openalex.org/W1551653646","https://openalex.org/W1559932706","https://openalex.org/W1590813615","https://openalex.org/W1955107109","https://openalex.org/W2008882004","https://openalex.org/W2057692020","https://openalex.org/W2143095403","https://openalex.org/W2487424951","https://openalex.org/W2510641847","https://openalex.org/W2523244853","https://openalex.org/W2539410226","https://openalex.org/W2948405037","https://openalex.org/W2995341741","https://openalex.org/W2999660678"],"related_works":["https://openalex.org/W6995725240","https://openalex.org/W7169480007","https://openalex.org/W7216356015","https://openalex.org/W6995649550","https://openalex.org/W4362590359","https://openalex.org/W3021740522","https://openalex.org/W7014429240","https://openalex.org/W7127225776","https://openalex.org/W7217960916","https://openalex.org/W7219375560"],"abstract_inverted_index":{"Pengaruh":[0],"brand":[1,20,105,123],"image,":[2,21],"green":[3,22,142,154],"marketing":[4,23,143,155],"strategy,":[5],"dan":[6,26,44,56,59,78,108,114,125,131],"emotional":[7,27,109,126],"desire":[8,28,110,127],"terhadap":[9,29,133,162,184],"keputusan":[10,30,134,163,185],"pembelian":[11,31,135,164],"produk":[12,32,54,136,165],"Mcdonald\u2019s.":[13],"Penelitian":[14],"ini":[15,86,99],"bertujuan":[16],"untuk":[17],"mengetahui":[18],"pengaruh":[19,129,181],"strategy":[24,144,156],",":[25],"McDonald\u2019s":[33,55],"di":[34,71],"Indonesia.":[35],"Data":[36],"diperoleh":[37,100],"melalui":[38,46],"penyebaran":[39],"kuesioner":[40],"dalam":[41,84,97],"bentuk":[42],"link":[43],"disebarkan":[45],"sosial":[47],"media":[48],"kepada":[49],"responden":[50,64],"yang":[51,57,65,82,174],"pernah":[52],"mengkonsumsi":[53],"kembali":[58],"layak":[60],"adalah":[61],"sebanyak":[62],"111":[63],"berasal":[66],"dari":[67,169],"lima":[68],"kota":[69],"besar":[70],"Indonesia":[72],"yaitu":[73,87],"Denpasar,":[74],"Jakarta,":[75],"Bandung,":[76],"Surabaya,":[77],"Medan.":[79],"Teknik":[80],"analisis":[81,89],"digunakan":[83],"penelitian":[85,98,196],"teknik":[88],"regresi":[90,103,140],"linear":[91],"berganda":[92],"dengan":[93,116,148],"SPSS.":[94],"Hasil":[95],"pengujian":[96],"nilai":[101,117,149],"koefisien":[102,139,170],"variabel":[104,141,183],"image":[106,124],"(X1)":[107],"(X3)":[111],"sebesar":[112,120,146,151,172],"0,318":[113],"1,298,":[115],"signifikansi":[118,150],"keduanya":[119],"0,000":[121],"maka":[122],"memiliki":[128],"positif":[130,158],"signifikan":[132,161],"McDonald\u2019s.":[137,166],"Nilai":[138],"(X2)":[145],"0,100":[147],"0,136":[152],"sehingga":[153],"berpengaruh":[157],"namun":[159],"tidak":[160],"Adapun":[167],"hasil":[168],"determinasi":[171],"0,770":[173],"berarti":[175],"77%":[176],"dapat":[177],"menjelaskan":[178],"model":[179,195],"atau":[180],"masing-masing":[182],"pembelian,":[186],"sedangkan":[187],"sisanya":[188],"23%":[189],"dijelaskan":[190],"oleh":[191],"sebab-sebab":[192],"lain":[193],"diluar":[194],"ini.":[197],"Kata":[198],"kunci:":[199],"Brand":[200],"Image,":[201],"Green":[202],"Marketing":[203],"Strategy,":[204],"Emotional":[205],"Desire,":[206],"Keputusan":[207],"Pembelian":[208]},"counts_by_year":[{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-06T10:28:23.643775","created_date":"2020-07-23T00:00:00"}