{"id":"https://openalex.org/W3043616151","doi":null,"title":"PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI","display_name":"PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI","publication_year":2020,"publication_date":"2020-07-14","ids":{"openalex":"https://openalex.org/W3043616151","mag":"3043616151"},"language":"id","primary_location":{"id":"pmh:oai:journal.undiknas.ac.id:article/2432","doi":null,"is_oa":true,"landing_page_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/view/2432","pdf_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/download/2432/704","source":{"id":"https://openalex.org/S4210226070","display_name":"Jurnal Ilmiah Manajemen dan Bisnis","issn_l":"2528-1208","issn":["2528-1208","2528-2077"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404669091","host_organization_name":"University of National Education","host_organization_lineage":["https://openalex.org/P4404669091"],"host_organization_lineage_names":["University of National Education"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2528-2077","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/download/2432/704","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030953469","display_name":"Albina Anim","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132096736","display_name":"Warmadewa University","ror":"https://ror.org/02eehp307","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132096736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Albina Anim","raw_affiliation_strings":["UNIVERSITAS WARMADEWA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UNIVERSITAS WARMADEWA","institution_ids":["https://openalex.org/I3132096736"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077912071","display_name":"Ni Luh Putu Indiani","orcid":"https://orcid.org/0000-0003-4105-9407","observed_orcids":["https://orcid.org/0000-0003-4105-9407"]},"institutions":[{"id":"https://openalex.org/I3132096736","display_name":"Warmadewa University","ror":"https://ror.org/02eehp307","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132096736"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ni Luh Putu Indiani","raw_affiliation_strings":["Warmadewa University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Warmadewa University","institution_ids":["https://openalex.org/I3132096736"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3132096736"],"apc_list":null,"apc_paid":null,"fwci":0.9709,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.82765848,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":96},"biblio":{"volume":"5","issue":"1","first_page":"99","last_page":"108"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.009100000374019146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.8050000071525574},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9980000257492065},{"id":"https://openalex.org/keywords/repurchase-intention","display_name":"repurchase intention","score":0.9089999794960022},{"id":"https://openalex.org/keywords/coffee-shop","display_name":"coffee shop","score":0.7020000219345093},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.6290000081062317},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.6600000262260437},{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.6499999761581421},{"id":"https://openalex.org/keywords/member-card","display_name":"member card","score":0.7409999966621399},{"id":"https://openalex.org/keywords/employee-service","display_name":"employee service","score":0.5669999718666077},{"id":"https://openalex.org/keywords/small-business","display_name":"small business","score":0.39800000190734863}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.606460690498352},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.32048457860946655},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2542412281036377}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:journal.undiknas.ac.id:article/2432","doi":null,"is_oa":true,"landing_page_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/view/2432","pdf_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/download/2432/704","source":{"id":"https://openalex.org/S4210226070","display_name":"Jurnal Ilmiah Manajemen dan Bisnis","issn_l":"2528-1208","issn":["2528-1208","2528-2077"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404669091","host_organization_name":"University of National Education","host_organization_lineage":["https://openalex.org/P4404669091"],"host_organization_lineage_names":["University of National Education"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2528-2077","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:3043616151","doi":null,"is_oa":false,"landing_page_url":"http://journal.undiknas.ac.id/index.php/manajemen/article/view/2432","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Ilmiah Manajemen dan Bisnis","raw_type":null}],"best_oa_location":{"id":"pmh:oai:journal.undiknas.ac.id:article/2432","doi":null,"is_oa":true,"landing_page_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/view/2432","pdf_url":"https://journal.undiknas.ac.id/index.php/manajemen/article/download/2432/704","source":{"id":"https://openalex.org/S4210226070","display_name":"Jurnal Ilmiah Manajemen dan Bisnis","issn_l":"2528-1208","issn":["2528-1208","2528-2077"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4404669091","host_organization_name":"University of National Education","host_organization_lineage":["https://openalex.org/P4404669091"],"host_organization_lineage_names":["University of National Education"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2528-2077","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3043616151.pdf","grobid_xml":"https://content.openalex.org/works/W3043616151.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W62824994","https://openalex.org/W1605991455","https://openalex.org/W2587194868","https://openalex.org/W2626314657","https://openalex.org/W2752574116","https://openalex.org/W2791648885","https://openalex.org/W2918441592","https://openalex.org/W2944632923","https://openalex.org/W2970611531"],"related_works":["https://openalex.org/W4393122080","https://openalex.org/W7132032973","https://openalex.org/W3119357566","https://openalex.org/W2968774834","https://openalex.org/W7217042062","https://openalex.org/W7217574449","https://openalex.org/W7204641092","https://openalex.org/W7161693582","https://openalex.org/W7172231845","https://openalex.org/W7171140561"],"abstract_inverted_index":{"Di":[0],"tengah":[1],"persaingan":[2],"kedai":[3,12],"kopi":[4,13],"yang":[5,14,31,60,81,122,157,168,172,183],"semakin":[6],"intens":[7],"ditandai":[8],"dengan":[9,119,127,133,139,146,160,178,189,191],"pertumbuhan":[10],"jumlah":[11],"signifikan":[15,107],"dalam":[16,40,76],"beberapa":[17],"tahun":[18],"terakhir,":[19],"upaya":[20],"ekstra":[21],"perlu":[22,117],"dilakukan":[23],"untuk":[24,44,57,93],"memahami":[25,177],"kebutuhan":[26],"dan":[27,102,174],"keinginan":[28],"konsumen.":[29,49],"Pemahaman":[30],"lebih":[32],"baik":[33,179,190],"terhadap":[34],"aspek":[35],"tersebut":[36,51],"dapat":[37,158],"menjadi":[38,52],"rujukan":[39],"menyusun":[41],"strategi":[42],"pemasaran":[43],"meningkatkan":[45],"pembelian":[46,63,114],"kembali":[47,151],"oleh":[48,154],"Hal":[50],"latar":[53],"belakang":[54],"penelitian":[55,77,98],"ini":[56,66,78],"menganalisis":[58],"faktor":[59],"mendorong":[61,108,113],"keputusan":[62],"kembali.":[64,111],"Penelitian":[65],"melakukan":[67],"studi":[68],"kasus":[69],"di":[70],"Start":[71,84],"Up":[72,85],"Coffee":[73],"Denpasar.":[74],"Populasi":[75],"adalah":[79],"konsumen":[80],"berkunjung":[82],"ke":[83],"Coffee.":[86],"Teknis":[87],"analisis":[88],"regresi":[89],"linear":[90],"berganda":[91],"digunakan":[92],"menguji":[94],"hipotesis":[95],"penelitian.":[96],"Hasil":[97],"menemukan":[99],"bahwa":[100],"promosi":[101,116,137],"kualitas":[103,155],"layanan":[104,156,167,171],"mampu":[105,187],"secara":[106],"minat":[109],"beli":[110,150],"Untuk":[112],"kembali,":[115],"diintensifkan":[118],"memberikan":[120,124,166,170],"diskon":[121],"menarik,":[123,130],"member":[125],"card":[126],"berbagai":[128,144,181],"reward":[129],"menawarkan":[131,136,143],"produk":[132,140,182],"harga":[134],"kompetitif,":[135],"silang":[138],"lain,":[141],"serta":[142,185],"undian":[145],"hadiah":[147],"menarik.":[148],"Minat":[149],"juga":[152],"dipengaruhi":[153],"ditingkatkan":[159],"cara":[161],"memastikan":[162],"penampilan":[163],"karyawan":[164,176,186],"rapi,":[165],"professional,":[169],"cepat":[173],"tanggap,":[175],"tentang":[180],"ditawarkan,":[184],"berkomunikasi":[188],"pelanggan.":[192]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2}],"updated_date":"2026-10-06T10:28:23.643775","created_date":"2020-07-23T00:00:00"}
