{"id":"https://openalex.org/W3043032030","doi":"https://doi.org/10.37487/0845-020-001-008","title":"\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062a\u0628\u0646\u064a \u0646\u0638\u0645 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629","display_name":"\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062a\u0628\u0646\u064a \u0646\u0638\u0645 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3043032030","doi":"https://doi.org/10.37487/0845-020-001-008","mag":"3043032030"},"language":"ar","primary_location":{"id":"doi:10.37487/0845-020-001-008","doi":"https://doi.org/10.37487/0845-020-001-008","is_oa":false,"landing_page_url":"https://doi.org/10.37487/0845-020-001-008","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"\u0645\u0648\u0644\u0648\u062f \u062d\u0648\u0627\u0633","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0645\u0648\u0644\u0648\u062f \u062d\u0648\u0627\u0633","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5067241975","display_name":"\u0647\u062f\u0649 \u062d\u0641\u0635\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0647\u062f\u0649 \u062d\u0641\u0635\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0877417,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"190","last_page":"190"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.48190000653266907,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.48190000653266907,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.21389999985694885,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.1607999950647354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9440000057220459},{"id":"https://openalex.org/keywords/electronic-payment-adoption","display_name":"e-payment adoption","score":0.7919999957084656}],"concepts":[{"id":"https://openalex.org/C556039675","wikidata":"https://www.wikidata.org/wiki/Q771035","display_name":"Traditional medicine","level":1,"score":0.28194206953048706},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.2524344325065613}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.37487/0845-020-001-008","doi":"https://doi.org/10.37487/0845-020-001-008","is_oa":false,"landing_page_url":"https://doi.org/10.37487/0845-020-001-008","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4409271754","https://openalex.org/W3094763885","https://openalex.org/W3210853455","https://openalex.org/W4242748235","https://openalex.org/W2911993059","https://openalex.org/W7115807015","https://openalex.org/W1042572800","https://openalex.org/W4412181104","https://openalex.org/W7046016336","https://openalex.org/W2919263333"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2020-07-23T00:00:00"}