{"id":"https://openalex.org/W3041156489","doi":"https://doi.org/10.51195/iga.v10i2.141","title":"PENGARUH PROMOSI DI INSTAGRAM DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN NASI PENGGODA SECARA ONLINE MELALUI OJEK ONLINE (OJOL) PADA MASA KARANTINA COVID-19 DI KOTA PONTIANAK","display_name":"PENGARUH PROMOSI DI INSTAGRAM DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN NASI PENGGODA SECARA ONLINE MELALUI OJEK ONLINE (OJOL) PADA MASA KARANTINA COVID-19 DI KOTA PONTIANAK","publication_year":2020,"publication_date":"2020-06-08","ids":{"openalex":"https://openalex.org/W3041156489","doi":"https://doi.org/10.51195/iga.v10i2.141","mag":"3041156489"},"language":"en","primary_location":{"id":"doi:10.51195/iga.v10i2.141","doi":"https://doi.org/10.51195/iga.v10i2.141","is_oa":true,"landing_page_url":"https://doi.org/10.51195/iga.v10i2.141","pdf_url":"http://journal.stieip.ac.id/index.php/iga/article/download/141/123","source":{"id":"https://openalex.org/S4210182197","display_name":"Jurnal Ekonomi Integra","issn_l":"0216-4337","issn":["0216-4337","2581-0340"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276675","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak","host_organization_lineage":["https://openalex.org/I4405276675"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Integra","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal.stieip.ac.id/index.php/iga/article/download/141/123","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070828838","display_name":"Muliani Muliani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405276675","display_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak","ror":"https://ror.org/05wg8cd38","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276675"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muliani Muliani","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak","institution_ids":["https://openalex.org/I4405276675"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069606055","display_name":"Faradina Inda Wardhani","orcid":"https://orcid.org/0000-0003-4565-8255","observed_orcids":["https://orcid.org/0000-0003-4565-8255"]},"institutions":[{"id":"https://openalex.org/I4405276675","display_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak","ror":"https://ror.org/05wg8cd38","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405276675"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Faradina Inda Wardhani","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak","institution_ids":["https://openalex.org/I4405276675"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405276675"],"apc_list":null,"apc_paid":null,"fwci":2.1502,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.89153364,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"10","issue":"2","first_page":"118","last_page":"118"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.8149999976158142},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9980000257492065},{"id":"https://openalex.org/keywords/online-food-delivery","display_name":"online food delivery","score":0.7929999828338623},{"id":"https://openalex.org/keywords/ojek-online","display_name":"ojek online","score":0.7950000166893005},{"id":"https://openalex.org/keywords/covid-19-quarantine","display_name":"COVID-19 quarantine","score":0.8740000128746033},{"id":"https://openalex.org/keywords/pontianak","display_name":"Pontianak","score":0.7590000033378601}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6485165357589722},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.45277953147888184},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4519209861755371},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4353671669960022},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3710540533065796},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.23881134390830994},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.08692201972007751},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.51195/iga.v10i2.141","doi":"https://doi.org/10.51195/iga.v10i2.141","is_oa":true,"landing_page_url":"https://doi.org/10.51195/iga.v10i2.141","pdf_url":"http://journal.stieip.ac.id/index.php/iga/article/download/141/123","source":{"id":"https://openalex.org/S4210182197","display_name":"Jurnal Ekonomi Integra","issn_l":"0216-4337","issn":["0216-4337","2581-0340"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276675","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak","host_organization_lineage":["https://openalex.org/I4405276675"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Integra","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.51195/iga.v10i2.141","doi":"https://doi.org/10.51195/iga.v10i2.141","is_oa":true,"landing_page_url":"https://doi.org/10.51195/iga.v10i2.141","pdf_url":"http://journal.stieip.ac.id/index.php/iga/article/download/141/123","source":{"id":"https://openalex.org/S4210182197","display_name":"Jurnal Ekonomi Integra","issn_l":"0216-4337","issn":["0216-4337","2581-0340"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276675","host_organization_name":"Sekolah Tinggi Ilmu Ekonomi Indonesia Pontianak","host_organization_lineage":["https://openalex.org/I4405276675"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ekonomi Integra","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3041156489.pdf","grobid_xml":"https://content.openalex.org/works/W3041156489.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W119920019","https://openalex.org/W132612924","https://openalex.org/W1619374299","https://openalex.org/W2737157232","https://openalex.org/W2967245639","https://openalex.org/W4317396523"],"related_works":["https://openalex.org/W4307865729","https://openalex.org/W4384566406","https://openalex.org/W3201166438","https://openalex.org/W7220198644","https://openalex.org/W7005055456","https://openalex.org/W7220521524","https://openalex.org/W4306157715","https://openalex.org/W4318000448","https://openalex.org/W7219287518","https://openalex.org/W4388990211"],"abstract_inverted_index":{"The":[0,34,84],"purpose":[1],"of":[2,11,45,56,63,86,139],"this":[3,87],"research":[4,35,88,126],"was":[5,37,74,93],"to":[6,19,110],"investigate":[7],"the":[8,28,43,46,54,81,91,122,137],"direct":[9],"influence":[10],"promotion":[12,100,135],"and":[13,58,102,108],"service":[14,103,130],"quality":[15,104,131],"on":[16,113,136],"purchase":[17,111,140],"decision":[18,112],"order":[20],"Nasi":[21,115],"Penggoda":[22,116],"via":[23],"Ojek":[24,118],"Online":[25,119],"(Ojol)":[26],"during":[27],"Covid-19":[29],"quarantine":[30],"period":[31],"in":[32],"Pontianak.":[33],"method":[36],"carried":[38,89],"out":[39],"causally":[40],"by":[41],"measuring":[42],"strength":[44],"relationship":[47],"between":[48],"two":[49],"or":[50],"more":[51,133],"variables.":[52],"Through":[53],"distribution":[55],"interviews":[57],"questionnaires":[59],"(Google":[60],"Form),a":[61],"total":[62],"85":[64],"respondents":[65],"were":[66],"randomly":[67],"selected":[68],"for":[69],"data":[70,78],"collection.":[71],"Multiple":[72],"regression":[73],"used":[75],"when":[76],"conductiong":[77],"analysis":[79],"from":[80],"said":[82],"responses.":[83],"results":[85],"out,":[90],"hypothesis":[92],"clearly":[94],"accepted.":[95],"It":[96],"proved":[97],"that":[98,129],"both":[99],"(X1)":[101],"(X2)":[105],"influenced":[106],"simultaneously":[107],"partially":[109],"ordering":[114],"through":[117],"(Ojol).":[120],"On":[121],"other":[123],"hand,":[124],"partial":[125],"variables":[127],"showed":[128],"dominates":[132],"than":[134],"making":[138],"decision.":[141]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-07-16T00:00:00"}
