{"id":"https://openalex.org/W3040324898","doi":"https://doi.org/10.4081/jphr.2020.1821","title":"Brand Equity Analysis to Increase Health Care Utilization","display_name":"Brand Equity Analysis to Increase Health Care Utilization","publication_year":2020,"publication_date":"2020-07-03","ids":{"openalex":"https://openalex.org/W3040324898","doi":"https://doi.org/10.4081/jphr.2020.1821","mag":"3040324898","pmid":"https://pubmed.ncbi.nlm.nih.gov/32728565","pmcid":"https://www.ncbi.nlm.nih.gov/pmc/articles/7376459"},"language":"en","primary_location":{"id":"doi:10.4081/jphr.2020.1821","doi":"https://doi.org/10.4081/jphr.2020.1821","is_oa":true,"landing_page_url":"https://doi.org/10.4081/jphr.2020.1821","pdf_url":null,"source":{"id":"https://openalex.org/S2736424777","display_name":"Journal of Public Health Research","issn_l":"2279-9036","issn":["2279-9036","2239-981X","2279-9028"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","dongbi-d","jufo-1","ki-jl-1","norway-1","oarl","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Public Health Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj","pubmed"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.4081/jphr.2020.1821","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005683461","display_name":"Ernawaty Ernawaty","orcid":"https://orcid.org/0000-0001-9786-2456","observed_orcids":["https://orcid.org/0000-0001-9786-2456"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ernawaty Ernawaty","raw_affiliation_strings":["Departement of Health Policy and Administration","Harapan Keluarga Hospital, Mataram"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Departement of Health Policy and Administration","institution_ids":[]},{"raw_affiliation_string":"Harapan Keluarga Hospital, Mataram","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074185057","display_name":"Kendra Wardhani K","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I205133468","display_name":"Universitas Airlangga","ror":"https://ror.org/04ctejd88","country_code":"ID","type":"education","lineage":["https://openalex.org/I205133468"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Wardhani K Kendra","raw_affiliation_strings":["Health Care Center, Universitas Airlangga"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Health Care Center, Universitas Airlangga","institution_ids":["https://openalex.org/I205133468"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002552679","display_name":"Stefanus Supriyanto","orcid":"https://orcid.org/0000-0002-2692-1890","observed_orcids":["https://orcid.org/0000-0002-2692-1890","https://orcid.org/0000-0002-1016-2367"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Stefanus Supriyanto","raw_affiliation_strings":["Departement of Health Policy and Administration"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Departement of Health Policy and Administration","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008346391","display_name":"Nuzulul Kusuma Putri","orcid":"https://orcid.org/0000-0003-1566-7724","observed_orcids":["https://orcid.org/0000-0003-1566-7724"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nuzulul Kusuma Putri","raw_affiliation_strings":["Departement of Health Policy and Administration","Harapan Keluarga Hospital, Mataram"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Departement of Health Policy and Administration","institution_ids":[]},{"raw_affiliation_string":"Harapan Keluarga Hospital, Mataram","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075402035","display_name":"Yeni Rahmah Husniyawati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I205133468","display_name":"Universitas Airlangga","ror":"https://ror.org/04ctejd88","country_code":"ID","type":"education","lineage":["https://openalex.org/I205133468"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yeni Rahmah Husniyawati","raw_affiliation_strings":["Master Program in Health Policy and Administration, Faculty of Public Health, Universitas Airlangga, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Master Program in Health Policy and Administration, Faculty of Public Health, Universitas Airlangga, Indonesia","institution_ids":["https://openalex.org/I205133468"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5005683461"],"corresponding_institution_ids":[],"apc_list":{"value":1500,"currency":"USD","value_usd":1500},"apc_paid":{"value":1500,"currency":"USD","value_usd":1500},"fwci":0.955,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.81751723,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":98},"biblio":{"volume":"9","issue":"2","first_page":"1821","last_page":"1821"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2727000117301941,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.2727000117301941,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14130","display_name":"Healthcare, Law, Governance, and Management Studies","score":0.18369999527931213,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14416","display_name":"Health, Technology, Consumer Behavior","score":0.16590000689029694,"subfield":{"id":"https://openalex.org/subfields/3605","display_name":"Health Information Management"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9980000257492065},{"id":"https://openalex.org/keywords/health-care-utilization","display_name":"health care utilization","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.9340000152587891},{"id":"https://openalex.org/keywords/health-services","display_name":"health services","score":0.3840000033378601},{"id":"https://openalex.org/keywords/patient-visits","display_name":"patient encounters","score":0.7509999871253967},{"id":"https://openalex.org/keywords/health-promotion","display_name":"health promotion","score":0.5210000276565552},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.5400000214576721}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.770445704460144},{"id":"https://openalex.org/C160735492","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Health care","level":2,"score":0.5477144718170166},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.49773624539375305},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46971243619918823},{"id":"https://openalex.org/C151956035","wikidata":"https://www.wikidata.org/wiki/Q1132755","display_name":"Logistic regression","level":2,"score":0.46493619680404663},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4597506821155548},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4181213974952698},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3883998692035675},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.36616048216819763},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.35783812403678894},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32793664932250977},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12465769052505493},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.4081/jphr.2020.1821","doi":"https://doi.org/10.4081/jphr.2020.1821","is_oa":true,"landing_page_url":"https://doi.org/10.4081/jphr.2020.1821","pdf_url":null,"source":{"id":"https://openalex.org/S2736424777","display_name":"Journal of Public Health Research","issn_l":"2279-9036","issn":["2279-9036","2239-981X","2279-9028"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","dongbi-d","jufo-1","ki-jl-1","norway-1","oarl","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Public Health Research","raw_type":"journal-article"},{"id":"pmh:oai:pubmedcentral.nih.gov:7376459","doi":null,"is_oa":true,"landing_page_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC7376459/","pdf_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC7376459/pdf/","source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"J Public Health Res","raw_type":"Text"},{"id":"pmid:32728565","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/32728565","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of public health research","raw_type":"Journal Article"},{"id":"pmh:oai:doaj.org/article:adddda5cb7b3485c88113f0c3a9cf687","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/adddda5cb7b3485c88113f0c3a9cf687","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Public Health Research, Vol 9, Iss 2 (2020)","raw_type":"article"},{"id":"pmh:oai:ojs.www.jphres.org:article/1821","doi":null,"is_oa":true,"landing_page_url":"https://jphres.org/index.php/jphres/article/view/1821","pdf_url":null,"source":{"id":"https://openalex.org/S2736424777","display_name":"Journal of Public Health Research","issn_l":"2279-9036","issn":["2279-9036","2239-981X","2279-9028"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","dongbi-d","jufo-1","ki-jl-1","norway-1","oarl","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Journal of Public Health Research; Vol 9 No 2 (2020): Papers from the 4th International Symposium of Public Health (4th ISOPH) |Brisbane, Australia - 29-31 October 2019","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.4081/jphr.2020.1821","doi":"https://doi.org/10.4081/jphr.2020.1821","is_oa":true,"landing_page_url":"https://doi.org/10.4081/jphr.2020.1821","pdf_url":null,"source":{"id":"https://openalex.org/S2736424777","display_name":"Journal of Public Health Research","issn_l":"2279-9036","issn":["2279-9036","2239-981X","2279-9028"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","doaj","dongbi-d","jufo-1","ki-jl-1","norway-1","oarl","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Public Health Research","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.9763000011444092,"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320325143","display_name":"Universitas Airlangga","ror":"https://ror.org/04ctejd88"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3040324898.pdf","grobid_xml":"https://content.openalex.org/works/W3040324898.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W2086068472","https://openalex.org/W2120251888","https://openalex.org/W2425344378","https://openalex.org/W2752000594","https://openalex.org/W2912975212","https://openalex.org/W2955957861","https://openalex.org/W2960446284","https://openalex.org/W3216324676","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W7221172977","https://openalex.org/W2903142090","https://openalex.org/W2336742138","https://openalex.org/W3017579279","https://openalex.org/W2584206469","https://openalex.org/W1994347954","https://openalex.org/W2992280484","https://openalex.org/W2530465564","https://openalex.org/W6987953958","https://openalex.org/W2030793834"],"abstract_inverted_index":{"Background":[0],"Health":[1],"care":[2,15,49,84,157],"utilization":[3,85,101],"is":[4],"one":[5],"of":[6,13,44,102,108],"the":[7,42,67,88,100,109,134],"key":[8],"indicators":[9],"in":[10],"measuring":[11],"performance":[12],"health":[14,48,83,103,156],"services.":[16],"Strong":[17],"brand":[18,45,80,91,113,125,135,152],"equity":[19,46,81,92,126,136,153],"suggests":[20],"positive":[21],"correlation":[22],"with":[23],"great":[24],"attraction":[25],"for":[26],"consumers":[27],"to":[28,40,47,65,95,99,130,142,150],"use":[29],"a":[30],"product.":[31],"Design":[32],"and":[33,82,145,154],"methods":[34],"A":[35],"cross-sectional":[36],"study":[37],"was":[38,76,93,112,148],"conducted":[39],"identify":[41],"effects":[43],"utilization.":[50,158],"381":[51],"students":[52],"were":[53,63],"selected":[54],"by":[55],"simple":[56],"random":[57],"sampling.":[58],"Multiple":[59],"logistic":[60],"regression":[61],"tests":[62],"used":[64],"analyze":[66],"influence":[68,78,98,107,138],"between":[69,79],"variables.":[70],"Results":[71],"Findings":[72],"showed":[73],"that":[74,124,133],"there":[75],"an":[77,97],"(P=0.001).":[86],"In":[87],"three":[89,110],"attributes,":[90],"known":[94],"have":[96],"care.":[104],"The":[105],"highest":[106],"attributes":[111],"association":[114],"(Exp":[115],"(B)":[116],"=":[117],"2.501).":[118],"Conclusions":[119],"It":[120],"can":[121],"be":[122],"concluded":[123],"affects":[127],"patient":[128,139],"visits":[129],"AHCC":[131],"showing":[132],"significantly":[137],"visits.":[140],"Promotion":[141],"create":[143],"familiarity":[144],"good":[146],"impression":[147],"required":[149],"enhance":[151],"increase":[155]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-11T12:16:26.678958","created_date":"2020-07-10T00:00:00"}