{"id":"https://openalex.org/W3038520164","doi":"https://doi.org/10.26858/ja.v7i1.13584","title":"Effect of Promotion and Service Quality on Customer Satisfaction at PT. Surya Karya Prima in Jakarta","display_name":"Effect of Promotion and Service Quality on Customer Satisfaction at PT. Surya Karya Prima in Jakarta","publication_year":2020,"publication_date":"2020-07-01","ids":{"openalex":"https://openalex.org/W3038520164","doi":"https://doi.org/10.26858/ja.v7i1.13584","mag":"3038520164"},"language":"en","primary_location":{"id":"doi:10.26858/ja.v7i1.13584","doi":"https://doi.org/10.26858/ja.v7i1.13584","is_oa":true,"landing_page_url":"https://doi.org/10.26858/ja.v7i1.13584","pdf_url":"https://ojs.unm.ac.id/administrare/article/download/13584/8298","source":{"id":"https://openalex.org/S4210200840","display_name":"Jurnal Ad ministrare","issn_l":"2407-1765","issn":["2407-1765","2541-1306"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315207","host_organization_name":"State University of Makassar","host_organization_lineage":["https://openalex.org/P4310315207"],"host_organization_lineage_names":["State University of Makassar"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ad'ministrare","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ojs.unm.ac.id/administrare/article/download/13584/8298","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002407352","display_name":"Triyadi Triyadi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210157166","display_name":"Universitas Pamulang","ror":"https://ror.org/05x6rt433","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210157166"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Triyadi Triyadi","raw_affiliation_strings":["Universitas Pamulang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Pamulang","institution_ids":["https://openalex.org/I4210157166"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5002407352"],"corresponding_institution_ids":["https://openalex.org/I4210157166"],"apc_list":null,"apc_paid":null,"fwci":0.5826,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.77152292,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"7","issue":"1","first_page":"65","last_page":"65"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5625,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.5625,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.42899999022483826,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14358","display_name":"Healthcare Quality and Satisfaction","score":0.003100000089034438,"subfield":{"id":"https://openalex.org/subfields/3600","display_name":"General Health Professions"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9819999933242798},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9990000128746033},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.4350000023841858}],"concepts":[{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.7391111850738525},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.7125842571258545},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7085474729537964},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6470153331756592},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5349453687667847},{"id":"https://openalex.org/C65409693","wikidata":"https://www.wikidata.org/wiki/Q425265","display_name":"Statistical significance","level":2,"score":0.4990651607513428},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4976852238178253},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.49733904004096985},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4785773754119873},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4784581661224365},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4030020833015442},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3976430296897888},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.262675940990448},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.25476163625717163},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.11365491151809692},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.06671088933944702},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.26858/ja.v7i1.13584","doi":"https://doi.org/10.26858/ja.v7i1.13584","is_oa":true,"landing_page_url":"https://doi.org/10.26858/ja.v7i1.13584","pdf_url":"https://ojs.unm.ac.id/administrare/article/download/13584/8298","source":{"id":"https://openalex.org/S4210200840","display_name":"Jurnal Ad ministrare","issn_l":"2407-1765","issn":["2407-1765","2541-1306"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315207","host_organization_name":"State University of Makassar","host_organization_lineage":["https://openalex.org/P4310315207"],"host_organization_lineage_names":["State University of Makassar"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ad'ministrare","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.26858/ja.v7i1.13584","doi":"https://doi.org/10.26858/ja.v7i1.13584","is_oa":true,"landing_page_url":"https://doi.org/10.26858/ja.v7i1.13584","pdf_url":"https://ojs.unm.ac.id/administrare/article/download/13584/8298","source":{"id":"https://openalex.org/S4210200840","display_name":"Jurnal Ad ministrare","issn_l":"2407-1765","issn":["2407-1765","2541-1306"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315207","host_organization_name":"State University of Makassar","host_organization_lineage":["https://openalex.org/P4310315207"],"host_organization_lineage_names":["State University of Makassar"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ad'ministrare","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3038520164.pdf","grobid_xml":"https://content.openalex.org/works/W3038520164.grobid-xml"},"referenced_works_count":17,"referenced_works":["https://openalex.org/W1554342909","https://openalex.org/W2292394879","https://openalex.org/W2443555980","https://openalex.org/W2547322482","https://openalex.org/W2583936912","https://openalex.org/W2758420358","https://openalex.org/W2797890814","https://openalex.org/W2896699866","https://openalex.org/W2915154071","https://openalex.org/W3020285983","https://openalex.org/W3020621980","https://openalex.org/W3020773647","https://openalex.org/W3136989217","https://openalex.org/W3148216592","https://openalex.org/W3202960842","https://openalex.org/W4300009529","https://openalex.org/W6692146031"],"related_works":["https://openalex.org/W4399053248","https://openalex.org/W4407109592","https://openalex.org/W3037344574","https://openalex.org/W4410462361","https://openalex.org/W4396625555","https://openalex.org/W7219071935","https://openalex.org/W4401272565","https://openalex.org/W3020032768","https://openalex.org/W4312566644","https://openalex.org/W7169590344"],"abstract_inverted_index":{"Fulfillment":[0],"of":[1,11,21,37,61,80,119],"customer":[2,43,88,105,127],"desires":[3],"becomes":[4],"very":[5],"important":[6],"in":[7,50],"determining":[8],"the":[9,19,35,109],"quality":[10,20,41,99,118],"service,":[12],"because":[13],"what":[14],"determines":[15],"whether":[16],"or":[17,26],"not":[18,24],"service":[22,40,120],"is":[23],"producers":[25],"companies":[27],"but":[28],"consumers.":[29],"This":[30],"study":[31,82],"aims":[32],"to":[33],"determine":[34],"effect":[36,86,103,125],"promotion":[38],"and":[39,75,117],"on":[42,87,104,126],"satisfaction":[44,89,106,128],"at":[45],"PT.":[46],"Surya":[47],"Karya":[48],"Prima":[49],"Jakarta.":[51],"The":[52,64,78],"method":[53],"used":[54],"was":[55],"explanatory":[56],"research":[57],"with":[58,70],"a":[59,84,101,123],"sample":[60],"100":[62],"respondents.":[63],"analysis":[65,69],"technique":[66],"uses":[67],"statistical":[68],"regression":[71],"testing,":[72],"correlation,":[73],"determination":[74],"hypothesis":[76,92,110,131],"testing.":[77],"results":[79],"this":[81],"have":[83,122],"significant":[85,102,124],"by":[90,107,129],"38.7%,":[91],"testing":[93,132],"obtained":[94,112,133],"significance":[95,113,134],"0,000":[96,114,135],"<0.05.":[97,115,136],"Service":[98],"has":[100],"48.5%,":[108],"test":[111],"Promotion":[116],"simultaneously":[121],"56.0%,":[130]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2020-07-10T00:00:00"}