{"id":"https://openalex.org/W3036856433","doi":"https://doi.org/10.35877/454ri.qems1276","title":"The Influence of Taste and Price on Consumer Satisfaction","display_name":"The Influence of Taste and Price on Consumer Satisfaction","publication_year":2020,"publication_date":"2020-06-16","ids":{"openalex":"https://openalex.org/W3036856433","doi":"https://doi.org/10.35877/454ri.qems1276","mag":"3036856433"},"language":"en","primary_location":{"id":"doi:10.35877/454ri.qems1276","doi":"https://doi.org/10.35877/454ri.qems1276","is_oa":true,"landing_page_url":"https://doi.org/10.35877/454ri.qems1276","pdf_url":"https://jurnal.ahmar.id/index.php/qems/article/download/1276/887","source":{"id":"https://openalex.org/S4210240950","display_name":"Quantitative Economics and Management Studies","issn_l":"2722-6247","issn":["2722-6247"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantitative Economics and Management Studies","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.ahmar.id/index.php/qems/article/download/1276/887","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017172202","display_name":"Ade Perdana Siregar","orcid":"https://orcid.org/0000-0002-8163-5037","observed_orcids":["https://orcid.org/0000-0002-8163-5037"]},"institutions":[{"id":"https://openalex.org/I147791725","display_name":"Universitas Jambi","ror":"https://ror.org/00g1w3j30","country_code":"ID","type":"education","lineage":["https://openalex.org/I147791725"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ade Perdana Siregar","raw_affiliation_strings":["Universitas Jambi, Jl. Jambi-Muara Bulian KM. 15, Jambi, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Jambi, Jl. Jambi-Muara Bulian KM. 15, Jambi, Indonesia","institution_ids":["https://openalex.org/I147791725"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068297189","display_name":"Nofirman Nofirman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210097652","display_name":"Universitas Prof. Dr. Hazairin SH.","ror":"https://ror.org/00cyrx553","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210097652"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nofirman Nofirman","raw_affiliation_strings":["Universitas Prof. Dr. Hazairin, SH, Jl. Jend. A. Yani, Bengkulu, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Prof. Dr. Hazairin, SH, Jl. Jend. A. Yani, Bengkulu, Indonesia","institution_ids":["https://openalex.org/I4210097652"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Muhammad Yusuf","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405274979","display_name":"Sekolah Tinggi Ilmu Administrasi Bandung","ror":"https://ror.org/02qvzva09","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405274979"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Yusuf","raw_affiliation_strings":["Sekolah Tinggi Ilmu Administrasi Bandung, Jl. Muararajeun, Bandung, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Administrasi Bandung, Jl. Muararajeun, Bandung, Indonesia","institution_ids":["https://openalex.org/I4405274979"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010550481","display_name":"Imam Jayanto","orcid":"https://orcid.org/0000-0002-7582-582X","observed_orcids":["https://orcid.org/0000-0002-7582-582X"]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Imam Jayanto","raw_affiliation_strings":["Universitas Sam Ratulangi, Bahu, Kec. Malalayang, Manado, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Sam Ratulangi, Bahu, Kec. Malalayang, Manado, Indonesia","institution_ids":["https://openalex.org/I55214057"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028726392","display_name":"Sri Eko Puji Rahayu","orcid":"https://orcid.org/0000-0002-9508-378X","observed_orcids":["https://orcid.org/0000-0002-9508-378X"]},"institutions":[{"id":"https://openalex.org/I4210159771","display_name":"Universitas Muhammadiyah Palembang","ror":"https://ror.org/05w462p65","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210159771"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Sri Rahayu","raw_affiliation_strings":["Universitas Muhammadiyah Palembang, Jl. Jend. A. Yani, Palembang, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Palembang, Jl. Jend. A. Yani, Palembang, Indonesia","institution_ids":["https://openalex.org/I4210159771"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":6.1966,"has_fulltext":true,"cited_by_count":29,"citation_normalized_percentile":{"value":0.95878115,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":"3","issue":"6","first_page":"998","last_page":"1007"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/taste","display_name":"taste","score":0.7919999957084656},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9660000205039978},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.996999979019165},{"id":"https://openalex.org/keywords/fast-food-restaurants","display_name":"fast food restaurants","score":0.8370000123977661},{"id":"https://openalex.org/keywords/food-quality","display_name":"food quality","score":0.6330000162124634},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.4560000002384186}],"concepts":[{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.8243991136550903},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6582171320915222},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5548798441886902},{"id":"https://openalex.org/C2988250419","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Consumer satisfaction","level":2,"score":0.448609322309494},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4474388360977173},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.43140149116516113},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3863552510738373},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3744415044784546},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.33377230167388916},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3140772581100464},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.3101266920566559},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20233482122421265},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.07709705829620361},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35877/454ri.qems1276","doi":"https://doi.org/10.35877/454ri.qems1276","is_oa":true,"landing_page_url":"https://doi.org/10.35877/454ri.qems1276","pdf_url":"https://jurnal.ahmar.id/index.php/qems/article/download/1276/887","source":{"id":"https://openalex.org/S4210240950","display_name":"Quantitative Economics and Management Studies","issn_l":"2722-6247","issn":["2722-6247"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantitative Economics and Management Studies","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35877/454ri.qems1276","doi":"https://doi.org/10.35877/454ri.qems1276","is_oa":true,"landing_page_url":"https://doi.org/10.35877/454ri.qems1276","pdf_url":"https://jurnal.ahmar.id/index.php/qems/article/download/1276/887","source":{"id":"https://openalex.org/S4210240950","display_name":"Quantitative Economics and Management Studies","issn_l":"2722-6247","issn":["2722-6247"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Quantitative Economics and Management Studies","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3036856433.pdf","grobid_xml":"https://content.openalex.org/works/W3036856433.grobid-xml"},"referenced_works_count":22,"referenced_works":["https://openalex.org/W1541739448","https://openalex.org/W1749448768","https://openalex.org/W1911911639","https://openalex.org/W2297673070","https://openalex.org/W2771179746","https://openalex.org/W2885128129","https://openalex.org/W2912612347","https://openalex.org/W2974939743","https://openalex.org/W3013111781","https://openalex.org/W3041500543","https://openalex.org/W3120059346","https://openalex.org/W3120717085","https://openalex.org/W3151560289","https://openalex.org/W3158470460","https://openalex.org/W3183584581","https://openalex.org/W3194347420","https://openalex.org/W3209404337","https://openalex.org/W4247542600","https://openalex.org/W4253892870","https://openalex.org/W4312681975","https://openalex.org/W4313022463","https://openalex.org/W4362702119"],"related_works":["https://openalex.org/W2560936962","https://openalex.org/W2788727012","https://openalex.org/W4252618551","https://openalex.org/W2526386912","https://openalex.org/W2358619800","https://openalex.org/W1590660384","https://openalex.org/W4388203630","https://openalex.org/W2375620929","https://openalex.org/W2387778373","https://openalex.org/W3113656744"],"abstract_inverted_index":{"The":[0,23],"purpose":[1],"of":[2,10,38,76,108],"this":[3,28],"study":[4,29],"was":[5],"to":[6],"analyze":[7],"the":[8,36,47,64,73,79,96,105,126,135,146],"influence":[9],"taste":[11,54,113,136],"and":[12,58,90,114,119,137,145],"price":[13,86,115,138],"on":[14,35,46,61,93,122],"consumer":[15,62,94,123,141],"satisfaction":[16,142],"at":[17],"a":[18,56,88,117],"western":[19],"fast":[20],"food":[21],"restaurant.":[22],"research":[24],"design":[25],"used":[26,30],"in":[27],"quantitative":[31],"associative":[32],"methods.":[33],"Based":[34],"results":[37],"data":[39],"analysis":[40],"that":[41,53,85,112,134],"has":[42,55,87],"been":[43],"carried":[44],"out":[45],"first":[48],"hypothesis":[49,81],"(H1)":[50],"which":[51,69,83,101,110,132],"states":[52,84,133],"positive":[57,89,118],"significant":[59,91,120],"effect":[60,92,121],"satisfaction,":[63,95,124],"t-count":[65,97],"value":[66,75,98,107,128],"is":[67,70,99,102,130,149],"22,984":[68],"greater":[71,103],"than":[72,104],"t-table":[74,106],"1.661,":[77,109],"testing":[78],"second":[80],"(H2)":[82],"23,908,":[100],"means":[111],"have":[116],"while":[125],"R-square":[127],"obtained":[129],"0.865":[131],"variables":[139],"affect":[140],"by":[143,151],"86.50%":[144],"remaining":[147],"13.50%":[148],"influenced":[150],"other":[152],"variables.":[153]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":22},{"year":2022,"cited_by_count":2}],"updated_date":"2026-10-08T09:06:37.294493","created_date":"2025-10-10T00:00:00"}
