{"id":"https://openalex.org/W3036821571","doi":null,"title":"Can social neuromarketing be useful to public policy and instill healthy behaviors","display_name":"Can social neuromarketing be useful to public policy and instill healthy behaviors","publication_year":2020,"publication_date":"2020-06-08","ids":{"openalex":"https://openalex.org/W3036821571","mag":"3036821571"},"language":"en","primary_location":{"id":"pmh:oai:doaj.org/article:0bb8ef58ccf24b718128517eb55ac804","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/0bb8ef58ccf24b718128517eb55ac804","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"European Journal of Volunteering and Community-Based Projects, Vol 1, Iss 1 (2020)","raw_type":"article"},"volume":null,"type":"article","indexed_in":["doaj"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019736082","display_name":"Myriam Carat\u00f9","orcid":"https://orcid.org/0000-0003-1635-1107","observed_orcids":["https://orcid.org/0000-0003-1635-1107"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Myriam Carat\u00f9","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-1635-1107","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061322465","display_name":"Annarita Sorrentino","orcid":"https://orcid.org/0000-0002-5245-1407","observed_orcids":["https://orcid.org/0000-0002-5245-1407"]},"institutions":[{"id":"https://openalex.org/I183638586","display_name":"Parthenope University of Naples","ror":"https://ror.org/05pcv4v03","country_code":"IT","type":"education","lineage":["https://openalex.org/I183638586"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Annarita Sorrentino","raw_affiliation_strings":["University of Naples, \u2018Parthenope\u2019"],"raw_orcid":"https://orcid.org/0000-0002-5245-1407","affiliations":[{"raw_affiliation_string":"University of Naples, \u2018Parthenope\u2019","institution_ids":["https://openalex.org/I183638586"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007670360","display_name":"Giancarlo Scozzese","orcid":"https://orcid.org/0000-0003-1551-439X","observed_orcids":["https://orcid.org/0000-0003-1551-439X"]},"institutions":[{"id":"https://openalex.org/I9568059","display_name":"University for Foreigners Perugia","ror":"https://ror.org/047302w76","country_code":"IT","type":"education","lineage":["https://openalex.org/I9568059"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Giancarlo Scozzese","raw_affiliation_strings":["University for foreigners of Perugia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University for foreigners of Perugia","institution_ids":["https://openalex.org/I9568059"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0839233,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"1","issue":"1","first_page":"40","last_page":"56"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.33959999680519104,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.33959999680519104,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.2632000148296356,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12816","display_name":"Global Public Health Policies and Epidemiology","score":0.05050000175833702,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":0.9879999756813049},{"id":"https://openalex.org/keywords/public-policy","display_name":"public policy","score":0.7829999923706055},{"id":"https://openalex.org/keywords/public-health-communication","display_name":"public health communication","score":0.828000009059906},{"id":"https://openalex.org/keywords/public-service-announcements","display_name":"public service announcements","score":0.9520000219345093},{"id":"https://openalex.org/keywords/health-campaigns","display_name":"health campaigns","score":0.5440000295639038},{"id":"https://openalex.org/keywords/health-behavior","display_name":"health behavior","score":0.4129999876022339},{"id":"https://openalex.org/keywords/government-communication","display_name":"government communication","score":0.5109999775886536}],"concepts":[{"id":"https://openalex.org/C2781183061","wikidata":"https://www.wikidata.org/wiki/Q516337","display_name":"Neuromarketing","level":2,"score":0.971468985080719},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5933393836021423},{"id":"https://openalex.org/C115786838","wikidata":"https://www.wikidata.org/wiki/Q192105","display_name":"Unconscious mind","level":2,"score":0.531934380531311},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.4753936529159546},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.4598016142845154},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4483441710472107},{"id":"https://openalex.org/C109986646","wikidata":"https://www.wikidata.org/wiki/Q546113","display_name":"Public policy","level":2,"score":0.4325312674045563},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4319581091403961},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3708152770996094},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34540989995002747},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:doaj.org/article:0bb8ef58ccf24b718128517eb55ac804","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/0bb8ef58ccf24b718128517eb55ac804","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"European Journal of Volunteering and Community-Based Projects, Vol 1, Iss 1 (2020)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:1342613d29394344b0510e976d4f02d9","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/1342613d29394344b0510e976d4f02d9","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"European Journal of Volunteering and Community-Based Projects, Vol 1, Iss 1 (2020)","raw_type":"article"},{"id":"mag:3036821571","doi":null,"is_oa":false,"landing_page_url":"https://pkp.odvcasarcobaleno.it/index.php/ejvcbp/article/view/8","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","score":0.766700029373169,"id":"https://metadata.un.org/sdg/3"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W575110232","https://openalex.org/W1484414695","https://openalex.org/W1985883274","https://openalex.org/W2017561809","https://openalex.org/W2051626368","https://openalex.org/W2059518795","https://openalex.org/W2089620540","https://openalex.org/W2094907760","https://openalex.org/W2142065905","https://openalex.org/W2146595489","https://openalex.org/W2161561996","https://openalex.org/W2162273778","https://openalex.org/W2182502526","https://openalex.org/W2195224909","https://openalex.org/W2484985937","https://openalex.org/W2571395484","https://openalex.org/W2786916259","https://openalex.org/W2972836304"],"related_works":["https://openalex.org/W6893756638","https://openalex.org/W4312723073","https://openalex.org/W7024252156","https://openalex.org/W7033310609","https://openalex.org/W2786916259","https://openalex.org/W2948533055","https://openalex.org/W2966582289","https://openalex.org/W4315706960","https://openalex.org/W6927150744","https://openalex.org/W2122500626"],"abstract_inverted_index":{"Social":[0],"marketing":[1,6,54,75],"reflects":[2],"\u201cthe":[3],"use":[4,51],"of":[5,27,52,62,81,126,150,157,173,201,211],"principles":[7,55],"and":[8,56,117,135,138,144,170,175],"techniques":[9,57],"to":[10,15,48,58,69,112,132,238],"influence":[11],"a":[12,22,33,121,163,184,212],"target":[13],"audience":[14],"voluntarily":[16],"accept,":[17],"reject,":[18],"modify,":[19],"or":[20,30],"abandon":[21],"behaviour":[23],"for":[24],"the":[25,50,79,114,127,148,158,167,171,178,187,198,209,217],"benefit":[26],"individuals,":[28],"groups":[29],"society":[31],"as":[32,181,183],"whole\u201d":[34],"(Kotler,":[35],"Roberto":[36],"&":[37,44],"Lee,":[38],"2002).":[39],"Some":[40],"scholars":[41],"(Craig":[42],"Lefebvre":[43],"Flora,":[45],"1988)":[46],"tried":[47],"apply":[49],"social":[53,90,107,168],"an":[59,71],"effective":[60,72,82,100,152],"implementation":[61,149],"public":[63,73,89,153,179,241],"health":[64,74,242],"interventions,":[65],"but":[66],"in":[67,92,98,147,177,208],"order":[68],"have":[70,196],"communications,":[76],"there":[77],"is":[78,105,131],"need":[80],"Public":[83],"Service":[84],"Announcements":[85],"-":[86],"that":[87],"is,":[88],"campaigns:":[91],"this":[93],"frame,":[94],"neuromarketingcan":[95],"be":[96,204],"useful":[97],"building":[99],"communication":[101],"tools":[102,140],"whose":[103],"aim":[104,125],"sustaining":[106],"marketing,":[108],"since":[109],"it":[110],"allows":[111],"understand":[113],"customers\u2019":[115],"innermost":[116],"unconscious":[118,226],"insights":[119,235],"with":[120],"scientific":[122],"reliability.The":[123],"research":[124,161],"present":[128,159],"study,":[129],"therefore,":[130],"verify":[133],"if":[134],"how":[136,237],"neuroscience":[137,174],"neuromarketing":[139,169,176,222],"can":[141,203,223],"help":[142],"national":[143],"local":[145],"government":[146],"more":[151],"campaigns.":[154],"The":[155,193],"methodology":[156],"explorative":[160],"provides":[162],"literature":[164,219],"review":[165],"regarding":[166],"application":[172],"policy,":[180],"well":[182],"focus":[185],"on":[186,236],"most":[188],"relevant":[189],"international":[190],"case":[191],"studies.":[192],"main":[194],"results":[195],"highlighted":[197],"core":[199],"mechanism":[200],"what":[202],"called":[205],"\u201csocial":[206],"neuromarketing\u201d,":[207],"frame":[210],"model":[213],"created":[214],"by":[215],"adapting":[216],"existing":[218],"(Argawal,":[220],"2014):":[221],"align":[224],"citizens\u2019":[225],"expectations":[227],"towards":[228],"welfare":[229],"state,":[230],"thus":[231],"providing":[232],"policy":[233],"makers":[234],"create":[239],"efficient":[240],"communication.":[243]},"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-09-09T07:26:56.047234","created_date":"2020-06-25T00:00:00"}
