{"id":"https://openalex.org/W3036655988","doi":"https://doi.org/10.1080/10696679.2020.1768869","title":"Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements","display_name":"Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements","publication_year":2020,"publication_date":"2020-06-16","ids":{"openalex":"https://openalex.org/W3036655988","doi":"https://doi.org/10.1080/10696679.2020.1768869","mag":"3036655988"},"language":"en","primary_location":{"id":"doi:10.1080/10696679.2020.1768869","doi":"https://doi.org/10.1080/10696679.2020.1768869","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10696679.2020.1768869","pdf_url":null,"source":{"id":"https://openalex.org/S42468459","display_name":"The Journal of Marketing Theory and Practice","issn_l":"1069-6679","issn":["1069-6679","1944-7175"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Theory and Practice","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3633227","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5053401213","display_name":"Joe Cobbs","orcid":"https://orcid.org/0000-0002-6869-0488","observed_orcids":["https://orcid.org/0000-0002-6869-0488"]},"institutions":[{"id":"https://openalex.org/I168416876","display_name":"Northern Kentucky University","ror":"https://ror.org/01k44g025","country_code":"US","type":"education","lineage":["https://openalex.org/I168416876"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Joe Cobbs","raw_affiliation_strings":["Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, Kentucky, USA"],"raw_orcid":"https://orcid.org/0000-0002-6869-0488","affiliations":[{"raw_affiliation_string":"Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, Kentucky, USA","institution_ids":["https://openalex.org/I168416876"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088078197","display_name":"Tobias Schaefers","orcid":"https://orcid.org/0000-0002-2533-335X","observed_orcids":["https://orcid.org/0000-0002-2533-335X"]},"institutions":[{"id":"https://openalex.org/I180519160","display_name":"Copenhagen Business School","ror":"https://ror.org/04sppb023","country_code":"DK","type":"education","lineage":["https://openalex.org/I180519160"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Tobias Schaefers","raw_affiliation_strings":["Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark"],"raw_orcid":"https://orcid.org/0000-0002-2533-335X","affiliations":[{"raw_affiliation_string":"Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark","institution_ids":["https://openalex.org/I180519160"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067657515","display_name":"Mark D. Groza","orcid":"https://orcid.org/0000-0002-6094-8923","observed_orcids":["https://orcid.org/0000-0002-6094-8923"]},"institutions":[{"id":"https://openalex.org/I102502594","display_name":"Northern Illinois University","ror":"https://ror.org/012wxa772","country_code":"US","type":"education","lineage":["https://openalex.org/I102502594"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mark D. Groza","raw_affiliation_strings":["College of Business, Northern Illinois University, DeKalb, Illinois, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business, Northern Illinois University, DeKalb, Illinois, USA","institution_ids":["https://openalex.org/I102502594"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5053401213"],"corresponding_institution_ids":["https://openalex.org/I168416876"],"apc_list":null,"apc_paid":null,"fwci":1.0307,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.83545231,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"28","issue":"4","first_page":"357","last_page":"372"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8744999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8744999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.08640000224113464,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.012400000356137753,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/construal-level-theory","display_name":"construal level theory","score":0.8949999809265137},{"id":"https://openalex.org/keywords/temporal-distance","display_name":"temporal distance","score":0.9860000014305115},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.5059999823570251},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.7120000123977661},{"id":"https://openalex.org/keywords/event-sponsorship","display_name":"event sponsorship","score":0.492000013589859}],"concepts":[{"id":"https://openalex.org/C26326936","wikidata":"https://www.wikidata.org/wiki/Q1128306","display_name":"Construal level theory","level":2,"score":0.9595492482185364},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.698611855506897},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6136508584022522},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5184745192527771},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44513070583343506},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4425259232521057},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.42505815625190735},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09469032287597656},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0547558069229126}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1080/10696679.2020.1768869","doi":"https://doi.org/10.1080/10696679.2020.1768869","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10696679.2020.1768869","pdf_url":null,"source":{"id":"https://openalex.org/S42468459","display_name":"The Journal of Marketing Theory and Practice","issn_l":"1069-6679","issn":["1069-6679","1944-7175"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Theory and Practice","raw_type":"journal-article"},{"id":"mag:3161283368","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3633227","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},{"id":"pmh:oai:research-api.cbs.dk:openaire_cris_publications/b3e66f42-3a95-4f70-acd2-95506d6a50a6","doi":null,"is_oa":true,"landing_page_url":"https://research.cbs.dk/files/67294345/cobbs_et_al_construal_level_effects_acceptedversion.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306401458","display_name":"CBS Research Portal (Copenhagen Business School)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I180519160","host_organization_name":"Copenhagen Business School","host_organization_lineage":["https://openalex.org/I180519160"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Cobbs, J, Schaefers, T & Groza, M D 2020, 'Construal Level Effects in Sponsorship-linked Marketing : Informativeness and Timing of Announcements', Journal of Marketing Theory and Practice, vol. 28, no. 4, pp. 357-372. https://doi.org/10.1080/10696679.2020.1768869","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"mag:3161283368","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3633227","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":64,"referenced_works":["https://openalex.org/W1126451772","https://openalex.org/W1494565151","https://openalex.org/W1564054435","https://openalex.org/W1927180968","https://openalex.org/W1932341667","https://openalex.org/W1934520170","https://openalex.org/W1965834021","https://openalex.org/W1971601808","https://openalex.org/W1972906204","https://openalex.org/W1976225889","https://openalex.org/W1978805558","https://openalex.org/W1979965184","https://openalex.org/W1983312969","https://openalex.org/W1991537335","https://openalex.org/W1992595325","https://openalex.org/W1994685180","https://openalex.org/W1997869247","https://openalex.org/W2002218385","https://openalex.org/W2004716031","https://openalex.org/W2011098252","https://openalex.org/W2016325114","https://openalex.org/W2020083595","https://openalex.org/W2034955381","https://openalex.org/W2040993216","https://openalex.org/W2041045044","https://openalex.org/W2045764540","https://openalex.org/W2046642669","https://openalex.org/W2051355184","https://openalex.org/W2053666387","https://openalex.org/W2055313888","https://openalex.org/W2055584923","https://openalex.org/W2057835484","https://openalex.org/W2064982479","https://openalex.org/W2077937580","https://openalex.org/W2078974269","https://openalex.org/W2088577771","https://openalex.org/W2089449870","https://openalex.org/W2089457241","https://openalex.org/W2091277221","https://openalex.org/W2102788474","https://openalex.org/W2106028404","https://openalex.org/W2111112784","https://openalex.org/W2135968761","https://openalex.org/W2143863207","https://openalex.org/W2145299175","https://openalex.org/W2148235194","https://openalex.org/W2160289280","https://openalex.org/W2166179455","https://openalex.org/W2308090940","https://openalex.org/W2325578273","https://openalex.org/W2333578621","https://openalex.org/W2342884354","https://openalex.org/W2413810129","https://openalex.org/W2502088893","https://openalex.org/W2604515846","https://openalex.org/W2617843478","https://openalex.org/W2799548047","https://openalex.org/W2898086261","https://openalex.org/W2946446156","https://openalex.org/W3125477593","https://openalex.org/W4210614402","https://openalex.org/W4231805577","https://openalex.org/W4235678817","https://openalex.org/W4244266975"],"related_works":["https://openalex.org/W2484390372","https://openalex.org/W2492164089","https://openalex.org/W2734252167","https://openalex.org/W3164762107","https://openalex.org/W8141333","https://openalex.org/W1508678770","https://openalex.org/W2004444140","https://openalex.org/W2491002984","https://openalex.org/W4210892650","https://openalex.org/W3197524869"],"abstract_inverted_index":{"Although":[0],"prior":[1],"research":[2],"examined":[3],"sponsorship":[4,25],"announcements,":[5],"differences":[6],"in":[7,42],"abstraction":[8],"and":[9,35,67,85,93],"when":[10],"sponsorships":[11],"are":[12,39],"announced":[13],"have":[14],"been":[15],"neglected.":[16],"Based":[17],"on":[18],"Construal":[19],"Level":[20],"Theory,":[21],"the":[22],"effects":[23],"of":[24,31,75],"announcement":[26,54],"informativeness":[27,55,73,82],"(abstract/concrete),":[28],"personal":[29],"level":[30,59],"construal":[32,58],"(PLC;":[33],"high/low),":[34],"temporal":[36,61,76],"distance":[37,62,77],"(proximate/distant)":[38],"investigated":[40],"here":[41],"two":[43],"experiments.":[44],"Contrary":[45],"to":[46],"previous":[47],"advertising":[48],"research,":[49],"results":[50],"show":[51],"that":[52],"matching":[53],"with":[56,90],"associated":[57],"or":[60,78],"is":[63],"suboptimal.":[64],"Instead,":[65],"sponsors":[66],"sponsored":[68],"properties":[69],"should":[70],"provide":[71],"concrete":[72],"regardless":[74],"consumers\u2019":[79],"PLC.":[80],"Concrete":[81],"enhances":[83],"attitude":[84],"purchase":[86],"intent":[87],"for":[88,94],"consumers":[89],"high":[91],"PLC":[92],"distant":[95],"events.":[96]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2020-06-25T00:00:00"}