{"id":"https://openalex.org/W3035802489","doi":"https://doi.org/10.1108/qmr-07-2018-0077","title":"Investigating consumer experience in hybrid museums: a netnographic study","display_name":"Investigating consumer experience in hybrid museums: a netnographic study","publication_year":2020,"publication_date":"2020-06-18","ids":{"openalex":"https://openalex.org/W3035802489","doi":"https://doi.org/10.1108/qmr-07-2018-0077","mag":"3035802489"},"language":"en","primary_location":{"id":"doi:10.1108/qmr-07-2018-0077","doi":"https://doi.org/10.1108/qmr-07-2018-0077","is_oa":false,"landing_page_url":"https://doi.org/10.1108/qmr-07-2018-0077","pdf_url":null,"source":{"id":"https://openalex.org/S139289085","display_name":"Qualitative Market Research An International Journal","issn_l":"1352-2752","issn":["1352-2752","1758-7646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Qualitative Market Research: An International Journal","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W3035802489"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011679582","display_name":"Juliette Passebois\u2010Ducros","orcid":"https://orcid.org/0000-0003-4727-6840","observed_orcids":["https://orcid.org/0000-0003-4727-6840"]},"institutions":[{"id":"https://openalex.org/I15057530","display_name":"Universit\u00e9 de Bordeaux","ror":"https://ror.org/057qpr032","country_code":"FR","type":"education","lineage":["https://openalex.org/I15057530"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Juliette Passebois Ducros","raw_affiliation_strings":["Deparment of IAE, Universite de Bordeaux Institut d'Administration des Entreprises, Bordeaux, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Deparment of IAE, Universite de Bordeaux Institut d'Administration des Entreprises, Bordeaux, France","institution_ids":["https://openalex.org/I15057530"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029868060","display_name":"Florence Euz\u00e9by","orcid":"https://orcid.org/0000-0001-8128-302X","observed_orcids":["https://orcid.org/0000-0001-8128-302X"]},"institutions":[{"id":"https://openalex.org/I78744979","display_name":"La Rochelle Universit\u00e9","ror":"https://ror.org/04mv1z119","country_code":"FR","type":"education","lineage":["https://openalex.org/I78744979"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Florence Euz\u00e9by","raw_affiliation_strings":["IAE La Rochelle, Universite de La Rochelle Faculte de Droit de Science Politique et de Gestion, La Rochelle, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IAE La Rochelle, Universite de La Rochelle Faculte de Droit de Science Politique et de Gestion, La Rochelle, France","institution_ids":["https://openalex.org/I78744979"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":20.572,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.9895574,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"24","issue":"2","first_page":"180","last_page":"199"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.9794999957084656,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11462","display_name":"Museums and Cultural Heritage","score":0.9794999957084656,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.011500000022351742,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/visitor-experience","display_name":"visitor experience","score":0.6790000200271606},{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":0.9470000267028809},{"id":"https://openalex.org/keywords/immersive-experience","display_name":"immersive experience","score":0.5090000033378601},{"id":"https://openalex.org/keywords/edutainment","display_name":"edutainment","score":0.8939999938011169},{"id":"https://openalex.org/keywords/cultural-heritage","display_name":"cultural heritage","score":0.4779999852180481},{"id":"https://openalex.org/keywords/visitor-reviews","display_name":"visitor reviews","score":0.7009999752044678},{"id":"https://openalex.org/keywords/tripadvisor","display_name":"TripAdvisor","score":0.703000009059906},{"id":"https://openalex.org/keywords/digital-devices","display_name":"digital devices","score":0.5400000214576721},{"id":"https://openalex.org/keywords/tourist-perceptions","display_name":"tourist perceptions","score":0.44699999690055847}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.7868735194206238},{"id":"https://openalex.org/C48947383","wikidata":"https://www.wikidata.org/wiki/Q830719","display_name":"Visitor pattern","level":2,"score":0.760073721408844},{"id":"https://openalex.org/C153206804","wikidata":"https://www.wikidata.org/wiki/Q3083754","display_name":"Netnography","level":3,"score":0.7403285503387451},{"id":"https://openalex.org/C60671577","wikidata":"https://www.wikidata.org/wiki/Q210272","display_name":"Cultural heritage","level":2,"score":0.6080134510993958},{"id":"https://openalex.org/C33566652","wikidata":"https://www.wikidata.org/wiki/Q1065927","display_name":"Theme (computing)","level":2,"score":0.5547543168067932},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5028988718986511},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.4945041835308075},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.44477084279060364},{"id":"https://openalex.org/C2779056813","wikidata":"https://www.wikidata.org/wiki/Q2844542","display_name":"Amusement","level":2,"score":0.4314548373222351},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3298007547855377},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.21999645233154297},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.21486222743988037},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.21098005771636963},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.16091537475585938},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15530464053153992},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14789411425590515},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1108/qmr-07-2018-0077","doi":"https://doi.org/10.1108/qmr-07-2018-0077","is_oa":false,"landing_page_url":"https://doi.org/10.1108/qmr-07-2018-0077","pdf_url":null,"source":{"id":"https://openalex.org/S139289085","display_name":"Qualitative Market Research An International Journal","issn_l":"1352-2752","issn":["1352-2752","1758-7646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Qualitative Market Research: An International Journal","raw_type":"journal-article"},{"id":"pmh:oai:HAL:hal-04233720v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-04233720","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Qualitative Market Research: an International Journal, 2020, 24 (2), pp.180-199. &#x27E8;10.1108/QMR-07-2018-0077&#x27E9;","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:oskar-bordeaux.fr:20.500.12278/204331","doi":null,"is_oa":false,"landing_page_url":"https://oskar-bordeaux.fr/handle/20.500.12278/204331","pdf_url":null,"source":{"id":"https://openalex.org/S4306402569","display_name":"Oskar-Bordeaux (Universite de Bordeaux)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I15057530","host_organization_name":"Universit\u00e9 de Bordeaux","host_organization_lineage":["https://openalex.org/I15057530"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article de revue"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W1608238977","https://openalex.org/W1844722844","https://openalex.org/W1972609056","https://openalex.org/W1986707537","https://openalex.org/W1987364024","https://openalex.org/W1989053258","https://openalex.org/W2003771847","https://openalex.org/W2017638778","https://openalex.org/W2033858566","https://openalex.org/W2043317949","https://openalex.org/W2062125851","https://openalex.org/W2064181522","https://openalex.org/W2101197140","https://openalex.org/W2114931046","https://openalex.org/W2132051621","https://openalex.org/W2152648683","https://openalex.org/W2167834577","https://openalex.org/W2181346611","https://openalex.org/W2279376712","https://openalex.org/W2284639429","https://openalex.org/W2444227695","https://openalex.org/W2469820693","https://openalex.org/W2540764707","https://openalex.org/W2615628151","https://openalex.org/W2735245502","https://openalex.org/W2754948977","https://openalex.org/W2886170268","https://openalex.org/W2890817861","https://openalex.org/W2893966592","https://openalex.org/W2909192190","https://openalex.org/W2909363130","https://openalex.org/W2941952634","https://openalex.org/W2953975365"],"related_works":["https://openalex.org/W3181285750","https://openalex.org/W4220830969","https://openalex.org/W4226405017","https://openalex.org/W4224218714","https://openalex.org/W2982507420","https://openalex.org/W3128155925","https://openalex.org/W4226283758","https://openalex.org/W4220823991","https://openalex.org/W7222970526","https://openalex.org/W2736673826"],"abstract_inverted_index":{"Purpose":[0],"Hybrid":[1],"structures":[2],"are":[3,10,280,300,308],"emerging":[4],"in":[5,133,182,324],"the":[6,24,47,51,66,77,87,91,122,137,146,162,170,177,190,226,263,268,270,277,287,325,338,342,345,353,371],"leisure":[7],"sector":[8],"that":[9,215,247,255,297,319],"neither":[11],"museums":[12,72,217,299,305],"nor":[13],"amusement":[14],"parks,":[15],"but":[16,225],"which":[17,90],"borrow":[18],"elements":[19,254],"from":[20,154,165,201,258,337],"both.":[21],"Dedicated":[22],"to":[23,41,59,89,95,100,145,168,180,219,282,310,347,369],"exploration":[25],"of":[26,54,184,204,237,340,352],"a":[27,102,109,114,130,142,194,232,248,317,334,349,361,367],"cultural":[28,52],"theme":[29,271],"(cultural":[30],"heritage,":[31],"ecosystems":[32],"and":[33,64,73,80,136,151,176,286,306,344],"historic":[34],"events),":[35],"they":[36,75],"use":[37],"experiential":[38,92,171],"marketing":[39,326],"levers":[40,93,172],"entertain":[42],"large":[43],"publics":[44],"while":[45],"at":[46,148],"same":[48],"time":[49],"pursuing":[50],"integrity":[53],"heritage.":[55],"This":[56,314],"study":[57,116],"aims":[58],"examine":[60],"how":[61,74],"visitors":[62,181,221,257,279],"perceive":[63],"experience":[65,206,234],"offer":[67],"proposed":[68],"by":[69,160,174,229,235],"these":[70,97],"hybrid":[71,216,249,298,329,354],"manage":[76,218],"dual":[78],"(cognitive":[79],"sensorial)":[81],"stimulation.":[82],"The":[83,106,118,157,186,197,212,244,293,331,356],"authors":[84,107,119,158,187,213,245,264,294,332],"then":[85,188],"consider":[86],"extent":[88],"used":[94,173],"dramatize":[96],"venues":[98],"help":[99],"deliver":[101],"unique":[103],"experience.":[104,185],"Design/methodology/approach":[105],"developed":[108],"qualitative":[110,335],"approach":[111],"based":[112],"on":[113,209],"case":[115,123],"methodology.":[117],"first":[120],"selected":[121],"studies":[124],"(the":[125],"Cit\u00e9":[126,138],"du":[127],"Vin":[128],"\u2013":[129,141],"wine":[131],"museum":[132,143,250],"Bordeaux,":[134],"France":[135],"de":[139],"l\u2019Oc\u00e9an":[140],"dedicated":[144],"ocean":[147],"Biarritz,":[149],"France)":[150],"analysed":[152,189,359],"them":[153],"two":[155],"angles.":[156],"began":[159],"examining":[161],"managerial":[163],"perspective":[164,339],"secondary":[166],"data":[167,198,357],"identify":[169],"providers":[175],"promises":[178],"made":[179,228],"terms":[183],"visitors\u2019":[191],"experiences":[192],"through":[193,274,290],"netnographic":[195],"approach.":[196],"were":[199,358],"drawn":[200,321],"visitor":[202],"reviews":[203],"their":[205,284],"as":[207,303],"posted":[208],"Tripadvisor.":[210],"Findings":[211],"show":[214,296],"provide":[220],"with":[222,366],"edutainment":[223],"value,":[224],"promise":[227],"managers":[230],"for":[231],"memorable":[233],"way":[236,269,278],"an":[238],"immersive":[239],"journey":[240],"is":[241,272],"not":[242],"kept.":[243],"demonstrate":[246],"environment":[251],"contains":[252],"certain":[253],"prevent":[256],"enjoying":[259],"immersion.":[260],"More":[261],"specifically,":[262],"note":[265],"issues":[266],"regarding":[267],"expressed":[273],"spectacular":[275],"buildings,":[276],"free":[281],"choose":[283],"visit":[285],"scenarization":[288],"presented":[289],"digital":[291],"devices.":[292],"also":[295],"perceived":[301],"largely":[302],"traditional":[304],"so":[307],"subject":[309],"culturally-established":[311],"preconceptions.":[312],"Originality/value":[313],"contribution":[315],"concerns":[316],"topic":[318],"has":[320],"little":[322],"attention":[323],"literature,":[327],"namely,":[328],"museums.":[330],"adopted":[333],"methodology":[336],"both":[341],"provider":[343],"consumer":[346],"gain":[348],"global":[350],"understanding":[351],"museum.":[355],"using":[360],"manual":[362],"thematic":[363],"analysis,":[364],"completed":[365],"QDAS":[368],"support":[370],"findings.":[372]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4}],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2020-06-25T00:00:00"}
