{"id":"https://openalex.org/W3035721561","doi":"https://doi.org/10.1080/20511817.2018.1741169","title":"History as Luxury Brand Enhancement","display_name":"History as Luxury Brand Enhancement","publication_year":2018,"publication_date":"2018-09-02","ids":{"openalex":"https://openalex.org/W3035721561","doi":"https://doi.org/10.1080/20511817.2018.1741169","mag":"3035721561"},"language":"en","primary_location":{"id":"doi:10.1080/20511817.2018.1741169","doi":"https://doi.org/10.1080/20511817.2018.1741169","is_oa":false,"landing_page_url":"https://doi.org/10.1080/20511817.2018.1741169","pdf_url":null,"source":{"id":"https://openalex.org/S4210229065","display_name":"Luxury","issn_l":"2051-1817","issn":["2051-1817","2051-1825"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-40","russia-white-list-4"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Luxury","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030069927","display_name":"Teresa S\u00e1daba","orcid":"https://orcid.org/0000-0002-2441-5724","observed_orcids":["https://orcid.org/0000-0002-2441-5724"]},"institutions":[{"id":"https://openalex.org/I88155538","display_name":"Universidad de Navarra","ror":"https://ror.org/02rxc7m23","country_code":"ES","type":"education","lineage":["https://openalex.org/I88155538"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Teresa S\u00e1daba","raw_affiliation_strings":["ISEM Fashion Business School, University of Navarra"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ISEM Fashion Business School, University of Navarra","institution_ids":["https://openalex.org/I88155538"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5000419500","display_name":"Pedro Mir Bernal","orcid":"https://orcid.org/0000-0003-1832-7602","observed_orcids":["https://orcid.org/0000-0003-1832-7602"]},"institutions":[{"id":"https://openalex.org/I88155538","display_name":"Universidad de Navarra","ror":"https://ror.org/02rxc7m23","country_code":"ES","type":"education","lineage":["https://openalex.org/I88155538"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Pedro Mir Bernal","raw_affiliation_strings":["ISEM Fashion Business School, University of Navarra"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ISEM Fashion Business School, University of Navarra","institution_ids":["https://openalex.org/I88155538"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I88155538"],"apc_list":null,"apc_paid":null,"fwci":0.3505,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.72291573,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":97},"biblio":{"volume":"5","issue":"3","first_page":"231","last_page":"243"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13510","display_name":"Nostalgia and Consumer Behavior","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":0.8140000104904175},{"id":"https://openalex.org/keywords/heritage","display_name":"heritage","score":0.6420000195503235},{"id":"https://openalex.org/keywords/rolex","display_name":"Rolex","score":0.9319999814033508},{"id":"https://openalex.org/keywords/brand-enhancement","display_name":"brand enhancement","score":0.6510000228881836},{"id":"https://openalex.org/keywords/authenticity","display_name":"authenticity","score":0.7509999871253967},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.7599999904632568},{"id":"https://openalex.org/keywords/brand-strategy","display_name":"brand strategy","score":0.3540000021457672},{"id":"https://openalex.org/keywords/watches","display_name":"watches","score":0.31200000643730164}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5952076315879822},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5701621174812317},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5553330183029175},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5326240658760071},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5305049419403076},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.449504017829895},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.44556865096092224},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.34880566596984863},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1453343629837036}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/20511817.2018.1741169","doi":"https://doi.org/10.1080/20511817.2018.1741169","is_oa":false,"landing_page_url":"https://doi.org/10.1080/20511817.2018.1741169","pdf_url":null,"source":{"id":"https://openalex.org/S4210229065","display_name":"Luxury","issn_l":"2051-1817","issn":["2051-1817","2051-1825"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-40","russia-white-list-4"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Luxury","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W197130236","https://openalex.org/W372580650","https://openalex.org/W436893239","https://openalex.org/W582636325","https://openalex.org/W1500233738","https://openalex.org/W1506150625","https://openalex.org/W1597749496","https://openalex.org/W1897740046","https://openalex.org/W1936440459","https://openalex.org/W1967881752","https://openalex.org/W1972790455","https://openalex.org/W1983215404","https://openalex.org/W1987141241","https://openalex.org/W1987782806","https://openalex.org/W1993159381","https://openalex.org/W1993518626","https://openalex.org/W2015443460","https://openalex.org/W2033510579","https://openalex.org/W2041080008","https://openalex.org/W2041623762","https://openalex.org/W2059172580","https://openalex.org/W2066774529","https://openalex.org/W2078947900","https://openalex.org/W2082923571","https://openalex.org/W2129864261","https://openalex.org/W2132449196","https://openalex.org/W2141951329","https://openalex.org/W2150863280","https://openalex.org/W2161639358","https://openalex.org/W2319516498","https://openalex.org/W2329849488","https://openalex.org/W2625337749","https://openalex.org/W4242511211","https://openalex.org/W4297081765"],"related_works":["https://openalex.org/W7056897207","https://openalex.org/W178716420","https://openalex.org/W4372348956","https://openalex.org/W10118775","https://openalex.org/W4386442181","https://openalex.org/W4415292025","https://openalex.org/W4400961867","https://openalex.org/W7160035552","https://openalex.org/W2490621541","https://openalex.org/W3083206539"],"abstract_inverted_index":{"People":[0],"feel":[1],"emotional":[2],"attachment":[3],"to":[4,56],"historical":[5,52],"events.":[6],"Heritage":[7],"is":[8],"the":[9,12,35,94],"representation":[10],"of":[11,38,78,97],"sensitive":[13],"response":[14],"that":[15,33,50],"many":[16],"luxury":[17,36,64,81],"brands":[18],"developed":[19,47],"in":[20,93],"their":[21],"customer.":[22],"This":[23,69],"paper":[24,70],"examines":[25],"how":[26,73],"Rolex":[27,45,74,89,99],"use":[28],"heritage":[29,42],"like":[30],"a":[31,39,48],"strategy":[32],"enhances":[34],"level":[37],"brand.":[40],"Using":[41],"and":[43,53,80],"innovation,":[44],"has":[46],"brand":[49],"considers":[51],"current":[54],"ideas":[55],"satisfy":[57],"customer\u2019s":[58,87],"desires.":[59],"Some":[60],"existing":[61],"literature":[62],"mentions":[63],"understood":[65],"as":[66],"an":[67,76],"experience.":[68],"will":[71],"analyze":[72],"creates":[75],"aura":[77],"authenticity":[79],"based":[82],"on":[83],"heritage.":[84],"Authenticity":[85],"gets":[86],"loyalty.":[88],"can":[90],"involve":[91],"customers":[92],"personal":[95],"experience":[96],"purchasing":[98],"watches.":[100]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2020-06-19T00:00:00"}
