{"id":"https://openalex.org/W3035577419","doi":null,"title":"Les personnages, \u00e9l\u00e9ments de reconnaissance des marques par les enfants","display_name":"Les personnages, \u00e9l\u00e9ments de reconnaissance des marques par les enfants","publication_year":1993,"publication_date":"1993-05-14","ids":{"openalex":"https://openalex.org/W3035577419","mag":"3035577419"},"language":"fr","primary_location":{"id":"pmh:oai:HAL:hal-02072414v1","doi":null,"is_oa":false,"landing_page_url":"https://normandie-univ.hal.science/hal-02072414","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revue Fran\u00e7aise du Marketing, 1994, 146, pp.17-35","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050399502","display_name":"Jo\u00ebl Br\u00e9e","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I56435720","display_name":"Universit\u00e9 Paris Dauphine-PSL","ror":"https://ror.org/052bz7812","country_code":"FR","type":"education","lineage":["https://openalex.org/I2746051580","https://openalex.org/I56435720"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Bree, Jo\u00ebl","raw_affiliation_strings":["DMSP - Dauphine marketing, strat\u00e9gie, prospective (Paris - France)","Sup de Co, Rouen"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DMSP - Dauphine marketing, strat\u00e9gie, prospective (Paris - France)","institution_ids":["https://openalex.org/I56435720"]},{"raw_affiliation_string":"Sup de Co, Rouen","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110692579","display_name":"Jean-Jack Cegarra","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Cegarra, Jean-Jack","raw_affiliation_strings":["Institut d'Administration des Entreprises (IAE) - Lyon (France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut d'Administration des Entreprises (IAE) - Lyon (France)","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.5002849,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":null,"issue":"146","first_page":"17","last_page":"35"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9160000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9160000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.022099999710917473,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.005400000140070915,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-recognition","display_name":"brand recognition","score":0.7979999780654907},{"id":"https://openalex.org/keywords/children","display_name":"children","score":0.9290000200271606},{"id":"https://openalex.org/keywords/brand-characters","display_name":"brand characters","score":0.8330000042915344},{"id":"https://openalex.org/keywords/brand-recall","display_name":"brand recall","score":0.4000000059604645}],"concepts":[{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.4194331169128418},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.38591399788856506},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.36597126722335815}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:HAL:hal-02072414v1","doi":null,"is_oa":false,"landing_page_url":"https://normandie-univ.hal.science/hal-02072414","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revue Fran\u00e7aise du Marketing, 1994, 146, pp.17-35","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:HAL:hal-02076021v1","doi":null,"is_oa":false,"landing_page_url":"https://normandie-univ.hal.science/hal-02076021","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"9\u00e8me congr\u00e8s de l'Association Fran\u00e7aise du Marketing, May 1993, Marseille, France","raw_type":"info:eu-repo/semantics/conferenceObject"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W177770373","https://openalex.org/W4317931267","https://openalex.org/W1890366620","https://openalex.org/W2743010969","https://openalex.org/W4311820576","https://openalex.org/W2272874896","https://openalex.org/W7067284300","https://openalex.org/W7004985818","https://openalex.org/W2955457198","https://openalex.org/W2729378210"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2026-10-25T09:29:13.331239","created_date":"2020-06-19T00:00:00"}