{"id":"https://openalex.org/W3034809016","doi":null,"title":"La marque coop\u00e9rative : comment concilier engagement social et r\u00e9alit\u00e9 du march\u00e9","display_name":"La marque coop\u00e9rative : comment concilier engagement social et r\u00e9alit\u00e9 du march\u00e9","publication_year":2020,"publication_date":"2020-06-18","ids":{"openalex":"https://openalex.org/W3034809016","mag":"3034809016"},"language":"fr","primary_location":{"id":"pmh:oai:HAL:hal-02869912v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-02869912","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Valeurs coop\u00e9ratives et nouvelles pratiques de gestion, ems, pp.143-161, 2020, 978-2-37687-375-4","raw_type":"info:eu-repo/semantics/bookPart"},"volume":null,"type":"book-chapter","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074867486","display_name":"G\u00e9raldine Michel","orcid":"https://orcid.org/0000-0001-5858-9100","observed_orcids":["https://orcid.org/0000-0001-5858-9100"]},"institutions":[{"id":"https://openalex.org/I4405259155","display_name":"IAE Paris - Sorbonne Business School","ror":"https://ror.org/01v053v88","country_code":"FR","type":"education","lineage":["https://openalex.org/I4405259155"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Michel, G\u00e9raldine","raw_affiliation_strings":["IAE Paris \u2010 Sorbonne Business School"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IAE Paris \u2010 Sorbonne Business School","institution_ids":["https://openalex.org/I4405259155"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084886490","display_name":"Val\u00e9rie Zeitoun","orcid":"https://orcid.org/0009-0005-3544-612X","observed_orcids":["https://orcid.org/0009-0005-3544-612X"]},"institutions":[{"id":"https://openalex.org/I4405259155","display_name":"IAE Paris - Sorbonne Business School","ror":"https://ror.org/01v053v88","country_code":"FR","type":"education","lineage":["https://openalex.org/I4405259155"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Zeitoun, Val\u00e9rie","raw_affiliation_strings":["IAE Paris \u2010 Sorbonne Business School"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IAE Paris \u2010 Sorbonne Business School","institution_ids":["https://openalex.org/I4405259155"]}]},{"author_position":"last","author":{"id":null,"display_name":"Haddad, Samuel","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Haddad, Samuel","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"143","last_page":"161"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12121","display_name":"Cooperative Studies and Economics","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12121","display_name":"Cooperative Studies and Economics","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.003000000026077032,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cooperatives","display_name":"cooperatives","score":0.9769999980926514},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.546999990940094},{"id":"https://openalex.org/keywords/social-engagement","display_name":"social engagement","score":0.6589999794960022},{"id":"https://openalex.org/keywords/market-competition","display_name":"market competition","score":0.5720000267028809},{"id":"https://openalex.org/keywords/cooperative-values","display_name":"cooperative values","score":0.6179999709129333},{"id":"https://openalex.org/keywords/differentiation","display_name":"differentiation","score":0.5899999737739563},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.8980000019073486},{"id":"https://openalex.org/keywords/stakeholder-value","display_name":"stakeholder value","score":0.8730000257492065},{"id":"https://openalex.org/keywords/brand-capital","display_name":"brand capital","score":0.7229999899864197},{"id":"https://openalex.org/keywords/hybrid-management","display_name":"hybrid management","score":0.4259999990463257}],"concepts":[{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4416297376155853},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.32453033328056335}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:HAL:hal-02869912v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-02869912","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Valeurs coop\u00e9ratives et nouvelles pratiques de gestion, ems, pp.143-161, 2020, 978-2-37687-375-4","raw_type":"info:eu-repo/semantics/bookPart"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3195844706","https://openalex.org/W7036599445","https://openalex.org/W7147666991","https://openalex.org/W7128892306","https://openalex.org/W6891794471","https://openalex.org/W1504486336","https://openalex.org/W2328277489","https://openalex.org/W3093471021","https://openalex.org/W1668557256","https://openalex.org/W1535277879"],"abstract_inverted_index":{"Les":[0],"coop\u00e9ratives":[1,29,62,79,109],"sont":[2],"en":[3,30,36,144],"tension":[4],"entre":[5],"leurs":[6,96],"dimensions":[7],"sociales":[8],"et":[9,35,80,89,115],"la":[10,20,52,74,92,106,150],"r\u00e9alit\u00e9":[11],"marchande":[12],"de":[13,55,82,91,95,113,149,152],"leur":[14],"activit\u00e9.":[15],"Dans":[16],"ce":[17,57],"contexte,":[18],"comment":[19],"cr\u00e9ation":[21,151],"d\u2019une":[22],"marque":[23],"peut":[24],"participer":[25],"au":[26,128],"d\u00e9veloppement":[27],"des":[28,66,108],"respectant":[31],"les":[32,61,126,132],"valeurs":[33,83],"fondatrices":[34],"y":[37],"adjoignant":[38],"une":[39,101],"n\u00e9cessaire":[40],"diff\u00e9renciation":[41],"pour":[42,85],"acqu\u00e9rir":[43],"un":[44,118,146],"avantage":[45],"concurrentiel":[46],"sur":[47],"le":[48,111,138,155],"march\u00e9":[49,119],"?":[50],"Sur":[51],"base":[53],"d\u2019\u00e9tudes":[54],"cas,":[56],"chapitre":[58,122],"montre":[59,123],"que":[60,125,131,137],"parviennent":[63],"\u00e0":[64,68,73],"cr\u00e9er":[65,90],"marques":[67],"part":[69],"enti\u00e8re":[70],"qui":[71],"repr\u00e9sentent":[72],"fois":[75],"l\u2019id\u00e9ologie":[76,114],"communes":[77],"aux":[78],"s\u2019enrichissent":[81],"uniques":[84],"pouvoir":[86],"se":[87,142],"distinguer":[88],"valeur":[93,153],"aupr\u00e8s":[94],"parties-prenantes.":[97],"Cette":[98],"convergence":[99],"permet":[100],"gestion":[102],"hybride":[103],"associant":[104],"dans":[105,117],"mission":[107],":":[110,154],"respect":[112],"l\u2019engagement":[116],"comp\u00e9titif.":[120],"Ce":[121],"donc":[124],"coop\u00e9ratives,":[127],"m\u00eame":[129],"titre":[130],"entreprises":[133],"priv\u00e9es,":[134],"publiques":[135],"ou":[136],"monde":[139],"associatif,":[140],"peuvent":[141],"d\u00e9velopper":[143],"utilisant":[145],"levier":[147],"essentiel":[148],"capital-marque.":[156]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2020-06-19T00:00:00"}