{"id":"https://openalex.org/W3033828592","doi":null,"title":"A Uses and Gratification Perspective on Social Network Sites among Private University Students in Kenya","display_name":"A Uses and Gratification Perspective on Social Network Sites among Private University Students in Kenya","publication_year":2020,"publication_date":"2020-01-24","ids":{"openalex":"https://openalex.org/W3033828592","mag":"3033828592"},"language":"en","primary_location":{"id":"mag:3033828592","doi":null,"is_oa":false,"landing_page_url":"http://www.journals.spu.ac.ke/index.php/test/article/download/120/104","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040325458","display_name":"Gladys Muasya","orcid":"https://orcid.org/0000-0003-4062-8356","observed_orcids":["https://orcid.org/0000-0003-4062-8356"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gladys Muasya","raw_affiliation_strings":["St Paul's University"],"raw_orcid":"https://orcid.org/0000-0003-4062-8356","affiliations":[{"raw_affiliation_string":"St Paul's University","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044920893","display_name":"Wilson Musyoka","orcid":"https://orcid.org/0000-0002-6102-4597","observed_orcids":["https://orcid.org/0000-0002-6102-4597"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wilson Musyoka","raw_affiliation_strings":["St Paul's University"],"raw_orcid":"https://orcid.org/0000-0002-6102-4597","affiliations":[{"raw_affiliation_string":"St Paul's University","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040181092","display_name":"Wanjugu Wachira","orcid":"https://orcid.org/0000-0003-3180-0126","observed_orcids":["https://orcid.org/0000-0003-3180-0126"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Wanjugu Wachira","raw_affiliation_strings":["St Paul's University"],"raw_orcid":"https://orcid.org/0000-0003-3180-0126","affiliations":[{"raw_affiliation_string":"St Paul's University","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032789262","display_name":"Antony Wando Odek","orcid":"https://orcid.org/0009-0003-7500-8154","observed_orcids":["https://orcid.org/0009-0003-7500-8154"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Antony Odek","raw_affiliation_strings":["St Paul's University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"St Paul's University","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113967119","display_name":"DR.VINCENT O. OCHIENG","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vincent Ochieng","raw_affiliation_strings":["St Paul's University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"St Paul's University","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005785040","display_name":"William Sang","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"William Sang","raw_affiliation_strings":["St Paul's University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"St Paul's University","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.08950459,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"4","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.5473999977111816,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.5473999977111816,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.3499000072479248,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14498","display_name":"Educational Technology in Learning","score":0.02979999966919422,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-network-sites","display_name":"social network sites","score":0.9679999947547913},{"id":"https://openalex.org/keywords/uses-and-gratifications-theory","display_name":"uses and gratifications theory","score":0.906000018119812},{"id":"https://openalex.org/keywords/social-presence-theory","display_name":"social presence theory","score":0.8700000047683716},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.9470000267028809},{"id":"https://openalex.org/keywords/social-media-dependence","display_name":"social media dependence","score":0.7870000004768372},{"id":"https://openalex.org/keywords/entertainment-value","display_name":"entertainment value","score":0.7689999938011169},{"id":"https://openalex.org/keywords/self-discovery","display_name":"self-discovery","score":0.7490000128746033},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.8970000147819519},{"id":"https://openalex.org/keywords/whatsapp","display_name":"WhatsApp","score":0.9850000143051147},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.9369999766349792},{"id":"https://openalex.org/keywords/google","display_name":"Google","score":0.9100000262260437},{"id":"https://openalex.org/keywords/private-universities","display_name":"private universities","score":0.5239999890327454},{"id":"https://openalex.org/keywords/kenya","display_name":"Kenya","score":0.6990000009536743}],"concepts":[{"id":"https://openalex.org/C2778838397","wikidata":"https://www.wikidata.org/wiki/Q1154547","display_name":"Uses and gratifications theory","level":3,"score":0.8518447875976562},{"id":"https://openalex.org/C2778772087","wikidata":"https://www.wikidata.org/wiki/Q17054581","display_name":"Gratification","level":2,"score":0.8322206735610962},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.6599249839782715},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6310571432113647},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5729577541351318},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.5037381052970886},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4838065505027771},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4762953817844391},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.46666282415390015},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3916783630847931},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3911086320877075},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3391963243484497},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1673634648323059},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1452479064464569},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1315101683139801},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.12788695096969604},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10628959536552429},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3033828592","doi":null,"is_oa":false,"landing_page_url":"http://www.journals.spu.ac.ke/index.php/test/article/download/120/104","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W254097156","https://openalex.org/W1483294286","https://openalex.org/W1501671793","https://openalex.org/W1540483997","https://openalex.org/W1542581974","https://openalex.org/W1581319989","https://openalex.org/W1987450023","https://openalex.org/W2032633302","https://openalex.org/W2071342046","https://openalex.org/W2084859125","https://openalex.org/W2104109390","https://openalex.org/W2123454140","https://openalex.org/W2125510672","https://openalex.org/W2138482817","https://openalex.org/W2159516798","https://openalex.org/W2186262850","https://openalex.org/W2289793522","https://openalex.org/W2560278880","https://openalex.org/W2756435224","https://openalex.org/W2796130244"],"related_works":["https://openalex.org/W2806059621","https://openalex.org/W3199398281","https://openalex.org/W4390737273","https://openalex.org/W7108844624","https://openalex.org/W4295021311","https://openalex.org/W2132958377","https://openalex.org/W3013976144","https://openalex.org/W4321847958","https://openalex.org/W2783528446","https://openalex.org/W2188558041"],"abstract_inverted_index":{"Despite":[0],"a":[1,32,66,74,82],"number":[2],"of":[3,10,31,41,70,94,176],"studies":[4],"exploring":[5],"the":[6,29,39,92,174,177,220,224],"uses":[7,48,252],"and":[8,35,49,52,86,100,112,135,139,145,156,172,185,190,213,243,253],"gratifications":[9,23,121,159,225],"social":[11,42,53,95,207,230,249,255],"network":[12,250],"sites":[13,97],"(SNS)":[14],"in":[15,28,77,229],"Sub-Saharan":[16],"Africa,":[17],"few":[18],"seek":[19,228],"to":[20,25,59,131,142,152,162,232],"know":[21],"which":[22],"lead":[24],"high":[26],"dependence":[27,182],"use":[30],"particular":[33],"SNS":[34,127,151],"how":[36],"it":[37],"enhances":[38],"sense":[40],"presence":[43,54,208,256],"among":[44],"students.":[45],"Informed":[46],"by":[47],"gratification":[50],"theory":[51,257],"theory,":[55],"this":[56,61],"paper":[57],"sought":[58,99,119,126,150,160],"fill":[60],"gap.":[62],"The":[63,103],"researchers":[64],"used":[65],"stratified":[67],"random":[68],"sample":[69],"489":[71],"students":[72,80,98,118,149,227],"from":[73,122],"private":[75],"university":[76],"Kenya.":[78],"These":[79],"filled":[81],"survey":[83],"between":[84,206],"February":[85],"May":[87],"2018":[88],"that":[89,117,128,226],"focused":[90],"on":[91,183,194,200],"types":[93],"media":[96,231],"their":[101],"gratifications.":[102],"data":[104],"collected":[105],"was":[106],"analysed":[107],"using":[108],"content":[109],"analysis,":[110],"hierarchical":[111],"logistic":[113],"regression.":[114],"Results":[115],"showed":[116],"various":[120],"SNS.":[123,178],"First,":[124],"they":[125],"enabled":[129],"them":[130],"communicate,":[132],"interact,":[133],"socialize":[134],"connect":[136],"with":[137,209],"friends,":[138],"family;":[140],"secondly,":[141],"get":[143],"updates":[144],"trending":[146],"news;":[147],"furthermore,":[148],"access":[153],"new":[154],"technologies":[155],"innovations.":[157],"Other":[158],"were:":[161],"transact":[163],"business;":[164],"carry":[165],"out":[166],"work-related":[167],"duties;":[168],"enhance":[169,233],"learning;":[170],"entertain,":[171],"enjoy":[173],"attributes":[175],"Purposive":[179,187],"value":[180,188],"influenced":[181,192,198],"Facebook":[184],"WhatsApp,":[186],"(information)":[189],"entertainment":[191,197],"dependency":[193,199],"Google,":[195],"while":[196],"YouTube.":[201],"There":[202],"were":[203],"positive":[204],"relationships":[205],"purposive":[210],"value,":[211],"self-discovery,":[212],"entertainment.":[214],"Some":[215],"practical":[216],"implications":[217],"include:":[218],"first,":[219],"universities":[221],"should":[222,238],"channel":[223],"learning":[234,242],"activities.":[235,245],"Secondly,":[236],"YouTube":[237],"be":[239],"incorporated":[240],"into":[241],"teaching":[244],"Keywords:":[246],"University":[247],"students,":[248],"sites,":[251],"gratifications,":[254]},"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2020-06-12T00:00:00"}
