{"id":"https://openalex.org/W3033595802","doi":"https://doi.org/10.24114/jpkm.v26i3.17683","title":"PENGUATAN PEMASARAN PRODUK UMKM ASHFA MADU BOROBUDUR MELALUI STRATEGI PRODUCT BRANDING","display_name":"PENGUATAN PEMASARAN PRODUK UMKM ASHFA MADU BOROBUDUR MELALUI STRATEGI PRODUCT BRANDING","publication_year":2020,"publication_date":"2020-06-02","ids":{"openalex":"https://openalex.org/W3033595802","doi":"https://doi.org/10.24114/jpkm.v26i3.17683","mag":"3033595802"},"language":"id","primary_location":{"id":"doi:10.24114/jpkm.v26i3.17683","doi":"https://doi.org/10.24114/jpkm.v26i3.17683","is_oa":true,"landing_page_url":"https://doi.org/10.24114/jpkm.v26i3.17683","pdf_url":"https://jurnal.unimed.ac.id/2012/index.php/jpkm/article/download/17683/pdf","source":{"id":"https://openalex.org/S4210237342","display_name":"JURNAL PENGABDIAN KEPADA MASYARAKAT","issn_l":"0852-2715","issn":["0852-2715","2502-7220"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315150","host_organization_name":"State University of Medan","host_organization_lineage":["https://openalex.org/P4310315150"],"host_organization_lineage_names":["State University of Medan"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL PENGABDIAN KEPADA MASYARAKAT","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://jurnal.unimed.ac.id/2012/index.php/jpkm/article/download/17683/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032148269","display_name":"Ardhin Primadewi","orcid":"https://orcid.org/0000-0002-4312-595X","observed_orcids":["https://orcid.org/0000-0002-4312-595X"]},"institutions":[{"id":"https://openalex.org/I3130508606","display_name":"Universitas Muhammadiyah Magelang","ror":"https://ror.org/057xyvv49","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130508606"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ardhin Primadewi","raw_affiliation_strings":["Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia"],"raw_orcid":"https://orcid.org/0000-0002-4312-595X","affiliations":[{"raw_affiliation_string":"Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia","institution_ids":["https://openalex.org/I3130508606"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014057355","display_name":"Tulkhah Mubasyir Anwar","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130508606","display_name":"Universitas Muhammadiyah Magelang","ror":"https://ror.org/057xyvv49","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130508606"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tulkhah Mubasyir Anwar","raw_affiliation_strings":["Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia","institution_ids":["https://openalex.org/I3130508606"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023959189","display_name":"Yustin Yustin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130508606","display_name":"Universitas Muhammadiyah Magelang","ror":"https://ror.org/057xyvv49","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130508606"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Yustin Yustin","raw_affiliation_strings":["Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia","institution_ids":["https://openalex.org/I3130508606"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005266444","display_name":"Afan Hafara Sani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130508606","display_name":"Universitas Muhammadiyah Magelang","ror":"https://ror.org/057xyvv49","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130508606"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Afan Hafara Sani","raw_affiliation_strings":["Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia","institution_ids":["https://openalex.org/I3130508606"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022925306","display_name":"Miftakhul Fauzi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3130508606","display_name":"Universitas Muhammadiyah Magelang","ror":"https://ror.org/057xyvv49","country_code":"ID","type":"education","lineage":["https://openalex.org/I3130508606"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Miftakhul Fauzi","raw_affiliation_strings":["Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Magelang, Magelang, Indonesia","institution_ids":["https://openalex.org/I3130508606"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3130508606"],"apc_list":null,"apc_paid":null,"fwci":7.5338,"has_fulltext":true,"cited_by_count":26,"citation_normalized_percentile":{"value":0.97373847,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"26","issue":"3","first_page":"154","last_page":"161"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9810000061988831,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.9810000061988831,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.007000000216066837,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.006200000178068876,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-branding","display_name":"product branding","score":0.8309999704360962},{"id":"https://openalex.org/keywords/honey-marketing","display_name":"honey marketing","score":0.6819999814033508},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.8700000047683716},{"id":"https://openalex.org/keywords/logo-redesign","display_name":"logo redesign","score":0.7210000157356262},{"id":"https://openalex.org/keywords/product-packaging","display_name":"product packaging","score":0.6980000138282776},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.7409999966621399},{"id":"https://openalex.org/keywords/online-sales","display_name":"online sales","score":0.7760000228881836},{"id":"https://openalex.org/keywords/repeat-orders","display_name":"repeat orders","score":0.6150000095367432},{"id":"https://openalex.org/keywords/website-optimization","display_name":"website optimization","score":0.628000020980835},{"id":"https://openalex.org/keywords/heritage-tourism","display_name":"heritage tourism","score":0.5070000290870667},{"id":"https://openalex.org/keywords/beekeeping","display_name":"beekeeping","score":0.5170000195503235},{"id":"https://openalex.org/keywords/magelang-regency","display_name":"Magelang Regency","score":0.8640000224113464}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.434287428855896},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.39613890647888184},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38941410183906555},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.38076886534690857}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24114/jpkm.v26i3.17683","doi":"https://doi.org/10.24114/jpkm.v26i3.17683","is_oa":true,"landing_page_url":"https://doi.org/10.24114/jpkm.v26i3.17683","pdf_url":"https://jurnal.unimed.ac.id/2012/index.php/jpkm/article/download/17683/pdf","source":{"id":"https://openalex.org/S4210237342","display_name":"JURNAL PENGABDIAN KEPADA MASYARAKAT","issn_l":"0852-2715","issn":["0852-2715","2502-7220"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315150","host_organization_name":"State University of Medan","host_organization_lineage":["https://openalex.org/P4310315150"],"host_organization_lineage_names":["State University of Medan"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL PENGABDIAN KEPADA MASYARAKAT","raw_type":"journal-article"},{"id":"pmh:oai:ojs.jurnal.unimed.ac.id:article/17683","doi":null,"is_oa":false,"landing_page_url":"https://jurnal.unimed.ac.id/2012/index.php/index/article/view/17683","pdf_url":null,"source":{"id":"https://openalex.org/S4210237342","display_name":"JURNAL PENGABDIAN KEPADA MASYARAKAT","issn_l":"0852-2715","issn":["0852-2715","2502-7220"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315150","host_organization_name":"State University of Medan","host_organization_lineage":["https://openalex.org/P4310315150"],"host_organization_lineage_names":["State University of Medan"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.24114/jpkm.v26i3","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.24114/jpkm.v26i3.17683","doi":"https://doi.org/10.24114/jpkm.v26i3.17683","is_oa":true,"landing_page_url":"https://doi.org/10.24114/jpkm.v26i3.17683","pdf_url":"https://jurnal.unimed.ac.id/2012/index.php/jpkm/article/download/17683/pdf","source":{"id":"https://openalex.org/S4210237342","display_name":"JURNAL PENGABDIAN KEPADA MASYARAKAT","issn_l":"0852-2715","issn":["0852-2715","2502-7220"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315150","host_organization_name":"State University of Medan","host_organization_lineage":["https://openalex.org/P4310315150"],"host_organization_lineage_names":["State University of Medan"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL PENGABDIAN KEPADA MASYARAKAT","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.48510000109672546,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"sustainable_development_goals_aurora":[{"score":0.44999998807907104,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3033595802.pdf","grobid_xml":"https://content.openalex.org/works/W3033595802.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W2749400340","https://openalex.org/W2886950415","https://openalex.org/W2910921027","https://openalex.org/W2930665640","https://openalex.org/W2942678098","https://openalex.org/W3017445981"],"related_works":["https://openalex.org/W4387231514","https://openalex.org/W7221297145","https://openalex.org/W7215765265","https://openalex.org/W7217021692","https://openalex.org/W7156922311","https://openalex.org/W7217153871","https://openalex.org/W7218101942","https://openalex.org/W7216879864","https://openalex.org/W7163560195","https://openalex.org/W4378902868"],"abstract_inverted_index":{"Usaha":[0],"Mikro":[1],"Kecil":[2],"dan":[3,23,31,46,81,105,113,135,150],"Menengah":[4],"(UMKM)":[5],"sejak":[6],"tahun":[7],"1997":[8,178],"hingga":[9],"saat":[10],"ini":[11,88],"berdiri":[12],"kokoh":[13],"di":[14,19,51,116],"Indonesia.":[15,184],"Dalam":[16],"perkembangan":[17],"UMKM":[18,33,43],"Indonesia,":[20,191],"perlu":[21],"inovasi":[22],"strategi":[24,125,145],"dalam":[25,34,69,124],"pemasaran":[26],"produk":[27,84,92,134],"untuk":[28],"mencapai":[29],"keberhasilan":[30],"kestabilan":[32],"menghadapi":[35],"Revolusi":[36],"Industri":[37],"4.0.":[38,217],"Ashfa":[39,62,140,218,234,322],"Madu":[40,63,141,219,235,323],"Borobudur":[41,64,71,220,232,236,245,296,324],"sebagai":[42,76,110],"peternak":[44,114],"lebah":[45,115],"penghasil":[47,111],"madu":[48,93,112],"yang":[49,72,108,122],"terletak":[50],"Desa":[52],"Wisata":[53],"Tanjungsari,":[54],"Kecamatan":[55],"Borobudur,":[56],"Kabupaten":[57],"Magelang,":[58,156,344],"Provinsi":[59],"Jawa":[60],"Tengah.":[61],"belum":[65],"sepenuhnya":[66],"menjadi":[67,101,161],"bagian":[68],"Branding":[70,246],"ditetapkan":[73],"Pemerintah":[74],"Pusat":[75],"kawasan":[77,118],"cagar":[78],"budaya":[79],"Internasional":[80],"tingkat":[82],"penjualan":[83,91,158],"masih":[85],"rata-rata.":[86],"Pengabdian":[87],"bertujuan":[89],"agar":[90],"meningkat":[94,160],"dengan":[95],"konsumen":[96],"melakukan":[97],"repeat":[98,283],"order":[99],"serta":[100,137],"salah":[102],"satu":[103],"merek":[104],"tujuan":[106],"wisata":[107],"dikenal":[109],"sekitar":[117],"Borobudur.":[119,142],"Beberapa":[120],"potensi":[121],"dimaksimalkan":[123],"product":[126,146,265,305,313,331],"branding":[127,147,306,332],"seperti":[128],"perancangan":[129],"ulang":[130],"logo,":[131],"brosur,":[132],"kemasan":[133],"x-banner":[136],"optimalisasi":[138],"website":[139],"Dengan":[143],"implementasi":[144],"oleh":[148],"dosen":[149],"mahasiswa":[151],"KKN":[152,339],"PPMT":[153,340],"Universitas":[154],"Muhammadiyah":[155,343],"kontribusi":[157],"online":[159,348],"sebanyak":[162],"28":[163],"%.Kata":[164],"kunci:":[165],"Borobudur;":[166,356],"Branding;":[167,357],"Digital":[168,358],"Marketing;":[169,359],"Madu;":[170],"UMKM.AbstractMicro,":[171],"Small,":[172],"and":[173,197,206,224,261,285,291,315,336],"Medium":[174,364],"Enterprises":[175],"(MSMEs)":[176],"from":[177],"until":[179],"now":[180],"stands":[181],"firmly":[182],"in":[183,190,199,210,228,304],"In":[185],"the":[186,204,211,214,244,252,262,275,289,295,300,321,327,330,345],"development":[187],"of":[188,208,213,243,264,277,288,299,329,338,342,347],"MSMEs":[189,209,222],"it":[192],"is":[193,267],"necessary":[194],"to":[195,202,273,351],"innovate":[196],"strategy":[198,333],"marketing":[200],"products":[201,279],"achieve":[203],"success":[205],"stability":[207],"face":[212],"Industrial":[215],"Revolution":[216],"as":[221,255,309,317,319,352,354],"beekeeper":[223],"honey":[225,278],"producer":[226],"located":[227],"Tanjungsari":[229],"Tourism":[230],"Village,":[231],"District.":[233],"has":[237,248],"not":[238],"yet":[239],"fully":[240],"become":[241],"part":[242],"that":[247],"been":[249],"established":[250],"by":[251,280,334],"Central":[253],"Government":[254],"an":[256],"international":[257],"cultural":[258],"heritage":[259],"area":[260],"level":[263],"sales":[266,349],"still":[268],"average.":[269],"This":[270],"dedication":[271],"aims":[272],"increase":[274],"sale":[276],"consumers":[281],"making":[282],"orders":[284],"becoming":[286],"one":[287],"brands":[290],"tourist":[292],"destinations":[293],"around":[294],"area.":[297],"Some":[298],"potentials":[301],"are":[302],"maximized":[303],"strategies":[307],"such":[308],"redesigning":[310],"logos,":[311],"brochures,":[312],"packaging,":[314],"x-banners":[316],"well":[318],"optimizing":[320],"website.":[325],"With":[326],"implementation":[328],"lecturers":[335],"students":[337],"University":[341],"contribution":[346],"increased":[350],"much":[353],"28%.Keywords:":[355],"Honey;":[360],"Micro":[361],"Small":[362],"And":[363],"Enterprises.":[365]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":2}],"updated_date":"2026-10-17T09:40:24.721904","created_date":"2020-06-12T00:00:00"}
