{"id":"https://openalex.org/W3030466577","doi":null,"title":"The Challenges of a B2B Market Entry within the Automotive Industry","display_name":"The Challenges of a B2B Market Entry within the Automotive Industry","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W3030466577","mag":"3030466577"},"language":"en","primary_location":{"id":"pmh:oai:DiVA.org:kth-264118","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264118","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264118","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080862430","display_name":"Zacharias Rudberg","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zacharias Rudberg","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5045221915","display_name":"Oscar Sandelin","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Oscar Sandelin","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.6942999958992004,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.6942999958992004,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.1729000061750412,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.09839999675750732,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/automotive-industry","display_name":"automotive industry","score":0.8619999885559082},{"id":"https://openalex.org/keywords/market-entry-strategy","display_name":"market entry strategy","score":0.8169999718666077},{"id":"https://openalex.org/keywords/internal-communication","display_name":"internal communication","score":0.593999981880188},{"id":"https://openalex.org/keywords/customer-relationships","display_name":"customer relationships","score":0.9959999918937683},{"id":"https://openalex.org/keywords/technical-requirements","display_name":"technical requirements","score":0.9869999885559082},{"id":"https://openalex.org/keywords/strategic-initiatives","display_name":"strategic initiatives","score":0.9279999732971191},{"id":"https://openalex.org/keywords/management-support","display_name":"management support","score":1.0},{"id":"https://openalex.org/keywords/organizational-alignment","display_name":"organizational alignment","score":1.0},{"id":"https://openalex.org/keywords/industrial-enterprises","display_name":"industrial enterprises","score":0.6830000281333923},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.5429999828338623}],"concepts":[{"id":"https://openalex.org/C526921623","wikidata":"https://www.wikidata.org/wiki/Q190117","display_name":"Automotive industry","level":2,"score":0.7888302803039551},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6074674129486084},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.5883859395980835},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4364911615848541},{"id":"https://openalex.org/C2989374701","wikidata":"https://www.wikidata.org/wiki/Q190117","display_name":"Auto industry","level":3,"score":0.4326019585132599},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.41415682435035706},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.19457203149795532},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:DiVA.org:kth-264118","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264118","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},{"id":"mag:3030466577","doi":null,"is_oa":false,"landing_page_url":"http://www.diva-portal.org/smash/record.jsf?pid=diva2:1372151","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:DiVA.org:kth-264118","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264118","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W1492039495","https://openalex.org/W1527311855","https://openalex.org/W1608170983","https://openalex.org/W1967561419","https://openalex.org/W1990643583","https://openalex.org/W1998582116","https://openalex.org/W2010598419","https://openalex.org/W2038487407","https://openalex.org/W2039354463","https://openalex.org/W2045709929","https://openalex.org/W2060359676","https://openalex.org/W2061971985","https://openalex.org/W2067463899","https://openalex.org/W2070177836","https://openalex.org/W2081517163","https://openalex.org/W2087024874","https://openalex.org/W2117440976","https://openalex.org/W2129426848","https://openalex.org/W2144100620","https://openalex.org/W2402811117","https://openalex.org/W2760632974","https://openalex.org/W2792923267","https://openalex.org/W2892282739"],"related_works":["https://openalex.org/W7157911544","https://openalex.org/W7057809221","https://openalex.org/W1490069660","https://openalex.org/W2044794040","https://openalex.org/W2183944804","https://openalex.org/W7205010225","https://openalex.org/W3089974641","https://openalex.org/W4416222722","https://openalex.org/W7043249448","https://openalex.org/W7218306813"],"abstract_inverted_index":{"This":[0],"thesis":[1,70,191,207],"investigates":[2],"the":[3,17,43,53,67,75,90,101,107,146,157,193,202,206,210,222,225,243,247,252],"factors":[4,76],"to":[5,11,77,84,145,175,180,238],"consider":[6],"when":[7,80],"implementing":[8],"a":[9,30,35,82,116,168,198,213,240],"business":[10,12,83,85,179,181,244],"market":[13,86,92,118,182,199,214],"entry":[14,87,183,200,215],"strategy":[15,88,216,226,249],"within":[16,42,66,154,201,251],"automotive":[18,91,203],"industry.":[19,46,68,204],"The":[20,47,69,160,185],"aforementioned":[21],"is":[22,50,119,192,229,255],"conducted":[23],"through":[24],"an":[25,72,177],"exploratory":[26],"case":[27,48,108,253],"study":[28,49],"at":[29],"global":[31],"industrial":[32,172,178],"firm":[33],"providing":[34],"comprehensive":[36],"range":[37],"of":[38,55,74,156,189,195,212,224],"products":[39],"and":[40,61,97,139,234,246],"services":[41],"motor":[44],"vehicle":[45],"made":[51],"on":[52,89,94],"foundation":[54],"existing":[56,95],"theory,":[57],"previous":[58],"empirical":[59,98,235],"research":[60],"interviews":[62],"with":[63,114],"relevant":[64],"companies":[65],"provides":[71],"overview":[73],"be":[78,165],"considered":[79],"executing":[81],"based":[93],"literature":[96,233],"research.":[99],"Furthermore,":[100,205],"six":[102,147,161],"main":[103,186],"challenge":[104,158,162],"areas":[105],"that":[106,209],"company":[109,254],"faces":[110],"in":[111],"its":[112],"work":[113],"entering":[115],"new":[117],"displayed.":[120],"These":[121],"challenges":[122,196,220],"are;":[123],"(1)":[124],"internal":[125],"communication,":[126],"(2)":[127],"customer":[128],"relations,":[129],"(3)":[130],"technical":[131],"requirements,":[132],"(4)":[133],"strategic":[134,150],"initiatives,":[135],"(5)":[136],"management":[137],"support":[138],"(6)":[140],"organizational":[141],"alignment.":[142],"In":[143],"addition":[144],"challenges,":[148],"potential":[149],"initiatives":[151],"are":[152],"discussed":[153],"each":[155],"areas.":[159],"framework":[163,169],"can":[164,217],"used":[166],"as":[167],"for":[170],"other":[171],"firms":[173],"striving":[174],"implement":[176],"strategy.":[184],"theoretical":[187],"contribution":[188],"this":[190],"identification":[194],"during":[197],"concludes":[208],"implementation":[211],"provide":[218],"greater":[219],"than":[221],"development":[223],"itself,":[227],"which":[228],"supported":[230],"by":[231],"both":[232],"findings.":[236],"Related":[237],"this,":[239],"misalignment":[241],"between":[242],"type":[245,250],"marketing":[248],"identified.":[256]},"counts_by_year":[],"updated_date":"2026-09-04T10:56:28.161419","created_date":"2020-06-05T00:00:00"}
