{"id":"https://openalex.org/W3023634969","doi":"https://doi.org/10.14710/jtsiskom.8.2.2020.133-139","title":"Segmentation of university customers loyalty based on RFM analysis using fuzzy c-means clustering","display_name":"Segmentation of university customers loyalty based on RFM analysis using fuzzy c-means clustering","publication_year":2020,"publication_date":"2020-03-11","ids":{"openalex":"https://openalex.org/W3023634969","doi":"https://doi.org/10.14710/jtsiskom.8.2.2020.133-139","mag":"3023634969"},"language":"en","primary_location":{"id":"doi:10.14710/jtsiskom.8.2.2020.133-139","doi":"https://doi.org/10.14710/jtsiskom.8.2.2020.133-139","is_oa":true,"landing_page_url":"https://doi.org/10.14710/jtsiskom.8.2.2020.133-139","pdf_url":"https://jtsiskom.undip.ac.id/article/download/13352/12573","source":{"id":"https://openalex.org/S2884812390","display_name":"Jurnal Teknologi dan Sistem Komputer","issn_l":"2338-0403","issn":["2338-0403","2620-4002"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315173","host_organization_name":"Diponegoro University","host_organization_lineage":["https://openalex.org/P4310315173"],"host_organization_lineage_names":["Diponegoro University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Teknologi dan Sistem Komputer","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jtsiskom.undip.ac.id/article/download/13352/12573","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046050674","display_name":"Syahroni Hidayat","orcid":"https://orcid.org/0000-0002-5034-0535","observed_orcids":["https://orcid.org/0000-0002-5034-0535"]},"institutions":[{"id":"https://openalex.org/I4405266341","display_name":"Universitas Bumigora","ror":"https://ror.org/027r5pw20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405266341"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Syahroni Hidayat","raw_affiliation_strings":["Department of Computer Science, Universitas Bumigora"],"raw_orcid":"https://orcid.org/0000-0002-5034-0535","affiliations":[{"raw_affiliation_string":"Department of Computer Science, Universitas Bumigora","institution_ids":["https://openalex.org/I4405266341"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085287562","display_name":"Ria Rismayati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405266341","display_name":"Universitas Bumigora","ror":"https://ror.org/027r5pw20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405266341"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ria Rismayati","raw_affiliation_strings":["Department of Computer Science, Universitas Bumigora"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, Universitas Bumigora","institution_ids":["https://openalex.org/I4405266341"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000710452","display_name":"Muhammad Tajuddin","orcid":"https://orcid.org/0000-0001-5883-8779","observed_orcids":["https://orcid.org/0000-0001-5883-8779"]},"institutions":[{"id":"https://openalex.org/I4405266341","display_name":"Universitas Bumigora","ror":"https://ror.org/027r5pw20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405266341"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Muhammad Tajuddin","raw_affiliation_strings":["Department of Computer Science, Universitas Bumigora"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, Universitas Bumigora","institution_ids":["https://openalex.org/I4405266341"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009259296","display_name":"Ni Luh Putu Merawati","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405266341","display_name":"Universitas Bumigora","ror":"https://ror.org/027r5pw20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405266341"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ni Luh Putu Merawati","raw_affiliation_strings":["Department of Computer Science, Universitas Bumigora"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, Universitas Bumigora","institution_ids":["https://openalex.org/I4405266341"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4405266341"],"apc_list":null,"apc_paid":null,"fwci":2.3191,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.8987872,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"8","issue":"2","first_page":"133","last_page":"139"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.004100000020116568,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.8679999709129333},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.8199999928474426},{"id":"https://openalex.org/keywords/university-collaboration","display_name":"university partnerships","score":0.5070000290870667},{"id":"https://openalex.org/keywords/high-school-partnerships","display_name":"high school partnerships","score":0.7450000047683716},{"id":"https://openalex.org/keywords/new-student-enrollment","display_name":"new student enrollment","score":0.8040000200271606},{"id":"https://openalex.org/keywords/rfm-analysis","display_name":"RFM analysis","score":0.9819999933242798},{"id":"https://openalex.org/keywords/fuzzy-c-means-clustering","display_name":"fuzzy c-means clustering","score":0.9980000257492065},{"id":"https://openalex.org/keywords/university-marketing-strategy","display_name":"university marketing strategy","score":0.32499998807907104}],"concepts":[{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.8075024485588074},{"id":"https://openalex.org/C71750763","wikidata":"https://www.wikidata.org/wiki/Q646164","display_name":"General partnership","level":2,"score":0.7625774145126343},{"id":"https://openalex.org/C45393284","wikidata":"https://www.wikidata.org/wiki/Q191012","display_name":"Conventional PCI","level":3,"score":0.6475242376327515},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.5795256495475769},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.5291398167610168},{"id":"https://openalex.org/C2780510313","wikidata":"https://www.wikidata.org/wiki/Q178706","display_name":"Institution","level":2,"score":0.4805779457092285},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.47075536847114563},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.45810365676879883},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38811829686164856},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3054637908935547},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.287553071975708},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.20975759625434875},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.20773598551750183},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.197251558303833},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.08912879228591919},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.0},{"id":"https://openalex.org/C500558357","wikidata":"https://www.wikidata.org/wiki/Q12152","display_name":"Myocardial infarction","level":2,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.14710/jtsiskom.8.2.2020.133-139","doi":"https://doi.org/10.14710/jtsiskom.8.2.2020.133-139","is_oa":true,"landing_page_url":"https://doi.org/10.14710/jtsiskom.8.2.2020.133-139","pdf_url":"https://jtsiskom.undip.ac.id/article/download/13352/12573","source":{"id":"https://openalex.org/S2884812390","display_name":"Jurnal Teknologi dan Sistem Komputer","issn_l":"2338-0403","issn":["2338-0403","2620-4002"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315173","host_organization_name":"Diponegoro University","host_organization_lineage":["https://openalex.org/P4310315173"],"host_organization_lineage_names":["Diponegoro University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Teknologi dan Sistem Komputer","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:29bfa00bfef7456388f55484cedb4cb8","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/29bfa00bfef7456388f55484cedb4cb8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Teknologi dan Sistem Komputer, Vol 8, Iss 2, Pp 133-139 (2020)","raw_type":"article"},{"id":"pmh:oai:ojs.jtsiskom.undip.ac.id:article/13352","doi":null,"is_oa":true,"landing_page_url":"https://jtsiskom.undip.ac.id/index.php/jtsiskom/article/view/13352","pdf_url":null,"source":{"id":"https://openalex.org/S4306400703","display_name":"Jurnal Teknologi dan Sistem Komputer (Universitas Diponegoro)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I11855966","host_organization_name":"Diponegoro University","host_organization_lineage":["https://openalex.org/I11855966"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Teknologi dan Sistem Komputer; Volume 8, Issue 2, Year 2020 (April 2020); 133-139","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.14710/jtsiskom.8.2.2020.133-139","doi":"https://doi.org/10.14710/jtsiskom.8.2.2020.133-139","is_oa":true,"landing_page_url":"https://doi.org/10.14710/jtsiskom.8.2.2020.133-139","pdf_url":"https://jtsiskom.undip.ac.id/article/download/13352/12573","source":{"id":"https://openalex.org/S2884812390","display_name":"Jurnal Teknologi dan Sistem Komputer","issn_l":"2338-0403","issn":["2338-0403","2620-4002"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315173","host_organization_name":"Diponegoro University","host_organization_lineage":["https://openalex.org/P4310315173"],"host_organization_lineage_names":["Diponegoro University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Teknologi dan Sistem Komputer","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals","score":0.5899999737739563}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3023634969.pdf","grobid_xml":"https://content.openalex.org/works/W3023634969.grobid-xml"},"referenced_works_count":21,"referenced_works":["https://openalex.org/W1581625938","https://openalex.org/W1968919970","https://openalex.org/W1999992001","https://openalex.org/W2007604095","https://openalex.org/W2008299439","https://openalex.org/W2054282918","https://openalex.org/W2072094247","https://openalex.org/W2087924048","https://openalex.org/W2099267815","https://openalex.org/W2106581202","https://openalex.org/W2113076747","https://openalex.org/W2114983901","https://openalex.org/W2156187568","https://openalex.org/W2161279848","https://openalex.org/W2169641584","https://openalex.org/W2208741496","https://openalex.org/W2296306426","https://openalex.org/W2325038261","https://openalex.org/W2487887445","https://openalex.org/W2514619443","https://openalex.org/W2767016187"],"related_works":["https://openalex.org/W7169590959","https://openalex.org/W2763886236","https://openalex.org/W4285664000","https://openalex.org/W4389258381","https://openalex.org/W3045784148","https://openalex.org/W3082801451","https://openalex.org/W6903733506","https://openalex.org/W7117361511","https://openalex.org/W4285823281","https://openalex.org/W3083806350"],"abstract_inverted_index":{"One":[0],"of":[1,5,46,62,120,128],"the":[2,6,33,37,44,60,63,69,72,79,85,92,118],"strategic":[3],"plans":[4],"developing":[7],"universities":[8],"in":[9],"obtaining":[10],"new":[11,39],"students":[12],"is":[13,76],"forming":[14],"a":[15],"partnership":[16,70],"with":[17,71,84,113],"surrounding":[18],"high":[19,99],"schools.":[20],"However,":[21],"partnerships":[22],"made":[23],"does":[24],"not":[25],"always":[26],"behave":[27],"as":[28,98,133],"expected.":[29],"This":[30],"paper":[31],"presented":[32],"segmentation":[34],"technique":[35],"to":[36,58],"previous":[38],"student":[40],"admission":[41],"dataset":[42,75],"using":[43,78],"integration":[45],"recency,":[47],"frequency,":[48],"and":[49,53,107,123],"monetary":[50],"(RFM)":[51],"analysis":[52,119],"fuzzy":[54],"c-means":[55],"(FCM)":[56],"algorithm":[57],"evaluate":[59],"loyalty":[61],"entire":[64],"school":[65,130],"that":[66,91],"has":[67],"bound":[68],"institution.":[73],"The":[74,88],"converted":[77],"RFM":[80],"approach":[81],"before":[82],"processed":[83],"FCM":[86],"algorithm.":[87],"result":[89],"reveals":[90],"schools":[93],"can":[94],"be":[95],"segmented,":[96],"respectively,":[97],"potential":[100,102,105,110],"(SP),":[101],"(P),":[103],"low":[104,109],"(CP),":[106],"very":[108],"(KP)":[111],"categories":[112],"PCI":[114],"value":[115],"0.86.":[116],"From":[117],"SP,":[121],"P,":[122],"CP,":[124],"only":[125],"71":[126],"%":[127],"52":[129],"partners":[131],"categorized":[132],"loyal":[134],"partners.":[135]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":3}],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2020-05-13T00:00:00"}
