{"id":"https://openalex.org/W3022301515","doi":"https://doi.org/10.35308/jpp.v6i1.1657","title":"Sandiaga Uno : Personal Branding di Twitter","display_name":"Sandiaga Uno : Personal Branding di Twitter","publication_year":2020,"publication_date":"2020-04-30","ids":{"openalex":"https://openalex.org/W3022301515","doi":"https://doi.org/10.35308/jpp.v6i1.1657","mag":"3022301515"},"language":"en","primary_location":{"id":"doi:10.35308/jpp.v6i1.1657","doi":"https://doi.org/10.35308/jpp.v6i1.1657","is_oa":true,"landing_page_url":"https://doi.org/10.35308/jpp.v6i1.1657","pdf_url":"http://jurnal.utu.ac.id/jppolicy/article/download/1657/pdf","source":{"id":"https://openalex.org/S4210218808","display_name":"Jurnal Public Policy","issn_l":"2477-5738","issn":["2477-5738","2502-0528"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/I4210109760","host_organization_name":"Universitas Teuku Umar","host_organization_lineage":["https://openalex.org/I4210109760"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Public Policy","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://jurnal.utu.ac.id/jppolicy/article/download/1657/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101868004","display_name":"Deni Setiawan","orcid":"https://orcid.org/0000-0002-9307-2024","observed_orcids":["https://orcid.org/0000-0002-9307-2024"]},"institutions":[{"id":"https://openalex.org/I226567900","display_name":"Muhammadiyah University of Yogyakarta","ror":"https://ror.org/03anrkt33","country_code":"ID","type":"education","lineage":["https://openalex.org/I226567900"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Deni Setiawan","raw_affiliation_strings":["Universitas Muhammad Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammad Yogyakarta","institution_ids":["https://openalex.org/I226567900"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052317529","display_name":"Achmad Nurmandi","orcid":"https://orcid.org/0000-0002-6730-0273","observed_orcids":["https://orcid.org/0000-0002-6730-0273"]},"institutions":[{"id":"https://openalex.org/I226567900","display_name":"Muhammadiyah University of Yogyakarta","ror":"https://ror.org/03anrkt33","country_code":"ID","type":"education","lineage":["https://openalex.org/I226567900"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Achmad Nurmandi","raw_affiliation_strings":["Universitas Muhammadiyah Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Muhammadiyah Yogyakarta","institution_ids":["https://openalex.org/I226567900"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I226567900"],"apc_list":{"value":500000,"currency":"IDR","value_usd":32},"apc_paid":{"value":500000,"currency":"IDR","value_usd":32},"fwci":2.6316,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.91482576,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"6","issue":"1","first_page":"19","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13476","display_name":"Indonesian Election Politics and Participation","score":0.02500000037252903,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personal-branding","display_name":"personal branding","score":0.8510000109672546},{"id":"https://openalex.org/keywords/sandiaga-uno","display_name":"Sandiaga Uno","score":0.9470000267028809},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.9800000190734863},{"id":"https://openalex.org/keywords/political-communication","display_name":"political communication","score":0.6779999732971191},{"id":"https://openalex.org/keywords/2019-indonesian-presidential-election","display_name":"2019 Indonesian presidential election","score":0.8539999723434448},{"id":"https://openalex.org/keywords/political-campaigns","display_name":"political campaigns","score":0.6460000276565552},{"id":"https://openalex.org/keywords/political-actors","display_name":"political actors","score":0.6439999938011169},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.7429999709129333}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7070733308792114},{"id":"https://openalex.org/C197487636","wikidata":"https://www.wikidata.org/wiki/Q49892","display_name":"Presidential system","level":3,"score":0.5401429533958435},{"id":"https://openalex.org/C2776129789","wikidata":"https://www.wikidata.org/wiki/Q858439","display_name":"Presidential election","level":3,"score":0.5328776240348816},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5281118154525757},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.4262411296367645},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.41940760612487793},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.41127943992614746},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3938334584236145},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.38063865900039673},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.3401736617088318},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24683836102485657},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.10828900337219238},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35308/jpp.v6i1.1657","doi":"https://doi.org/10.35308/jpp.v6i1.1657","is_oa":true,"landing_page_url":"https://doi.org/10.35308/jpp.v6i1.1657","pdf_url":"http://jurnal.utu.ac.id/jppolicy/article/download/1657/pdf","source":{"id":"https://openalex.org/S4210218808","display_name":"Jurnal Public Policy","issn_l":"2477-5738","issn":["2477-5738","2502-0528"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/I4210109760","host_organization_name":"Universitas Teuku Umar","host_organization_lineage":["https://openalex.org/I4210109760"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Public Policy","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:12d367ef7b2d4a92b7fec699004a2e77","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/12d367ef7b2d4a92b7fec699004a2e77","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Public Policy, Vol 6, Iss 1, Pp 19-24 (2020)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.35308/jpp.v6i1.1657","doi":"https://doi.org/10.35308/jpp.v6i1.1657","is_oa":true,"landing_page_url":"https://doi.org/10.35308/jpp.v6i1.1657","pdf_url":"http://jurnal.utu.ac.id/jppolicy/article/download/1657/pdf","source":{"id":"https://openalex.org/S4210218808","display_name":"Jurnal Public Policy","issn_l":"2477-5738","issn":["2477-5738","2502-0528"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/I4210109760","host_organization_name":"Universitas Teuku Umar","host_organization_lineage":["https://openalex.org/I4210109760"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Public Policy","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3022301515.pdf","grobid_xml":"https://content.openalex.org/works/W3022301515.grobid-xml"},"referenced_works_count":11,"referenced_works":["https://openalex.org/W643833347","https://openalex.org/W1989343098","https://openalex.org/W2522532078","https://openalex.org/W2547315591","https://openalex.org/W2587299349","https://openalex.org/W2611885487","https://openalex.org/W2916136405","https://openalex.org/W2995031537","https://openalex.org/W3101702870","https://openalex.org/W4297779438","https://openalex.org/W6631266436"],"related_works":["https://openalex.org/W3131093873","https://openalex.org/W3162914556","https://openalex.org/W4383617166","https://openalex.org/W4385217659","https://openalex.org/W4385794000","https://openalex.org/W4390915841","https://openalex.org/W4405976870","https://openalex.org/W6944982106","https://openalex.org/W3173386357","https://openalex.org/W7066363667"],"abstract_inverted_index":{"The":[0],"development":[1],"of":[2,15,18,27,124],"communication":[3],"technology":[4],"has":[5],"given":[6],"birth":[7],"to":[8,22,45,67,97,110,135],"new":[9],"media":[10,20,35],"and":[11,54,127],"social":[12,19,34],"media.":[13],"One":[14],"the":[16,24,39,52,114,122,136],"potentials":[17],"is":[21,37,95],"form":[23],"personal":[25,108],"branding":[26,112],"political":[28],"actors.":[29],"Personal":[30,72,90],"Branding":[31,73],"through":[32],"Twitter":[33,49,77,109],"accounts":[36],"becoming":[38],"current":[40],"trend.":[41],"This":[42,61,100],"study":[43,62,87,101],"aims":[44],"analyze":[46,68,98],"Sandiaga":[47,75,104],"Uno's":[48,76],"account":[50],"during":[51,113],"presidential":[53],"vice-presidential":[55],"election":[56],"campaign":[57,115],"process":[58],"in":[59],"2019.":[60],"uses":[63],"a":[64,85],"qualitative":[65],"approach":[66],"secondary":[69],"data":[70,83],"on":[71],"from":[74,84,121],"account.":[78],"As":[79],"well":[80],"as":[81,132],"additional":[82],"literature":[86],"that":[88,103,129],"discusses":[89],"Branding.":[91],"Nvivo":[92],"12":[93],"Plus":[94],"used":[96,106],"data.":[99],"found":[102],"Uno":[105],"his":[107],"do":[111],"process,":[116],"this":[117],"can":[118],"be":[119],"seen":[120],"content":[123],"photos,":[125],"videos,":[126],"tweets":[128],"portrayed":[130],"themselves":[131],"someone":[133],"close":[134],"community.":[137]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-05-13T00:00:00"}