{"id":"https://openalex.org/W3020320786","doi":null,"title":"ANALISIS PENERIMAAN PENGGUNA DALAM MEMANFAATKAN MEDIA SOSIAL TERHADAP USAHA KECIL MENENGAH MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM)","display_name":"ANALISIS PENERIMAAN PENGGUNA DALAM MEMANFAATKAN MEDIA SOSIAL TERHADAP USAHA KECIL MENENGAH MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM)","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W3020320786","mag":"3020320786"},"language":"id","primary_location":{"id":"mag:3020320786","doi":null,"is_oa":false,"landing_page_url":"https://conference.binadarma.ac.id/index.php/BDCCS/article/download/473/412","pdf_url":null,"source":{"id":"https://openalex.org/S4306504335","display_name":"Bina Darma Conference on Computer Science (BDCCS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Bina Darma Conference on Computer Science (BDCCS)","raw_type":null},"volume":null,"type":"conference-paper","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067850961","display_name":"Agustin Tri Handayani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210113646","display_name":"Universitas Bina Darma","ror":"https://ror.org/02579k123","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210113646"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Agustin Tri Handayani","raw_affiliation_strings":["Universitas Bina Darma"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Bina Darma","institution_ids":["https://openalex.org/I4210113646"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046326354","display_name":"Leon Andretti Abdillah","orcid":"https://orcid.org/0000-0001-9733-1110","observed_orcids":["https://orcid.org/0000-0001-9733-1110"]},"institutions":[{"id":"https://openalex.org/I4210113646","display_name":"Universitas Bina Darma","ror":"https://ror.org/02579k123","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210113646"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Leon Andretti Abdillah","raw_affiliation_strings":["Universitas Bina Darma"],"raw_orcid":"https://orcid.org/0000-0001-9733-1110","affiliations":[{"raw_affiliation_string":"Universitas Bina Darma","institution_ids":["https://openalex.org/I4210113646"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210113646"],"apc_list":null,"apc_paid":null,"fwci":3.9738,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.94240838,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"1","issue":"6","first_page":"2214","last_page":"2221"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9585000276565552,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9585000276565552,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.03779999911785126,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.002199999988079071,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-acceptance","display_name":"social media acceptance","score":0.7269999980926514},{"id":"https://openalex.org/keywords/technology-acceptance-model","display_name":"technology acceptance model","score":0.7940000295639038},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.8370000123977661},{"id":"https://openalex.org/keywords/culinary-business","display_name":"culinary business","score":0.6010000109672546},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.75},{"id":"https://openalex.org/keywords/perceived-ease-of-use","display_name":"perceived ease of use","score":0.9769999980926514},{"id":"https://openalex.org/keywords/user-attitudes","display_name":"user attitudes","score":0.746999979019165},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.7200000286102295},{"id":"https://openalex.org/keywords/palembang","display_name":"Palembang","score":0.5929999947547913}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5608486533164978},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4246298372745514},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1852407157421112}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3020320786","doi":null,"is_oa":false,"landing_page_url":"https://conference.binadarma.ac.id/index.php/BDCCS/article/download/473/412","pdf_url":null,"source":{"id":"https://openalex.org/S4306504335","display_name":"Bina Darma Conference on Computer Science (BDCCS)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Bina Darma Conference on Computer Science (BDCCS)","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4411770023","https://openalex.org/W4255537587","https://openalex.org/W3175249666","https://openalex.org/W4410327725","https://openalex.org/W2603754757","https://openalex.org/W2888929449","https://openalex.org/W4293151302","https://openalex.org/W2726441550","https://openalex.org/W3216942139","https://openalex.org/W1487079310"],"abstract_inverted_index":{"Media":[0],"internet":[1],"atau":[2],"media":[3,15,51,64,74,90,151],"sosial":[4,16,91],"menjadi":[5],"salah":[6],"satu":[7],"strategi":[8],"pemasaran":[9],"yang":[10,87],"sedang":[11],"berkembang":[12],"pesat,":[13],"dengan\u00a0adanya":[14],"kegiatan":[17],"promosi":[18],"usaha":[19],"akan":[20],"lebih":[21],"cepat":[22],"dan":[23,28,42,46,54,58,67,116,130,175],"mudah":[24],"diakses":[25],"kapan":[26],"saja":[27,30],"dimana":[29],"hanya\u00a0dengan":[31],"menggunakan":[32,73,89],"mobile":[33],"phone.":[34],"Tujuan":[35],"dari":[36,100,109],"penelitian":[37,78],"ini":[38],"adalah":[39],"untuk":[40,131],"Mengetahui":[41,53,66],"Menjelaskan\u00a0pengaruh":[43,55],"presepsi":[44,56,59,146],"manfaat":[45,60,70,147,170,177],"sikap":[47,62,153,167,173],"penggunaan":[48],"terhadap":[49,61,71,158,166,172,180],"penerimaan":[50,150,159],"sosial,":[52,65,152],"kemudahan":[57,72,162,181],"penggunaann":[63,154],"Menjelaskan":[68],"pengaruh":[69],"sosial.":[75],"Populasi":[76],"dalam":[77],"ini\u00a0adalah":[79],"seluruh":[80,102],"para":[81],"pelaku":[82,98],"UMKM":[83,99,103],"kuliner":[84],"dikota":[85],"palembang":[86],"telah":[88],"sebagai":[92],"media\u00a0promosi":[93],"dengan":[94,185],"sampel":[95],"sebanyak":[96,104],"105":[97],"jumlah":[101],"11.250":[105],"unit.":[106],"Hasil\u00a0yang":[107],"diperoleh":[108],"uji":[110],"validitas":[111],"pada":[112,118,134],"nilai":[113,119,126,132,135],"pearson":[114],"correlation":[115],"dilihat":[117],"corrected":[120],"item":[121],"\u2013":[122],"total\u00a0corelatiion":[123],"menunjukan":[124],"bahwa":[125],"rata-rata":[127],"diatas":[128,138],"0,05":[129],"reabilitas":[133],"cronbach":[136],"alpha\u00a0menunjukan":[137],"0,60":[139],"Dari":[140],"analisis":[141],"jalur":[142],"(path)":[143],"dapat":[144],"disimpulkan:":[145],"berpengaruh":[148,156,164,178],"signifikan\u00a0terhadap":[149],"tidak":[155,163],"signifikan":[157,165,179],"media\u00a0sosial,":[160],"varibel":[161],"penggunaan,":[168,174],"variabel":[169,176],"berpengaruh\u00a0signifikan":[171],"pada\u00a0nilai":[182],"thitung":[183],"12,359":[184],"sig":[186],"t":[187],"sebesar":[188],"0,000.":[189]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2020-05-01T00:00:00"}