{"id":"https://openalex.org/W3020184877","doi":"https://doi.org/10.1080/00913367.2020.1742819","title":"Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences","display_name":"Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences","publication_year":2020,"publication_date":"2020-03-14","ids":{"openalex":"https://openalex.org/W3020184877","doi":"https://doi.org/10.1080/00913367.2020.1742819","mag":"3020184877"},"language":"en","primary_location":{"id":"doi:10.1080/00913367.2020.1742819","doi":"https://doi.org/10.1080/00913367.2020.1742819","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.2020.1742819","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008961766","display_name":"Nazuk Sharma","orcid":"https://orcid.org/0000-0003-4010-6873","observed_orcids":["https://orcid.org/0000-0003-4010-6873"]},"institutions":[{"id":"https://openalex.org/I126350171","display_name":"Fairfield University","ror":"https://ror.org/04z49n283","country_code":"US","type":"education","lineage":["https://openalex.org/I126350171"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Nazuk Sharma","raw_affiliation_strings":["Fairfield University, Fairfield, Connecticut, USA"],"raw_orcid":"https://orcid.org/0000-0003-4010-6873","affiliations":[{"raw_affiliation_string":"Fairfield University, Fairfield, Connecticut, USA","institution_ids":["https://openalex.org/I126350171"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077782443","display_name":"Marisabel Romero","orcid":"https://orcid.org/0000-0002-6992-7184","observed_orcids":["https://orcid.org/0000-0002-6992-7184"]},"institutions":[{"id":"https://openalex.org/I92446798","display_name":"Colorado State University","ror":"https://ror.org/03k1gpj17","country_code":"US","type":"education","lineage":["https://openalex.org/I92446798"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Marisabel Romero","raw_affiliation_strings":["Colorado State University, Fort Collins, Colorado, USA"],"raw_orcid":"https://orcid.org/0000-0002-6992-7184","affiliations":[{"raw_affiliation_string":"Colorado State University, Fort Collins, Colorado, USA","institution_ids":["https://openalex.org/I92446798"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5008961766"],"corresponding_institution_ids":["https://openalex.org/I126350171"],"apc_list":null,"apc_paid":null,"fwci":2.8344,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.9123213,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"49","issue":"2","first_page":"165","last_page":"184"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.263700008392334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.263700008392334,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.2134000062942505,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.17589999735355377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/darkness","display_name":"darkness","score":0.6610000133514404},{"id":"https://openalex.org/keywords/product-preference","display_name":"product preference","score":0.7950000166893005},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.5},{"id":"https://openalex.org/keywords/visual-cues","display_name":"visual cues","score":0.5979999899864197},{"id":"https://openalex.org/keywords/verbal-cues","display_name":"verbal cues","score":0.656000018119812},{"id":"https://openalex.org/keywords/consumer-evaluation","display_name":"consumer evaluation","score":0.49300000071525574}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.793557345867157},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.7303717136383057},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.7079383730888367},{"id":"https://openalex.org/C117797892","wikidata":"https://www.wikidata.org/wiki/Q286363","display_name":"Shadow (psychology)","level":2,"score":0.685646116733551},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6603384017944336},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49937868118286133},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.46933096647262573},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43097859621047974},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3202335238456726},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.253462553024292},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.15916085243225098},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.15561255812644958},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/00913367.2020.1742819","doi":"https://doi.org/10.1080/00913367.2020.1742819","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.2020.1742819","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","score":0.4699999988079071,"display_name":"Decent work and economic growth"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W80105687","https://openalex.org/W629707513","https://openalex.org/W1505199139","https://openalex.org/W1981006082","https://openalex.org/W1988648456","https://openalex.org/W1991065495","https://openalex.org/W1993634828","https://openalex.org/W2004746405","https://openalex.org/W2010927954","https://openalex.org/W2016784299","https://openalex.org/W2028022416","https://openalex.org/W2039454777","https://openalex.org/W2052045838","https://openalex.org/W2053019816","https://openalex.org/W2060234631","https://openalex.org/W2061074892","https://openalex.org/W2067329997","https://openalex.org/W2079527744","https://openalex.org/W2082557450","https://openalex.org/W2087484885","https://openalex.org/W2107345922","https://openalex.org/W2114385529","https://openalex.org/W2126302787","https://openalex.org/W2134607106","https://openalex.org/W2135263646","https://openalex.org/W2145745172","https://openalex.org/W2159039267","https://openalex.org/W2159487479","https://openalex.org/W2164757021","https://openalex.org/W2166263224","https://openalex.org/W2176083896","https://openalex.org/W2209531107","https://openalex.org/W2266639535","https://openalex.org/W2320357682","https://openalex.org/W2470622704","https://openalex.org/W2528374473","https://openalex.org/W2575253007","https://openalex.org/W2582349261","https://openalex.org/W2792720829","https://openalex.org/W2975642061","https://openalex.org/W3122753270","https://openalex.org/W3126112532"],"related_works":["https://openalex.org/W4362570382","https://openalex.org/W2528374473","https://openalex.org/W2903380868","https://openalex.org/W2761645218","https://openalex.org/W4224214262","https://openalex.org/W2340027614","https://openalex.org/W7215978259","https://openalex.org/W2079527744","https://openalex.org/W3115579238","https://openalex.org/W7015276582"],"abstract_inverted_index":{"A":[0],"significant":[1],"number":[2],"of":[3,94,120,130],"ads":[4],"showcase":[5],"products":[6],"with":[7,50,72],"their":[8],"shadows":[9,16,153],"cast":[10],"in":[11,98,155],"the":[12,32,69,95,106,117,140],"background.":[13],"Given":[14],"that":[15,21,38,109],"are":[17,133],"characteristically":[18],"dark":[19],"and":[20,30,36],"previous":[22],"research":[23,142],"documents":[24,37],"a":[25,41,59,65,113],"positive":[26,118],"link":[27],"between":[28],"darkness":[29],"heaviness,":[31],"current":[33,141],"work":[34],"proposes":[35],"consumers":[39,63],"evaluate":[40],"product":[42,61,70,80,89,96,103,115,124,131,152,163],"to":[43,78,148],"be":[44],"heavier":[45],"when":[46,56,84,110,127],"it":[47],"is":[48,58,86,112],"advertised":[49,71],"(versus":[51,73,92],"without)":[52,74],"its":[53,75],"shadow.":[54],"Particularly,":[55],"heaviness":[57,81,85,111,132],"desired":[60],"attribute,":[62,90,116],"exhibit":[64],"greater":[66],"preference":[67,125],"for":[68,146,157],"shadow":[76,97,121],"due":[77],"enhanced":[79],"perceptions.":[82],"However,":[83],"an":[87,99,158],"undesirable":[88],"presence":[91],"absence)":[93],"ad":[100],"lowers":[101],"consumers\u2019":[102],"preference.":[104],"Also,":[105],"authors":[107],"show":[108],"desirable":[114],"effect":[119],"on":[122,161],"consumer":[123,162],"attenuates":[126],"explicit":[128],"associations":[129],"provided":[134],"using":[135],"verbal":[136],"cues.":[137],"Findings":[138],"from":[139],"provide":[143],"actionable":[144],"guidelines":[145],"managers":[147],"help":[149],"them":[150],"use":[151],"effectively":[154],"advertising":[156],"intended":[159],"impact":[160],"preferences.":[164]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":5},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2020-05-01T00:00:00"}