{"id":"https://openalex.org/W3020130726","doi":null,"title":"What are you offering me? : Measuring click-through intentions when offering incentives","display_name":"What are you offering me? : Measuring click-through intentions when offering incentives","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3020130726","mag":"3020130726"},"language":"en","primary_location":{"id":"mag:3020130726","doi":null,"is_oa":false,"landing_page_url":"http://purl.utwente.nl/essays/80474","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5042609031","display_name":"S.G. Donis Arriaza","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"S.G. Donis Arriaza","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5042609031"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9082000255584717,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9082000255584717,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.04019999876618385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.016899999231100082,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalized-advertising","display_name":"personalized advertising","score":0.9070000052452087},{"id":"https://openalex.org/keywords/incentives","display_name":"incentives","score":0.6010000109672546},{"id":"https://openalex.org/keywords/reward","display_name":"reward","score":0.7739999890327454},{"id":"https://openalex.org/keywords/psychological-reactance","display_name":"reactance","score":0.7350000143051147},{"id":"https://openalex.org/keywords/privacy-concerns","display_name":"privacy concerns","score":0.6809999942779541},{"id":"https://openalex.org/keywords/website-trust","display_name":"website trust","score":0.7850000262260437},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.6079999804496765}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8736470937728882},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7199386954307556},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.6740158796310425},{"id":"https://openalex.org/C176661527","wikidata":"https://www.wikidata.org/wiki/Q746935","display_name":"Reactance","level":3,"score":0.6382354497909546},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.5862739682197571},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5751753449440002},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.5472658276557922},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5093086957931519},{"id":"https://openalex.org/C113364986","wikidata":"https://www.wikidata.org/wiki/Q3310681","display_name":"Personalized marketing","level":5,"score":0.49201294779777527},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.484538733959198},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4555654525756836},{"id":"https://openalex.org/C3019036681","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"Internet users","level":3,"score":0.44741666316986084},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.36016857624053955},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.35484451055526733},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3086159825325012},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.301357626914978},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.11051654815673828},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.09630921483039856},{"id":"https://openalex.org/C44628447","wikidata":"https://www.wikidata.org/wiki/Q1017542","display_name":"Business-to-government","level":4,"score":0.0},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C165801399","wikidata":"https://www.wikidata.org/wiki/Q25428","display_name":"Voltage","level":2,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3020130726","doi":null,"is_oa":false,"landing_page_url":"http://purl.utwente.nl/essays/80474","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2976443492","https://openalex.org/W3020764364","https://openalex.org/W7065468175","https://openalex.org/W2997012357","https://openalex.org/W317100620","https://openalex.org/W1965477689","https://openalex.org/W2607522872","https://openalex.org/W7165975420","https://openalex.org/W6885122717","https://openalex.org/W2097118035"],"abstract_inverted_index":{"Personalized":[0],"advertisements":[1],"are":[2,21,48],"everywhere":[3],"when":[4],"browsing":[5],"the":[6,10,17,26,44,71,96,110,132],"internet.":[7],"Personalization":[8],"is":[9,99,107,124],"most":[11],"used":[12],"strategy":[13],"by":[14],"marketers,":[15],"for":[16,103],"reason":[18],"that":[19,46,123],"they":[20,30],"able":[22],"to":[23,53,60,95],"show":[24],"customers":[25],"products":[27],"or":[28],"services":[29],"may":[31],"find":[32],"interesting.":[33],"However,":[34,105],"internet":[35],"users":[36],"have":[37,78,84],"become":[38],"more":[39,41],"and":[40,73,90,117,136,144],"aware":[42],"of":[43,82,112,134,139],"fact":[45],"marketers":[47],"using":[49],"their":[50],"online":[51],"footprints":[52],"tailor":[54],"these":[55],"ads.":[56],"This":[57],"leads":[58],"consumers":[59],"develop":[61],"reactance":[62],"such":[63],"as":[64,126],"less":[65],"click-through":[66,88,147],"intentions,":[67,89],"unfavorable":[68],"attitudes":[69,145],"towards":[70],"advertisement":[72,93,116],"privacy":[74],"concerns.":[75],"Various":[76],"studies":[77],"investigated":[79],"how":[80,91],"levels":[81,138],"personalization":[83],"an":[85,100],"effect":[86,133],"on":[87,146],"tailoring":[92],"accordingly":[94],"consumer":[97],"needs":[98],"important":[101],"trait":[102],"engagement.":[104],"little":[106],"known":[108],"about":[109],"role":[111],"incentives":[113],"in":[114,120],"personalized":[115],"its":[118],"placement":[119],"a":[121],"website":[122,142],"considered":[125],"trustworthy.":[127],"Thus,":[128],"this":[129],"research":[130],"examines":[131],"lower":[135],"higher":[137],"personalization,":[140],"rewards,":[141],"trust":[143],"intentions.":[148]},"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2020-05-01T00:00:00"}