{"id":"https://openalex.org/W3017212698","doi":"https://doi.org/10.1108/jpbm-06-2019-2418","title":"What\u2019s in a name? Scent brand names, olfactory imagery, and purchase intention","display_name":"What\u2019s in a name? Scent brand names, olfactory imagery, and purchase intention","publication_year":2020,"publication_date":"2020-04-14","ids":{"openalex":"https://openalex.org/W3017212698","doi":"https://doi.org/10.1108/jpbm-06-2019-2418","mag":"3017212698"},"language":"en","primary_location":{"id":"doi:10.1108/jpbm-06-2019-2418","doi":"https://doi.org/10.1108/jpbm-06-2019-2418","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jpbm-06-2019-2418","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product &amp; Brand Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113862877","display_name":"Hua Meng","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I141448028","display_name":"Longwood University","ror":"https://ror.org/01awv9175","country_code":"US","type":"education","lineage":["https://openalex.org/I141448028"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hua (Meg) Meng","raw_affiliation_strings":["Department of Marketing, College of Business and Economics, Longwood University, Farmville, Virginia, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, College of Business and Economics, Longwood University, Farmville, Virginia, USA","institution_ids":["https://openalex.org/I141448028"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025212692","display_name":"C\u00e9sar Zamudio","orcid":"https://orcid.org/0000-0002-5645-4701","observed_orcids":["https://orcid.org/0000-0002-5645-4701"]},"institutions":[{"id":"https://openalex.org/I184840846","display_name":"Virginia Commonwealth University","ror":"https://ror.org/02nkdxk79","country_code":"US","type":"education","lineage":["https://openalex.org/I184840846"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"C\u00e9sar Zamudio","raw_affiliation_strings":["Department of Marketing, Virginia Commonwealth University, Richmond, Virginia, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Virginia Commonwealth University, Richmond, Virginia, USA","institution_ids":["https://openalex.org/I184840846"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002188044","display_name":"Robert D. Jewell","orcid":"https://orcid.org/0000-0001-7708-6138","observed_orcids":["https://orcid.org/0000-0001-7708-6138"]},"institutions":[{"id":"https://openalex.org/I149910238","display_name":"Kent State University","ror":"https://ror.org/049pfb863","country_code":"US","type":"education","lineage":["https://openalex.org/I149910238"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Robert D. Jewell","raw_affiliation_strings":["Department of Marketing and Entrepreneurship, Kent State University, Kent, Ohio, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing and Entrepreneurship, Kent State University, Kent, Ohio, USA","institution_ids":["https://openalex.org/I149910238"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.3191,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":{"value":0.8982599,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"30","issue":"2","first_page":"281","last_page":"292"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6176999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6176999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.2037000060081482,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10971","display_name":"Olfactory and Sensory Function Studies","score":0.05770000070333481,"subfield":{"id":"https://openalex.org/subfields/2809","display_name":"Sensory Systems"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/olfactory-imagery","display_name":"olfactory imagery","score":0.9940000176429749},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.925000011920929},{"id":"https://openalex.org/keywords/brand-naming","display_name":"brand naming","score":0.5479999780654907}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7030872106552124},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5798597931861877},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5736593008041382},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11327728629112244},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.08676129579544067}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1108/jpbm-06-2019-2418","doi":"https://doi.org/10.1108/jpbm-06-2019-2418","is_oa":false,"landing_page_url":"https://doi.org/10.1108/jpbm-06-2019-2418","pdf_url":null,"source":{"id":"https://openalex.org/S58171247","display_name":"Journal of Product & Brand Management","issn_l":"1061-0421","issn":["1061-0421","2054-1643"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Product &amp; Brand Management","raw_type":"journal-article"},{"id":"pmh:oai:digitalcommons.longwood.edu:business_facpubs-1054","doi":null,"is_oa":false,"landing_page_url":"https://digitalcommons.longwood.edu/business_facpubs/56","pdf_url":null,"source":{"id":"https://openalex.org/S4377196755","display_name":"Digital Commons - Longwood (Longwood University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I141448028","host_organization_name":"Longwood University","host_organization_lineage":["https://openalex.org/I141448028"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Business & Economics Faculty Publications","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W1498686630","https://openalex.org/W1545890642","https://openalex.org/W1661020285","https://openalex.org/W1964618309","https://openalex.org/W1976619849","https://openalex.org/W1979756272","https://openalex.org/W1983225075","https://openalex.org/W2000389361","https://openalex.org/W2002900646","https://openalex.org/W2004708214","https://openalex.org/W2006596739","https://openalex.org/W2007521446","https://openalex.org/W2012088479","https://openalex.org/W2021574716","https://openalex.org/W2026441880","https://openalex.org/W2028184439","https://openalex.org/W2034531899","https://openalex.org/W2044709825","https://openalex.org/W2046164188","https://openalex.org/W2048151543","https://openalex.org/W2057033735","https://openalex.org/W2063625560","https://openalex.org/W2070414169","https://openalex.org/W2073448283","https://openalex.org/W2074842307","https://openalex.org/W2074987740","https://openalex.org/W2082344748","https://openalex.org/W2105843413","https://openalex.org/W2108860923","https://openalex.org/W2114829844","https://openalex.org/W2118205249","https://openalex.org/W2143299957","https://openalex.org/W2151810021","https://openalex.org/W2170512058","https://openalex.org/W2335551044","https://openalex.org/W2614813011","https://openalex.org/W2761279285","https://openalex.org/W2790351755","https://openalex.org/W2791346111","https://openalex.org/W2889769157","https://openalex.org/W2935776171","https://openalex.org/W2989253672","https://openalex.org/W3190068344"],"related_works":["https://openalex.org/W4313593944","https://openalex.org/W7220333415","https://openalex.org/W2171484800","https://openalex.org/W2100369007","https://openalex.org/W4391723897","https://openalex.org/W2979244886","https://openalex.org/W4401856502","https://openalex.org/W7166561136","https://openalex.org/W4242841090","https://openalex.org/W2114123718"],"abstract_inverted_index":{"Purpose":[0],"This":[1,165],"paper":[2],"aims":[3],"to":[4,15,31,56,104,196,219],"examine":[5],"how":[6,58,199],"olfactory":[7,35,66,84,112,144,200,207],"imagery,":[8],"triggered":[9],"by":[10,168,181,205],"scent":[11,45,59,139,148,159,179,186,224],"brand":[12,46,60,88,140,160,187,225],"names":[13,61,102,141,161,226],"prior":[14],"smelling,":[16],"influences":[17,97,202],"scented-product":[18],"purchase":[19,63,98,106,152,191,203,228],"intention.":[20,229],"Design/methodology/approach":[21],"Five":[22],"studies":[23],"were":[24,42],"conducted.":[25],"Logistic":[26],"regression":[27],"analysis":[28,53],"was":[29,54],"used":[30,43,55],"predict":[32],"likelihood":[33],"of":[34,175,185],"imagery":[36,67,85,113,145,201,208],"formation.":[37,86],"ANOVA":[38],"and":[39,50,69,76,114,120,146,154,213,227],"t-test":[40],"analyses":[41],"for":[44],"name":[47,81,89,188],"group":[48],"comparisons,":[49],"serial":[51],"mediation":[52],"test":[57],"impact":[62],"intention":[64,153,204],"through":[65],"vividness":[68],"the":[70,170,173,183,221],"(dis)confirmation":[71],"between":[72,118,223],"imagined":[73,119],"(i.e.":[74],"expected)":[75],"experienced":[77,121],"scents.":[78,122],"Findings":[79],"Scent":[80,87],"familiarity":[82],"stimulates":[83],"specificity":[90,189],"(e.g.":[91],"\u201cLavender":[92],"Bouquet\u201d":[93],"vs.":[94],"\u201cFloral":[95],"Bouquet\u201d)":[96],"intention,":[99,107],"with":[100],"specific":[101,138],"leading":[103],"lower":[105],"because":[108],"they":[109,150],"generate":[110],"vivid":[111,143],"induce":[115],"a":[116,131],"disconfirmation":[117],"Practical":[123],"implications":[124],"Branding":[125],"scents":[126],"on":[127,172,178,190,198],"products":[128],"should":[129],"be":[130],"strategic":[132],"product":[133],"design":[134],"decision.":[135],"Surprisingly,":[136],"although":[137],"trigger":[142],"precise":[147],"expectations,":[149],"mitigate":[151],"thus":[155],"are":[156,162],"riskier.":[157],"General":[158],"safer.":[163],"Originality/value":[164],"research":[166],"contributes":[167],"extending":[169],"literature":[171],"effect":[174],"verbal":[176],"cues":[177],"perception":[180],"considering":[182],"role":[184],"intent.":[192],"It":[193],"also":[194],"adds":[195],"work":[197],"incorporating":[206],"vividness.":[209],"Finally,":[210],"it":[211],"proposes":[212],"tests":[214],"an":[215],"underlying":[216],"cognitive":[217],"mechanism":[218],"explain":[220],"relationship":[222]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2020-04-24T00:00:00"}
