{"id":"https://openalex.org/W3015656502","doi":"https://doi.org/10.1108/ijrdm-07-2019-0227","title":"Windows to the sold: verbo-visual multimodality in storefront windows","display_name":"Windows to the sold: verbo-visual multimodality in storefront windows","publication_year":2020,"publication_date":"2020-04-08","ids":{"openalex":"https://openalex.org/W3015656502","doi":"https://doi.org/10.1108/ijrdm-07-2019-0227","mag":"3015656502"},"language":"en","primary_location":{"id":"doi:10.1108/ijrdm-07-2019-0227","doi":"https://doi.org/10.1108/ijrdm-07-2019-0227","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijrdm-07-2019-0227","pdf_url":null,"source":{"id":"https://openalex.org/S65353606","display_name":"International Journal of Retail & Distribution Management","issn_l":"0959-0552","issn":["0959-0552","1758-6690"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Retail & Distribution Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109341823","display_name":"Erhard Lick","orcid":"https://orcid.org/0000-0002-1504-022X","observed_orcids":["https://orcid.org/0000-0002-1504-022X"]},"institutions":[{"id":"https://openalex.org/I4403386580","display_name":"\u00c9cole Sup\u00e9rieure du Commerce Ext\u00e9rieur","ror":"https://ror.org/04nh80821","country_code":"FR","type":"education","lineage":["https://openalex.org/I4403386580"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Erhard Lick","raw_affiliation_strings":["Department of Marketing, INSEEC U Research Center, ESCE International Business School, Paris, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, INSEEC U Research Center, ESCE International Business School, Paris, France","institution_ids":["https://openalex.org/I4403386580"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003089426","display_name":"Angela Bargenda","orcid":"https://orcid.org/0009-0008-7454-5392","observed_orcids":["https://orcid.org/0009-0008-7454-5392"]},"institutions":[{"id":"https://openalex.org/I4403386580","display_name":"\u00c9cole Sup\u00e9rieure du Commerce Ext\u00e9rieur","ror":"https://ror.org/04nh80821","country_code":"FR","type":"education","lineage":["https://openalex.org/I4403386580"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Angela Bargenda","raw_affiliation_strings":["Department of Marketing, INSEEC U Research Center, ESCE International Business School, Paris, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, INSEEC U Research Center, ESCE International Business School, Paris, France","institution_ids":["https://openalex.org/I4403386580"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005102036","display_name":"Dhoha Trabelsi","orcid":"https://orcid.org/0009-0009-0535-6253","observed_orcids":["https://orcid.org/0009-0009-0535-6253"]},"institutions":[{"id":"https://openalex.org/I4403386580","display_name":"\u00c9cole Sup\u00e9rieure du Commerce Ext\u00e9rieur","ror":"https://ror.org/04nh80821","country_code":"FR","type":"education","lineage":["https://openalex.org/I4403386580"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Dhoha Trabelsi","raw_affiliation_strings":["Department of Finance, INSEEC U Research Center, ESCE International Business School, Paris, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Finance, INSEEC U Research Center, ESCE International Business School, Paris, France","institution_ids":["https://openalex.org/I4403386580"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4403386580"],"apc_list":null,"apc_paid":null,"fwci":0.955,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.81751723,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"48","issue":"5","first_page":"501","last_page":"515"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/store-atmospherics","display_name":"store atmospherics","score":0.8999999761581421},{"id":"https://openalex.org/keywords/inverted-u-shaped-relationship","display_name":"inverted U-shaped relationship","score":0.6480000019073486},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.527999997138977}],"concepts":[{"id":"https://openalex.org/C2778061430","wikidata":"https://www.wikidata.org/wiki/Q188823","display_name":"Scholarship","level":2,"score":0.7664865851402283},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.6915905475616455},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6397087574005127},{"id":"https://openalex.org/C2778751112","wikidata":"https://www.wikidata.org/wiki/Q835016","display_name":"Window (computing)","level":2,"score":0.5959323644638062},{"id":"https://openalex.org/C94124525","wikidata":"https://www.wikidata.org/wiki/Q912550","display_name":"Categorization","level":2,"score":0.45932576060295105},{"id":"https://openalex.org/C2780910867","wikidata":"https://www.wikidata.org/wiki/Q1952416","display_name":"Multimodality","level":2,"score":0.4420933127403259},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.44050827622413635},{"id":"https://openalex.org/C57936825","wikidata":"https://www.wikidata.org/wiki/Q1780925","display_name":"Complexity management","level":2,"score":0.41842442750930786},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40727078914642334},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.302112340927124},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2614066004753113},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19632858037948608},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.1663767695426941},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1358923316001892},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.09222239255905151},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.08730003237724304},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ijrdm-07-2019-0227","doi":"https://doi.org/10.1108/ijrdm-07-2019-0227","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ijrdm-07-2019-0227","pdf_url":null,"source":{"id":"https://openalex.org/S65353606","display_name":"International Journal of Retail & Distribution Management","issn_l":"0959-0552","issn":["0959-0552","1758-6690"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Retail & Distribution Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W656659938","https://openalex.org/W1607573915","https://openalex.org/W1752090895","https://openalex.org/W1925936264","https://openalex.org/W1967635502","https://openalex.org/W1970760023","https://openalex.org/W1971343829","https://openalex.org/W1976878985","https://openalex.org/W1980613359","https://openalex.org/W1984269126","https://openalex.org/W1987075671","https://openalex.org/W2013169950","https://openalex.org/W2021588851","https://openalex.org/W2027615271","https://openalex.org/W2037232244","https://openalex.org/W2037846525","https://openalex.org/W2045518951","https://openalex.org/W2047395385","https://openalex.org/W2052557314","https://openalex.org/W2073448283","https://openalex.org/W2094551677","https://openalex.org/W2128799987","https://openalex.org/W2143299957","https://openalex.org/W2172900917","https://openalex.org/W2175518082","https://openalex.org/W2258657164","https://openalex.org/W2307916178","https://openalex.org/W2315815559","https://openalex.org/W2539916477","https://openalex.org/W2624020246","https://openalex.org/W2735769720","https://openalex.org/W2782415086","https://openalex.org/W2800681629","https://openalex.org/W2896009023","https://openalex.org/W2900439509","https://openalex.org/W2901240514","https://openalex.org/W2918922086","https://openalex.org/W2922590890","https://openalex.org/W3025702560"],"related_works":["https://openalex.org/W4249276393","https://openalex.org/W2047395385","https://openalex.org/W1925936264","https://openalex.org/W2172900917","https://openalex.org/W2918922086","https://openalex.org/W4411418964","https://openalex.org/W2315815559","https://openalex.org/W4289515840","https://openalex.org/W2287074190","https://openalex.org/W1583966276"],"abstract_inverted_index":{"Purpose":[0],"The":[1,57,103,131,180],"article":[2,181],"seeks":[3],"to":[4,47,69,77,154],"enrich":[5],"the":[6,79,82,95,150],"body":[7],"of":[8,43,54,73,84,97,117,120,143,152],"research":[9,202],"on":[10,40,159,167,171,194],"store":[11,20,88,113,126,160,172],"atmospherics":[12,161],"by":[13],"identifying":[14],"how":[15],"storefront":[16,45],"window":[17,85,110,141],"design":[18,26,86],"impacts":[19],"entry":[21,89,114,127],"decisions.":[22,90],"An":[23],"innovative":[24],"multimodal":[25],"approach":[27],"is":[28],"presented,":[29],"considering":[30],"both":[31],"visual":[32],"and":[33,75,87,112,205],"verbal":[34],"constituents.":[35],"Design/methodology/approach":[36],"Study":[37,60,92,101],"1":[38],"draws":[39],"a":[41,49],"corpus":[42],"high-end":[44],"windows":[46,173],"create":[48],"categorization":[50],"regarding":[51],"different":[52],"levels":[53,72],"verbo-visual":[55,140],"complexity.":[56],"survey":[58],"in":[59,100,177,203],"2":[61,93],"(n":[62],"=":[63],"234)":[64],"serves":[65],"two":[66],"purposes:":[67],"first,":[68],"confirm":[70],"these":[71],"complexity":[74,83,98,111,121],"second,":[76],"investigate":[78],"relation":[80],"between":[81,109],"Findings":[91],"confirms":[94],"order":[96],"established":[99],"1.":[102],"results":[104],"reveal":[105],"an":[106,190],"inverted-U":[107],"relationship":[108],"propensity.":[115,128],"Windows":[116],"medium":[118,144],"level":[119],"produce":[122],"shoppers'":[123],"relatively":[124],"highest":[125],"Practical":[129],"implications":[130],"findings":[132],"suggest":[133],"that":[134],"retailers":[135],"would":[136],"benefit":[137],"from":[138],"adopting":[139],"designs":[142],"complexity,":[145],"as":[146],"this":[147,185],"combination":[148],"optimizes":[149],"likeliness":[151],"consumers":[153],"enter":[155],"stores.":[156],"Originality/value":[157],"Research":[158],"has":[162],"until":[163],"recently":[164],"primarily":[165],"focused":[166],"in-store":[168],"cues.":[169],"Studies":[170],"remain":[174],"vastly":[175],"underrepresented":[176],"extant":[178],"scholarship.":[179,207],"not":[182],"only":[183],"fills":[184],"gap":[186],"but":[187],"also":[188],"incorporates":[189],"original":[191],"interdisciplinary":[192],"angle":[193],"multimodality,":[195],"which":[196],"offers":[197],"new":[198],"methodological":[199],"perspectives":[200],"for":[201],"retail":[204],"distribution":[206]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2020-04-17T00:00:00"}