{"id":"https://openalex.org/W3015420607","doi":"https://doi.org/10.2991/aebmr.k.200331.027","title":"Analysing the Decoy Effect on Online Product Purchasing Preference: An Experimental Study","display_name":"Analysing the Decoy Effect on Online Product Purchasing Preference: An Experimental Study","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3015420607","doi":"https://doi.org/10.2991/aebmr.k.200331.027","mag":"3015420607"},"language":"en","primary_location":{"id":"doi:10.2991/aebmr.k.200331.027","doi":"https://doi.org/10.2991/aebmr.k.200331.027","is_oa":true,"landing_page_url":"https://doi.org/10.2991/aebmr.k.200331.027","pdf_url":"https://www.atlantis-press.com/article/125938402.pdf","source":{"id":"https://openalex.org/S7407106497","display_name":"Annual International Conference on Management Research (AICMaR)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315540","host_organization_name":"Atlantis Press","host_organization_lineage":["https://openalex.org/P4310315540"],"host_organization_lineage_names":["Atlantis Press"],"type":"conference"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://www.atlantis-press.com/article/125938402.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000364610","display_name":"Intan Sherlin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4405259643","display_name":"Institut Agama Islam Negeri Kerinci","ror":"https://ror.org/02g84nk55","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405259643"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Intan Sherlin","raw_affiliation_strings":["Economic Development and Management Study Program Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci Sungai Penuh, Indonesia","Shariah Banking Department Institut Agama Islam Negeri (IAIN) Kerinci Sungai Penuh, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Economic Development and Management Study Program Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci Sungai Penuh, Indonesia","institution_ids":[]},{"raw_affiliation_string":"Shariah Banking Department Institut Agama Islam Negeri (IAIN) Kerinci Sungai Penuh, Indonesia","institution_ids":["https://openalex.org/I4405259643"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006768226","display_name":"Ferry Siswadhi","orcid":"https://orcid.org/0000-0003-2311-3107","observed_orcids":["https://orcid.org/0000-0003-2311-3107"]},"institutions":[{"id":"https://openalex.org/I4405259643","display_name":"Institut Agama Islam Negeri Kerinci","ror":"https://ror.org/02g84nk55","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405259643"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ferry Siswadhi","raw_affiliation_strings":["Economic Development and Management Study Program Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci Sungai Penuh, Indonesia","Shariah Banking Department Institut Agama Islam Negeri (IAIN) Kerinci Sungai Penuh, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Economic Development and Management Study Program Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci Sungai Penuh, Indonesia","institution_ids":[]},{"raw_affiliation_string":"Shariah Banking Department Institut Agama Islam Negeri (IAIN) Kerinci Sungai Penuh, Indonesia","institution_ids":["https://openalex.org/I4405259643"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066791589","display_name":"Elex Sarmigi","orcid":"https://orcid.org/0000-0002-9077-6958","observed_orcids":["https://orcid.org/0000-0002-9077-6958"]},"institutions":[{"id":"https://openalex.org/I4405259643","display_name":"Institut Agama Islam Negeri Kerinci","ror":"https://ror.org/02g84nk55","country_code":"ID","type":"education","lineage":["https://openalex.org/I4405259643"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Elex Sarmigi","raw_affiliation_strings":["Shariah Banking Department Institut Agama Islam Negeri (IAIN) Kerinci Sungai Penuh, Indonesia","Economic Development and Management Study Program Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci Sungai Penuh, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shariah Banking Department Institut Agama Islam Negeri (IAIN) Kerinci Sungai Penuh, Indonesia","institution_ids":["https://openalex.org/I4405259643"]},{"raw_affiliation_string":"Economic Development and Management Study Program Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci Sungai Penuh, Indonesia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5000364610"],"corresponding_institution_ids":["https://openalex.org/I4405259643"],"apc_list":null,"apc_paid":null,"fwci":6.9114,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.97419355,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.8676999807357788,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.8676999807357788,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.09059999883174896,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.039000000804662704,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/decoy-effect","display_name":"decoy effect","score":1.0},{"id":"https://openalex.org/keywords/consumer-choice","display_name":"consumer choice","score":0.7200000286102295},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.578000009059906},{"id":"https://openalex.org/keywords/online-marketplaces","display_name":"online marketplaces","score":0.921999990940094},{"id":"https://openalex.org/keywords/shopee","display_name":"Shopee","score":0.9440000057220459},{"id":"https://openalex.org/keywords/customer-reviews","display_name":"customer reviews","score":0.7760000228881836},{"id":"https://openalex.org/keywords/choice-sets","display_name":"choice sets","score":0.5339999794960022},{"id":"https://openalex.org/keywords/purchase-preference","display_name":"purchase preference","score":0.45500001311302185}],"concepts":[{"id":"https://openalex.org/C2779179475","wikidata":"https://www.wikidata.org/wiki/Q3545649","display_name":"Decoy","level":3,"score":0.714453935623169},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6616242527961731},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.644166111946106},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5958713293075562},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.43778103590011597},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3954077363014221},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37157320976257324},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34173503518104553},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.13904595375061035},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.12744736671447754},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1094295084476471},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C170493617","wikidata":"https://www.wikidata.org/wiki/Q208467","display_name":"Receptor","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2991/aebmr.k.200331.027","doi":"https://doi.org/10.2991/aebmr.k.200331.027","is_oa":true,"landing_page_url":"https://doi.org/10.2991/aebmr.k.200331.027","pdf_url":"https://www.atlantis-press.com/article/125938402.pdf","source":{"id":"https://openalex.org/S7407106497","display_name":"Annual International Conference on Management Research (AICMaR)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315540","host_organization_name":"Atlantis Press","host_organization_lineage":["https://openalex.org/P4310315540"],"host_organization_lineage_names":["Atlantis Press"],"type":"conference"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.2991/aebmr.k.200331.027","doi":"https://doi.org/10.2991/aebmr.k.200331.027","is_oa":true,"landing_page_url":"https://doi.org/10.2991/aebmr.k.200331.027","pdf_url":"https://www.atlantis-press.com/article/125938402.pdf","source":{"id":"https://openalex.org/S7407106497","display_name":"Annual International Conference on Management Research (AICMaR)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315540","host_organization_name":"Atlantis Press","host_organization_lineage":["https://openalex.org/P4310315540"],"host_organization_lineage_names":["Atlantis Press"],"type":"conference"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)","raw_type":"proceedings-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3015420607.pdf","grobid_xml":"https://content.openalex.org/works/W3015420607.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W836247046","https://openalex.org/W1550522855","https://openalex.org/W2006001953","https://openalex.org/W2043499048","https://openalex.org/W2090513801","https://openalex.org/W2117503214","https://openalex.org/W2127491991","https://openalex.org/W2167325287","https://openalex.org/W2608496019","https://openalex.org/W3015812362","https://openalex.org/W3121659628","https://openalex.org/W3123091093"],"related_works":["https://openalex.org/W2080631496","https://openalex.org/W7161590700","https://openalex.org/W7064100846","https://openalex.org/W6980905775","https://openalex.org/W6982296991","https://openalex.org/W7164047351","https://openalex.org/W4413415041","https://openalex.org/W4386833842","https://openalex.org/W7218026896","https://openalex.org/W7135802348"],"abstract_inverted_index":{"Why":[0],"would":[1],"one":[2,194],"want":[3],"to":[4,88,139,150,163],"buy":[5],"expensive":[6],"popcorn":[7],"at":[8],"the":[9,15,36,49,73,96,141,153,165,179,208,211,230],"cinema,":[10],"while":[11],"they":[12],"could":[13,40,65],"get":[14],"same":[16],"with":[17,170,184,226],"much":[18],"lower":[19],"price":[20],"in":[21,45,100,157,201],"supermarket?Economically":[22],"speaking,":[23],"it":[24,57,133],"is":[25,30,58,161],"a":[26,46,126,168,182],"rip":[27],"off.However,":[28],"there":[29,69],"an":[31,120],"effective":[32],"psychological":[33],"technique":[34],"called":[35],"decoy":[37,97,154,169,183,198,212,225],"effect":[38,98,106,155,199],"that":[39,48,62,197,224],"affect":[41],"our":[42],"economical":[43],"thinking":[44],"way":[47],"targeted":[50],"good":[51],"will":[52],"be":[53,66],"purchased":[54],"even":[55],"if":[56],"overpriced.Earlier":[59],"research":[60,93],"showed":[61],"consumer's":[63],"preference":[64],"shifted":[67],"when":[68],"are":[70,113,148,191],"three":[71],"options:":[72],"target,":[74],"competitor,":[75],"and":[76,104,144,175],"decoy.In":[77],"this":[78],"IR":[79],"4.0,":[80],"sellers'":[81],"market":[82],"their":[83],"products":[84],"through":[85,115],"digital":[86,102,158,202],"marketplaces":[87],"reach":[89],"more":[90],"consumers":[91],"worldwide.This":[92],"analyses":[94],"whether":[95,152],"exists":[99,156,200],"Indonesia's":[101],"marketplace,":[103],"what":[105],"does":[107],"customers'":[108],"review":[109,228],"has":[110,134],"on":[111],"it.Data":[112,221],"collected":[114],"online":[116,121],"surveys":[117],"by":[118],"replicating":[119],"shopping":[122],"choice":[123],"sets":[124],"for":[125],"trash":[127],"bin.We":[128],"choose":[129],"marketplace":[130,203],"Shopee":[131],"as":[132],"some":[135],"features":[136],"enabling":[137],"us":[138],"do":[140],"experiment.The":[142],"control":[143],"treatment":[145],"1":[146],"choice-sets":[147],"used":[149,162],"test":[151],"market.Treatment":[159],"2":[160],"measure":[164],"strength":[166,180,209,231],"of":[167,173,181,188,205,210,232],"smaller/bigger":[171],"amount":[172,215,219],"buyers,":[174],"Treatment":[176],"3":[177],"measures":[178],"positive/negative":[185],"reviews.A":[186],"total":[187],"90":[189],"subjects":[190],"randomly":[192],"given":[193],"choice-set.Results":[195],"show":[196],"Shopee.Amount":[204],"buyers":[206],"influences":[207],"effect;":[213],"smaller":[214],"weakened":[216],"it,":[217],"bigger":[218],"strengthen":[220],"also":[222],"suggests":[223],"negative":[227],"reduces":[229],"its":[233],"effect,":[234],"vice":[235],"versa.":[236]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-04-17T00:00:00"}