{"id":"https://openalex.org/W3014771923","doi":"https://doi.org/10.17163/ret.n19.2020.06","title":"Se\u00f1alizaci\u00f3n y el \u00e9xito de las campa\u00f1as de crowdfunding latinoamericano","display_name":"Se\u00f1alizaci\u00f3n y el \u00e9xito de las campa\u00f1as de crowdfunding latinoamericano","publication_year":2020,"publication_date":"2020-03-20","ids":{"openalex":"https://openalex.org/W3014771923","doi":"https://doi.org/10.17163/ret.n19.2020.06","mag":"3014771923"},"language":"es","primary_location":{"id":"doi:10.17163/ret.n19.2020.06","doi":"https://doi.org/10.17163/ret.n19.2020.06","is_oa":true,"landing_page_url":"https://doi.org/10.17163/ret.n19.2020.06","pdf_url":"https://retos.ups.edu.ec/index.php/retos/article/download/19.2020.06/3767","source":{"id":"https://openalex.org/S2736647864","display_name":"Retos","issn_l":"1390-6291","issn":["1390-6291","1390-8618"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","poland-20","russia-white-list-2","scielo"],"host_organization":"https://openalex.org/P4310318804","host_organization_name":"Politecnica Salesiana University","host_organization_lineage":["https://openalex.org/P4310318804"],"host_organization_lineage_names":["Politecnica Salesiana University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Retos","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://retos.ups.edu.ec/index.php/retos/article/download/19.2020.06/3767","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007807296","display_name":"Luis Bernardo Tonon Ord\u00f3\u00f1ez","orcid":"https://orcid.org/0000-0003-2360-9911","observed_orcids":["https://orcid.org/0000-0003-2360-9911"]},"institutions":[{"id":"https://openalex.org/I4210126183","display_name":"Universidad del Azuay","ror":"https://ror.org/037xrmj59","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210126183"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Luis B. Tonon Ord\u00f3\u00f1ez","raw_affiliation_strings":["Universidad del Azuay"],"raw_orcid":"https://orcid.org/0000-0003-2360-9911","affiliations":[{"raw_affiliation_string":"Universidad del Azuay","institution_ids":["https://openalex.org/I4210126183"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061710782","display_name":"Walter M. S\u00e1nchez Fontana","orcid":"https://orcid.org/0000-0001-5401-3729","observed_orcids":["https://orcid.org/0000-0001-5401-3729"]},"institutions":[{"id":"https://openalex.org/I4210126183","display_name":"Universidad del Azuay","ror":"https://ror.org/037xrmj59","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210126183"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Walter M. S\u00e1nchez Fontana","raw_affiliation_strings":["Universidad del Azuay"],"raw_orcid":"https://orcid.org/0000-0001-5401-3729","affiliations":[{"raw_affiliation_string":"Universidad del Azuay","institution_ids":["https://openalex.org/I4210126183"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210126183"],"apc_list":null,"apc_paid":null,"fwci":0.9564,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.79984963,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":"10","issue":"19","first_page":"99","last_page":"116"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11903","display_name":"Private Equity and Venture Capital","score":0.0,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/crowdfunding","display_name":"crowdfunding","score":0.8970000147819519},{"id":"https://openalex.org/keywords/reward-based-crowdfunding","display_name":"reward-based crowdfunding","score":0.8569999933242798},{"id":"https://openalex.org/keywords/signaling-theory","display_name":"signaling theory","score":0.9440000057220459},{"id":"https://openalex.org/keywords/crowdfunding-success","display_name":"crowdfunding campaign success","score":0.7919999957084656},{"id":"https://openalex.org/keywords/early-stage-entrepreneurship","display_name":"early-stage entrepreneurship","score":0.6060000061988831},{"id":"https://openalex.org/keywords/social-media-use","display_name":"social media use","score":0.628000020980835},{"id":"https://openalex.org/keywords/multimedia-content","display_name":"multimedia content","score":0.5839999914169312},{"id":"https://openalex.org/keywords/reward","display_name":"reward","score":0.3190000057220459},{"id":"https://openalex.org/keywords/customer-communication","display_name":"customer communication","score":0.5189999938011169},{"id":"https://openalex.org/keywords/latin-america","display_name":"Latin America","score":0.5899999737739563},{"id":"https://openalex.org/keywords/kickstarter","display_name":"Kickstarter","score":0.9629999995231628}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6292234063148499},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.39394500851631165},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.30781012773513794}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.17163/ret.n19.2020.06","doi":"https://doi.org/10.17163/ret.n19.2020.06","is_oa":true,"landing_page_url":"https://doi.org/10.17163/ret.n19.2020.06","pdf_url":"https://retos.ups.edu.ec/index.php/retos/article/download/19.2020.06/3767","source":{"id":"https://openalex.org/S2736647864","display_name":"Retos","issn_l":"1390-6291","issn":["1390-6291","1390-8618"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","poland-20","russia-white-list-2","scielo"],"host_organization":"https://openalex.org/P4310318804","host_organization_name":"Politecnica Salesiana University","host_organization_lineage":["https://openalex.org/P4310318804"],"host_organization_lineage_names":["Politecnica Salesiana University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Retos","raw_type":"journal-article"},{"id":"pmh:oai:dspace.ups.edu.ec:123456789/18617","doi":null,"is_oa":true,"landing_page_url":"http://dspace.ups.edu.ec/handle/123456789/18617","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"reponame:Repositorio Universidad Polit\u00e9cnica Salesiana","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:americanae.aecid.es:3817395","doi":null,"is_oa":true,"landing_page_url":"http://americanae.aecid.es/americanae/es/registros/registro.do?tipoRegistro=MTD&idBib=3817395","pdf_url":null,"source":{"id":"https://openalex.org/S4306400786","display_name":"Americanae (AECID Library)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"reponame:Repositorio Universidad Polit\u00e9cnica Salesiana","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001431211","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=7729887","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Retos: Revista de Ciencias de la Administraci\u00f3n y Econom\u00eda, ISSN 1390-6291, null 10, N\u00ba. 19 (Abril-septiembre), 2020, pags. 99-116","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:7c7eb0c8d4f448e0abd9caa329bc50f6","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/7c7eb0c8d4f448e0abd9caa329bc50f6","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Retos, Vol 10, Iss 19 (2020)","raw_type":"article"},{"id":"pmh:oai:redalyc.org:504562644006","doi":null,"is_oa":false,"landing_page_url":"https://www.redalyc.org/articulo.oa?id=504562644006","pdf_url":null,"source":{"id":"https://openalex.org/S4377196100","display_name":"Redalyc (Universidad Aut\u00f3noma del Estado de M\u00e9xico)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I179647637","host_organization_name":"Universidad Aut\u00f3noma del Estado de M\u00e9xico","host_organization_lineage":["https://openalex.org/I179647637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RETOS. Revista de Ciencias de la Administraci\u00f3n y Econom\u00eda (Ecuador) Num.19 Vol.10","raw_type":"art\u00edculo cient\u00edfico"}],"best_oa_location":{"id":"doi:10.17163/ret.n19.2020.06","doi":"https://doi.org/10.17163/ret.n19.2020.06","is_oa":true,"landing_page_url":"https://doi.org/10.17163/ret.n19.2020.06","pdf_url":"https://retos.ups.edu.ec/index.php/retos/article/download/19.2020.06/3767","source":{"id":"https://openalex.org/S2736647864","display_name":"Retos","issn_l":"1390-6291","issn":["1390-6291","1390-8618"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","latindex","poland-20","russia-white-list-2","scielo"],"host_organization":"https://openalex.org/P4310318804","host_organization_name":"Politecnica Salesiana University","host_organization_lineage":["https://openalex.org/P4310318804"],"host_organization_lineage_names":["Politecnica Salesiana University"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Retos","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3014771923.pdf","grobid_xml":"https://content.openalex.org/works/W3014771923.grobid-xml"},"referenced_works_count":30,"referenced_works":["https://openalex.org/W52172158","https://openalex.org/W569910285","https://openalex.org/W1985194760","https://openalex.org/W2021344014","https://openalex.org/W2051152277","https://openalex.org/W2088048385","https://openalex.org/W2092683306","https://openalex.org/W2108183214","https://openalex.org/W2112256230","https://openalex.org/W2115747715","https://openalex.org/W2129839110","https://openalex.org/W2133235809","https://openalex.org/W2146982538","https://openalex.org/W2169749606","https://openalex.org/W2294381801","https://openalex.org/W2489237317","https://openalex.org/W2561330752","https://openalex.org/W2562494278","https://openalex.org/W2735082363","https://openalex.org/W2740859566","https://openalex.org/W2792319155","https://openalex.org/W3121545263","https://openalex.org/W3121716941","https://openalex.org/W3122061554","https://openalex.org/W3123002806","https://openalex.org/W3124992994","https://openalex.org/W3149048782","https://openalex.org/W4235375279","https://openalex.org/W4294236009","https://openalex.org/W6922699642"],"related_works":["https://openalex.org/W2897433666","https://openalex.org/W4313303322","https://openalex.org/W7020322900","https://openalex.org/W2735629605","https://openalex.org/W2294381801","https://openalex.org/W3195577116","https://openalex.org/W2973869166","https://openalex.org/W7070974681","https://openalex.org/W3209850127","https://openalex.org/W4401450356"],"abstract_inverted_index":{"Las":[0],"oportunidades":[1],"de":[2,14,30,36,45,59,62,81,93,96,103,106,110,114,127,131,152,156,162,171,178,180,189,192,208],"financiamiento":[3],"para":[4,34,143],"emprendimientos":[5,35],"en":[6,51,57,69,99,194,201,217],"Latinoam\u00e9rica":[7,58],"son":[8],"pocas,":[9],"limit\u00e1ndose":[10],"com\u00fanmente":[11],"al":[12,79,160],"uso":[13,126,169],"instituciones":[15],"tradicional":[16],"como":[17,47,141],"la":[18,91,94,100,190,195,205],"banca":[19],"p\u00fablica":[20],"y":[21,64,138],"privada,":[22],"o":[23,150,183],"incluso":[24],"a":[25,71,86,219],"recursos":[26],"recaudados":[27],"informalmente,":[28],"ninguno":[29],"estos":[31],"particularmente":[32],"estructurado":[33],"etapa":[37],"temprana.":[38],"A":[39],"esto,":[40],"han":[41],"surgido":[42],"nuevos":[43],"mecanismos":[44],"recaudaci\u00f3n":[46],"el":[48,125,146,154],"Crowdfunding":[49,193],"basado":[50],"recompensa.":[52],"Sin":[53],"embargo,":[54],"este":[55],"sufre":[56],"grandes":[60],"porcentajes":[61],"fracaso":[63],"un":[65,168],"crecimiento":[66,188],"general":[67],"desacelerado":[68],"comparaci\u00f3n":[70],"otras":[72],"regiones.":[73],"Esta":[74],"investigaci\u00f3n":[75],"emp\u00edrica,":[76],"pretende":[77],"contribuir":[78],"entendimiento":[80],"los":[82,209],"factores":[83],"que":[84,124],"hacen":[85],"una":[87,163],"campa\u00f1a":[88],"exitosa":[89],"desde":[90],"perspectiva":[92],"teor\u00eda":[95],"se\u00f1alizaci\u00f3n.":[97],"Basado":[98],"informaci\u00f3n":[101],"recaudada":[102],"21804":[104],"campa\u00f1as":[105,182],"origen":[107,179],"latinoamericano,":[108],"extra\u00eddas":[109],"ocho":[111],"pa\u00edses":[112],"distintos,":[113],"las":[115,181,220],"plataformas":[116],"Catarse,":[117],"Kickstarter":[118],"e":[119],"Idea.me;":[120],"Los":[121],"resultados":[122],"indican":[123],"redes":[128],"sociales,":[129],"n\u00famero":[130],"recompensas,":[132],"material":[133],"multimedia":[134],"incluyendo":[135],"im\u00e1genes,":[136],"videos":[137],"gifs,":[139],"as\u00ed":[140],"esfuerzos":[142],"comunicarse":[144],"con":[145],"cliente":[147],"sea":[148],"durante":[149],"despu\u00e9s":[151],"culminado":[153],"plazo":[155],"recaudaci\u00f3n,":[157],"influyen":[158],"positivamente":[159],"\u00e9xito":[161],"campa\u00f1a.":[164],"Se":[165],"determina":[166],"tambi\u00e9n":[167],"marginal":[170],"todas":[172],"estas":[173],"se\u00f1ales,":[174],"independientemente":[175],"del":[176],"pa\u00eds":[177],"su":[184],"naturaleza.":[185],"El":[186],"mermado":[187],"escena":[191],"regi\u00f3n":[196],"se":[197],"entiende,":[198],"est\u00e1":[199],"siquiera":[200],"parte":[202],"afectada":[203],"por":[204,215],"calidad":[206],"inherente":[207],"proyectos,":[210],"donde":[211],"hay":[212],"mucho":[213],"espacio":[214],"mejorar":[216],"referencia":[218],"se\u00f1ales":[221],"usadas.":[222]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2020-04-10T00:00:00"}