{"id":"https://openalex.org/W3014297207","doi":"https://doi.org/10.35313/jrbi.v5i3.1702","title":"Peran Pemasaran Kewirausahaan Dalam Meningkatkan Daya Saing Usaha Mikro dan Kecil di Kota Bandung","display_name":"Peran Pemasaran Kewirausahaan Dalam Meningkatkan Daya Saing Usaha Mikro dan Kecil di Kota Bandung","publication_year":2020,"publication_date":"2020-01-06","ids":{"openalex":"https://openalex.org/W3014297207","doi":"https://doi.org/10.35313/jrbi.v5i3.1702","mag":"3014297207"},"language":"id","primary_location":{"id":"doi:10.35313/jrbi.v5i3.1702","doi":"https://doi.org/10.35313/jrbi.v5i3.1702","is_oa":true,"landing_page_url":"https://doi.org/10.35313/jrbi.v5i3.1702","pdf_url":"https://jurnal.polban.ac.id/ojs-3.1.2/an/article/download/1702/1364","source":{"id":"https://openalex.org/S4210172386","display_name":"Jurnal Riset Bisnis dan Investasi","issn_l":"2460-8211","issn":["2460-8211","2684-706X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404664776","host_organization_name":"Politeknik Negeri Bandung","host_organization_lineage":["https://openalex.org/P4404664776"],"host_organization_lineage_names":["Politeknik Negeri Bandung"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Bisnis dan Investasi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://jurnal.polban.ac.id/ojs-3.1.2/an/article/download/1702/1364","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033801969","display_name":"Fellyana Yuni Indrianti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4400008984","display_name":"Politeknik Negeri Bandung","ror":"https://ror.org/05v5br676","country_code":null,"type":"education","lineage":["https://openalex.org/I4400008984"]}],"countries":[],"is_corresponding":false,"raw_author_name":"Fellyana Yuni Indrianti","raw_affiliation_strings":["Politeknik Negeri Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Bandung","institution_ids":["https://openalex.org/I4400008984"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088974617","display_name":"Ermina Tiorida","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4400008984","display_name":"Politeknik Negeri Bandung","ror":"https://ror.org/05v5br676","country_code":null,"type":"education","lineage":["https://openalex.org/I4400008984"]}],"countries":[],"is_corresponding":false,"raw_author_name":"Ermina Tiorida","raw_affiliation_strings":["Politeknik Negeri Bandung"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Bandung","institution_ids":["https://openalex.org/I4400008984"]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4400008984"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.03821522,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"5","issue":"3","first_page":"58","last_page":"68"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.98580002784729,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.98580002784729,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.006899999920278788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.00430000014603138,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth-marketing","display_name":"word-of-mouth marketing","score":0.8420000076293945},{"id":"https://openalex.org/keywords/enterprise-competitiveness","display_name":"enterprise competitiveness","score":0.7599999904632568},{"id":"https://openalex.org/keywords/micro-and-small-enterprises","display_name":"micro and small enterprises","score":0.9380000233650208},{"id":"https://openalex.org/keywords/bandung","display_name":"Bandung","score":0.5260000228881836}],"concepts":[{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.5969563722610474},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4729340374469757},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.44879263639450073},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38153478503227234},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.11434996128082275}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35313/jrbi.v5i3.1702","doi":"https://doi.org/10.35313/jrbi.v5i3.1702","is_oa":true,"landing_page_url":"https://doi.org/10.35313/jrbi.v5i3.1702","pdf_url":"https://jurnal.polban.ac.id/ojs-3.1.2/an/article/download/1702/1364","source":{"id":"https://openalex.org/S4210172386","display_name":"Jurnal Riset Bisnis dan Investasi","issn_l":"2460-8211","issn":["2460-8211","2684-706X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404664776","host_organization_name":"Politeknik Negeri Bandung","host_organization_lineage":["https://openalex.org/P4404664776"],"host_organization_lineage_names":["Politeknik Negeri Bandung"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Bisnis dan Investasi","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35313/jrbi.v5i3.1702","doi":"https://doi.org/10.35313/jrbi.v5i3.1702","is_oa":true,"landing_page_url":"https://doi.org/10.35313/jrbi.v5i3.1702","pdf_url":"https://jurnal.polban.ac.id/ojs-3.1.2/an/article/download/1702/1364","source":{"id":"https://openalex.org/S4210172386","display_name":"Jurnal Riset Bisnis dan Investasi","issn_l":"2460-8211","issn":["2460-8211","2684-706X"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4404664776","host_organization_name":"Politeknik Negeri Bandung","host_organization_lineage":["https://openalex.org/P4404664776"],"host_organization_lineage_names":["Politeknik Negeri Bandung"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Riset Bisnis dan Investasi","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.833299994468689,"display_name":"Decent work and economic growth"}],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3014297207.pdf","grobid_xml":"https://content.openalex.org/works/W3014297207.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W1417913017","https://openalex.org/W1542932561","https://openalex.org/W1799487675","https://openalex.org/W1964765246","https://openalex.org/W2049737757","https://openalex.org/W2190769414","https://openalex.org/W2269549826","https://openalex.org/W2523393947","https://openalex.org/W3152275194","https://openalex.org/W3202652626","https://openalex.org/W4285719527","https://openalex.org/W4300912023"],"related_works":["https://openalex.org/W1979597421","https://openalex.org/W2007980826","https://openalex.org/W4245490552","https://openalex.org/W4225152035","https://openalex.org/W2061531152","https://openalex.org/W3002753104","https://openalex.org/W2077600819","https://openalex.org/W1587224694","https://openalex.org/W2911598644","https://openalex.org/W2980164204"],"abstract_inverted_index":{"Pemasaran":[0,17,38],"wirausaha":[1,99],"adalah":[2,76,126],"pemasaran":[3,54,66,98,121,133],"dari":[4,18],"mulut":[5,7,19,21],"ke":[6,20],"yang":[8,58,79,111],"biasanya":[9],"dilakukan":[10,22,40,62],"oleh":[11,24,41],"pemilik":[12,25],"secara":[13,30,101],"pribadi":[14],"tetapi":[15],"informal.":[16],"langsung":[23,31],"bisnis":[26,43],"untuk":[27,63],"menemukan":[28],"pelanggan":[29],"dan":[32,46,55,89,103],"membangun":[33],"hubungan":[34],"interpersonal":[35],"dengan":[36],"pelanggan.":[37],"kewirausahaan":[39,67,122,134],"pelaku":[42],"usaha":[44,57],"mikro":[45],"kecil":[47],"di":[48],"Kota":[49],"Bandung":[50],"karena":[51],"keterbatasan":[52],"dana":[53],"modal":[56],"terbatas.":[59],"Penelitian":[60,83],"ini":[61,75,84],"menganalisis":[64],"pengaruh":[65,119],"terhadap":[68,105,123],"daya":[69,106,124,139],"saing":[70,125,140],"usaha.":[71],"Sampel":[72],"dalam":[73,113],"penelitian":[74],"170":[77],"responden":[78],"disebarkan":[80],"menggunakan":[81,85],"kuesioner.":[82],"analisis":[86,90],"regresi":[87,115],"sederhana":[88],"deskriptif.":[91],"Berdasarkan":[92],"hasil":[93],"pengolahan":[94],"data":[95],"diketahui":[96],"bahwa":[97,117],"berpengaruh":[100],"positif":[102,109],"signifikan":[104],"saing.":[107],"Nilai":[108],"(0,283)":[110],"terkandung":[112],"koefisien":[114],"menggambarkan":[116],"arah":[118],"variabel":[120,132,138],"searah,":[127],"setiap":[128],"penambahan":[129],"satu":[130],"unit":[131],"akan":[135],"meningkatkan":[136],"nilai":[137],"sebesar":[141],"0,283.":[142]},"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2025-10-10T00:00:00"}
